Edgeworks Creative

What Edgeworks Creative does

Edgeworks Creative is a privately held, founder-owned creative agency founded in 2011 in Randolph, Vermont, by Ed Rooney and Cynthia Ryan. The firm delivers custom website design, graphic design, branding and identity, digital marketing (SEO/SEM, social, email, automated drip campaigns), and instructional design/eLearning services primarily to small and medium-sized businesses, municipal governments, schools, real estate professionals, legal firms, and nonprofits. Its primary go-to-market is consultative: customers request quotes via the company website, followed by research and in-person or virtual meetings before proposals are issued. Edgeworks also operates as a regional (Vermont) direct-sales agency with an open physical office, while claiming remote delivery capability for global clients.

The company's central technical asset is the Edgeworks CMS, a proprietary in-house website building platform introduced in 2012 and extended via vertical-specialized modules — Edgeworks CMS for Realtors (with NNEREN MLS data integration, hourly listing updates, property search, Google Maps, and a mortgage calculator), Edgeworks CMS for Schools (teacher blogs, subscription services, print-friendly pages), and Edgeworks CMS Biz Card (a flat-fee $500 single-page responsive site for micro-businesses). The CMS allows non-technical clients to edit content without HTML and supports re-use of design components across projects, enabling faster project delivery than fully bespoke builds. The company maintains Google Partner status (agency ID 7399612998), giving it verified Google Ads expertise and access to Google's marketing tooling.

Edgeworks' revenue model combines project-based professional services (custom websites, branding, graphic design, marketing campaigns, instructional design) with a recurring hosting and maintenance subscription layer (notably $120/year renewals after the first year of Biz Card deployments). Pricing is largely quote-driven for custom work, with only the Biz Card product publicly disclosed at a flat $500 fee. Edgeworks also runs a long-running content marketing program through its Friday Props blog series (active since 2012) and active social media profiles on Facebook, Instagram, LinkedIn, and Twitter. The company has received consecutive "Best Web Developer" recognition in Vermont for 2022 and 2023.

Name

Edgeworks Creative

Legal name

Edgeworks Creative

Website

https://edgeworkscreative.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Edgeworks Creative is a Vermont-based, founder-owned creative agency building custom websites, branding, graphic design, digital marketing, and eLearning on a proprietary Edgeworks CMS platform for SMBs, governments, schools, and professional services firms.

Ownership category

akta.pro rank

Product category

Web Design and Digital Marketing Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Creative Concepting & Campaign Development (BPAFAEAD), Packaging & Brand Identity Creative Agencies (MPAAAAAN)

Keywords

• Website design services
• Digital marketing services
• Graphic design services
• Brand identity design
• Custom content management

Headquarters

HQ city

Waterbury

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Website Design & Development: Custom website design and development services using proprietary Edgeworks CMS platform. Services include responsive design, accessibility compliance, and ongoing support.
2. Graphic Design Services: Professional graphic design services including logo design, brand identity, print collateral, package design, environmental graphics, and custom illustrations.
3. Marketing Services: Marketing services across print, web, search and social media including Search Engine Marketing, Social Media Marketing, Email Marketing, and Automated Drip Marketing.
4. Instructional Design & eLearning: eLearning design, development, implementation and delivery using proven Instructional Design theories, models and methodologies.
5. Website Hosting & Maintenance: Annual hosting and maintenance services for websites built on Edgeworks CMS platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Edgeworks Creative is a Vermont-based creative agency that designs and develops custom websites using its proprietary Edgeworks CMS platform, and provides related services including graphic design, branding/identity, digital marketing (search, social, email, drip campaigns), and instructional design/eLearning. They also offer specialized CMS configurations for realtors, schools, and small/micro businesses, plus annual hosting and maintenance on websites they build.

Product overview

Edgeworks Creative offers a platform-plus-modules architecture built around their proprietary Edgeworks CMS. The core Edgeworks CMS serves as the foundational website building platform, which is then customized with specialized modules: Edgeworks CMS for Realtors (real estate with MLS integration), Edgeworks CMS for Schools (educational institutions), and Edgeworks CMS Biz Card (single-page micro-business sites). The company also provides associated creative services including website design, graphic design, branding/identity, marketing, and instructional design/eLearning development.

Differentiator

Problem solved

Functional benefit

Brands

• Edgeworks CMS: Proprietary content management system and website building platform used for client projects
• Edgeworks CMS for Realtors
• Edgeworks CMS for Schools
• Edgeworks CMS Biz Card

Products and services

• Edgeworks CMS Proprietary content management system and website building platform used to design and develop customized client websites; supports reusable components, custom designs at affordable prices, and pixel-perfect, functional websites through a collaborative development process.
• Edgeworks CMS for Realtors Specialized version of the Edgeworks CMS for real estate agents featuring NNEREN MLS data integration, property detail pages, Google Maps, similar properties feature, property search, agent listings, and mortgage calculator.
• Edgeworks CMS for Schools Specialized version of the Edgeworks CMS for schools featuring teacher blogs, subscription services, print-friendly pages, and functionality designed for educational institutions.
• Edgeworks CMS Biz Card Single-page responsive website package built on the Edgeworks CMS platform; provides basic business information display for small or micro-businesses at a flat rate including first year of hosting.
• Website Design Services Custom website design and development services for organizations of all sizes, from simple websites to complex systems integrations. Includes responsive design, accessibility compliance, and ongoing support.
• Graphic Design Services Professional graphic design services including print collateral, advertisements, package design, environmental graphics, book layout, motion graphics, and custom illustrations.
• Logo Design & Brand Identity Brand identity development services including logo design, typography standards, color palettes, and visual identity systems that work across print and digital media.
• Marketing Services Marketing services across print, web, search, and social media including Search Engine Marketing, Social Media Marketing, Email Marketing, Automated Drip Marketing, and printed marketing materials.
• Instructional Design & eLearning Instructional design and eLearning development services utilizing proven theories, models, and methodologies to assess instructional needs and training goals for corporate learning.
• Website Hosting & Maintenance Annual hosting and maintenance services for websites built on the Edgeworks CMS platform (e.g., $120 annually after first year for Biz Card sites).

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• GooglecoreTechnology or IntegrationEdgeworks Creative is a Google Partner business offering expert guidance on Google's tools for marketing. This partnership provides them with access to Google's marketing resources and demonstrates verified expertise in Google Ads and related tools.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Squarespace: Squarespace is a leading DIY website builder and design platform widely used by SMBs and creatives. It addresses the same end customers Edgeworks serves, but as a self-service SaaS rather than a custom agency, representing both a competitor and an alternative path for prospects.
• Web.com: Web.com is an established SMB-focused web services provider offering website builders, hosting, and digital marketing. It addresses the same small-business customer profile as Edgeworks with a more scalable, self-service-plus-services model.
• Wix: Wix is a major DIY website builder with design, marketing, and commerce features aimed at SMBs. It competes with Edgeworks for the same small-business and sole-proprietor segment with a self-service, low-cost model.
• WordPress.com (Automattic): WordPress.com is a leading website builder and hosting platform powering a large share of the web. It competes broadly with Edgeworks' custom web design services and is often the default low-cost alternative for SMBs evaluating a new website.
• HubSpot (CMS Hub): HubSpot's CMS Hub pairs website-building with a broader CRM and marketing automation suite. It competes with Edgeworks on the marketing-services side and targets SMBs and mid-market customers seeking integrated web plus marketing tools.
• GoDaddy Websites + Marketing: GoDaddy offers website builders, hosting, and marketing tools targeted at very small businesses and micro-businesses, including the Biz Card-style single-page sites Edgeworks also sells. It competes on price and convenience for the smallest customer tier.

Direct peers

• Real Geeks: Real Geeks is a SaaS platform that provides real estate agents with websites, IDX/MLS integration, and lead-generation tools. It directly competes with Edgeworks CMS for Realtors in the realtor-website niche, offering a more productized alternative to Edgeworks' bespoke offering.
• Placester: Placester provides websites with MLS/IDX integration, CRM, and marketing tools for real estate professionals. It overlaps directly with Edgeworks' Edgeworks CMS for Realtors product and competes for the same realtor customer segment.

Emerging players

• Finalsite: Finalsite is a vendor of websites and communication tools specifically for schools and districts. It overlaps directly with Edgeworks CMS for Schools and competes for the same K-12 and educational-institution customers with a more productized platform.
• BentoBox: BentoBox provides websites with built-in commerce, marketing, and ordering tools specifically for restaurants and hospitality. While in a different vertical, it exemplifies the same verticalized-website-SaaS model Edgeworks applies to realtors and schools.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/edgeworksvt
• Facebookfacebook.com/edgeworkscreative
• LinkedInlinkedin.com/company/edgeworks-creative
• Instagraminstagram.com/edgeworks_creative

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edgeworks Creative