Avo Automation
Avo Automation is a Cincinnati-based software company that provides Avo Assure, an AI-powered no-code test automation platform for enterprise end-to-end testing across web, mobile, API, ERP, and mainframe applications. It serves large organizations in insurance, banking, logistics, consumer goods, government, and retail across the US, Canada, UK, and France.
- Company typePrivate
- Founded2015
- HeadquartersCincinnati, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Avo Automation does
Avo Automation is a Cincinnati, USA-based private software company founded in 2015 that builds Avo Assure, an AI-powered no-code test automation platform targeting large enterprises with heterogeneous application estates. The platform enables end-to-end automated testing across web, mobile, API, desktop, ERP (SAP, Microsoft Dynamics 365, Oracle), Salesforce, ServiceNow, and mainframe applications without requiring programming expertise. Core AI capabilities include automated test generation from requirements documents (PDF and JIRA), self-healing test cases that adapt to application changes, an enhanced smart recorder for code-free test authoring, and synthetic test data generation. The product is complemented by adjacent modules: Avo TDM (test data management), Avo Grid (cloud test execution infrastructure), Avo Academy (training), and Advisory Services for enterprise consulting.
The company's business model is enterprise SaaS, sold primarily through a direct field sales motion with personalized demos, custom quote-based pricing, and annual subscription billing. A 14-day free trial and ROI calculator support a secondary product-led growth motion aimed at broadening the funnel into mid-market prospects. Revenue streams include platform subscriptions, advisory services, and training programs. Named enterprise customers span insurance (CNA Insurance), logistics (UPS), consumer goods (Church & Dwight), electronics (Sony), agriculture (FarmerMac), banking (Credit Agricole), government (State of Vermont), nonprofit (Canadian Red Cross), and retail (Russell & Bromley), with a geographic footprint covering the United States, Canada, the United Kingdom, and France.
Avo Automation's go-to-market emphasizes enterprise-grade scale, integration depth (200+ supported technologies and native integrations with BrowserStack, LambdaTest, GenRocket, Xray, Zephyr, Bitbucket, and major ERP/CRM platforms), and post-sale enablement through the Avo Community and Avo Academy channels. The company has been recognized as a Leader in enterprise no-code test automation by both G2 and Gartner, though no external funding rounds, ownership details, or revenue figures are publicly disclosed.
Avo Automation firmographics
Firmographics- Name
- Avo Automation
- Legal name
- Avo Automation
- Website
- https://avoautomation.ai
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Avo Automation is a Cincinnati-based software company that provides Avo Assure, an AI-powered no-code test automation platform for enterprise end-to-end testing across web, mobile, API, ERP, and mainframe applications. It serves large organizations in insurance, banking, logistics, consumer goods, government, and retail across the US, Canada, UK, and France.
- Ownership category
- akta.pro rank
Avo Automation industry classification
Industry- Product category
- Test Automation Software
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Enterprise Application Testing & QA Services (BPAEAGAI)
Keywords
Where Avo Automation is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Markets served
Avo Automation business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Avo Assure Platform Subscription: Enterprise software subscription providing access to the no-code test automation platform with AI-powered features, cloud execution, and enterprise integrations. Subscription model with annual billing implied based on enterprise sales motion.
- Advisory Services: Expert consulting services to optimize and scale enterprise automation initiatives.
- Avo Academy Training: Courses and training programs for learning best practices and maximizing platform utilization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with full platform access |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Avo Automation product offering
Product offeringCore offering
Avo Automation sells Avo Assure, an AI-powered enterprise-grade no-code test automation platform that enables end-to-end automated testing across web, mobile, API, desktop, ERP (SAP, Oracle, Microsoft Dynamics 365), Salesforce, ServiceNow, and mainframe applications without requiring programming expertise. The platform is complemented by Avo TDM for synthetic test data management, Avo Grid for cloud-based parallel test execution, advisory consulting services, and paid training via Avo Academy.
Product overview
Avo Automation offers a unified AI-powered no-code test automation platform consisting of the core Avo Assure product complemented by Test Data Management (Avo TDM) for synthetic test data generation, Avo Grid for scalable cloud test execution, and Avo Community for user collaboration. The platform provides end-to-end test automation across web, mobile, API, desktop, ERP (SAP, Oracle, Microsoft Dynamics 365), Salesforce, ServiceNow, and mainframe applications. Additional services include Avo Academy for training and Advisory Services for enterprise consulting.
Differentiator
Problem solved
Functional benefit
Brands
- Avo Assure: AI-powered enterprise no-code test automation platform for end-to-end test automation.
- Avo TDM
- Avo Grid
- Avo Academy
- Avo Community
Products and services
- Avo Assure AI-powered enterprise-grade no-code test automation platform that enables end-to-end test automation across web, mobile, API, desktop, ERP (SAP, Oracle, Microsoft Dynamics 365), Salesforce, ServiceNow, and mainframe applications without requiring programming expertise. Targeted at enterprise QA, IT, and DevOps teams seeking to automate complex testing without scripting.
- Test Data Management (Avo TDM) Data-compliant synthetic test data generation and management solution that delivers dynamic, realistic test data on demand for enterprise testing. Targeted at QA teams needing flexible, secure test data provisioning for automated and manual testing scenarios.
- Avo Grid Scalable cloud-based test execution infrastructure enabling fast, reliable, and parallel test execution at enterprise scale. Targeted at enterprises requiring distributed and on-demand test execution capacity.
- Advisory Services Expert consulting services to optimize and scale enterprise automation initiatives, including test automation strategy and implementation guidance. Targeted at enterprise customers deploying or expanding Avo Assure across complex IT landscapes.
- Avo Academy Courses and training programs teaching best practices for test automation and maximizing Avo Assure platform utilization. Targeted at enterprise practitioners, QA engineers, and IT teams seeking to build automation expertise.
Quantifiable outcome
- 95% test coverage achieved
- +3 more outcomes
Companies that use Avo Automation
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Avo Automation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability5 records
Feature9 records
Avo Automation partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- BrowserStackcoreCross-browser testing integration enabling Avo Assure users to test web applications across multiple browsers and devices seamlessly. The partnership ensures flawless user experiences across different browser environments.
- LambdaTestcoreCross-browser and device testing integration for Avo Assure users to ensure comprehensive compatibility testing across various platforms and browsers.
- GenRocketcoreSmart Test Data Management integration enabling dynamic, synthetic test data generation on demand. Allows Avo Assure users to generate realistic test data quickly and securely.
- XraycoreUnified ALM and defect tracking integration for streamlined test and defect management within the Xray platform.
- ZephyrcoreUnified ALM and defect tracking integration for test and defect management with Zephyr enterprise test management solutions.
- BitbucketcoreSource code and test repository integration enabling version control, test case branching and merging, and seamless collaboration workflows.
- SAPcoreSAP test automation with pre-built test accelerators and reusable test libraries specifically designed for SAP implementations, aligned with SAP business processes.
- Microsoft Dynamics 365coreMicrosoft Dynamics 365 test automation with specialized test libraries to help teams keep pace with frequent Microsoft updates and changes.
- OraclecoreOracle ERP test automation with pre-built test libraries designed for Oracle implementations and business workflows.
- SalesforcecoreSalesforce test automation with pre-built test components and workflows for validating Salesforce implementations.
- ServiceNowcoreServiceNow test automation supporting enterprise service management testing requirements.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Avo Automation competitors and assessment
Company assessmentDirect peers
- Functionize: AI-powered, cloud-based functional testing platform with self-healing tests and natural-language test creation. Comparable to Avo on AI-first no-code positioning and enterprise SaaS model.
- Testim (Tricentis): AI-based test automation with self-healing locators, now part of Tricentis. Closely competes on AI/no-code authoring and SaaS delivery for enterprise web and Salesforce testing.
- Tricentis: Direct competitor offering enterprise test automation (Tosca) across web, mobile, API, and packaged apps including SAP and Salesforce. Closest analog to Avo Assure in target buyer (enterprise QA), coverage breadth, and ERP focus.
- Worksoft: Specializes in enterprise application and ERP (SAP, Oracle, Workday) test automation with a code-free approach — a near-direct competitor to Avo's ERP accelerator strategy and enterprise buyer profile.
- Mabl: AI-driven, low-code test automation platform for web and mobile with built-in self-healing. Direct competitor on no-code/AI positioning and SaaS delivery to enterprise QA teams.
- Katalon: Test automation platform offering no-code and code modes across web, mobile, API, and desktop. Competes with Avo Assure on ease-of-use and enterprise-friendly pricing tiers.
Broad incumbents
- UiPath Test Suite: Part of UiPath's broader hyperautomation platform, UiPath Test Suite targets enterprise RPA-adjacent test automation. Overlaps with Avo on enterprise end-to-end testing but bundles into a much larger automation portfolio.
- OpenText UFT One (formerly Micro Focus UFT): Established enterprise functional test automation suite covering web, API, desktop, and ERP. A broader incumbent competing with Avo in large enterprise QA tool consolidation deals.
- SmartBear (TestComplete, ReadyAPI): Broad test automation portfolio (functional, API, performance) used across enterprise QA teams. Competes with Avo Assure on functional testing while offering a wider toolset for enterprise buyers.
Emerging players
- Cypress: Open-source JavaScript-based end-to-end testing framework widely adopted by developers. Represents the open-source/free alternative that pressures Avo's pricing and serves technical buyers Avo targets with no-code positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Avo Automation social profiles
Digital presenceAvo Automation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avo Automation leadership team
Management profileNumber of profiles
Profiles1 record
Avo Automation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avo Automation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avo Automation
What does Avo Automation do?
Avo Automation sells Avo Assure, an AI-powered enterprise-grade no-code test automation platform that enables end-to-end automated testing across web, mobile, API, desktop, ERP (SAP, Oracle, Microsoft Dynamics 365), Salesforce, ServiceNow, and mainframe applications without requiring programming expertise. The platform is complemented by Avo TDM for synthetic test data management, Avo Grid for cloud-based parallel test execution, advisory consulting services, and paid training via Avo Academy.
Is Avo Automation a public or private company?
Avo Automation is a private company. It is classified as unknown and is currently operating.
When was Avo Automation founded?
Avo Automation was founded in 2015. It employs 101 to 250 people.
Where is Avo Automation based?
Avo Automation is headquartered in Cincinnati, United States, in the North America region.
How does Avo Automation make money?
Three revenue lines are on record. Avo Assure Platform Subscription is the primary driver. The others are advisory Services and avo Academy Training.
Who are Avo Automation's main competitors?
Direct peers on record are Functionize, Testim (Tricentis), Tricentis, Worksoft, Mabl and Katalon. Broad incumbents are UiPath Test Suite, OpenText UFT One (formerly Micro Focus UFT) and SmartBear (TestComplete, ReadyAPI). Cypress is listed as an emerging player.
Does Avo Automation have an API?
No public API is recorded for Avo Automation.
What industry is Avo Automation in?
Avo Automation's product category is Test Automation Software. Its primary akta.pro industry code is BPAEAGAI, Enterprise Application Testing & QA Services. Its NAICS code is 5132 and its SIC code is 7372.