Dealer eProcess
Dealer eProcess is a privately held digital marketing and dealer technology provider serving more than 2,000 automotive dealerships and dealer groups across the US and Canada through its AI-powered Everest platform, Sherpa AI engine, digital retailing, and OEM-certified programs.
- Company typePrivate
- Founded2008
- HeadquartersLisle, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Dealer eProcess does
Dealer eProcess (DEP) is a privately held, founder-owned provider of digital marketing and dealer technology solutions for the automotive retail vertical, headquartered in Lisle, Illinois with operations in Phoenix, Arizona. The company, founded in 2008 by Joe Gillespie, a former dealership owner, serves more than 2,000 dealer websites across the United States and Canada, with a sales motion oriented around enterprise field sales and one-on-one Account Executive support. DEP's customers include independent dealerships, multi-rooftop dealer groups, and OEM-certified dealer programs spanning more than 20 manufacturers including Acura, BMW, Honda, Toyota, Stellantis, GM brands, Hyundai, and Ferrari.
Dealer eProcess firmographics
Firmographics- Name
- Dealer eProcess
- Legal name
- Dealer eProcess
- Website
- https://dealereprocess.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Dealer eProcess is a privately held digital marketing and dealer technology provider serving more than 2,000 automotive dealerships and dealer groups across the US and Canada through its AI-powered Everest platform, Sherpa AI engine, digital retailing, and OEM-certified programs.
- Ownership category
- akta.pro rank
Where Dealer eProcess is headquartered
LocationHeadquarters
- HQ city
- Lisle
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Dealer eProcess business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Website Platform Subscription: SaaS subscription for dealership websites on the Everest platform, including AI-powered personalization, native conversion tools, and integrated marketing capabilities.
- Digital Marketing Services: Performance-driven digital marketing including paid search, Performance Max, video advertising, display/remarketing, paid social, and email campaigns managed by certified strategists.
- Amazon Advertising: Amazon advertising services including DSP, streaming TV, online video, and audience targeting leveraging Amazon's first-party purchase data for local dealers.
- Inventory Management (Units): Inventory and market pricing tool providing photo uploading, bulk updating, window stickers, and syndication to third-party sites.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Enterprise dealership platform with full suite of tools |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Dealer eProcess product offering
Product offeringCore offering
Dealer eProcess sells the Everest Platform, an all-in-one AI-powered software platform for automotive dealerships that bundles AI-driven websites, Sherpa AI personalization, digital retailing, performance digital marketing, Amazon advertising, and inventory management. In addition to the SaaS platform, DEP provides managed digital marketing and Amazon advertising services, OEM-branded website programs for 20+ manufacturers, and a library of conversion tools (chat, trade-in, credit pre-qualification, offer management). The company targets automotive dealers and dealer groups across the US and Canada, with over 2,000 dealer websites on the platform.
Product overview
Dealer eProcess (DEP) offers a unified platform architecture centered on the Everest Platform, an all-in-one AI-powered solution for automotive dealers. The core platform encompasses AI-powered responsive dealership websites, Sherpa AI for real-time personalization, Everest Retailing for digital retailing, Digital Marketing services, Amazon Advertising, Units inventory management system, and SEO + GEO services. Sherpa AI serves as the proprietary AI engine powering the Digital ID system that automatically creates shopper profiles without login requirements. The product portfolio includes native conversion tools (Chat, Trade-In Tool, Credit Confirm, Smart Incentive System, Offer Management System, DMS Attribution) and site enhancements (ADA Accessibility, Cookie Consent, Vehicle Configurator). DEP supports over 20 certified OEM programs across major automotive brands, complemented by a monthly webinar series. All services are backed by a 99% customer satisfaction guarantee and 24/7 support.
Differentiator
Problem solved
Functional benefit
Brands
- Everest: AI-powered all-in-one website platform for automotive dealers featuring real-time personalization, Digital ID, digital marketing, inventory management, and digital retailing capabilities.
- Sherpa AI
- Units
- Everest Retailing
- Credit Confirm
- Smart Incentive System
Products and services
- Everest Platform DEP's flagship all-in-one AI-powered platform for automotive dealers, encompassing websites, digital marketing, inventory management, digital retailing, and Amazon advertising under one unified framework with real-time personalization for all website visitors.
- Sherpa AI Proprietary AI engine powering Everest's real-time website personalization. Analyzes Digital ID shopper data to deliver hyper-personalized experiences, featuring Shopping Assistant, My Garage, Customer Preferences Page, and Dealer Group Data Sharing capabilities.
- Everest Websites AI-powered responsive automotive dealership websites built on the Everest platform, featuring real-time personalization, mobile-first design, integrated marketing, and advanced inventory merchandising with SRP and VDP enhancements.
- Everest Retailing Digital retailing platform combining Trade-In Tool, Credit Confirm soft pull credit tool, and payment calculation functionality to enable customers to conduct the majority of the car buying process online before finalizing in the showroom.
- Digital Marketing Services Performance-driven digital marketing services including Paid Search, Performance Max, Video Advertising, Display/Remarketing, Paid Social, and Email Campaigns, integrated with Everest platform's personalization features.
- Amazon Advertising Amazon Ads services including DSP Scale and Data Network, Advanced Audience Building Tools, Streaming TV (STV), Online Video (OLV), Streaming Audio, Precision Display, and Amazon Marketing Cloud (AMC) attribution powered by Amazon's first-party purchase data.
- Units (Inventory Management System) Automotive inventory and market pricing tool providing HD photo uploading, bulk updating, 360 photos and videos, Hot Spots, Hyper Zoom, window stickers, and syndication to third-party sites with integrations to NADA Guides, Manheim, Kelley Bluebook, Black Book, Cars.com, CarGurus, and Carfax.
- SEO + GEO Services Combined SEO and Generative Engine Optimization strategy including Local Listing Management, Reputation Monitoring, Google Business Profile optimization, Keyword Ranking Reports, On-Site GEO Optimization, About Us Page Optimization, Schema Markup, LLMS.TXT file implementation, and AI Search Optimization.
- OEM Programs Certified OEM partner programs providing specialized tools and compliance for dealers of Acura, BMW, Ferrari, Genesis, GM (Chevrolet, Buick, GMC, Cadillac), Harley-Davidson, Honda, Hyundai, INFINITI, Jaguar, Kia, Land Rover, Lexus, Mazda, Mitsubishi, Nissan, Stellantis, Subaru, Toyota, and Volkswagen.
- DEP Webinar Series Monthly automotive webinar series hosted by DEP featuring industry experts and thought leaders covering topics including AI, digital marketing, SEO, social media, and dealer operations.
Quantifiable outcome
- 77% increase in leads from first-time website visitors
- +5 more outcomes
Companies that use Dealer eProcess
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Dealer eProcess technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability8 records
Feature6 records
Dealer eProcess partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core.
- InformativcoreDealer eProcess selected Informativ's Payments API to power VIN-specific, real-time payment calculations within the Everest Retailing digital retailing platform. The API provides real-time payment calculations incorporating taxes, fees, incentives, and credit-qualified financing terms across lease and loan scenarios. Partnership was selected after competitive evaluation citing fast response times, flexible platform, competitive pricing, and easy integration.
- AmazoncoreAmazon Advertising Verified Partner with direct access to Amazon's first-party retail data, premium inventory, and multichannel campaigns including Streaming TV, Online Video, Display, and Streaming Audio. DEP maintains largest Amazon-exclusive team outside of Amazon itself working directly with local dealers.
- GooglecoreGoogle Premier Partner status with certified strategists in Google Search, Display, Video, Shopping, and GA4. Prerequisite for performance-driven campaigns and access to Google's advertising ecosystem.
- AcuracoreCertified OEM partner program providing Acura-branded websites, SEO, digital advertising, Amazon advertising, digital retailing, chat, and trade-in tools.
- BMWcoreCertified OEM partner providing sophisticated tools and elite search strategies for BMW luxury dealer websites and advertising.
- HondacoreCertified OEM partner providing Honda dealer websites, SEO, digital advertising, Amazon advertising, chat, and trade-in tools.
- ToyotacoreCertified OEM partner offering websites, digital retailing, chat, and trade-in tools for Toyota dealers.
- MitsubishicoreCertified OEM partner providing websites, chat, digital advertising, Amazon advertising, and trade-in tools for Mitsubishi dealers.
- StellantiscoreCertified OEM partner for Stellantis brands including Jeep, Ram, Chrysler, Dodge, Fiat, providing websites, digital advertising, Amazon advertising, digital retailing, chat, and trade-in tools.
- HyundaicoreCertified OEM partner providing Hyundai dealer websites, digital advertising, Amazon advertising, and trade-in tools.
- SubarucoreCertified OEM partner offering Subaru websites, digital advertising, Amazon advertising, digital retailing, chat, and trade-in tools.
- NissancoreCertified OEM partner providing Nissan websites, digital retailing, and trade-in tools.
- GenesiscoreCertified OEM partner offering Genesis luxury dealer websites, digital advertising, Amazon advertising, chat, and trade-in tools.
- VolkswagencoreCertified OEM partner providing Volkswagen dealer websites, digital advertising, Amazon advertising, and trade-in tools.
- KiacoreCertified OEM partner offering Kia dealer websites, digital advertising, Amazon advertising, chat, and trade-in tools.
- LexuscoreCertified OEM partner providing Lexus dealer websites, chat, and trade-in tools.
- MazdacoreCertified OEM partner offering Mazda dealer websites, digital advertising, and Amazon advertising.
- Harley-DavidsoncoreCertified OEM partner providing Harley-Davidson dealer websites compliant with brand standards.
- FerraricoreCertified OEM partner offering Ferrari luxury sports car dealer websites with striking visuals and seamless navigation.
- GM (Chevrolet, Buick, GMC, Cadillac)coreCertified OEM partner providing digital advertising and Amazon advertising for GM brands.
- Jaguar Land RovercoreCertified OEM partner offering digital advertising and Amazon advertising for Jaguar and Land Rover dealers.
- INFINITIcoreCertified OEM partner providing INFINITI dealer websites, digital retailing, chat, and trade-in tools.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Dealer eProcess competitors and assessment
Company assessmentDirect peers
- Dealer.com (Cox Automotive): Dealer.com, owned by Cox Automotive, is a leading provider of automotive dealership websites and digital marketing solutions, directly competing with DEP's Everest platform across the same dealer customer base.
- DealerOn: DealerOn provides automotive dealer website platforms and digital marketing services, closely aligned with DEP's Everest Websites and SEO+GEO offerings.
- Dealer Spike: Dealer Spike provides dealer website platforms, digital marketing, and OEM program services for automotive and powersports dealerships — closely aligned with DEP's OEM program and Everest platform model.
- LotLinx: LotLinx provides data-driven digital advertising solutions for automotive dealers, including VIN-level targeting — a direct competitor to DEP's digital marketing and Amazon Advertising offerings.
- DealerSocket: DealerSocket (now part of Cox Automotive) provides dealer CRM, desking, and marketing automation. Overlaps with DEP's conversion tools, CRM integration, and digital marketing services.
- Dominion Dealer Solutions: Dominion Dealer Solutions offers DMS-integrated CRM, websites, and digital marketing for dealerships — a direct competitor across DEP's integrated Everest stack.
- PureCars: PureCars is a digital marketing platform for automotive dealers offering inventory merchandising, paid media, and shopper targeting — directly overlapping with DEP's Units inventory and digital marketing stack.
Broad incumbents
- Cars.com: Cars.com operates a leading automotive marketplace plus dealer-facing SaaS and digital marketing solutions. Its broad portfolio competes with DEP's websites and marketing services as part of a wider vehicle listing and lead-generation platform.
- CDK Global: CDK Global provides dealer management systems and integrated front-end/back-end solutions for automotive retailers. Its end-to-end platform overlaps with DEP's websites, digital retailing, and marketing capabilities.
Emerging players
- Bumper: Bumper provides digital retailing, vehicle history, and shopper engagement tools for dealers — an emerging player with overlapping digital retailing features compared to Everest Retailing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Dealer eProcess social profiles
Digital presenceDealer eProcess financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dealer eProcess leadership team
Management profileNumber of profiles
Profiles10 records
Dealer eProcess funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dealer eProcess M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dealer eProcess
What does Dealer eProcess do?
Dealer eProcess sells the Everest Platform, an all-in-one AI-powered software platform for automotive dealerships that bundles AI-driven websites, Sherpa AI personalization, digital retailing, performance digital marketing, Amazon advertising, and inventory management. In addition to the SaaS platform, DEP provides managed digital marketing and Amazon advertising services, OEM-branded website programs for 20+ manufacturers, and a library of conversion tools (chat, trade-in, credit pre-qualification, offer management). The company targets automotive dealers and dealer groups across the US and Canada, with over 2,000 dealer websites on the platform.
Is Dealer eProcess a public or private company?
Dealer eProcess is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dealer eProcess founded?
Dealer eProcess was founded in 2008. It employs 101 to 250 people.
Where is Dealer eProcess based?
Dealer eProcess is headquartered in Lisle, United States, in the North America region.
How does Dealer eProcess make money?
Four revenue lines are on record. Website Platform Subscription is the primary driver. The others are digital Marketing Services, amazon Advertising and inventory Management (Units).
Who are Dealer eProcess's main competitors?
Direct peers on record are Dealer.com (Cox Automotive), DealerOn, Dealer Spike, LotLinx, DealerSocket, Dominion Dealer Solutions and PureCars. Broad incumbents are Cars.com and CDK Global. Bumper is listed as an emerging player.
Does Dealer eProcess have an API?
No public API is recorded for Dealer eProcess.