La Promenade
La Promenade is a family-owned gourmet bakery and full-service caterer founded in 1985, operating two retail storefronts in Tenafly, NJ and Nyack, NY. It serves individual consumers with custom cakes, pastries, and frozen meals, and supplies corporate catering to enterprise clients across the NYC metro.
- Company typePrivate
- Founded1985
- HeadquartersTenafly, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What La Promenade does
La Promenade is a privately held, family-operated gourmet bakery and catering company founded in September 1985 by Lori and Yves in Closter, NJ. The company operates two physical retail storefronts — its main commissary and shop at 137 Piermont Road, Tenafly, NJ (purchased in 1997) and a second location at 326 North Broadway, Nyack, NY — both open seven days a week. Its core products span fresh French pastries and croissants baked daily, custom and standard cakes (in 6 cake varieties with 19 filling options), cupcakes, custom cookies, specialty dog cakes, gluten-free and vegan dessert options, grab-and-go fresh prepared foods, and an in-house small-batch frozen food line branded 'Freezer to Table' covering appetizers, entrees, sides, and desserts. The production backbone is a team of professional chefs with over 275 years of combined culinary experience.
The business generates revenue across four streams: on-site retail bakery and grab-and-go sales, custom cake orders for weddings and celebrations (requiring a one-week lead time and deposit), frozen food sales under the 'Freezer to Table' concept, and catering services ranging from corporate breakfast meetings and luncheons to full-service galas, weddings, bar/bat mitzvahs, and private parties with staffing, rentals, floral, and cleanup bundled in. Pricing is quote-based and not publicly disclosed, with food orders requiring 72-hour advance notice and delivery available within a reasonable radius of Tenafly for an additional fee. The company markets through its Shopify website and blog, organic Facebook and Instagram, a Linktree community hub for 'Marvelous Mondays' promotions, and an owned e-commerce ordering platform at gethoneycart.com.
La Promenade serves a dual customer base. Consumer-facing, it addresses individual buyers and private event hosts in the Bergen County, NJ and lower Hudson Valley, NY corridor seeking custom celebration cakes, pastries, and convenient at-home meal solutions. Enterprise-facing, it supplies corporate catering to a broad roster that includes Samsung, BMW, Unilever, CNBC, Salesforce, Volvo, Hackensack Meridian Health, Englewood Hospital, Bergen PAC, Dwight Englewood, ConnectOne Bank, Takasago, Alpine Associates, and others, with menu customization and full-service event execution. Ownership remains with the founding family; Lori's sons Julian (a Johnson & Wales graduate who joined in 2010) and Corey (joined 2017) now lead food, operations, and customer relations, and the company cites threefold growth since their involvement. There is no institutional investment, public listing, or parent company indicated.
La Promenade firmographics
Firmographics- Name
- La Promenade
- Legal name
- La Promenade
- Website
- https://laprom.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- La Promenade is a family-owned gourmet bakery and full-service caterer founded in 1985, operating two retail storefronts in Tenafly, NJ and Nyack, NY. It serves individual consumers with custom cakes, pastries, and frozen meals, and supplies corporate catering to enterprise clients across the NYC metro.
- Ownership category
- akta.pro rank
La Promenade industry classification
Industry- Product category
- Bakery and Catering Services
- NAICS
- Baked Goods Retailers (445291), Retail Bakeries (311811), Caterers (722320), Snack and Nonalcoholic Beverage Bars (722515)
- SIC
- Retail-Eating & Drinking Places (5810), Bakery Products (2050)
- akta.pro primary industry
- Cake Shops & Custom Celebration Cakes (THAFAFAC)
- akta.pro secondary industries
- Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI), Dessert Cafes (Coffee + Desserts) (THAFADAH)
Keywords
Where La Promenade is headquartered
LocationHeadquarters
- HQ city
- Tenafly
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
La Promenade business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Retail Bakery Sales: On-site retail sales of fresh pastries, croissants, cakes, cupcakes, cookies, and grab-and-go prepared foods at physical storefront locations
- Catering Services: Full-service corporate and private event catering including breakfast meetings, luncheons, galas, and weddings with professional staff, rentals, and custom menus
- Frozen Food Sales: Pre-made frozen entrees, appetizers, sides, and desserts sold for at-home preparation under the Freezer to Table concept
- Custom Cake Orders: Bespoke custom cakes for weddings, birthdays, showers, and celebrations with personalized design and flavor selection
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Frozen food items priced per item or serving |
| One time/ perpetual license | Pay-as-you-go | Custom cakes quote-based per order |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
La Promenade product offering
Product offeringCore offering
La Promenade is a gourmet bakery and prepared-food retailer producing custom and standard cakes, French pastries, croissants, cupcakes, cookies, grab-and-go fresh meals, and a small-batch frozen food line (Freezer to Table). It also provides corporate and full-service event catering covering food, professional staff, rentals, floral, entertainment, and cleanup for events from breakfast meetings to 100-person gatherings.
Product overview
La Promenade is a gourmet bakery and take-out food company offering a multi-faceted portfolio of products and services. The core offerings include custom and standard cakes (available in 6 cake varieties and 19 filling options), French pastries and croissants, cupcakes, custom cookies, specialty dog cakes, and gluten-free/vegan dessert options. Fresh prepared foods include grab-and-go items (meals, salads, sandwiches, soups) replenished daily. A significant product line is the 'Freezer to Table' frozen food program featuring appetizers, entrees, side dishes, and complete meals for heat-and-eat convenience. The service side encompasses full-service catering (staff, rentals, floral, entertainment, cleanup) for corporate events, weddings, private parties, and bar/bat mitzvahs, plus online ordering for food and catering items. The business operates from a retail shop in Tenafly, NJ with a second location in Nyack, NY.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Cakes Bespoke cakes, cupcakes, and treats customized for weddings, birthdays, graduations, and religious events. Customers select flavors, sizes, and designs through a consultation-based inquiry process, with at least one week advance notice required.
- Standard Cakes Pre-designed gourmet cakes available in Carrot, Chocolate, Funfetti, Red Velvet, Shadow (layered vanilla and chocolate), and Vanilla varieties, with a choice of 19 different fillings such as Bavarian Cream, Cannoli, Chocolate Buttercream, and Chocolate Ganache.
- French Pastries and Croissants French pastries and croissants baked fresh daily, including croissant doughnuts and a variety of pastry selections available at the retail shop.
- Cupcakes Gourmet cupcakes available in various flavors and customizable designs for events and retail purchase.
- Custom Cookies Artisan custom cookies made to order for events and celebrations.
- Freezer to Table Frozen Foods Frozen appetizers, entrees, side dishes, and desserts made in-house in small batches. Includes Pigs in a Blanket, Petite Crab Cakes, Vegetable Dumplings, Beef Lasagna, Chicken Parmesan, Meatloaf, and Dinner for One/Two meal options.
- Grab-and-Go Fresh Foods Fresh prepared foods replenished daily including meals, salads, sandwiches, and soups available at the retail shop cases.
- Corporate Catering Catering services for corporate events including breakfast meetings, corporate luncheons, and barbecue events with customizable menus and online ordering options.
- Full-Service Catering Complete event catering including fresh food and desserts, professionally trained staff (chefs, bartenders, servers), party rentals, company branding, floral/decor, entertainment, and cleanup services. Covers galas, appreciation events, fundraisers, grand openings, and private parties.
- Cheese Platters Assembled cheese platters for events and gatherings, orderable online through the company's ordering platform.
Companies that use La Promenade
Customer profileNamed customers21 records
Segments4 records
Ideal customer profiles2 records
La Promenade technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
La Promenade partnerships and signals
Strategic signalScale indicators3 records
Recent moves9 records
Expansion highlights5 records
La Promenade competitors and assessment
Company assessmentDirect peers
- Baked by Melissa: NY-based gourmet cupcake and bite-size dessert brand with multiple retail locations and nationwide shipping. Comparable as a multi-location, NY-rooted bakery specializing in custom/celebration treats.
- Carlo's Bakery: Iconic New Jersey-based bakery famous for custom cakes, pastries, and retail storefronts, with multiple locations across the NJ/NY metro. Directly comparable in category, geography, and product mix to La Promenade's custom cake and retail bakery business.
- Magnolia Bakery: Beloved NYC bakery known for custom cakes, cupcakes, and desserts with multiple retail locations in the NY metro. Highly comparable as a multi-location gourmet bakery with custom celebration cake and retail offerings.
- Levain Bakery: NYC-founded gourmet bakery specializing in cookies, pastries, and seasonal baked goods with multiple retail locations. Comparable product mix (cookies, pastries, custom cakes) and multi-store retail model in the NY region.
- Balthazar Bakery: NY-based artisanal bakery producing French-style breads, pastries, and custom cakes for retail and wholesale. Comparable as a French-pastry-heritage bakery with custom cakes and retail storefront presence.
- Tatte Bakery & Café: Fast-growing gourmet bakery and café concept with multiple retail locations, custom cakes, and catering operations. Comparable as a multi-format gourmet bakery combining retail, custom cakes, and catering.
- Feastivities Events: Long-standing NJ/NY-based full-service catering company serving corporate and private events. Comparable as a regional full-service catering competitor for the same corporate and private event clientele.
- Lady M NYC: Premium cake and pastry purveyor with multiple retail locations in the NY metro and beyond. Comparable as a higher-end dessert brand with custom cakes, retail storefronts, and catering-adjacent offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
La Promenade social profiles
Digital presenceLa Promenade financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Promenade leadership team
Management profileNumber of profiles
Profiles4 records
La Promenade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Promenade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Promenade
What does La Promenade do?
La Promenade is a gourmet bakery and prepared-food retailer producing custom and standard cakes, French pastries, croissants, cupcakes, cookies, grab-and-go fresh meals, and a small-batch frozen food line (Freezer to Table). It also provides corporate and full-service event catering covering food, professional staff, rentals, floral, entertainment, and cleanup for events from breakfast meetings to 100-person gatherings.
Is La Promenade a public or private company?
La Promenade is a private company. It is classified as family owned and is currently operating.
When was La Promenade founded?
La Promenade was founded in 1985. It employs 51 to 100 people.
Where is La Promenade based?
La Promenade is headquartered in Tenafly, United States, in the North America region.
How does La Promenade make money?
Four revenue lines are on record. Retail Bakery Sales are the primary driver. The others are catering Services, frozen Food Sales and custom Cake Orders.
Who are La Promenade's main competitors?
Direct peers on record are Baked by Melissa, Carlo's Bakery, Magnolia Bakery, Levain Bakery, Balthazar Bakery, Tatte Bakery & Café, Feastivities Events and Lady M NYC.
Does La Promenade have an API?
No public API is recorded for La Promenade.
What industry is La Promenade in?
La Promenade's product category is Bakery and Catering Services. Its primary akta.pro industry code is THAFAFAC, Cake Shops & Custom Celebration Cakes, with a secondary code of HSACAGAI, Dessert & Bakery Catering (Cakes, Pastries, Candy). Its NAICS code is 445291 and its SIC code is 5810.