NARSUN Studios

What NARSUN Studios does

NARSUN Studios is an AI and immersive technology studio founded in 2016 that builds AI-powered digital twins, XR (AR/VR/MR) experiences, generative AI environments, and spatial-computing solutions for governments, real estate developers, and global brands. Its technology stack combines computer vision, predictive analytics, generative AI, recommendation engines, and autonomous agents applied across text, image, video, structured data, and multimodal inputs to deliver production-grade visualization, training, simulation, and engagement platforms. Core service lines include AI-Powered Digital Twins, Custom AI Solutions, XR Experiences, Immersive Environments & Installations, Gamification & Engagement Platforms, Metaverse & Virtual Ecosystems, Virtual Studio, and Blockchain Development, with one productized signature solution called Villa Vista for pre-construction real estate sales.

The company operates an enterprise-focused, project-based professional services model supplemented by signature productized solutions. Pricing is bespoke, scoped per engagement, with multi-year contracts and recurring potential on platforms like Villa Vista. Distribution is via direct consultative enterprise sales through "Book a 15min Call" and "Get a Demo" funnels, plus a strategic partner program covering technology firms, creative studios, system integrators, and regional leaders. NARSUN is operationally headquartered in Riyadh, Saudi Arabia, with additional offices in Dubai (UAE) and Newark, Delaware (USA). The firm claims 300+ clients, 500+ projects, and $100M+ in gross revenue (presented as cumulative client-facing gross revenue rather than annual company revenue), and was the first AI and immersive studio globally admitted to Saudi Arabia's MISA IGNITE Program in 2023. Named customers include Saudi government entities (NHC, Saudi Tourism Authority, DGA, Eye of Riyadh) and global brands across beverage, automotive, professional services, media, and retail (Coca-Cola, Mercedes, NBA, Spotify, PwC, EY, Chevrolet, Lexus, Pepsi, Dunkin', Levi's, Tim Hortons).

Name

NARSUN Studios

Legal name

Narsun Studios

Website

https://narsunstudios.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

NARSUN Studios is an AI and XR studio building digital twins, immersive AR/VR experiences, and AI-powered visualization solutions for governments, real estate developers, and global brands across Saudi Arabia, the UAE, and the United States.

Ownership category

akta.pro rank

Product category

Immersive Technology Development

NAICS

Computer Systems Design Services (541512), Motion Picture and Sound Recording Industries (512), Software Publishers (513210)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

VR/AR/XR Game Studios (MPAFAAAE)

akta.pro secondary industries

Virtual Production & LED Volume Services (Stage Ops, ICVFX, Real-Time Camera/Tracking) (MPADAHAB), XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

Keywords

• AI immersive technology
• XR development services
• Digital twin solutions
• VR AR development
• Metaverse platforms

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom AI & Immersive Technology Development: Project-based custom development of AI solutions, digital twins, XR experiences, metaverse environments, and immersive installations for enterprise clients. Revenue generated through client agreements, statements of work, and service contracts governing actual project delivery.
2. Immersive Experience Platforms: Development and deployment of gamification platforms, engagement solutions, and virtual ecosystems. Likely project-based with potential for licensing or subscription for ongoing platform access.
3. Signature Solutions (Villa Vista): Pre-built AI-powered visualization solutions like Villa Vista for real estate companies to sell properties before construction. May involve setup fees plus recurring access.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

NARSUN Studios is an AI and immersive technology studio that designs, develops, and deploys custom solutions including digital twins, AR/VR/MR experiences, metaverse environments, gamification platforms, and AI-powered visualization tools. The company serves governments, large real estate developers, and global brands with end-to-end project delivery from strategy through production-grade deployment. Its flagship signature solution, Villa Vista, enables real estate companies to sell off-plan properties through AI-powered 3D visualization.

Product overview

Narsun Studios is an AI-powered immersive technology company offering a comprehensive platform of digital solutions across multiple service lines. The core offering includes AI-Powered Digital Twins, Custom AI Solutions, XR Experiences (AR/VR/MR), Immersive Environments & Installations, Gamification & Engagement Platforms, Metaverse & Virtual Ecosystems, Virtual Studio, and Blockchain Development. The company also offers signature solutions including Villa Vista (an AI-powered property visualization platform) and portfolio products such as Interactive Kiosk, Maidel, AI Smart Mirror, and Casa.AI. These products and services work together to provide end-to-end immersive technology solutions for governments, developers, and global brands, particularly in the Middle East region with focus on Saudi Arabia's Vision 2030 initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Villa Vista: AI-powered property visualization solution enabling real estate developers to sell properties before construction by creating immersive 3D environments for buyers to explore remotely.

Products and services

• AI-Powered Digital Twins

Quantifiable outcome

• 25-30% reduction in overall training costs compared to traditional live drills and physical simulators
• +10 more outcomes

Named customers20 records

Segments10 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature11 records

Partnerships

Four partnerships are on record, tiered core.

• Strategic Technology PartnerscoreTechnology or IntegrationForward-thinking technology firms collaborating with NARSUN to co-create immersive, AI-powered solutions that scale globally and deliver real business impact. The partner program includes onboarding journey with categories for technology firms, creative studios, system integrators, and regional leaders.
• Creative StudioscoreStrategic or Co-development PartnerCreative studios partnering with NARSUN for collaborative development of immersive experiences and digital solutions.
• System IntegratorscoreImplementation/ SI/ Consulting PartnerSystem integration partners enabling deployment of NARSUN's immersive solutions within enterprise environments.
• Regional LeaderscoreChannel Partner/ Reseller/ DistributorRegional partners with local market presence and relationships enabling broader distribution of NARSUN solutions in target markets.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Wevr: VR/immersive content studio producing branded experiences, training simulations, and virtual worlds. Comparable as an immersive content studio competing for similar brand and entertainment budgets.
• Niantic: AR platform company behind Pokemon Go and 8th Wall. Comparable in the AR/XR technology layer but focused on consumer/LBE rather than the enterprise/government focus of NARSUN.
• Spatial: Metaverse and XR collaboration platform targeting enterprise use cases. Comparable in metaverse and immersive environment offerings though focused more on collaboration versus NARSUN's real estate and government emphasis.

Broad incumbents

• Unity Technologies: Real-time 3D engine and platform used to build XR experiences, digital twins, and immersive content. Adjacent incumbent providing the tooling that NARSUN builds upon, plus competing end-to-end enterprise offerings.
• Infosys: Global IT services giant with established digital, AI, and immersive experience practices serving enterprise and government clients. Comparable as a broad incumbent operating in the same enterprise digital transformation category.
• Globant: Large digital transformation and AI services firm with enterprise brand and government clients. Comparable as a broader incumbent offering immersive, AI, and digital experience services to similar enterprise customers.
• Tata Elxsi: Global design and technology services company with deep XR, automotive, and broadcast experience. Comparable to NARSUN as a much larger incumbent offering immersive design, automotive HMI, and AI services to enterprise customers globally.

Direct peers

• Improbable: UK-based metaverse technology company building large-scale virtual worlds and spatial computing infrastructure. Comparable in metaverse/virtual ecosystem capabilities and targeting enterprise/government use cases.
• Magnopus: Los Angeles-based immersive technology studio building XR experiences, digital twins, and virtual production for enterprise clients including NASA, Disney, and major real estate developers. Directly comparable to NARSUN in combining XR, AI, and digital twin capabilities for governments and brands.
• Journee: Enterprise metaverse and immersive web platform powering brand experiences (BMW, Siemens, Vogue). Comparable to NARSUN in serving global brands with AI-powered immersive 3D environments and brand activations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TweetNarsun
• YouTubeyoutube.com/@narsunstudiospvtltd6440
• LinkedInlinkedin.com/company/narsunstudios
• Instagraminstagram.com/narsunstudio/?hl=en
• Facebookfacebook.com/narsunorg

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NARSUN Studios