TourTools

What TourTools does

TourTools, operated by DataVast Technologies and headquartered in Copley, Ohio, is a privately held vertical SaaS company that provides integrated marketing, sales, operations, and reporting software to tour operators across North America and Canada. Founded in 1995, the platform serves 170+ tour operator customers in segments including motorcoach tours, educational/student travel, adventure tours, and convention and visitor bureaus. The core product, TourTools Back Office, is built on the FileMaker (Claris) relational database platform with a PHP/Yii web layer (TourTools Online) and is supplemented by add-on modules for online booking, payment processing, route planning, outside sales (WebDirect), automation (ATEM), CVB operations, and QuickBooks integration.

The company operates a primarily subscription-based revenue model: TourTools Back Office starts at $375/month for the first user plus $45/month per additional user, with required cloud hosting starting at $450/month and an optional online booking engine at $345/month. Tiered priority support plans (Bronze $435 to Platinum $1,450/month) and professional services billed at $145-$195/hour provide additional recurring and project-based revenue. A sales-led GTM motion is executed through direct phone outreach (888-822-7988), website demo requests, and industry association participation (ABA, SYTA, NTA). The October 2025 release of TourTools v5 introduced a redesigned UI, new payment gateway, MailChimp and DocuSign integrations, QuickBooks Online support, and automation enhancements, with v6 planned for late 2027. The company is bootstrapped with 1-10 employees and shows no disclosed external funding, indicating an owner-operated, sustainable-growth business rather than a venture-backed scale-up.

Name

TourTools

Legal name

DataVast Technologies

Website

https://tourtools.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Tour Operator Software

NAICS

Tour Operators (56152)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Private/Customized Multi-Day Tour Operators (THAKADAC)

akta.pro secondary industry

Educational & Student Multi-Day Tour Operators (THAKADAJ)

Keywords

• Tour operator software
• Travel booking platform
• Group tour management
• Online reservation system
• Tour operator CRM

Headquarters

HQ city

Akron

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Subscription Software Licensing: Monthly subscription model for TourTools Back Office v5 at $375/month for the base system including 1 user. Additional user licenses at $45/month per user. Subscription includes FileMaker software and licensing, cloud hosting (required), and Economy Class support.
2. Cloud Server & Maintenance: Monthly cloud server hosting and maintenance starting at $450/month, managed by TourTools including updates, patches, and resource allocation.
3. TourTools Online Enhancement: Add-on subscription at $345/month for unlimited user access to the online booking engine, enabling customer self-service bookings.
4. Priority Support Plans: Tiered support plan subscriptions: Bronze ($435/month), Silver ($695/month), Gold ($995/month), Platinum ($1,450/month). Include prepaid support hours, discounted hourly rates ($145-$165 vs standard $195), and guaranteed response times.
5. One-Time Software Purchase: Optional outright purchase of TourTools software (without FileMaker licensing) for clients preferring capital expense over subscription.
6. Customization & Professional Services: Hourly billable services for customizations, integrations, data imports, and development work. Rates $145-$165/hour depending on support plan; $95/hour discounted rate during deployment for additional integrations. Prepaid support blocks of 4 hours at standard rate for non-plan clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

TourTools provides integrated tour operator software covering marketing, sales, operations, and reporting in a single back-office system, complemented by a web-based online booking and payments engine. The platform manages the full tour lifecycle from client acquisition and package building through booking processing, vendor and operations management, automated communications, fundraising, and financial reporting. It serves group tour operators, student and youth travel companies, and Convention & Visitors Bureaus with deep customization and integrations to QuickBooks, MailChimp, DocuSign, Google Maps, and a proprietary payment gateway.

Product overview

TourTools is a platform-plus-modules architecture offering an integrated tour operator software solution. The core product, TourTools Back Office, is built on the FileMaker (Claris) platform and provides comprehensive tour operation management including CRM, vendor management, tour creation, package building, booking management, operations tracking, and financial reporting. This core platform is supplemented by multiple add-on modules: TourTools Online adds a web-based booking and payments engine for 24/7 customer self-service; the Automation Module (ATEM) enables automated email and task workflows; the WebDirect Sales Module provides outside sales team access; TourTools CVB serves convention and visitors bureaus; RouteMaster handles routing; the Payment Gateway processes credit card and ACH payments; and the QuickBooks Module integrates accounting. TourTools Online is built with PHP/Yii framework while the Back Office uses FileMaker Pro, enabling cloud or on-premise deployment options.

Differentiator

Problem solved

Functional benefit

Brands

• TourTools Back Office: The core integrated marketing, sales, operations, and reporting software solution for tour operators.
• TourTools Online
• TourTools CVB
• RouteMaster
• TourTools Gateway
• TourTools Hosting
• ATEM (Automated Task & Email Module)
• WebDirect Sales Module

Products and services

• TourTools Back Office Integrated marketing, sales, operations, and reporting software solution for tour operators covering CRM, vendor management, tour building, package creation, booking management, operations tracking, financial management, and hundreds of built-in reports.
• TourTools Online Web-based booking and payments engine allowing customers to view tours, check availability, and book 24/7 from any device, with customer accounts, package selection, passenger info collection, online payments, and a group leader portal for managing bookings.
• TourTools CVB Convention & Visitors Bureau product variant of TourTools designed for destination marketing organizations to manage tour operator relationships and tour activity data.
• RouteMaster Route planning and management module that lets tour operators optimize itineraries and routing.
• TourTools Payment Gateway Integrated payment processing technology through the Fort Point payment gateway supporting credit card and ACH payments with PCI-compliant handling and competitive transaction fees.
• TourTools Hosting Cloud server hosting service for TourTools Back Office with managed updates, patches, and resource allocation on a month-to-month agreement.
• Automation Module (ATEM) Automated Task and Email Module for creating automated email and task templates, enabling nightly batched emails such as payment reminders, late payment notices, and medical form reminders, plus task automation tied to tour or booking events.
• WebDirect Sales Module Web-based outside sales tool that gives sales reps remote access to the TourTools client database and RFQ functionality, with a dashboard, client browsing, RFQ creation, travel plans, and weekly sales reports.
• QuickBooks Module Optional integration module for QuickBooks Desktop or Online that eliminates data entry redundancy and streamlines accounting workflow between TourTools and QuickBooks.

Quantifiable outcome

• 24/7 booking capability eliminating barriers to booking outside business hours
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core.

• QuickBooks (Intuit)coreTechnology or IntegrationQuickBooks integration (Desktop and Online versions) eliminates redundancy in data entry and streamlines accounting workflows. Popular optional module for clients using QuickBooks for financial management.
• MailChimpcoreTechnology or IntegrationBidirectional sync between TourTools client database and MailChimp audiences. Supports contact creation, updates, stats download, subscription status sync. Enables targeted marketing campaigns based on client data from TourTools.
• Fort Point Payment GatewaycoreTechnology or IntegrationIntegrated payment technology supporting credit card and ACH payments. TourTools has a dedicated, responsive team that works closely with clients to keep transaction fees low.
• FileMaker (Claris International)coreTechnology or IntegrationTourTools is built on the FileMaker platform - a cross-platform relational database from Claris (Apple subsidiary). Subscription pricing includes FileMaker software and licensing. Cloud hosting available through Claris.
• TourTools Payment GatewaycoreTechnology or IntegrationProprietary integrated payment technology including ACH payments, with responsive team for transaction fee optimization. PCI-compliant with no card data storage.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Checkfront: Checkfront (now part of BookingBoss) provides cloud-based booking management software for tour operators, activity providers, and rental businesses. It competes directly with TourTools across online reservations, inventory management, and operator back-office workflows.
• Rezdy: Rezdy is a leading online booking and reservation management platform built specifically for tour operators, activity providers, and attractions. It directly competes with TourTools Back Office and TourTools Online by offering a cloud-native booking engine, channel manager, and CRM targeting the same niche vertical.
• WeTravel: WeTravel is a group travel booking and payment platform with strong adoption among multi-day and educational/group tour operators. It overlaps with TourTools' Online booking and student/youth travel segment, including payment plans and group coordinator tools.
• Ventrata: Ventrata is a reservation system and ticketing platform for tour operators, attractions, and DMOs. It competes with TourTools on online booking, payment processing, and back-office tour operator management in a modern cloud-native architecture.
• Tourwriter: Tourwriter is a tour operator CRM, quoting, and itinerary-building platform used by small and mid-sized tour operators globally. It overlaps with TourTools' customer management, package building, and tour creation capabilities.
• Bokun: Bokun (a Tripadvisor/viator company, formed via the TrekkSoft merger) offers a tour and activity booking platform with channel distribution to major OTAs. It directly competes with TourTools Online for online booking and with the Back Office for operator-side management.
• Regiondo: Regiondo is a booking software provider for tours, activities, and attractions across European markets. It competes with TourTools Online and Back Office for tour operator customer management and online reservations.
• TrekkSoft: TrekkSoft is a tour and activity operator software platform offering online booking, payment processing, and channel management. It is now part of the Bokun/Viator group but remains a directly comparable alternative to TourTools for tour operator back-office and online booking.

Emerging players

• Peek: Peek operates both a consumer marketplace and a software suite (Peek Pro) for tour and activity operators. Its software arm overlaps with TourTools' online booking and operator management capabilities, while the marketplace provides distribution that TourTools lacks.
• Xola: Xola is a booking and marketing platform for tour operators, activity providers, and rentals. It offers online booking, payment processing, and CRM capabilities that overlap with TourTools' Online and Back Office offerings, primarily serving smaller operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/tourtoolssoftware
• Facebookfacebook.com/TourTools-121538948529612
• LinkedInlinkedin.com/company/tourtoolssoftware
• Instagraminstagram.com/tourtoolsonline
• Xx.com/tourtoolsusa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TourTools