Suit Club

What Suit Club does

Suit Club is a New York City-based custom menswear company operating a single-showroom made-to-measure tailoring business. The company produces custom suits, dress shirts, blazers, tuxedos, and slacks, with each garment built from the client's individual body measurements (15 measurements for suits, 10 for shirts) selected from thousands of fabric options across Premium ($695–$775), Luxury ($875–$975), and Executive (specialty Italian/English fabrics) tiers. Production is handled through the company's own manufacturing facility in Hong Kong, and garments are hand-tailored by skilled craftsmen, with a just-in-time production model that avoids inventory carrying costs and allows the business to position pricing below typical bespoke market rates.

The company was established as Suit Club LLC by Vik Daswani and Kanchan Daswani, both Cornell MBA graduates, leveraging the 51 years of custom tailoring experience of their father Kishore Daswani, who began the original family menswear business in 1969. Suit Club sells almost entirely on a one-time direct-purchase basis through appointment-based fittings at its Midtown Manhattan showroom (551 Madison Avenue), supplemented by on-site office visits in Manhattan (minimum 5 suits or 25 shirts) and bi-monthly traveling fittings to New Jersey locations (East Brunswick, Princeton, Hanover, Teaneck). Pricing is transparently published on the website, with package deals (e.g., 3 suits + 10 shirts for $3,550 at the premium tier) and add-on services including alterations. According to the company, approximately 85% of revenue comes from repeat customers and their referrals, indicating a high degree of customer loyalty among its target base of NYC finance, legal, medical, and corporate professionals.

The business is privately held and family-controlled with no disclosed outside funding. Customer acquisition runs primarily through word-of-mouth and a $150/$150 referral program, with website/SEO and a Calendly booking integration as supporting channels. The company is not a technology or AI business; its competitive logic rests on direct-to-manufacturer cost structure, in-person measurement expertise, and brand reputation built over decades in the New York custom tailoring market.

Name

Suit Club

Legal name

Suit Club LLC

Website

https://suitclubnyc.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Suit Club is a New York City custom menswear company that designs and sells made-to-measure suits, shirts, tuxedos, and business casual attire to finance, legal, medical, and corporate professionals through a single Midtown Manhattan showroom and traveling fitting tours in New Jersey.

Ownership category

akta.pro rank

Product category

Custom Tailoring Services / Bespoke Menswear

NAICS

Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (except Contractors) (31525), Clothing and Clothing Accessories Retailers (458110)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Dresses, Skirts & Tailored Apparel Cut & Sew (Suits/Formalwear) (IMAOAEAF)

akta.pro secondary industry

Men’s Styling & Tailoring Coordination (HSACAJAG)

Keywords

• Custom tailoring services
• Made-to-measure suits
• Custom dress shirts
• Bespoke formalwear
• Men's custom clothing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Custom Suits: One-time purchase of custom tailored suits. Tiered pricing from Premium ($695-$775) to Luxury ($875-$975) to Executive (specialty fabrics). Customers can also purchase packages combining multiple suits and shirts.
2. Custom Shirts: One-time purchase of custom dress shirts starting at $75. Package deals available (6 shirts for $825, 10 shirts for various premium fabrics).
3. Alteration Services: Tailoring and alteration services for all clothing. Includes alterations on both Suit Club products and external garments. 10% discount for existing Suit Club clients.
4. Business Casual Packages: Package deals for business casual attire including combinations of sport coats, dress shirts, and slacks.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Suit Club designs, manufactures, and sells custom-tailored men's suits, dress shirts, blazers, slacks, and tuxedos made to each client's exact body measurements. Products are hand-tailored at the company's own production facility in Hong Kong and offered through an appointment-based Madison Avenue showroom, on-site office visits, and traveling New Jersey fittings. The company also provides on-premises alteration services for both its own garments and external clothing.

Product overview

SUIT CLUB is a custom tailoring company operating as a single-brand, single-showroom business model centered in Midtown Manhattan. The core product is custom-tailored men's suits (Custom Suits), supplemented by Custom Shirts, Custom Tuxedos, and Business Casual Packages. Add-on services include Custom Untucked Shirts and on-premises Alteration Services. Geographic reach is extended through New Jersey Fitting Tours and Office Visits, which bring the fitting experience directly to clients. Production is handled through the company's own facility in Hong Kong, enabling direct-to-consumer pricing. All products are hand-tailored using the client's exact body measurements (15 measurements for suits, 10 for shirts) to guarantee a personalized fit.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Suits

Quantifiable outcome

• 85% of revenue comes from repeat customers and their referrals
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Black Lapel: Online custom menswear brand offering made-to-measure suits, shirts, and tuxedos with home try-on and virtual consultation options. Represents the digital-first competitive threat against Suit Club's showroom-only model, particularly for repeat and younger customers.
• Alton Lane: Made-to-measure menswear company with multi-city showroom presence, emphasizing fit precision and curated fabric selections. Competes for the same corporate-professional customer through a similar in-person consultation model with comparable price points.
• Knot Standard: Custom menswear brand operating physical showrooms in major US cities with made-to-measure suits, shirts, and tuxedos. Direct competitor in the appointment-driven, tech-enabled custom suiting space, particularly for weddings and professional clientele.
• Suitsupply: Global menswear retailer combining ready-to-wear suits with made-to-measure options across physical showrooms and e-commerce. Overlaps with Suit Club on custom tailoring, premium fabrics (including Italian mills like Vitale Barberis Canonico), and a comparable mid-luxury price band.
• Tom James: Custom corporate tailoring company with a house-call model — fitters visit client offices and homes, mirroring Suit Club's office-visit and appointment-based approach. Serves the same finance, legal, and executive customer base with similar custom suit and shirt offerings.
• Indochino: Online-first custom menswear brand offering made-to-measure suits and shirts at entry-level price points comparable to Suit Club's Premium tier. Both target professional men seeking custom fit without bespoke pricing, though Indochino leads on digital configurators while Suit Club leads on in-person fitting.

Broad incumbents

• Men's Wearhouse: Mass-market menswear retailer carrying suits, tuxedos, and formalwear alongside custom and rental services. Competes at the lower end of Suit Club's price range and captures the same wedding/event occasions, but with significantly less emphasis on bespoke fit.
• Hugo Boss: Global luxury menswear brand with broad retail footprint and made-to-measure programs. Targets the same affluent professional segment as Suit Club's Executive tier, but competes primarily through brand prestige and ready-to-wear rather than full custom manufacturing.
• Brooks Brothers: Iconic American heritage menswear brand offering suits, dress shirts, and formalwear across retail locations and online. Overlaps with Suit Club in the NYC corporate-professional customer base and suiting category, but at the ready-to-wear end of the spectrum.

Emerging players

• Combatant Gentlemen: Digital-native menswear brand offering custom and ready-to-wear suits at accessible price points. Represents the emerging online-custom category pressuring traditional showroom-based custom tailors like Suit Club, particularly for younger professional buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/suitclub
• Facebookfacebook.com/suitclubnewyork
• LinkedInlinkedin.com/company/suit-club-ny

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suit Club