Niyama Sol
Resoluna is a direct-to-consumer premium athleisure brand selling printed leggings, tops, hoodies, one-pieces, and accessories online to active women in the United States, with a secondary men's line and a wholesale channel for retail partners.
- Company typePrivate
- Founded2015
- HeadquartersHenderson, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Niyama Sol does
Niyama Sol operates as Resoluna, a direct-to-consumer premium athleisure and activewear brand selling through its Shopify-powered storefront at resoluna.com. The catalog is narrow and tightly curated: the Sol Legging ($92) as the flagship across 20+ print and solid variants, a Luna Legging with pockets ($92), sports bras and tanks at $58, hoodies at $108, an X-Back Onesie at $128, shorts at $98, and yoga mat towels at $58. The brand serves active women seeking versatile apparel that transitions between workouts and everyday wear, with a secondary men's line and a wholesale channel for retail partners.
The underlying technology stack is standard for a small DTC brand: Shopify for commerce, Google Analytics for behavioral tracking, and the Accessibly App for WCAG 2.1 Level AA accessibility compliance. No proprietary technology, AI/ML capabilities, or patented product features were identified. The business operates from a single Henderson, Nevada address, ships within the United States with free shipping over $100, and runs a multi-channel marketing engine spanning six social platforms, a podcast, a blog, a rewards program, and an affiliate channel.
The revenue model combines three streams: one-time product sales through the DTC storefront, a recurring subscription product ("Resoluna on Repeat"), and wholesale distribution. Customer acquisition is driven primarily by organic social, content marketing, email capture (15% first-order incentive), and the rewards/affiliate programs. Operations are US-only, with no disclosed funding, headcount, or financial scale signals.
Niyama Sol firmographics
Firmographics- Name
- Niyama Sol
- Legal name
- Resoluna
- Website
- https://niyamasol.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Resoluna is a direct-to-consumer premium athleisure brand selling printed leggings, tops, hoodies, one-pieces, and accessories online to active women in the United States, with a secondary men's line and a wholesale channel for retail partners.
- Ownership category
- akta.pro rank
Niyama Sol industry classification
Industry- Product category
- Premium Activewear / Athleisure Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (4581), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Athleisure & Lifestyle Sport Apparel Retail (CRAMACAF)
- akta.pro secondary industries
- Yoga, Pilates & Studio Wear (CRAAAEAC), Athleisure & Performance Apparel Wholesale (CRAOADAE), Yoga, Pilates & Mind-Body Accessories Retail (Mats, Blocks, Reformers, Rings) (CRAMADAE), Athletic / Performance & Activewear Brands (CRAAAAAD)
Keywords
Where Niyama Sol is headquartered
LocationHeadquarters
- HQ city
- Henderson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Niyama Sol business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Technology or R&D, Operations, Personnel
Revenue model
- Direct Product Sales: One-time purchase of apparel and accessories through the e-commerce storefront. Core products include leggings ($92), sports bras and tanks ($58), hoodies ($108), onesies/jumpsuits ($128), shorts ($98), and yoga mat towels ($58). Sale items discounted at 22-39% off. Free U.S. shipping on orders over $100.
- Subscription (Resoluna On Repeat): Recurring subscription product offering for repeat purchases, described as a subscription option on the product listing page.
- Wholesale: Wholesale channel available for retail partners through the wholesale application process mentioned in the footer navigation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Core apparel line with tiered pricing by product type |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
Niyama Sol product offering
Product offeringCore offering
Resoluna designs, markets, and sells a premium women's and men's athleisure apparel line — including printed and solid leggings, sports bras, tanks, hoodies, onesies/jumpsuits, shorts, and yoga mat towels — primarily through a Shopify-powered direct-to-consumer e-commerce storefront. The brand extends to a recurring subscription (Resoluna on Repeat), a customer rewards program, and a wholesale channel for retail partners.
Product overview
Resoluna is an athleisure and activewear brand offering a focused product line of premium leggings, tops, sports bras, hoodies, onesies/jumpsuits, shorts, and yoga mat towels. The core product is the Sol Legging ($92), available in over 20 print and solid variants, complemented by the Luna Legging line (solid colors with pockets). The top offerings include sports bras (Diamondback and Crossed Back) and tanks (Racer Back), while the one-piece category features the X-Back Onesie ($128) and X-Back Shortie ($98). The brand also offers subscription services through 'Resoluna on Repeat' and a rewards program, targeting active women who value both function and style in their workout and everyday wardrobes.
Differentiator
Problem solved
Functional benefit
Products and services
- Sol Legging
Companies that use Niyama Sol
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles3 records
Niyama Sol technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Niyama Sol partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreE-commerce platform powering the Resoluna online store at resoluna.com. Handles payment processing, order fulfillment, and store infrastructure. Mentioned in privacy policy as the platform powering online sales.
Recent moves6 records
Expansion highlights5 records
Niyama Sol competitors and assessment
Company assessmentBroad incumbents
- Athleta: Athleta is a Gap Inc.-owned women's activewear brand with a large DTC and physical retail footprint spanning leggings, tops, and lifestyle apparel. Comparable to Resoluna as a major incumbent in the women's premium athleisure category Resoluna operates in.
- Sweaty Betty: Sweaty Betty is a women's activewear brand now owned by Wolverine Worldwide, focused on leggings, sports bras, and yoga apparel. Comparable to Resoluna as a broader incumbent in women's premium activewear with overlapping SKUs (leggings, hoodies, accessories).
- Gymshark: Gymshark is a digitally native global fitness apparel brand serving training-focused men and women. Comparable to Resoluna in the direct-to-consumer athleisure space and as a benchmark for performance-lifestyle crossover marketing.
- Lululemon: Lululemon is the dominant global premium athletic apparel brand with women's leggings as its hero category. Comparable to Resoluna as the category leader that defines the premium women's activewear segment and sets competitive pricing/feature benchmarks.
Direct peers
- Beyond Yoga: Beyond Yoga is a women's premium activewear and lifestyle brand with a DTC-first model focusing on leggings, tops, and loungewear. Closely comparable to Resoluna given shared customer base (active women), premium pricing, and emphasis on versatile, body-inclusive apparel.
- Outdoor Voices: Outdoor Voices is a community-driven athletic apparel brand best known for its leggings and technical activewear marketed to women. Comparable to Resoluna as a small, digitally native DTC activewear brand with a distinct brand identity and a focus on functional, versatile basics.
- Alo Yoga: Alo Yoga is a premium athleisure and yoga apparel brand selling leggings, sports bras, tops, and accessories through its own DTC site and select wholesale. Directly comparable to Resoluna: similar price points, premium positioning, yoga-first customer, and content-led social strategy targeting active women.
- Carbon38: Carbon38 is a women's activewear retailer curating premium and boutique athletic brands. Comparable to Resoluna as a women-focused premium activewear destination; Resoluna's wholesale channel could plausibly place through Carbon38 and they target the same customer with similar product mix.
- Vuori: Vuori is a premium men's and women's activewear brand built around versatile, comfortable apparel for training and everyday wear. Comparable to Resoluna through shared positioning of athletic apparel that transitions to lifestyle and growing DTC + selective wholesale distribution.
Emerging players
- Yoga Rebel: Yoga Rebel is a small DTC yoga and activewear brand targeting women who practice yoga and pilates. Comparable to Resoluna as an emerging niche peer in the yoga-first women's apparel segment with overlapping hero SKUs (leggings, bras, mat towels).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Niyama Sol social profiles
Digital presenceNiyama Sol financial estimates
Financial estimateRevenue estimate
Valuation estimate
Niyama Sol leadership team
Management profileNumber of profiles
Niyama Sol funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Niyama Sol M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Niyama Sol
What does Niyama Sol do?
Resoluna designs, markets, and sells a premium women's and men's athleisure apparel line — including printed and solid leggings, sports bras, tanks, hoodies, onesies/jumpsuits, shorts, and yoga mat towels — primarily through a Shopify-powered direct-to-consumer e-commerce storefront. The brand extends to a recurring subscription (Resoluna on Repeat), a customer rewards program, and a wholesale channel for retail partners.
Is Niyama Sol a public or private company?
Niyama Sol is a private company. It is classified as unknown and is currently operating.
When was Niyama Sol founded?
Niyama Sol was founded in 2015. It employs 11 to 50 people.
Where is Niyama Sol based?
Niyama Sol is headquartered in Henderson, United States, in the North America region.
How does Niyama Sol make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription (Resoluna On Repeat) and wholesale.
Who are Niyama Sol's main competitors?
Broad incumbents on record are Athleta, Sweaty Betty, Gymshark and Lululemon. Direct peers are Beyond Yoga, Outdoor Voices, Alo Yoga, Carbon38 and Vuori. Yoga Rebel is listed as an emerging player.
Does Niyama Sol have an API?
No public API is recorded for Niyama Sol.
What industry is Niyama Sol in?
Niyama Sol's product category is Premium Activewear / Athleisure Apparel. Its primary akta.pro industry code is CRAMACAF, Athleisure & Lifestyle Sport Apparel Retail, with a secondary code of CRAAAEAC, Yoga, Pilates & Studio Wear. Its NAICS code is 4581 and its SIC code is 5600.