Online Marketplaces

What Online Marketplaces does

Online Marketplaces is a privately held B2B media and events company that operates exclusively in the global property portal and PropTech sector under the Property Portal Watch (PPW) brand. The company publishes news, opinion, and analysis on its website (onlinemarketplaces.com), distributes a free weekly Friday newsletter, and runs two flagship annual conferences — PPW Europe and PPW APAC — that convene C-level executives from property portals, PropTech companies, and industry investors. Across 14 years of operation, the company has organized 38 conferences, delivered 958 presentations, and attracted 6,082 attendees from 68 countries.

The product portfolio consists of the news portal, the two regional conferences, a Video on Demand library of interviews and vodcasts, the newsletter, and a partnership/sponsorship program. The underlying technology is a content management and digital publishing platform with video on demand capabilities, supported by social channels on Twitter/X, Facebook, LinkedIn, YouTube, and Instagram. Editorial coverage spans Europe, North America, Asia Pacific, Latin America, Africa, and Oceania. Key editorial staff include Harvey Hancock and Edmund Keith as principal writers and editors.

The business model is event-driven and partnership-based. Revenue is generated through conference sponsorships and ticket sales, custom partnership packages offering market leadership positioning, networking, and brand promotion, and sponsored content/media packages. Pricing is custom and not publicly disclosed, typically structured as multi-year contracts. The company serves three primary customer segments: property portal executives, PropTech founders and leaders, and real estate industry investors, with go-to-market executed through content marketing, newsletter distribution, conferences, and partner referrals.

Name

Online Marketplaces

Legal name

Online Market Places

Website

https://onlinemarketplaces.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Online Marketplaces operates Property Portal Watch, a media and events platform covering the global property portal and PropTech industry through news, a weekly newsletter, two flagship conferences (PPW Europe and PPW APAC), and video content, serving C-level executives and founders.

Ownership category

akta.pro rank

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Conference and Events: Revenue generated from conference partnerships, sponsorships, and ticket sales for PPW Europe and PPW APAC events that bring together C-level leaders from property portals, PropTechs, and investors.
2. Partnership Packages: Tailored partnership packages for companies looking to showcase their brand among leading property portals, PropTechs, and industry investors, including market leadership positioning, networking opportunities, and brand promotion.
3. Sponsored Content: Sponsored content and media packages including company profiles, interviews, and feature articles on the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Online Marketplaces is a B2B media and events company that publishes news, opinion, and analysis about the global property portal and PropTech industry through the onlinemarketplaces.com website and a free weekly Friday newsletter. It also organizes the Property Portal Watch (PPW) conferences in Europe and APAC, sells customized partnership and sponsorship packages, and produces video on demand content featuring industry executives.

Product overview

Online Marketplaces operates a unified media and events platform serving the global proptech and real estate portal industry. The core offering consists of a news and analysis portal (onlinemarketplaces.com) that publishes industry news, opinion pieces, and reports covering property portals worldwide. Supporting the editorial content are two flagship conference products: PPW Europe and PPW APAC, which bring together industry C-level leaders for networking and knowledge sharing. Additional products include Video On Demand content featuring industry interviews and vodcasts, a weekly Friday newsletter, and partnership/advertising programs. The platform positions itself as a business intelligence resource for building better online marketplace businesses, with 14 years of industry presence, 38 conferences hosted, and coverage spanning multiple global regions.

Differentiator

Problem solved

Functional benefit

Brands

• PPW Europe: Annual property portal conference held in Europe
• PPW APAC

Products and services

• Online Marketplaces News Portal A news and analysis website providing daily coverage of the global proptech and real estate portal industry with articles, opinion pieces, and industry reports, targeted at property portal executives, PropTech leaders, and industry investors.
• PPW Europe Conference Property Portal Watch Europe conference bringing together C-level leaders from property portals and proptech companies across Europe for networking, insights, and partnership opportunities.
• PPW APAC Conference Property Portal Watch APAC conference serving the Asia-Pacific region, connecting industry leaders in proptech and property portals for networking, knowledge sharing, and partnership opportunities.
• Video On Demand On-demand video content featuring interviews, vodcasts, and editor's picks covering property portal industry topics, trends, and interviews with industry leaders.
• Friday Newsletter Free weekly newsletter delivered every Friday with industry news, analysis, and insights to help subscribers build better online marketplace businesses.
• Partnership Programs Customized sponsorship and partnership opportunities at conferences including market leadership positioning, networking receptions, brand promotion, and lead capture capabilities, plus sponsored content and media packages featuring company profiles, interviews, and feature articles on the platform.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Portal VenturesminorGTM or Marketing PartnerPortal Ventures is listed in the company directory as a business partner, suggesting a marketing or referral relationship within the property technology ecosystem.
• ApimominorGTM or Marketing PartnerApimo is listed in the company directory. The partnership appears to be in the context of industry collaboration and mutual visibility.
• BeagelminorGTM or Marketing PartnerBeagel is listed in the company directory as a business partner in the proptech ecosystem.
• Freelancer.comminorGTM or Marketing PartnerFreelancer.com appears in the company directory as a business partner, indicating industry collaboration.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Geek Estate Blog: Geek Estate is a real estate technology community and blog/podcast that covers proptech news, interviews, and events. It targets a similar proptech executive and founder audience as Online Marketplaces, though at smaller scale and without flagship conferences.
• Propmodo: Propmodo is a media brand covering real estate technology and innovation, producing news, analysis, and events for the commercial and residential proptech community. Its editorial-plus-events format overlaps directly with Online Marketplaces' positioning.
• CREtech: CREtech organizes flagship conferences, webinars, and content around commercial real estate technology. It competes with Online Marketplaces in the proptech intelligence and events space, though with a stronger commercial real estate tilt.
• Inman: Inman is a long-running real estate industry news, events, and community platform serving real estate agents, brokers, and proptech executives with conferences, awards, and editorial coverage. It is the most direct US-based analog to Online Marketplaces' media-plus-events model in the real estate/proptech space.

Broad incumbents

• Bisnow: Bisnow is a large commercial real estate media and events company producing news, newsletters, and industry events globally. It overlaps with Online Marketplaces in real estate news and events, but at significantly greater scale and with a CRE focus rather than property portals.
• Urban Land Institute (ULI): ULI is a major real estate research, education, and events organization producing industry reports and conferences. It is a broader incumbent in real estate intelligence that intersects with the same enterprise audience Online Marketplaces serves, though with a land-use and development focus.

Emerging players

• Matterport News / Spatial Real Estate Media: Matterport and adjacent spatial-data platforms have built their own content and event ecosystems around digital real estate. They represent emerging proptech media brands that compete for the same executive attention as Online Marketplaces.
• PropTech Collective: PropTech Collective is a community and content platform for European proptech founders and operators, producing newsletters and events. It is a smaller regional peer targeting the same property portal and proptech ecosystem Online Marketplaces covers.
• REtipster: REtipster is a real estate investing education and media brand producing podcasts, blog content, and community resources for real estate investors and proptech operators. It is a smaller-scale analog covering the investor side of the same audience Online Marketplaces serves.

Others

• Real Estate Technology (RETech) at Inman: Inman's technology vertical and similar real estate publisher tech sections compete for SEO and audience share with Online Marketplaces' proptech coverage, though without dedicated conferences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/portalwatch
• YouTubeyoutube.com/onlinemarketplaces
• Facebookfacebook.com/onlinemarketplacesgroup
• LinkedInlinkedin.com/company/online-marketplaces-group
• Instagraminstagram.com/onlinemarketplaces

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Online Marketplaces