Redux
Redux is a moisture-removal technology company that builds patented vacuum and desiccant dryers for hearing aids, earbuds, and smartphones, selling to consumers via e-commerce and to 7,000+ hearing clinics and wireless retailers worldwide.
- Company typePrivate
- Founded2013
- HeadquartersBerkeley, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Redux does
Redux, founded in 2013 by Joel Trusty and Reuben Zielinski and headquartered in Fishers, Indiana, is a moisture removal technology company that builds hardware to dry hearing aids, earbuds, smartphones, and other small electronics. The company's core technology rests on two pillars: a patented vacuum drying process that lowers the evaporation point of water for fast, heatless, complete moisture removal, and Electronic Rice, a proprietary engineered desiccant that creates a 5-7% relative humidity environment roughly 10x more absorbent than household rice per gram. Redux protects this stack with 72 patents and supplements it with dual humidity sensors and algorithmic end-point detection that quantifies moisture removed in microliters.
Redux operates a dual-track product portfolio split between consumer and professional lines. Consumer products — Redux Home Dryer ($399), Redux Ultra Dry & Charge ($299), DryBUDDY ($89.99), DryBUDDY Mini ($44.99), and Veri-Dry ($149) — are sold direct-to-consumer via redux.com and Amazon and are HSA/FSA-eligible through Gale integration. Professional products — Redux Pro, Redux Pro Link, Redux XH (Wi-Fi connected), Redux Phone Dryer, and Redux Phone & Tablet Dryer — are sold to hearing care clinics and wireless retailers that generate recurring downstream service revenue at $25-$60 per treatment.
Redux monetizes through three streams: hardware unit sales to clinics, retailers, and consumers; downstream professional service fees captured by partners; and an emerging consumables business (replacement Dry Pods). The company sells through four channels: its own e-commerce storefront, 3,500+ hearing care clinics worldwide, 3,500+ wireless retailers in the United States, and Amazon. To date, Redux claims 100,000+ treatments performed, 4M+ customers served historically, and clinical validation from Purdue and Northwestern universities, including a peer-reviewed 53% reduction in clinic repair costs.
Redux firmographics
Firmographics- Name
- Redux
- Legal name
- Redux
- Website
- https://redux.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Redux is a moisture-removal technology company that builds patented vacuum and desiccant dryers for hearing aids, earbuds, and smartphones, selling to consumers via e-commerce and to 7,000+ hearing clinics and wireless retailers worldwide.
- Ownership category
- akta.pro rank
Redux industry classification
Industry- Product category
- Electronic Moisture Removal Devices
- akta.pro primary industry
- Industrial Drying & Evaporation Equipment (Dryers, Evaporators, Crystallizers) (IMAHAEAD)
Keywords
Where Redux is headquartered
LocationHeadquarters
- HQ city
- Berkeley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Redux business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hardware Product Sales: Sale of moisture removal devices including Redux Home Dryer, Redux Ultra Dry & Charge, Redux DryBUDDY, Redux DryBUDDY Mini, Redux Pro, Redux Phone Dryer, and accessories. One-time hardware purchase model.
- Professional Treatment Services: Clinic partners offer Redux Pro treatments to patients at $25-$60 typical fee. Mobile retailers offer phone drying services at $25-$40 typical fee. Professional units enable service revenue generation for partners.
- Consumables and Accessories: Replacement Dry Pods for DryBUDDY Mini, reactivation sleeves, and other accessories. Coming soon offerings for replacement cartridges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Redux Home Dryer - Professional-grade home moisture removal |
| One time/ perpetual license | Pay-as-you-go | Redux Ultra Dry & Charge - Simultaneous drying and charging |
| One time/ perpetual license | Pay-as-you-go | Redux DryBUDDY - Reusable heatless drying |
| One time/ perpetual license | Pay-as-you-go | Redux DryBUDDY Mini - Compact single-use drying |
| One time/ perpetual license | Pay-as-you-go | Redux Pro - Professional clinic dryer |
| One time/ perpetual license | Pay-as-you-go | Redux Phone Dryer - Mobile retailer professional unit |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Redux product offering
Product offeringCore offering
Redux designs, manufactures, and sells moisture removal devices for hearing aids, earbuds, smartphones, and tablets, using two proprietary technologies: a patented vacuum drying process for fast professional cycles (6–8 minutes on Redux Pro) and Electronic Rice™ engineered desiccant for heatless consumer drying (3–6 hours at home). The company serves consumer hearing aid and earbud users through direct e-commerce, and serves hearing care clinics and mobile/wireless retailers through professional Redux Pro and Redux Phone Dryer systems that partners use to offer fee-based drying services ($25–$60 per treatment) to their end customers.
Product overview
Redux offers a portfolio of moisture removal products for electronic devices, primarily targeting hearing aids and smartphones/tablets. The product line is divided into consumer/home products (Redux Home Dryer, Redux Ultra Dry & Charge, Redux DryBUDDY, Redux DryBUDDY Mini, Veri-Dry) and professional products (Redux Pro, Redux Pro Link, Redux XH, Redux Phone Dryer, Redux Phone & Tablet Dryer). Consumer products use Electronic Rice (desiccant-based) technology for heatless drying, while professional products use faster vacuum drying technology with data tracking capabilities. The company operates a dual-channel model: direct-to-consumer sales plus a professional partner network of 3,500+ hearing clinics and 3,500+ wireless retailers. Redux was founded in 2013 and holds 72 patents for its moisture removal technology.
Differentiator
Problem solved
Functional benefit
Brands
- Redux Ultra: Premium heatless drying and charging system for hearing aids, AirPods, earbuds, and small electronics.
- Redux Home
- Redux Pro
- Redux Phone Dryer
- Veri-Dry
- DryBUDDY
- DryBUDDY Mini
- Electronic Rice
Products and services
- Redux Home Dryer Professional-grade home moisture removal system for hearing aids and small electronics using Electronic Rice desiccant-based drying technology with advanced humidity sensors. Completes drying in approximately 2 hours. HSA/FSA eligible with 1-year warranty. Priced at $399.00.
- Redux Ultra Dry & Charge Premium all-in-one heatless drying and charging system that simultaneously dries and charges hearing aids, AirPods, earbuds, and small electronics overnight. Features built-in charging dock and compact design. Priced at $299.00.
- Redux DryBUDDY Portable, travel-friendly heatless drying solution for hearing aids, earbuds and small electronics. Features reusable reactivation technology and LED indicator that signals when device is fully dry. Trusted to recover 83.9% of devices not powered on when wet. Priced at $89.99.
- Redux DryBUDDY Mini Compact, single-use emergency drying solution for wet smartphones and small electronics. Uses heatless desiccant pod technology to remove moisture in 1-3 hours. Includes one Dry Pod designed for one-time emergency use. Priced at $44.99.
- Veri-Dry Hearing Aid Dryer Case Compact storage system that protects hearing aids, earbuds, and small electronics from moisture damage using integrated DryBUDDY technology. Features watertight protective case, LED dry indicator, and reactivation sleeve for long-term use without disposable materials. Priced at $149.00.
- Redux Pro Professional-grade clinic hearing device dryer using vacuum drying technology. Features 8-minute treatment cycle, printed treatment receipts, 60+ devices/day capacity, and 3-year warranty. Designed for hearing care professional practices with ROI typically achieved within 90 days.
- Redux Pro Link Professional hearing device dryer with connectivity features that connects practice to patients. Tracks treatments, manages inventory, and streamlines clinic operations through integrated platform. Features calibration capability for moisture reporting accuracy.
- Redux XH Wi-Fi connected professional hearing device dryer for clinics. Features remote monitoring, treatment tracking, and network connectivity for practice management integration.
- Redux Phone Dryer Professional-grade moisture removal system designed for mobile retail environments. Features 30-minute automated vacuum drying cycle, built-in humidity sensor, one-button operation, and 83.9% device recovery rate for wet smartphones. Sold to wireless retailers who offer $25-$40 drying services to customers.
- Redux Phone & Tablet Dryer Professional Bluetooth-connected moisture removal system for smartphones and tablets. Features app integration for treatment management, real-time status monitoring, and treatment history tracking.
Quantifiable outcome
- 83.9% device recovery rate for wet devices not powered on when wet
- +7 more outcomes
Companies that use Redux
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Redux technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Redux partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and major.
- Hearing Care Clinics (3,500+)coreOver 3,500 hearing clinics worldwide use Redux Pro and Pro Link systems to offer professional moisture removal treatments to patients. Clinics include Redux Pro in appointment workflow, generating $25-$60 per treatment. Redux provides professional portal access, marketing materials, training, and support.
- Mobile Phone Retailers (3,500+)coreOver 3,500 wireless retailers nationwide offer in-store phone drying services using Redux Phone Dryer. Partners receive turnkey solution including POS materials, staff training videos, sales scripts, and dedicated support. Services priced at $25-$40 typically.
- Purdue UniversitymajorPurdue University validated Redux effectiveness through rigorous clinical studies. AuD graduate research examined Redux technology's effectiveness in removing moisture from hearing aids and restoring device performance. Even hearing aids reported as 'working fine' showed measurable improvement 31% of the time after Redux treatment.
- Northwestern UniversitymajorNorthwestern University clinical study demonstrated Redux technology reduced clinic repair costs by 53% and achieved significant device recovery rates for malfunctioning hearing aids. Research validates Redux as clinical tool for hearing care professionals.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Redux competitors and assessment
Company assessmentDirect peers
- Dry & Store: Dry & Store is one of the original consumer/professional hearing-aid dryer brands, offering desiccant-based drying jars and electric units. It directly competes with Redux Home, Redux Pro, and Redux DryBUDDY in hearing-care clinics and consumer channels.
- PerfectDry: PerfectDry (by Lucid Audio) makes consumer and clinical hearing-aid drying devices and is one of the most visible direct competitors to Redux in the home hearing-aid dryer category.
- Serene Innovations: Serene Innovations sells hearing-aid dryers and related hearing-care accessories, overlapping with Redux Home, Redux Ultra, and DryBUDDY in retail hearing-aid accessory channels.
- Hal-Hen: Hal-Hen is a long-standing hearing-care accessories distributor offering drying kits, desiccants, and electronic dryers. Comparable to Redux because it serves the same audiologist clinic channel and overlapping product use cases.
Broad incumbents
- Starkey Hearing Technologies: Starkey is a major hearing-aid manufacturer that could vertically integrate drying/care accessories into its device ecosystem. Relevant because Redux's clinic channel and consumer pull depend on Starkey and similar OEM device ecosystems.
- Sonova (Phonak): Sonova owns Phonak and Unitron and is one of the world's largest hearing-aid groups. Comparable to Redux as both serve hearing-aid wearers through professional clinics and could compete with in-house drying/care solutions.
- GN Hearing (ReSound): GN Hearing (ReSound, Beltone) is a top-tier hearing-aid OEM whose clinic distribution and accessory ecosystem overlap with Redux's hearing-care professional channel.
- Kensington (ACCO Brands): Kensington is a broad consumer electronics accessories brand (cables, locks, device care) sold through the same wireless-retail and office channels as Redux Phone Dryer. Comparable as a channel-overlapping competitor in phone-drying and small-electronics care.
Emerging players
- Eva-Dry: Eva-Dry makes renewable desiccant-based dehumidifiers/dryers for closets, RVs, and small electronics. Comparable to Redux Electronic Rice products because it uses similar desiccant regeneration technology at consumer price points.
- DryBox: DryBox offers phone-drying kiosks and consumer phone-drying devices sold into wireless carriers and retailers. Directly comparable to Redux Phone Dryer as a competitive phone-water-damage recovery solution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Redux social profiles
Digital presenceRedux financial estimates
Financial estimateRevenue estimate
Valuation estimate
Redux leadership team
Management profileNumber of profiles
Profiles10 records
Redux funding detail
Funding detailFunding overview
Funding rounds5 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Redux M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Redux
What does Redux do?
Redux designs, manufactures, and sells moisture removal devices for hearing aids, earbuds, smartphones, and tablets, using two proprietary technologies: a patented vacuum drying process for fast professional cycles (6–8 minutes on Redux Pro) and Electronic Rice™ engineered desiccant for heatless consumer drying (3–6 hours at home). The company serves consumer hearing aid and earbud users through direct e-commerce, and serves hearing care clinics and mobile/wireless retailers through professional Redux Pro and Redux Phone Dryer systems that partners use to offer fee-based drying services ($25–$60 per treatment) to their end customers.
Is Redux a public or private company?
Redux is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Redux founded?
Redux was founded in 2013. It employs 11 to 50 people.
Where is Redux based?
Redux is headquartered in Berkeley, United States, in the North America region.
How does Redux make money?
Three revenue lines are on record. Hardware Product Sales are the primary driver. The others are professional Treatment Services and consumables and Accessories.
Who are Redux's main competitors?
Direct peers on record are Dry & Store, PerfectDry, Serene Innovations and Hal-Hen. Broad incumbents are Starkey Hearing Technologies, Sonova (Phonak), GN Hearing (ReSound) and Kensington (ACCO Brands). Emerging players are Eva-Dry and DryBox.
Does Redux have an API?
No public API is recorded for Redux.
What industry is Redux in?
Redux's product category is Electronic Moisture Removal Devices. Its primary akta.pro industry code is IMAHAEAD, Industrial Drying & Evaporation Equipment (Dryers, Evaporators, Crystallizers).