LOOMY

What LOOMY does

LOOMY is a direct-to-consumer e-commerce retailer of handcrafted, sustainably sourced rugs and complementary home textiles, headquartered in New York City and operating through its Shopify storefront at loomyhome.com. The company sells rugs constructed from natural fibers (wool, jute, cotton, hemp, sisal, bamboo silk) as well as a performance line made from recycled plastic water bottles engineered with UV fade resistance, stain resistance, and shed-resistant properties. The product portfolio is segmented across multiple use cases — Natural, Vegan, Pet-Friendly, Indoor/Outdoor Performance, Vintage (sourced exclusively from Turkey), and Quick Ship — alongside decorative pillows, throws, rug pads, and digital gift cards. Manufacturing relies on handwoven and handknotted artisan construction with claimed fair-trade sourcing and a closed-loop lifecycle narrative (100% biodegradability on natural lines).

The business model is one-time purchase DTC commerce with price points ranging from $199 entry-level rugs to $5,698+ premium handknotted and vintage pieces. Customer acquisition leverages content marketing (Rug 101 educational blog, SEO-optimized category pages), Instagram organic social, and email marketing, supported by two structured conversion mechanisms: a Home Swatch Box trial program ($150 for 3 swatches with 15-day trial, $100 refund plus $50 store credit on return) and a Trade Program for qualified interior designers offering 10% trade pricing, tax exemption, and custom design services. The company serves two distinct segments — residential homeowners/design enthusiasts (primary) and interior design trade professionals (secondary) — with all sales channeled through the owned e-commerce storefront; no physical retail or wholesale channels are evident.

LOOMY was founded in 2018 by Sara Weaver, operates with 1-10 employees, and remains privately held with no disclosed funding rounds, parent company, or institutional shareholders. Geographic scope is limited to the United States, and the technology stack is a standard Shopify-native DTC stack with Google Analytics and Google Ads integrations — no proprietary AI/ML capabilities, no mobile app, and no public API are evidenced.

Name

LOOMY

Legal name

LOOMY

Website

https://loomyhome.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

LOOMY is a direct-to-consumer e-commerce retailer of handcrafted, sustainably sourced rugs and home textiles (pillows, throws), serving US residential homeowners and interior design trade professionals through its Shopify storefront and a trade discount program.

Ownership category

akta.pro rank

Product category

Handcrafted Rugs & Home Décor

NAICS

Carpet and Rug Mills (314110), Carpet and Rug Mills (31411)

SIC

Carpets & Rugs (2273), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Area Rug Manufacturing (IMAOAJAC)

akta.pro secondary industry

Broadloom Carpet Manufacturing (IMAOAJAA)

Keywords

• Handmade rugs
• Sustainable home decor
• Eco-friendly carpets
• Pet-friendly rugs
• Custom area rugs

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for handcrafted rugs, pillows, and home décor accessories sold through e-commerce website. Products range from entry-level rugs ($199) to premium vintage pieces ($1,998+).
2. Trade Program: B2B revenue stream targeting interior designers with 10% discount on eligible retail products. Trade accounts require business verification and provide exclusive pricing and custom design services.
3. Swatch Box Program: Home swatch box service generating $150 per order. Customer receives 3 swatches for 15-day trial, with $100 refund plus $50 store credit upon return, applied toward future rug purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

LOOMY is a direct-to-consumer e-commerce retailer that designs, sources, and sells handcrafted, sustainable rugs (area rugs, runners, accent rugs) made from natural fibers such as wool, jute, cotton, hemp, sisal, and bamboo silk, alongside performance rugs manufactured from recycled plastic bottles. The assortment extends to decorative pillows, throw blankets, and rug pads, supported by a paid Home Swatch Box trial program, a 6–8 week Custom Rugs design service, and a Trade Program offering 10% off and custom capabilities for qualified interior designers.

Product overview

LOOMY is a direct-to-consumer e-commerce company offering handcrafted, sustainable rugs and home decor. The core product portfolio centers on handcrafted rugs made from natural materials (wool, jute, cotton, hemp, sisal, bamboo silk) alongside performance rugs manufactured from recycled plastic bottles. The offering includes specialized lines for different needs: Natural Rugs and Vegan Rugs for eco-conscious consumers, Pet-Friendly Rugs for households with animals, Performance Rugs (indoor/outdoor) for durability and sustainability, and Vintage Rugs sourced from Turkey. Complementing the rug collection are Decorative Pillows and Throws made from natural materials. The business model incorporates add-on services including Custom Rugs (tailored designs with 6-8 week lead time), a Home Swatch Box (3-swatches-free trial program with $50 discount on purchase), and a Trade Program for interior design professionals offering 10% discount and custom order capabilities. The company also sells Rug Pads and Digital Gift Cards. All products are artisan direct from loom to room, with emphasis on fair trade and sustainability.

Differentiator

Problem solved

Functional benefit

Products and services

• Handcrafted Rugs Core LOOMY rug assortment — handmade area rugs, accent rugs, and runners in handknotted, flatweave, shaggy, and kilim constructions, crafted from natural materials including wool, jute, cotton, hemp, sisal, and bamboo silk. Sold direct-to-consumer via loomyhome.com across all rugs, best sellers, statement, textured, shaggy, flatweave, classic, and vintage collections, and segmented by room (bedroom, living room, dining room, hallway, entryway, outdoor, kids) and size from 3'x5' up to 12'x15' plus runners and custom sizing.
• Performance Rugs Indoor/outdoor performance rugs manufactured from recycled plastic water bottles using high-performance yarn, engineered to feel like real wool while delivering stain resistance, no shedding, UV treatment for fade resistance, and hose-off cleanability. Targeted at households needing durable, weather-resistant, easy-clean rugs for high-traffic and outdoor spaces.
• Natural Rugs Area rugs, accent rugs, and runners made from natural fibers — wool, jute, cotton, hemp, and sisal — positioned as 100% biodegradable at the end of the rug's life, representing a closed-loop cycle for sustainability-focused buyers.
• Vegan Rugs Rugs with no animal involvement, comprising plant-based rugs made from jute, cotton, hemp, and sisal, plus upcycled performance rugs made from recycled plastic bottles without plastic-based toxins. Targeted at vegan and animal-product-free households.
• Pet-Friendly Rugs Durable rugs engineered for households with dogs, cats, and other pets (including gerbils). Designed to be super easy to clean, free of plastic toxins, and suitable for four-legged household members.
• Vintage Rugs One-of-a-kind vintage rugs sourced exclusively from Turkey and handwoven by master artisans. Each rug's pile is cut to reveal signature patterns beneath, with pricing from $299 to $1,998 in the source data.
• Quick Ship Rugs A curated subset of rugs available with no lead time, arriving at customers' doors in days, offered in limited quantities. Targeted at buyers needing fast delivery without custom or made-to-order wait times.
• Decorative Pillows Accent pillows offered in multiple styles including Ikat Silk Pillows, Outdoor Pillows, cotton and linen blend pillows, and wool pillows. Construction features exposed brass zippers and YKK hardware.
• Throws Handcrafted throw blankets made from natural materials including wool, sold as a complement to the rug assortment for residential décor.
• Rug Pads Eco-friendly rug pads, including felt rug pads and natural grip rug pads in standard and round configurations, sold as functional accessories to anchor and protect LOOMY rugs.
• Custom Rugs Bespoke rug customization service allowing customers to tailor an existing LOOMY rug or design their own with assistance. Extra custom options include size, scale, pattern, and fiber choices, with a typical lead time of 6–8 weeks.
• Home Swatch Box Paid trial service priced at $150 in which customers receive 3 rug swatches to evaluate in their home for 15 days; swatches are mailed for free, and on return using the prepaid label the customer receives a $100 refund plus a $50 discount code applied toward a future LOOMY rug purchase.
• Trade Program B2B program for qualified interior design professionals offering 10% off eligible retail products, special orders with custom options, real one-on-one relationships for creating designs and samples, and tax exemption in most U.S. states (excluding Texas). Enrollment requires business verification.
• Digital Gift Card Digital gift card available for purchase on the LOOMY website, redeemable across the rug, pillow, throw, and rug pad assortment.

Quantifiable outcome

• 100% biodegradable natural rugs at end of life cycle
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• West Elm: National home furnishings retailer with an extensive rug selection including handcrafted and sustainable lines. Comparable buyer demographic and channel mix, but with much larger assortment, showrooms, and brand spend.
• Anthropologie Home: Large multi-category apparel and home retailer with a strong rug assortment targeting design-conscious consumers. Competes with LOOMY for the same customer but as part of a much broader portfolio with significantly more marketing and channel power.
• Crate & Barrel: Established multi-category home retailer with a broad rug assortment across price points. Competes for the same premium home customer as LOOMY, but operates at much larger scale and assortment breadth.
• Etsy (vintage and artisan rug sellers): Marketplace aggregating thousands of independent vintage and handmade rug sellers. Overlaps with LOOMY on handcrafted and vintage rug demand, but offers vastly broader selection without a single brand-curated experience.

Direct peers

• Earth Weave: Specialist in natural, biodegradable, and chemical-free rugs and carpet. Direct overlap with LOOMY's Natural Rugs and non-toxic positioning, serving eco-conscious consumers.
• Revival Rugs: DTC retailer of vintage and handcrafted rugs sourced directly from artisans, with a similar sustainability and direct-from-maker story. Highly comparable in assortment, customer profile, and positioning to LOOMY's vintage and natural lines.
• Bolé Road Textiles: DTC brand selling handcrafted artisan rugs and textiles from Ethiopia with a strong fair-trade and sustainability story. Closely comparable to LOOMY on materials (natural fibers), artisan sourcing model, and eco-conscious positioning.
• The Citizenry: DTC home goods brand selling artisan-made rugs, textiles, and decor sourced globally with a focus on ethical production. Comparable to LOOMY on the artisan-direct story, sustainability positioning, and premium price points.
• Rugs USA: One of the largest pure-play online rug retailers in the US, competing across price points from entry-level to premium. Directly comparable to LOOMY on category, channel (DTC e-commerce), and customer base.
• Jaipur Rugs: India-based manufacturer and retailer of handknotted and handwoven rugs sold DTC globally. Comparable to LOOMY on handcrafted construction, natural fibers, and direct-to-consumer artisan narrative, though at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/loomyhome

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LOOMY