Mobile Phone
Mobile-Phone.pk is a privately held Pakistani price comparison and listing platform that aggregates daily mobile phone prices from local dealers across 25+ cities and 30+ brands, serving Pakistani consumers researching new and used phone purchases.
- Company typePrivate
- Founded2015
- HeadquartersIslamabad, Pakistan
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Mobile Phone does
Mobile-Phone.pk (also branded "What Mobile") is a privately held Pakistani price comparison and listing platform for mobile phones, founded in 2015 and operating from Islamabad with a copyright/operations reference in Karachi. The site aggregates daily mobile phone prices from local dealers and markets across 25+ Pakistani cities — including Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan, Peshawar, Quetta, Sialkot, Gujranwala, and Hyderabad — and across more than 30 brands such as Samsung, Apple, Huawei, Vivo, Oppo, Xiaomi, Infinix, Tecno, Realme, QMobile, and Dany. Beyond pricing, it hosts a long-tail content library of device specifications, user reviews, images, videos, wallpapers, themes, ringtones, and software, plus a C2C used mobile marketplace and an information portal for Pakistani telecom call/SMS/internet packages (Jazz, Zong, Telenor, Ufone). The platform holds no inventory and does not sell devices directly.
The underlying product is a content-aggregation and listing marketplace built around city- and brand-level pages optimized for organic search. There is no public API, no SDK, no proprietary ML/AI stack, and no disclosed patents or certifications; the operating model is largely manual content and price curation at daily cadence. Distribution is content-driven: SEO across thousands of device and price pages, an email newsletter, an RSS feed, social profiles on Facebook/Twitter/Google+, and user reviews/community sections. Customer segments are B2C — Pakistani mobile phone buyers (primary), individual used-phone sellers, and local mobile dealers and online retailers seeking digital reach.
The business model is a three-stream affiliate/ads/content marketplace: (i) referral commissions when users transact through links to local dealers and online stores, (ii) display advertising on high-traffic price and listings pages, and (iii) transaction-adjacent services on the C2C used mobile marketplace. No revenue, ARR, funding, or institutional ownership is disclosed; the company is privately operated with 11-50 employees and no publicly identified management team.
Mobile Phone firmographics
Firmographics- Name
- Mobile Phone
- Legal name
- Mobile-Phone.pk
- Website
- https://mobile-phone.pk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mobile-Phone.pk is a privately held Pakistani price comparison and listing platform that aggregates daily mobile phone prices from local dealers across 25+ cities and 30+ brands, serving Pakistani consumers researching new and used phone purchases.
- Ownership category
- akta.pro rank
Where Mobile Phone is headquartered
LocationHeadquarters
- HQ city
- Islamabad
- HQ country
- Pakistan
- HQ region
- Asia
Offices1 record
Markets served
Mobile Phone business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Affiliate/Referral Commerce: Platform drives traffic to mobile dealers and online stores, earning referral fees when users purchase through partner links. Facilitates transactions between buyers and sellers without holding inventory.
- Advertising: Display advertising on high-traffic mobile price comparison pages, listings, and content sections
- Marketplace Services: C2C marketplace for used mobile phones with sell/buy functionality, connecting individual sellers with buyers across Pakistan
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget Mobile Phones (Under Rs. 10,000) |
| Unit Pricing | Pay-as-you-go | Mid-Range Smartphones (Rs. 10,000 - Rs. 50,000) |
| Unit Pricing | Pay-as-you-go | Premium Smartphones (Rs. 50,000 - Rs. 200,000) |
| Unit Pricing | Pay-as-you-go | Flagship/Premium Devices (Above Rs. 200,000) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Mobile Phone product offering
Product offeringCore offering
Mobile-Phone.pk operates a mobile phone price comparison and listing platform serving Pakistan. It aggregates daily-updated prices, specifications, reviews, and availability data for mobile phones from local dealers across 25+ Pakistani cities, covering 30+ brands. The platform also hosts a C2C used mobile marketplace and a mobile operator packages information portal for telecom tariffs.
Product overview
Mobile-Phone.pk is a mobile phone price comparison and information platform serving the Pakistani market. The core product is a comprehensive price listing service that aggregates mobile phone data across multiple brands (Samsung, QMobile, Dany, Huawei, Vivo, Honor, Oppo, Realme, Xiaomi, Infinix, Tecno, Nokia, Apple iPhone) and cities throughout Pakistan. The platform provides supplementary services including a used mobile marketplace for secondary sales, mobile package/tariff information from Pakistani telecom operators, and detailed product specifications with reviews. The offering functions as a content aggregation and price comparison service rather than a single unified software product.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile-Phone.pk Price Comparison Platform Comprehensive mobile phone price comparison website that aggregates and displays pricing, specifications, reviews, and availability for mobile phones across Pakistan, covering multiple brands and 25+ cities.
- Used Mobiles Marketplace Consumer-to-consumer marketplace platform for buying and selling used mobile phones in Pakistan, connecting individual sellers with buyers across multiple cities including Lahore, Karachi, Rawalpindi, Peshawar, and Hyderabad.
- Mobile Packages and Tariffs Portal Information portal listing call, SMS, and internet packages from Pakistani telecom operators including Jazz, Zong, Telenor, and Ufone.
Quantifiable outcome
- Daily price updates ensure market accuracy for consumers making purchasing decisions
- +2 more outcomes
Companies that use Mobile Phone
Customer profileSegments3 records
Ideal customer profiles3 records
Mobile Phone technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Mobile Phone partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Mobile Phone competitors and assessment
Company assessmentBroad incumbents
- GSMArena: GSMArena is a globally recognized mobile specifications, reviews, and price database that anchors many of Mobile-Phone.pk's specification and review content surfaces; it serves as a broader incumbent reference point for the device-database model Mobile-Phone.pk operates.
- Daraz.pk: Daraz is Pakistan's largest general e-commerce marketplace, carrying new mobile phones alongside broader categories; it competes with Mobile-Phone.pk for mobile buyers and dealer marketing budgets while offering a much wider assortment.
Direct peers
- iShopping.pk: iShopping.pk is a Pakistani e-commerce platform focused on mobile phones and consumer electronics, providing price listings and specifications comparable to Mobile-Phone.pk's brand coverage.
- PriceOye: PriceOye is a leading Pakistani price-comparison and online marketplace for mobile phones that directly mirrors Mobile-Phone.pk's core offering of aggregated dealer pricing, brand-specific listings, and used-device resale, serving the same buyer segment in Pakistan.
- OLX Pakistan: OLX Pakistan operates a major C2C classifieds marketplace that overlaps with Mobile-Phone.pk's used-mobiles marketplace, competing for the same individual sellers and used-device buyers across Pakistani cities.
- Telemart.pk: Telemart is a Pakistan-based online retailer specializing in mobile phones and electronics, providing product listings, specifications, and prices that compete with Mobile-Phone.pk's brand and SKU pages.
- Mega.pk: Mega.pk is a Pakistani online electronics and mobile phone retailer with detailed product listings, prices, and specifications, serving the same mobile-buyer audience as Mobile-Phone.pk.
Emerging players
- 91mobiles: 91mobiles is an India-focused mobile research, price-comparison, and review platform with comparable specifications database, comparison tools, and dealer pricing aggregation, making it a relevant model for Mobile-Phone.pk's content and pricing strategy.
- Smartprix: Smartprix is a mobile and electronics price-comparison platform with specifications, user reviews, and aggregated pricing across retailers, structurally analogous to Mobile-Phone.pk's mobile-buyer-focused comparison offering.
Regional players
- HomeShopping.pk: HomeShopping.pk is a Pakistani online retailer carrying mobile phones and electronics, overlapping with Mobile-Phone.pk on mobile phone listings and competing for dealer partnerships in the same geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Mobile Phone social profiles
Digital presenceMobile Phone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mobile Phone leadership team
Management profileNumber of profiles
Mobile Phone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mobile Phone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mobile Phone
What does Mobile Phone do?
Mobile-Phone.pk operates a mobile phone price comparison and listing platform serving Pakistan. It aggregates daily-updated prices, specifications, reviews, and availability data for mobile phones from local dealers across 25+ Pakistani cities, covering 30+ brands. The platform also hosts a C2C used mobile marketplace and a mobile operator packages information portal for telecom tariffs.
Is Mobile Phone a public or private company?
Mobile Phone is a private company. It is classified as unknown and is currently operating.
When was Mobile Phone founded?
Mobile Phone was founded in 2015. It employs 11 to 50 people.
Where is Mobile Phone based?
Mobile Phone is headquartered in Islamabad, Pakistan, in the Asia region.
How does Mobile Phone make money?
Three revenue lines are on record. Affiliate/Referral Commerce is the primary driver. The others are advertising and marketplace Services.
Who are Mobile Phone's main competitors?
Broad incumbents on record are GSMArena and Daraz.pk. Direct peers are iShopping.pk, PriceOye, OLX Pakistan, Telemart.pk and Mega.pk. Emerging players are 91mobiles and Smartprix. HomeShopping.pk is listed as a regional player.
Does Mobile Phone have an API?
No public API is recorded for Mobile Phone.