What Venu+ does

VENU+ (legal entity VENUplus Inc.) is a privately held, Orlando-headquartered provider of tech-enabled guest experience solutions for entertainment destinations, founded in 1983 and backed by ZCG Private Equity. The company operates a multi-vertical platform spanning smart lockers (GoPod, DualPod, SafePod), guest mobility (strollers, ECVs, wheelchairs, wagons, ScooterPals Fur-Wheelers), souvenir coins and medallions, photo and video capture, turnkey arcade and prize entertainment, and licensed food and beverage brands (Mrs. Fields, TCBY, Chevys Fresh Mex, Sol Mexican Cocina, Solita Tacos). Its technology backbone comprises the VENU+ Vision unified data platform, the GoPlus backend and guest-facing platform, and product-specific systems (GoRoll, GoManager, GoPod), protected by 44 US and international patents.

The business model is anchored on revenue-share partnerships with venue operators that require no capital outlay from venues: VENU+ deploys equipment and technology, retains a transaction-fee share of guest rentals and ancillary spend, and supplements this with direct hardware sales (SafePod cabinets at $599-$749 per unit) and licensing/franchise royalties from branded F&B operations. The company serves 2,500+ venue partners across all 50 U.S. states and 13 countries, including 10/10 of the world's top theme park operators and an exclusive mobility partnership with Disney via the ScooterBug brand. Operational scale includes 325,000+ revenue-generating assets, 200M+ annual safe rides, 10M+ locker rentals, and 25M+ souvenir coins minted in the U.S. annually.

VENU+ pursues growth through a hybrid organic and acquisition strategy. In early 2026 it acquired Tiburon Lockers (North America, February 2) and VLocker (Australia/Asia-Pacific, February 3) within 48 hours to consolidate regional locker operators, signed a licensing agreement with Famous Brands International on February 19, 2026 to add Mrs. Fields and TCBY to its F&B portfolio, and is expanding into the Middle East with deployments in Bahrain, Saudi Arabia (Al Shallal Theme Park, Summer 2026), and Dubai. The company is structured around wholly owned subsidiaries including ScooterBug, ScooterPals, At the Pier Arcade, PennyCollector, National Mobility Hire, Tiburon Lockers, and VLocker, with global headquarters in Orlando and regional headquarters in Sydney.

Name

Venu+

Legal name

VENUplus Inc.

Website

https://venuplus.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

501–1,000 employees

Short description

VENU+ provides tech-enabled guest experience solutions—including smart lockers, mobility rentals, photo capture, souvenir coins, entertainment, and licensed food and beverage brands—to 2,500+ entertainment venues globally, operating primarily through zero-CAPEX revenue-share partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Transaction/Rental Fees: VENU+ generates recurring revenue through per-transaction rental fees for lockers, mobility equipment, and entertainment attractions deployed at partner venues. The platform supports revenue-sharing arrangements where venues receive a percentage of rental income while VENU+ retains transaction fees.
2. Hardware Sales (SafePods and Lockers): Direct sales of SafePod locker cabinets to customers. Products include 2-tier and 5-tier configurations with optional bases. Pricing ranges from $599-$749 per unit for self-service purchase through the VENU+ store.
3. Licensing and Franchise Royalties: VENU+ bundles Famous Brands International intellectual property (Mrs. Fields, TCBY) and other licensed restaurant brands into commercial proposals for venues, generating licensing fees and franchise royalties from branded food & beverage operations at airports, theme parks, and entertainment destinations.
4. Souvenir Coin and Photo Revenue: Revenue generated from souvenir coin minting machines, medallion programs, and photo capture systems deployed at venues, typically through revenue-share arrangements with venue operators.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

VENU+ provides full-service, tech-enabled guest experience solutions to entertainment destinations worldwide, including smart locker systems (GoPod, DualPod, SafePod), guest mobility rentals (ECVs, strollers, wheelchairs, ScooterPals), souvenir coin and medallion machines, photo capture systems, turnkey arcade game rooms, and licensed restaurant brands (Mrs. Fields, TCBY, Chevys). The company deploys equipment and proprietary technology platforms under revenue-sharing arrangements with no capital cost to venue partners, unified by its VENU+ Vision data intelligence platform.

Product overview

VENU+ is a comprehensive, multi-category platform offering a full suite of tech-enabled guest solutions for entertainment destinations worldwide. The portfolio is organized around core product categories: Smart Lockers (GoPod®, DualPod™, SafePod®), Guest Mobility (strollers, ECVs, wheelchairs, wagons, ScooterPals®), Souvenir Coins (pennies, medallions), Photo Capture (ride photos, studio sets, selfie stations), Entertainment (arcade game rooms, prize machines, kiddie rides), and Food & Beverage (licensed restaurant brands including TCBY®, Mrs. Fields®, Chevys®, Sol Mexican Cocina®, Solita Tacos®). The ecosystem is unified by proprietary technology platforms: VENU+ Vision™ provides connected data insights across all solutions, while GoPlus™ serves as the backend management and guest-facing platform. Supporting consumer brands include ScooterBug®, At the Pier Arcade®, PennyCollector®, and National Mobility Hire®.

Differentiator

Problem solved

Functional benefit

Brands

• ScooterBug: Mobility equipment rental service providing premium strollers, ECVs, and wheelchairs; official mobility partner for Disney serving Orlando, Anaheim, and Las Vegas areas
• ScooterPals
• At the Pier Arcade
• PennyCollector
• National Mobility Hire
• SafePod
• GoPod
• DualPod
• GoRoll
• GoPlus
• VENU+ Vision

Products and services

• GoPod Advanced Locker System Smart electronic locker platform with mobile rental capability, real-time monitoring, dynamic pricing optimization, and 100% integration capability with existing venue operational systems. Designed for secure, cashless storage at high-traffic entertainment venues.
• DualPod Double-Sided Ride Lockers Double-sided locker system designed for optimizing in-queue flow at ride entrances, allowing guests to securely store personal items before boarding attractions.
• SafePod Battery-Powered Guest Lockers Battery-powered lockers with hotel-safe style passcode technology, illuminated status handles, ADA-compliant keypad, user-defined passcodes, and 2-year battery life. Available in 2-tier (Large) and 5-tier (Standard) sizes with optional composite base. Ideal for temporary storage, mandatory firearm storage, and clear bag policy enforcement.
• Guest Mobility Rentals Full-service mobility rental fleet including stackable single and double strollers, ECVs (Electric Convenience Vehicles), wheelchairs, transport chairs, and wagons, supported by the GoRoll QR code-driven mobile rental system and GoManager fleet management platform.
• ScooterPals Fur-Wheelers Entertainment Scooters Huggable, squeezable, scootable animal-themed mobile entertainment scooters (Fur-Wheelers) for family fun and ride experiences at entertainment venues.
• Souvenir Coin and Medallion Machines Souvenir coin and medallion solutions including hand-crank pressed pennies, electric Next-Gen Pennies, weather-resistant outdoor huts, and custom-minted collectible medallions. Deployed across 2,500+ machines in operation with 10,000+ limited-edition designs.
• Photo Capture Solutions Comprehensive photo capture platform including on-ride and off-ride camera systems, themed studio sets with special effects and gamified interactions, candid roving photography, and guest-controlled selfie stations and photo booths. Supports barcode, RFID, mobile SMS, and facial recognition image association with multilingual capability.
• Turnkey Arcade Game Rooms and Entertainment Solutions Turnkey entertainment solutions including complete arcade game rooms with video games, prize games, redemption systems and merchandise, standalone crane/claw machines and instant-win merchandisers, family-friendly kiddie rides, and cashless stored-value card systems.
• Licensed Food and Beverage Brands Licensed restaurant brands for deployment in entertainment venues including Mrs. Fields (iconic cookie brand, 150+ locations), TCBY (frozen yogurt, 125+ locations), Chevys Fresh Mex, Sol Mexican Cocina, Solita Tacos & Margaritas, and GoPour self-pour beverage technology system.
• VENU+ Vision Data Intelligence Platform Connected data intelligence platform providing unified insights across all guest experience touchpoints including mobility, lockers, photo capture, souvenirs, and entertainment. Offers real-time analytics, operational dashboards, and revenue optimization tools for venue operators under a single login.
• GoPlus Backend Management Platform Full-scale backend management and guest-facing technology platform combining custom-built software for effortless guest interactions with administrative tools for optimization, product health, support, and data reporting across the VENU+ ecosystem.

Quantifiable outcome

• 200M+ safe rides provided annually worldwide
• +4 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Twelve partnerships are on record, tiered strategic, major, core, partner and flagship.

• Al Shallal Theme ParkstrategicStrategic or Co-development Partner · 18 June 2026VENU+ announced planned deployment of GoPod locker technology at Al Shallal Theme Park in Jeddah, Saudi Arabia, scheduled for Summer 2026. This marks VENU+'s first customer deployment in the Kingdom under a revenue-sharing model.
• Famous Brands InternationalmajorOEM/ Whitelabel/ Licensing Partner · 19 February 2026Licensing agreement enabling VENU+ to incorporate Mrs. Fields and TCBY brands into non-traditional retail environments including airports, amusement parks, arcades, and family entertainment centers. The deal positions VENU+ as a strategic growth channel for experiential retail expansion.
• Mrs. FieldsmajorOEM/ Whitelabel/ Licensing Partner · 19 February 2026Iconic cookie brand with highest aided brand awareness in its category. Mrs. Fields operates 150+ franchised locations worldwide. VENU+ bundles this IP into commercial proposals for experiential retail in entertainment venues.
• TCBYmajorOEM/ Whitelabel/ Licensing Partner · 19 February 2026Original frozen yogurt brand with 45+ years of experience and 125+ franchised locations worldwide. VENU+ bundles this IP into commercial proposals for entertainment venues seeking proven food & beverage concepts.
• VLockercoreStrategic or Co-development Partner · 3 February 2026VLocker is an Australian electronic locker system provider founded over 30 years ago, serving more than 700 high-traffic venues worldwide. The acquisition expands VENU+'s presence in Australia, Singapore, and Hong Kong as part of its global growth strategy. VLocker will be integrated into VENU+'s platform alongside Tiburon Lockers.
• Tiburon LockerscoreStrategic or Co-development Partner · 2 February 2026Tiburon Lockers is a U.S.-based electronic locker solutions provider with 20+ years of custom locker rental expertise and proprietary in-house-developed technology. The acquisition strengthens VENU+'s North America presence and expands its smart locker platform. VENU+ already operates across all 50 U.S. states and 13 countries.
• Janat Dilmun WaterparkstrategicStrategic or Co-development PartnerWaterpark in Bahrain where VENU+ completed GoPod deployment as part of Middle East expansion strategy.
• GoPour (Pour My Beer)partnerTechnology or IntegrationPour My Beer is a category-defining innovator in self-pour beverage technology combining smart hardware, cloud-based software, and real-time analytics. VENU+ partners with GoPour to offer self-serve beverage solutions in entertainment venues.
• Chevys Fresh MexpartnerOEM/ Whitelabel/ Licensing PartnerFresh Mexican food restaurant brand operating since 1986. Licensed through VENU+ for deployment in entertainment venues.
• Sol Mexican CocinapartnerOEM/ Whitelabel/ Licensing PartnerBaja-style Mexican cuisine brand focused on simple, fresh, locally and sustainably sourced ingredients. Licensed through VENU+ for deployment in entertainment venues.
• Solita Tacos & MargaritaspartnerOEM/ Whitelabel/ Licensing PartnerMexican food and margarita brand founded in 2014 with spacious dining rooms designed to evoke tequila distillery aesthetics. Licensed through VENU+ for deployment in entertainment venues.
• Disney (Official Mobility Partner)flagshipStrategic or Co-development PartnerScooterBug is the ONLY official mobility partner for Disney, providing ECVs, strollers, and wheelchairs for rent in Orlando, Anaheim, and Las Vegas areas with hotel delivery.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Smarte Carte: Smarte Carte operates electronic lockers, stroller/ECV/wheelchair rentals, and baggage services at airports and theme parks in North America and internationally. It is the most direct head-to-head competitor to VENU+'s smart locker and guest mobility businesses across the same venue types.
• Scootaround: Scootaround (now part of the merged Special Needs Group / Scootaround entity) rents mobility equipment, ECVs, and wheelchairs to travelers at theme parks, cruise ports, and conventions in the US and Canada. It directly overlaps with VENU+'s ScooterBug mobility rental business and competes for the same Disney/Universal-area customers.
• accesso Technology Group: accesso provides ticketing, point-of-sale, virtual queuing, and guest experience technology to theme parks, attractions, and entertainment venues. Its venue-tech platform and large installed base of attraction operators make it a direct comparable to VENU+ as a venue experience technology provider.
• Garden State Photographics (GSP): GSP is one of the largest ride photography and photo capture service companies serving US theme parks and attractions. It competes head-to-head with VENU+'s photo capture platform for theme park photo contracts and on-ride camera installations.
• Special Needs Group (SNG): Special Needs Group rents mobility, scooter, and accessibility equipment to travelers at theme parks, cruise lines, and hotels, with strong Disney-area presence. It is a direct mobility rental competitor to VENU+/ScooterBug, especially in the Orlando market.
• Bromley & Company: Bromley is a long-standing US-based supplier of pressed penny machines, souvenir medallions, and coin-operated pressed souvenir equipment. It directly competes with VENU+'s souvenir coin and medallion product line at theme parks and attractions.
• Premier Amusements: Premier Amusements supplies arcade game rooms, crane and prize machines, and family entertainment center equipment to amusement venues across the US. It is a direct comparable to VENU+'s entertainment product line (game rooms, prize machines, kiddie rides).

Broad incumbents

• Aramark: Aramark is a large-scale venue hospitality provider offering food services, concessions, and guest amenities across stadiums, theme parks, airports, and convention centers. While broader than VENU+, Aramark competes for similar venue budgets and increasingly bundles ancillary guest services alongside its F&B core.
• Centerplate (Sodexo Live!): Centerplate, now operating as Sodexo Live!, provides hospitality, food and beverage, and guest services for sports and entertainment venues across the US. It is a broad incumbent that intersects with VENU+'s licensed F&B brands and venue ancillary services in the same end markets.

Regional players

• Lockers (UK) / National Locker Company: Lockers UK and adjacent UK/European electronic locker providers serve attractions, transport hubs, and leisure venues with smart locker solutions. They are a regional peer relevant to VENU+'s VLocker-enabled APAC/UK footprint and to National Mobility Hire's UK mobility customer base.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/goVENUplus
• LinkedInlinkedin.com/company/venuplusadds

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Venu+