The Good Plastic Company
The Good Plastic Company manufactures Polygood® large-format 100% recycled and recyclable polystyrene panels via proprietary heat-pressing technology, serving global enterprise brands like Nike, Adidas, LUSH, Samsung, and Mercedes-Benz across retail, hospitality, and public-sector projects worldwide.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What The Good Plastic Company does
The Good Plastic Company is a Netherlands-headquartered, mission-driven manufacturer founded in 2018 that produces Polygood® — large-format 100% recycled and recyclable polystyrene surface panels for the architecture and design (A&D) industry. The company developed its proprietary heat-pressing technology in-house over a two-year engineering effort; the equipment uses separate heating and cooling stages, reaches temperatures up to 380°C, and processes roughly 80% of plastic types including polyurethane and glass-filled polyamide. It produces the largest-format recycled plastic panels on the EU market (standard 2.8m x 1.4m; extra-large 3m x 1m x 30mm), sources approximately 70% post-consumer and 30% post-industrial waste, and reuses 100% of its post-production scrap.
The company serves global enterprise brands across retail, hospitality, and public-sector projects, with named customers including Nike (40+ stores), Adidas (20+ stores), LUSH (30+ stores), Samsung, Mercedes-Benz, BMW, McDonald's, Karl Lagerfeld, Coach, and L'Oréal. Revenue is generated through quote-based direct enterprise sales (custom pattern development, brand waste transformation, global multi-location roll-outs) plus a network of exclusive regional distributors across UK/Ireland (CDUK), France (Polygood France), Scandinavia (gop), Norway (Norwegian Trash/Cutfab), and the Middle East (Danube Group). Manufacturing is split between Almere, Netherlands (HQ and principal plant) and Chernivtsi, Ukraine, with sales/marketing offices in London and New York. The company is privately held, with no disclosed venture or private equity rounds; CEO Dr. William Chizhovsky founded the business and continues to lead it.
The Good Plastic Company firmographics
Firmographics- Name
- The Good Plastic Company
- Legal name
- The Good Plastic Company
- Website
- https://thegoodplasticcompany.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Good Plastic Company manufactures Polygood® large-format 100% recycled and recyclable polystyrene panels via proprietary heat-pressing technology, serving global enterprise brands like Nike, Adidas, LUSH, Samsung, and Mercedes-Benz across retail, hospitality, and public-sector projects worldwide.
- Ownership category
- akta.pro rank
The Good Plastic Company industry classification
Industry- Product category
- Sustainable Surface Materials
- NAICS
- Plastics Product Manufacturing (3261), Plastics Packaging Film and Sheet (including Laminated) Manufacturing (326112)
- SIC
- Unsupported Plastics Film & Sheet (3081), Plastics Products, Nec (3089)
- akta.pro primary industry
- Recycled-Content Plastic Packaging (rPET, rHDPE, rPP) (IMALAMAC)
- akta.pro secondary industries
- Mono-Material & Recyclability-Designed Packaging (Design-for-Recycling, Barrier Alternatives) (IMALAMAD), Thermoformed Consumer Products & Housewares (IMANAHAD)
Keywords
Where The Good Plastic Company is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
The Good Plastic Company business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Polygood® Panel Sales: Sale of 100% recycled and recyclable polystyrene surface panels in various patterns, colors, and sizes (standard 2800x1400mm, plus custom dimensions). Revenue from direct project engagements with global brands and through distributor network.
- Custom Pattern Development: Bespoke pattern creation services for brands requiring customized colors and designs to convey brand identity. Created over 100 custom patterns with passionate brands.
- Global Roll-Out Services: Large-scale project management and delivery for multi-location store implementations using sustainable materials, coordinating consistent quality across multiple sites.
- Brand Waste Transformation: Collaborative service transforming brands' own plastic waste into new Polygood® products, creating circular economy solutions for clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Polygood® panels - Core Range |
| One time/ perpetual license | Pay-as-you-go | Custom/Bespoke Patterns - Bespoke Selection |
| Unit Pricing | Pay-as-you-go | Extra-Large Format Sheets |
| Other | Pay-as-you-go | Take-Back Programme |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels8 records
The Good Plastic Company product offering
Product offeringCore offering
The Good Plastic Company manufactures and sells Polygood® — 100% recycled and 100% recyclable polystyrene surface panels in large-format dimensions (standard 2800 x 1400mm; extra-large 3m x 1m x 30mm) — for commercial architecture, interior design, and retail fixture applications. The company produces over 50 standard patterns plus bespoke custom designs, and complements panel sales with global roll-out project management, custom pattern development, sustainability workshops, and a free Take-Back recycling programme.
Product overview
The Good Plastic Company operates as a mission-driven manufacturer offering a single unified product brand: Polygood® sustainable surface materials. Polygood® consists of 100% recycled and 100% recyclable polystyrene (PS) panels in large-format dimensions (2800 x 1400mm), available in over 50 pattern options across collections including Light, Translucent, Colorful Splash, and Dark. The company also provides complementary services including custom pattern design (100+ patterns created), a Take-Back Programme for panel recycling, sustainability workshops, and global roll-out project management for enterprise clients like Nike (40+ stores), Adidas (20+ stores), and LUSH (30+ stores).
Differentiator
Problem solved
Functional benefit
Brands
- Polygood: The flagship brand of The Good Plastic Company, representing 100% recycled and recyclable polystyrene panels for sustainable surface materials in the A&D industry. Features over 50 patterns mimicking marble, terrazzo, and other traditional surface materials. Products are available in large-format panels (2800 x 1400mm) for commercial projects in retail, hospitality, public sector, and education.
Products and services
- Polygood® Surface Panels 100% recycled and 100% recyclable large-format polystyrene surface panels available in over 50 patterns across collections including Light, Translucent, Colorful Splash, and Dark. Standard size 2800 x 1400mm with extra-large format up to 3m x 1m x 30mm. Used by architects, interior designers, and global brands for furniture, wall panels, flooring, facades, and retail fixtures in retail, hospitality, public sector, and education projects.
- Polygood Take-Back Programme Free service that accepts used Polygood® panels and offcuts from customers, who cover transport to the Netherlands facility, after which the company reuses or recycles the material into new panels to close the circular economy loop.
- Polygood Global Roll-Out Services Project management, logistics, and dedicated account support service for enterprise brands deploying Polygood® panels across multiple global store or venue locations, ensuring consistent quality, rapid delivery, and pattern continuity at scale.
- Polygood Sustainability Workshops Hands-on collaborative sessions held at the Netherlands facility where clients learn about recycled plastic panel creation, sustainable design, and value engineering, with exclusive access to create bespoke Polygood® panels on site.
Quantifiable outcome
- 487 kg CO2e Global Warming Potential per tonne - 8x lower than virgin polystyrene
- +4 more outcomes
Companies that use The Good Plastic Company
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles3 records
The Good Plastic Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
The Good Plastic Company partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered flagship, core and minor.
- GenslerflagshipCollaboration with global design firm Gensler on new Growth line of Polygood recycled-content polystyrene panels. Features eight patterns composed of post-consumer and post-industrial plastic scrap reimagining traditional surface materials like marble and terrazzo. Available immediately for commercial project specifications globally.
- gopcoreOfficial distributor for Scandinavian market. Presented Polygood at Stockholm Furniture Fair 2024, creating tables and benches for Greenhouse Bar Area in collaboration with architecture studio Stamuli.
- Danube GroupcoreExclusive distribution partnership for Middle East region announced during Dubai Design Week 2023 'Year of Sustainability'. Major milestone for regional sustainability and Polygood market expansion.
- Polygood FrancecoreExclusive distribution partnership for French market since May 2023. Launched with exclusive 'Fleur de Sel' pattern for France. All colors, panel sizes, and thicknesses in stock. Director Nicolas Brutin leads operations.
- CDUKcoreExclusive distribution partnership for UK and Ireland market since April 2023. CDUK grows its surface material portfolio with Polygood, providing technical specification support, Lunch & Learn sessions, and CPD training for architects and designers. Co-curated Core Range (12 patterns) and Bespoke Selection (12 patterns). Stock available with 2-day delivery.
- Cutfab & Norwegian TrashcoreDistribution partnership for Norway market. Norwegian Trash specializes in ocean plastic collection while Cutfab handles distribution, combining sustainability focus with design market expertise.
- NikeflagshipLong-standing partnership with 40+ Nike stores globally. Nike used 30 tonnes of recycled plastic for single store implementation. Part of Nike's Move to Zero journey. Developed custom patterns for several Nike concepts including London, Hague, Johannesburg, and Antwerp locations.
- Nike GrindflagshipCollaboration to use recycled soles of Nike Grind (recycled polyurethane from footwear) to create entirely new Polygood panels. Successfully developed soft panels for use in Nike stores - impactful steps toward recycling polyurethane waste and turning discarded materials into valuable resources.
- Impact AcousticcoreCollaboration to create Coral Reef - a striking pattern in Translucent Collection. Combined recycled CD cases with Impact Acoustic's leftover PET from their acoustic products. Result: lagoon-blue panels with vibrant orange speckles symbolizing ocean ecosystem protection.
- Karl LagerfeldflagshipCustom Polygood pattern called 'Karl' created for fashion brand - elegant combination of grey and blue patterns for concept display fixtures complementing brand identity.
- dsm-firmenichcorePartnership at Paris Design Week 2024 for 'Eau Fraîche' installation showcased at National Arch. Design by Lucas Huillet combining Polygood with dsm-firmenich materials.
- Studio MASTcoreCollaboration on Dutch Design Week installations. Studio MAST designed Ketelhuisplein spatial layout taking inspiration from 'Picture This' theme, combining artistic vision with sustainability.
- StamulicoreArchitecture studio collaboration for Stockholm Furniture Fair 2024. Created tables and benches for Greenhouse Bar Area in partnership with gop, resulting in 1,100 kg of plastic waste recycled.
- Studio ShoominorDesign architects at Studio Shoo used Polygood Sea Foam Grey and Sea Foam Dark patterns to create lounge area at Dubai Design Week in signature vivid minimalism style.
- IAMMI Design StudiocoreCollaboration for Material Matters fair at London Design Festival 2023. Created delightful bar area on show floor made from Polygood material in partnership with Isola Design and CDUK.
- Isola DesigncorePartnership for Material Matters fair at London Design Festival and Isola Design District events. Featured as Material Designer for online talks on sustainable materials.
- TelluricoflagshipDesign studio created 'Icebergs in the Desert' installation at Dubai Design Week using over 500 kg of recycled Polygood plastic. Powerful statement on environmental responsibility and recycling.
- Makus design studiominorCollaboration for Dutch Design Week creating kitchen worktops from Polygood surfaces.
- Future+YouminorDesign agency specializing in trend research, design thinking and product design. Presented Polygood at Area 30, world's largest kitchen furniture trade fair.
- StudioXagcoreDesigned circular installation at Milan Design Week constructed entirely from Polygood material. Encourages visitors to explore circularity concept.
- Metropolis MagazinecorePartnership at NeoCon 2024 to create 27 exhibition pedestals from Polygood for Sustainability Lab. Exhibit showcased latest innovations in circular, regenerative design.
- Interall GroupminorCollaboration to create bespoke pattern incorporating disposed face masks. High-temperature process kills viruses and keeps masks from littering environment. Created hope symbol for 2021.
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
The Good Plastic Company competitors and assessment
Company assessmentDirect peers
- Durat: Finnish manufacturer of solid surface material containing recycled post-industrial plastics, used for kitchens, bathrooms, and architectural surfaces. Competes with Polygood in the recycled-content solid surface category with similar design-led positioning.
- Plasticiet: Dutch manufacturer of recycled plastic panels and sheets from post-consumer plastic waste for furniture, interior, and architectural applications. Directly comparable value proposition, geographic overlap (Netherlands), and target customer base to Polygood.
- Smile Plastics: UK-based manufacturer of 100% recycled plastic panels for interior and architectural applications. Closest direct competitor to Polygood, offering similar large-format surface panels from post-consumer and post-industrial plastic waste to A&D and retail clients.
Broad incumbents
- Corian Design (DuPont): DuPont-owned solid surface brand used globally in commercial and residential architecture. Long-established incumbent that competes for the same architectural surface specification opportunities and increasingly markets recycled-content versions.
- Wilsonart: Major engineered surfaces manufacturer (laminates, solid surfaces, quartz) serving commercial and residential markets globally. Competes in adjacent surfacing categories and is expanding sustainable/recycled-content offerings.
- Krion (PORCELANOSA Group): Spanish-owned solid surface manufacturer offering eco-friendly mineral composite panels with recycled content for architecture and design. Larger incumbent with broader product portfolio that overlaps Polygood in sustainable surface panels for commercial and residential projects.
- Cosentino (Dekton, Silestone): Global leader in surfacing materials (Silestone quartz, Dekton ultra-compact surfaces) serving residential and commercial design. Established incumbent with overlapping architectural surface category and growing recycled-content offerings, competing for the same A&D and commercial specifier budgets.
- 3form (Sensa/Hunter Douglas): Manufacturer of architectural resin and translucent panels (Varia, Chroma) with recycled-content options, serving A&D specifiers. Overlaps with Polygood in architectural panel applications and sustainability-certified design surfaces.
Emerging players
- PaperStone: US manufacturer of composite panels made from recycled paper and FSC-certified fibers. Competes in the sustainable-surface category with similar design and environmental positioning, though based on cellulose rather than recycled plastic.
Others
- EcoSmart Plastics / Regen Group: Adjacent recycled plastic products and solutions provider focused on construction and design applications. Thematically comparable as an enabler of recycled-content material solutions in the built environment, though with a different product portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Good Plastic Company social profiles
Digital presenceThe Good Plastic Company compliance and trust
Trust signalCompliance9 records
The Good Plastic Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Good Plastic Company leadership team
Management profileNumber of profiles
Profiles8 records
The Good Plastic Company funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Good Plastic Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Good Plastic Company
What does The Good Plastic Company do?
The Good Plastic Company manufactures and sells Polygood® — 100% recycled and 100% recyclable polystyrene surface panels in large-format dimensions (standard 2800 x 1400mm; extra-large 3m x 1m x 30mm) — for commercial architecture, interior design, and retail fixture applications. The company produces over 50 standard patterns plus bespoke custom designs, and complements panel sales with global roll-out project management, custom pattern development, sustainability workshops, and a free Take-Back recycling programme.
Is The Good Plastic Company a public or private company?
The Good Plastic Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Good Plastic Company founded?
The Good Plastic Company was founded in 2018. It employs 51 to 100 people.
Where is The Good Plastic Company based?
The Good Plastic Company is headquartered in London, United Kingdom, in the Europe region.
How does The Good Plastic Company make money?
Four revenue lines are on record. Polygood® Panel Sales are the primary driver. The others are custom Pattern Development, global Roll-Out Services and brand Waste Transformation.
Who are The Good Plastic Company's main competitors?
Direct peers on record are Durat, Plasticiet and Smile Plastics. Broad incumbents are Corian Design (DuPont), Wilsonart, Krion (PORCELANOSA Group), Cosentino (Dekton, Silestone) and 3form (Sensa/Hunter Douglas). PaperStone is listed as an emerging player. EcoSmart Plastics / Regen Group is listed as an others.
Does The Good Plastic Company have an API?
No public API is recorded for The Good Plastic Company.
What industry is The Good Plastic Company in?
The Good Plastic Company's product category is Sustainable Surface Materials. Its primary akta.pro industry code is IMALAMAC, Recycled-Content Plastic Packaging (rPET, rHDPE, rPP), with a secondary code of IMALAMAD, Mono-Material & Recyclability-Designed Packaging (Design-for-Recycling, Barrier Alternatives). Its NAICS code is 3261 and its SIC code is 3081.