What Barton & Gray Mariners Club does

Barton & Gray Mariners Club is a private membership-based yacht club founded in 2006 in Nantucket, Massachusetts by Timothy Barton and Douglas Gray. It operates 80+ yachts across nearly 40 harbors spanning New England, New York, the Great Lakes, the Mid-Atlantic, Florida, the Bahamas, and the broader Caribbean (including BVI and St. Barths), serving two principal customer segments: high-net-worth individuals and families, and corporate clients seeking client entertainment and executive transport venues.

The Club's core product is a multi-tier annual membership (Ensign, Lieutenant, Admiral, Commodore, plus a Sailor tier and four Corporate variants) providing unlimited access to a captained fleet that includes restored Hinckley Picnic Boats, Hinckley Talarias, vintage Boston Whalers, a 62' Lagoon sailing catamaran (Andromeda), and most distinctively, proprietary B&G Daychaser 48' and 40' motor yachts. The Daychaser line is custom-designed with naval architecture partner Zurn Yacht Design and produced via Symmetrix Composite Tooling, incorporating a bespoke Glendinning joystick helm, Hamilton Jet propulsion, and commercial-grade systems. Fleet maintenance, restoration, and new construction are handled in-house by wholly-owned subsidiary B&G Yachtworks, which operates a 65,000 sq.ft facility in Stonington, Connecticut and supports vessels 17' to 48'.

Revenue mechanics combine recurring subscription dues ($9,875-$29,625 per quarter per individual tier, plus a $24,500 initiation fee; corporate tiers at $26,000+ per year), transaction-based sportfishing and adventure cruising, ancillary cuisine and events revenue, and a Fleet Investment Program that sells Daychaser yachts ($1.95M-$2.5M) to investor-members with leaseback yield of 8.1-8.9% and complimentary Club membership. Reservations and member services are handled through a proprietary Clubhouse mobile and web application maintained by an in-house software team. The business is privately held by its founders, with no disclosed external funding, 51-100 employees, and operations, sales, and maintenance offices in Portsmouth, NH (HQ), Boston, MA, and North Stonington, CT.

Name

Barton & Gray Mariners Club

Legal name

Barton & Gray Mariners Club

Website

https://bartonandgray.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Barton & Gray Mariners Club is a private yacht membership club founded in 2006 that provides high-net-worth individuals and corporate clients with unlimited access to 80+ captained yachts across nearly 40 harbors in the US and Caribbean, anchored by its proprietary Daychaser motor yacht fleet.

Ownership category

akta.pro rank

Product category

Yacht Membership Club

NAICS

Scenic and Sightseeing Transportation, Water (48721), Scenic and Sightseeing Transportation, Water (4872)

SIC

Services-Membership Sports & Recreation Clubs (7997), Water Transportation (4400)

akta.pro primary industry

Private Yacht & Luxury Boat Charters (With Crew) (THAJALAE)

akta.pro secondary industries

Crewed Yacht Charters (Luxury Crewed) (THAEAEAA), Cruise Yacht Charters (Private Crewed) (THAEADAG), Luxury Yacht & Small-Ship Expedition Cruises (THAEABAF), Day Cruiser, Bowrider & Runabout Manufacturing (IMAJAEAI)

Keywords

• Yacht membership club
• Captained yacht charter
• Luxury boating experiences
• Yacht fleet management
• Marine hospitality services

Headquarters

HQ city

Portsmouth

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Annual Membership Dues: Subscription-based membership with quarterly or annual dues ranging from $9,875 to $29,625 per quarter depending on tier. Multiple membership levels including Commodore, Admiral, Lieutenant, and Ensign, with initiation fees of $24,500.
2. Yacht Fleet Investment Program: Purchase of Daychaser yachts with leaseback to B&G for income generation. Investment prices from $1.95M-$2.5M with monthly lease payments of $5,000-$6,500 and complimentary membership during lease period.
3. Adventure Cruising: Multi-day sailing catamaran voyages aboard Andromeda Lagoon 62' with nightly rates starting at $7,900 including 2 complimentary nights for qualifying members.
4. Sportfishing Charters: Network of professional angling charters with inshore fishing starting at $750 and offshore fishing at $2,250 per trip.
5. Cuisine Experiences: Curated food and beverage experiences including onboard catering, restaurant partnerships, and specialty dining events at various price points.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Barton & Gray Mariners Club operates a private membership-based yacht club providing unlimited access to a fleet of 80+ captained vessels across nearly 40 harbors spanning New England, the Mid-Atlantic, Florida, the Great Lakes, and the Caribbean. Members access custom-designed B&G Daychaser motor yachts, Hinckley Picnic Boats and Talarias, a Lagoon 62' sailing catamaran, and restored Boston Whalers through tiered annual memberships, supplemented by multi-day Adventure Cruising, Sportfishing, signature Events, and curated Cuisine experiences. The Club also operates a 65,000 sq. ft. maintenance facility (B&G Yachtworks) and a Daychaser Fleet Investment program that allows members to purchase yachts leased back to the Club.

Product overview

Barton & Gray Mariners Club is a yacht membership club offering a portfolio of water-based experiences centered around its fleet of captained motor yachts and sailing catamarans. The core offering is Dayboating membership providing unlimited access to the Club's fleet across 40+ harbors, supplemented by Adventure Cruising (multi-day catamaran voyages), Sportfishing, Events, and Cuisine services. The fleet includes proprietary B&G Daychaser 48' and 40' custom-designed yachts (built via B&G Yachtworks), Hinckley Picnic Boats and Talarias, a Lagoon 62' sailing catamaran (Andromeda), and restored vintage Boston Whalers. Members access the Club through a proprietary Clubhouse mobile/web application and various membership tiers (Commodore, Admiral, Lieutenant, Ensign, Sailor, and Corporate levels). B&G Yachtworks provides fleet management, retrofits, and new construction services.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Annual membership tiers (Commodore, Admiral, Lieutenant, Ensign, Sailor) providing individuals and families with unlimited access to the Club's captained fleet of Daychaser motor yachts, Hinckley yachts, Boston Whalers, and adventure sailing catamaran across 40+ harbors.
• Dayboating Membership Dayboating experience offering unlimited outings aboard the Club's fleet of Daychaser and Hinckley motor yachts across 40+ harbors and islands, including captained vessels, concierge scheduling, and catered cuisine options.
• Corporate Membership

Quantifiable outcome

• 80+ yachts serving tens of thousands of passengers annually
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

23 partnerships are on record, tiered minor and core.

• NetjetsminorGTM or Marketing PartnerClubs & Experiences partner providing private jet travel integration for members combining aviation and yachting experiences.
• Newport Folk FestivalminorGTM or Marketing PartnerSignature event partner for exclusive access to Newport Folk Festival experiences via yacht.
• Safe Harbor MarinascoreChannel Partner/ Reseller/ DistributorMarina partner providing dockage and services across their network of harbor locations.
• White Elephant ResortsminorGTM or Marketing PartnerResort partner for Nantucket harbor with yacht-friendly dining and accommodations.
• Castle Hill InnminorGTM or Marketing PartnerNewport resort partner providing dining and hospitality access for yachting members.
• The WauwinetminorGTM or Marketing PartnerNantucket oceanfront resort partner for Zen Deck dining experiences and exclusive access.
• Zurn Yacht DesigncoreStrategic or Co-development PartnerNaval architecture partner responsible for design of Daychaser 48' and 40' yachts. Led by Doug Zurn with decades of custom yacht design experience.
• Symmetrix Composite ToolingcoreTechnology or IntegrationComposite tooling partner for Daychaser mold development. Creates plugs and molds alongside America's Cup yachts, SpaceX rocketry, and Formula One.
• Glendinning ProductscoreTechnology or IntegrationCustom helm control system partner for Daychaser vessels, providing precision power and steering controls.
• Cooley MarineminorImplementation/ SI/ Consulting PartnerMarine service provider for classic picnic boat refits.
• Persak & WurmfeldminorImplementation/ SI/ Consulting PartnerProfessional services for Boston Whaler restoration projects.
• ProBoatminorImplementation/ SI/ Consulting PartnerMarine service provider for boat restoration and maintenance.
• Specialty MarineminorImplementation/ SI/ Consulting PartnerSpecialty marine services for vessel maintenance.
• YETIminorGTM or Marketing PartnerCooler products partner providing deck equipment for yachts.
• Niemic MarineminorImplementation/ SI/ Consulting PartnerMarine service provider for fleet maintenance.
• Kraft PowerminorImplementation/ SI/ Consulting PartnerPower systems service provider for marine engines.
• Kellogg MarineminorImplementation/ SI/ Consulting PartnerMarine equipment and supply partner.
• Motor Services Hugo StampminorImplementation/ SI/ Consulting PartnerEngine and propulsion service provider.
• Sail GPminorGTM or Marketing PartnerRegatta and sporting events partner for sailing competitions.
• Nantucket Community SailingminorGTM or Marketing PartnerCommunity sailing partner for Nantucket harbor activities.
• Newport Bermuda RaceminorGTM or Marketing PartnerSailing race partner for offshore racing events.
• Miami GPminorGTM or Marketing PartnerMiami Grand Prix partner for motorsport events access.
• The Ocean RaceminorGTM or Marketing PartnerInternational sailing race partnership for sailing events.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Fraser Yachts: World-leading yacht charter and sales broker with crewed superyacht offerings across global destinations. Comparable to B&G in crewed charter execution for UHNW clients, but focused on superyacht rather than dayboat membership.
• Burgess: Global luxury yacht charter and management company operating crewed yachts and superyachts. Comparable to B&G at the upper end of the charter experience but with longer-voyage and superyacht emphasis rather than dayboating memberships.
• Northrop & Johnson: Global luxury yacht brokerage and charter company with a strong HNW client base and crewed charter expertise. Comparable to B&G in serving affluent clients seeking premium crewed yacht experiences, especially on the US East Coast.
• Hinckley Yachts: Hinckley builds and operates the Picnic Boats and Talarias that anchor the B&G fleet. Hinckley Yacht Services also offers its own crewed charter, management, and fractional programs in New England and Florida, making it the closest direct competitor in both vessel pedigree and crewed dayboating experiences.
• Exclusive Resorts: Private destination club offering members curated luxury vacation experiences and residences. Comparable to B&G as a membership-based curated luxury experiences model, though focused on residences and destinations rather than maritime activities.
• Camper & Nicholsons: Established luxury yacht charter, sales, and management firm with a global crewed-charter offering. Comparable to B&G in serving HNW clients seeking crewed yacht experiences, though oriented around larger yachts and longer charters.

Broad incumbents

• NetJets: Berkshire Hathaway-owned private aviation fractional ownership and jet card program. Comparable to B&G as a club/subscription model for luxury access (aviation rather than maritime), and an explicit cross-marketing partner via the NetJets 'Clubs & Experiences' program.

Emerging players

• Inspirato: Subscription-based luxury vacation club offering curated travel and residences. Comparable to B&G in subscription-based curated luxury experiences but with a broader travel portfolio and lower price points.
• Boatsetter: Peer-to-peer boat rental marketplace connecting private boat owners with renters. Comparable to B&G as an alternative boating-access model but operating with broader boat types, less curated experiences, and at lower price points.
• GetMyBoat: Global P2P boat and yacht rental marketplace. Comparable to B&G in expanding boating access without ownership, but without B&G's curated fleet, captained service, or membership structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/bartonandgray
• LinkedInlinkedin.com/company/barton-&-gray
• Instagraminstagram.com/marinersclub

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barton & Gray Mariners Club