Fitwise Management

What Fitwise Management does

Fitwise Management Ltd is an employee-owned, Scotland-based professional services company providing outsourced association management and conference organisation to healthcare and scientific professional bodies. Founded in 1992 by John Matthews in Bathgate (originally as a fitness assessment business), the firm has operated for over 30 years and currently serves 11 professional nursing and medical associations managing more than 10,000 members and delivering approximately 45 educational events per year ranging from small 60–100-delegate roadshows to international conferences exceeding 1,000 delegates. Its service portfolio bundles ongoing secretariat work (membership administration, financial/bookkeeping, governance support, website management, marketing) with end-to-end professional conference organisation (venue sourcing, abstract management, speaker liaison, exhibition and sponsorship sales, on-site delivery).

Technology is built around a proprietary e-Conference Platform launched in 2020 during the COVID-19 pivot, supporting live, as-live and on-demand formats with virtual exhibition halls, CPD/CME tracking, Q&A and chat, complemented by Fitwise Webinars (≤3-hour online sessions) and a Sustainable Events advisory service. Events Air (Centium Software) is used for registration and abstract submission, and third-party video tools (Zoom, Webex, Skype, Panopto) underpin speaker capture. The company is ISO 9001 accredited, Cyber Essentials certified, an ABPCO member, and holds Platinum Investors in People status (reaccredited to 2027).

Revenue is generated through managed services retainers from association clients and professional services / event-management fees from one-off conferences, augmented by subscription and per-event pricing on the virtual and hybrid platform. Distribution is entirely direct sales targeting UK healthcare professional associations and corporate healthcare organisations, with leadership consisting of Managing Director Paul Harrison (since 2022), Director of Events Jenny Elliot and Director of Sales & Marketing Katie Hill. The business has no external shareholders, no venture or private equity backing, and no subsidiaries.

Name

Fitwise Management

Legal name

Fitwise Management Ltd

Website

https://fitwise.co.uk

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Fitwise Management is an employee-owned UK firm providing association management, event/conference organisation and virtual event technology to 11 healthcare professional associations, delivering 45 educational events annually and managing 10,000+ members.

Ownership category

akta.pro rank

Product category

Association & Event Management Services

NAICS

Convention and Trade Show Organizers (561920), Business Associations (813910), Professional Organizations (81392), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Miscellaneous Business Services (7380), Services-Prepackaged Software (7372), Services-Membership Organizations (8600)

akta.pro primary industry

Virtual, Hybrid & Livestream Event Coordination (HSACAAAO)

akta.pro secondary industry

Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)

Keywords

• Association management services
• Professional conference organisation
• Healthcare conference management
• Virtual and hybrid events
• Membership secretariat services

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Association Management Services: Comprehensive head office and secretariat services provided to professional healthcare associations. Includes membership management, financial administration, governance support, website management, and marketing services for 11 professional nursing and medical associations.
2. Conference and Event Management: Professional conference organisation (PCO) services including venue sourcing, delegate registration, speaker liaison, exhibition and sponsorship sales, marketing support, and onsite management. Organises over 45 educational events annually ranging from large conferences of 1,000+ participants to smaller roadshows of 60-100 attendees.
3. Virtual Event Platform Services: E-conference and hybrid event platform provision with various pricing packages. Includes virtual exhibition, sponsorship opportunities, and monetisation options through pay-per-view streaming.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Fitwise Management provides outsourced association management (secretariat, membership, finance, governance, website and marketing support) for healthcare professional associations, and full-service professional conference organisation including physical, virtual and hybrid events. It supplements these services with a proprietary e-Conference platform, webinars, sustainable event advisory, and tender/bid support, serving 11 associations and running over 45 educational events per year.

Product overview

Fitwise Management is an employee-owned association and conference management services company serving healthcare and scientific professional associations. The core offering consists of Association Management Services (full secretariat and membership administration for healthcare bodies) and Event Management Services (physical conference delivery), supplemented by a digital e-Conference and Hybrid Events platform (enabling virtual and hybrid conference delivery with live streaming, on-demand catch-up, virtual exhibition, and CPD tracking), Fitwise Webinars (short online seminars and AGM facilitation), Sustainable Events advisory (carbon reduction and Net Zero planning), and Tender Proposal / Conference Bid Support services. The portfolio is delivered as a unified, integrated service model — providing both ongoing association secretariat and event delivery under one roof — rather than as standalone software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Association Management Services

Quantifiable outcome

• Over 10,000 members managed across 11 professional associations
• +2 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Investor RelationscoreOthersFitwise is an employee-owned company with all employees being co-owners. This ownership structure provides alignment of interests between staff and company success.
• Net Zero Carbon Events PledgeminorStrategic or Co-development PartnerSignatory to the Net Zero Carbon Events pledge - a joint commitment across the events industry to achieve Paris Climate Accord targets. Commits to net zero by 2050 and halving greenhouse gas emissions by 2030.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kenes Group: Global Professional Conference Organiser with deep specialisation in healthcare and life sciences associations. Operates association management and PCO services in parallel — directly comparable to Fitwise's integrated model — but at materially larger international scale.
• MCI Group: Global leader in association management, meetings, and events with a dedicated healthcare and scientific associations practice. Closely mirrors Fitwise's bundled association secretariat + PCO offering but with significantly greater geographic and scale reach.
• Ashfield Meetings & Events (Inizio Engage): Healthcare-specialist events and communications business within Inizio, providing PCO and event management services to pharmaceutical and medical associations. Direct competitor for Fitwise's healthcare association clients in the UK and Europe.
• Congrex Switzerland: European association management and conference organiser serving scientific and medical associations. Comparable to Fitwise in offering bundled secretariat and PCO services, though operating across broader European geographies.
• Conventus Congressmanagement: Germany-headquartered PCO focused on scientific and medical conferences, providing end-to-end congress organisation including association support. Comparable to Fitwise in the medical/scientific conference vertical.
• Management Solutions Plus: UK-based healthcare association management company providing secretariat, membership administration, and event support to professional bodies. Directly comparable niche competitor in the same UK healthcare association segment as Fitwise.
• Interel Group: International association management and public affairs agency offering secretariat, governance, and event services to professional and trade associations. Comparable to Fitwise in the bundled association management + events service model.

Broad incumbents

• Cvent: Market-leading event management technology platform offering registration, venue sourcing, and attendee engagement software. Competes with the technology underpinning Fitwise's e-Conference offering as a broader enterprise incumbent across all sectors.

Emerging players

• Bizzabo: Event experience platform providing registration, virtual event delivery, and analytics tools. Increasingly competes with Fitwise's proprietary e-Conference platform, particularly for associations seeking enterprise-grade hybrid event software.
• SpotMe: Virtual and hybrid event platform with strong positioning in life sciences and healthcare associations. Comparable as a technology peer for Fitwise's e-Conference platform, particularly for global pharmaceutical and medical society clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fitwise_mgt
• YouTubeyoutube.com/channel/UCulL5ntE-OmbZC7NNxxi1tA
• Facebookfacebook.com/FitwiseManagement
• LinkedInlinkedin.com/company/fitwise-management-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitwise Management