Freedom Financial Network

What Freedom Financial Network does

Freedom Financial Network is a private consumer financial services company founded in 2002 and headquartered in San Mateo, California. It provides integrated debt resolution and lending products to US consumers in financial hardship, spanning debt settlement (Freedom Debt Relief), debt consolidation personal loans (FreedomPlus / Achieve Personal Loans, originated through Cross River Bank and Pathward), home equity lines of credit (Achieve Loans via affiliate Lendage, LLC), credit counseling, and bankruptcy referrals. Since inception the company has served more than 1 million consumers, resolved over $18 billion in enrolled consumer debt, originated more than $5 billion in consolidation loans, and currently manages over $7 billion in consumer debt, with services available across more than 75% of US states (excluding New Jersey).\n\nThe platform combines high-touch human advisory delivery with a digital client experience. Approximately 1,200 customer-facing employees conduct personalized financial assessments reviewing credit reports and tradelines to route consumers into the appropriate solution, while an online client dashboard enables real-time tracking of settlement progress, access to educational videos, and milestone monitoring. Freedom maintains relationships with over 3,000 creditors to enable debt negotiation at scale and has built a proprietary asset-backed securities program that has completed 7 deals totaling $2.3 billion in issuance with investment-grade ratings from DBRS, Moody's, and KBR, providing match funding that supports its lending operations at a structurally lower cost of capital.\n\nRevenue is generated through transaction-based debt settlement fees, origination fees on personal loans (1.99%–9.99%) and home equity lines (3.5% origination plus $725 underwriting fee), institutional capital raised via ABS issuance, and partner/affiliate referral fees. Distribution combines direct-to-consumer phone-based inside sales (800-330-3446), an online self-service assessment funnel, a B2B2C strategic partner program (one flagship partner scaled to 3M+ members), and a marketing affiliate network. Freedom employs approximately 2,200 people across Arizona and California and is structured as a wholly-owned subsidiary of Freedom Financial Network Funding, LLC (FFNF).

Name

Freedom Financial Network

Legal name

Freedom Financial Network, LLC

Website

https://freedomfinancialnetwork.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Freedom Financial Network is a private US consumer financial services company founded in 2002 that provides debt settlement, consolidation loans, and home equity solutions to financially distressed consumers, having served over 1 million clients and resolved $18 billion+ in debt.

Ownership category

akta.pro rank

Product category

Consumer Debt Relief Services

NAICS

Credit Intermediation and Related Activities (522)

SIC

Personal Credit Institutions (6141), Asset-Backed Securities (6189)

akta.pro primary industry

Direct-to-Consumer (D2C) Personal Lending Platforms (Unsecured Installment) (FSAKAAAK)

akta.pro secondary industry

P2P Debt Consolidation & Refinancing (FSAKAHAB)

Keywords

• Debt settlement services
• Consumer debt relief
• Debt consolidation loans
• Credit counseling services
• Home equity lending

Headquarters

HQ city

San Mateo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Debt Relief Fees (Freedom Debt Relief): Fees for negotiating debt reductions with creditors on behalf of enrolled consumers. Not all clients complete the program; fees depend on enrolled creditors and individual program terms. Not available in all states (e.g., not available in New Jersey).
2. Personal Loan Origination (Achieve Personal Loans): Origination fees ranging from 1.99% to 9.99% of loan amount. Originated by Cross River Bank (NMLS ID #227977) through Achieve Personal Loans affiliate. Loan amounts range from $5,000 to $50,000, repayment periods 24 to 60 months.
3. Home Equity Solutions (Achieve Loans / Lendage): Home equity line of credit origination through Achieve Loans (Lendage, LLC; NMLS ID #1810501). FFNF charges an origination fee of 3.50% and underwriting fee of $725 where permitted by state law. Line amounts $15,000 to $300,000.
4. Asset-Backed Securities Issuance: Freedom's ABS program has completed 7 deals with $2.3 billion in issuance at investment-grade ratings, providing capital for loan originations and enabling scalability of funding at stable, lower cost of capital compared to term repo and overnight alternatives.
5. Partner Referral & Affiliate Fees: Referral compensation from partner organizations (telecom, financial services, membership organizations) when consumers are referred to Freedom's debt relief, consolidation, or home equity solutions. Also includes affiliate program payouts on CPL and CPA price points.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Freedom Financial Network provides consumer debt relief and lending solutions to US consumers struggling with unsecured debt. Core offerings include the Freedom Debt Relief settlement program that negotiates reductions with 3,000+ creditors, FreedomPlus/Achieve Personal Loans for debt consolidation ($5K–$50K) originated through Cross River Bank, and Achieve Loans home equity lines of credit ($15K–$300K) offered through Lendage, LLC. Supporting services include credit counseling, bankruptcy referrals, and a personalized financial assessment.

Product overview

Freedom Financial Network is a financial services company offering a multi-product platform for consumers seeking debt relief and financial wellness solutions. The core portfolio includes Freedom Debt Relief (debt settlement negotiating reductions with creditors), FreedomPlus/Consolidation Plus (personal loans for debt consolidation through Cross River Bank), and Achieve Loans (home equity lines of credit through affiliate Lendage LLC). Supporting services include credit counseling, bankruptcy referrals, and a financial assessment tool that matches consumers to appropriate solutions. Client-facing technology includes an online dashboard for tracking settlement progress, educational videos, and monthly newsletters. The company has served over 1 million consumers since 2002, maintains 3,000+ creditor relationships, and operates with 2,200+ employees across Arizona and California.

Differentiator

Problem solved

Functional benefit

Brands

• Freedom Debt Relief: Debt relief program that negotiates debt reductions with creditors to help consumers resolve debt with affordable monthly payments.
• FreedomPlus
• Achieve Personal Loans
• Achieve Loans

Products and services

• Freedom Debt Relief Debt settlement program that negotiates reductions with creditors on behalf of enrolled consumers, enabling clients to resolve unsecured debt (average $27K enrolled) with affordable monthly program payments through the Freedom Debt Relief subsidiary.
• FreedomPlus Personal Loans (also offered as Achieve Personal Loans / Consolidation Plus) Personal loan product for debt consolidation, originated by Cross River Bank through an affiliate relationship, with loan amounts from $5,000 to $50,000, repayment periods of 24 to 60 months, and APRs of 8.99%–36.00% including origination fees of 1.99%–9.99%.
• Achieve Loans Home Equity Solutions Home equity line of credit (HELOC) product offered through Lendage, LLC with line amounts from $15,000 to $300,000, available in 10-, 15-, 20-, and 30-year terms, with fixed APRs of 6.240%–13.250%, closing fees of $750–$6,685, and FFNF earning a 3.50% origination fee and $725 underwriting fee where permitted.
• Personalized Financial Assessment Personalized financial consultation in which debt and loan consultants review the consumer's credit report, tradelines, financial hardship, and affordability to recommend the appropriate debt relief, consolidation loan, home equity, or counseling solution.
• Credit Counseling Financial counseling services provided or referred to consumers to help them understand and manage their debt situation and broader financial profile.
• Bankruptcy Referral Services Referral services connecting consumers with more severe financial situations to bankruptcy attorneys and advisors as an alternative path when debt relief or consolidation is not appropriate.

Quantifiable outcome

• Over 1 million consumers served and $18B+ consumer debt resolved since 2002
• +3 more outcomes

Named customers2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• Lendage, LLC (Achieve Loans)coreOEM/ Whitelabel/ Licensing PartnerLendage, LLC (d/b/a Achieve Loans; NMLS ID #1810501) is 99% owned by FFNF (Freedom Financial Network's parent). Provides home equity line of credit products ($15,000–$300,000) through an affiliated business arrangement with FFNF earning origination and underwriting fees.
• One of America's largest member organizationsflagshipStrategic or Co-development PartnerStrategic partnership providing debt settlement solution to members of one of America's largest membership organizations. Initial pilot serving 500,000 members quickly scaled to 3 million+ members. Integrated campaign used direct mail, email, custom landing pages, and social media. Program continues to grow with thousands of members consulted.
• Telecommunications CompaniescoreGTM or Marketing PartnerStrategic partnerships with telecom companies to provide debt relief and financial wellness solutions as a benefit to their customer base. Part of Freedom's broader strategic partner ecosystem covering diverse business categories.
• Financial Services CompaniescoreGTM or Marketing PartnerStrategic partnerships with financial services companies to offer co-branded debt solutions to customers struggling with credit card and unsecured debt. Partners include banks and financial institutions seeking to improve customer financial wellness.
• Academic InstitutionsminorStrategic or Co-development PartnerPartnerships with academic institutions to provide financial wellness resources and debt solutions to students, faculty, and staff dealing with financial hardship.
• Online MarketplacescoreGTM or Marketing PartnerMarketing partnerships with leading online marketplaces that connect consumers seeking debt relief and consolidation loans. Partners benefit from high-converting exclusive offers, competitive CPL/CPA payouts, and dedicated account managers.
• Employee Resource PlatformscoreGTM or Marketing PartnerPartnerships with employee resource platforms to offer Freedom's financial solutions as part of workplace financial wellness programs. Includes targeting aligned with customer insights and lead generation campaign support.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• National Debt Relief: National Debt Relief is one of the largest US consumer debt settlement companies, offering settlement programs similar to Freedom Debt Relief. Direct competitor in D2C debt settlement with comparable phone/web acquisition and creditor negotiation model.
• Money Management International (MMI): MMI is a large nonprofit credit counseling agency offering debt management plans, financial counseling, and education. Comparable to Freedom's counseling and assessment funnel for distressed borrowers, with overlapping target customers.
• Pacific Debt Relief: Pacific Debt Relief is a debt settlement company serving consumers in most US states, with comparable creditor negotiation and fee structures to Freedom Debt Relief. Direct competitor in the same regulatory and customer niche.
• DMB Financial: DMB Financial is a debt settlement company negotiating unsecured debt reductions with creditors on behalf of consumers, similar to Freedom Debt Relief. Operates with a comparable phone-based D2C acquisition model.
• CuraDebt: CuraDebt provides consumer debt settlement and tax debt resolution services, directly competing with Freedom Debt Relief in the distressed consumer segment. Similar contingency-fee model and creditor negotiation approach.
• Accredited Debt Relief: Accredited Debt Relief provides consumer debt settlement and consolidation services nationwide, directly competing with Freedom Debt Relief. Comparable target customer (subprime, distressed), product set, and distribution motion.
• GreenPath Financial Wellness: GreenPath is a nonprofit credit counseling and debt management provider offering DMP plans, housing counseling, and financial education. Comparable to Freedom's credit counseling and assessment services for distressed consumers, though operating as a nonprofit.
• New Era Debt Solutions: New Era Debt Solutions is a consumer debt settlement firm offering settlement, consolidation loans, and financial counseling services. Comparable product mix and target customer base to Freedom Financial Network.

Broad incumbents

• SoFi: SoFi is a broad consumer finance platform offering personal loans, home loans, and financial wellness products. Comparable to FreedomPlus/Achieve on the personal loan side and to Freedom's broader financial wellness positioning.
• LendingClub: LendingClub is a large online personal loan marketplace originating unsecured consumer loans, comparable to FreedomPlus and Achieve Personal Loans. Different delivery model (P2P-style) but overlapping consumer credit market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/FreedomFamily
• YouTubeyoutube.com/freedomdebtrelief
• Facebookfacebook.com/pages/Freedom-Financial-Network/96365512329
• LinkedInlinkedin.com/company/freedom-financial
• Instagraminstagram.com/freedomdebtrelief

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freedom Financial Network