Turborilla
Turborilla is a Swedish mobile game studio that develops and operates the Mad Skills franchise of physics-based action-sports racing games (motocross, BMX, snocross, rallycross) for global consumers via freemium in-app purchases, ads, and real-money skill competitions.
- Company typePrivate
- Founded2008
- HeadquartersUmeå, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
Turborilla firmographics
Firmographics- Name
- Turborilla
- Legal name
- Turborilla AB
- Website
- https://turborilla.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Turborilla is a Swedish mobile game studio that develops and operates the Mad Skills franchise of physics-based action-sports racing games (motocross, BMX, snocross, rallycross) for global consumers via freemium in-app purchases, ads, and real-money skill competitions.
- Ownership category
- akta.pro rank
Turborilla industry classification
Industry- Product category
- Mobile Racing Games
- NAICS
- Software Publishers (5132)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Sports/Racing Game Studios (MPAFAAAJ)
Keywords
Where Turborilla is headquartered
LocationHeadquarters
- HQ city
- Umeå
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
Turborilla business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Freemium with In-App Purchases: Games provided as free-to-play where players can access and play certain parts without paying. Additional content, features, levels, and in-game purchases are premium and require payment. This is the primary revenue model across all Turborilla games.
- In-Game Purchases: Premium services, additional content, levels, and access to in-game features that paying users can access. Fees are payable in advance and not refundable.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free-to-play base game with optional premium content |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Turborilla product offering
Product offeringCore offering
Turborilla is a Swedish game studio that develops and publishes the Mad Skills franchise of mobile racing games across motocross, BMX, snocross, and rallycross disciplines. The studio builds physics-based competitive racing titles available on iOS, Android, and web browsers, with features including global multiplayer competitions and real-money tournaments.
Product overview
Turborilla is a Swedish mobile game studio offering a portfolio of action-sports racing games under the Mad Skills franchise. The core portfolio consists of five distinct racing titles: Mad Skills Motocross 3 (flagship motocross game with advanced physics and 3D graphics), Mad Skills Motocross 2 (established entry point with weekly competitions), Mad Skills BMX 2 (BMX racing with customization options), Mad Skills Snocross (snowmobile racing), and Mad Skills Rallycross (rallycross car racing). All games share a unified design philosophy emphasizing physics-based skill gameplay, competitive multiplayer with weekly Jams and global leaderboards, social features for friend competition, and cross-promotional events with real-world racing championships. The company also operates community and merchandise channels as supplementary services. The franchise collectively has surpassed 200 million downloads.
Differentiator
Problem solved
Functional benefit
Brands
- Mad Skills: Action-sports themed game franchise including Mad Skills Motocross, Mad Skills BMX, Mad Skills Snocross, and Mad Skills Rallycross games.
Products and services
- Mad Skills Motocross 3
Quantifiable outcome
- 200M+ combined franchise downloads
- +2 more outcomes
Companies that use Turborilla
Customer profileSegments2 records
Ideal customer profiles1 record
Turborilla technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
Feature3 records
Turborilla partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- SX GlobalcorePartnership with SX Global, promoter of the FIM World Supercross Championship, for a crossover event in Mad Skills Motocross 3. Includes a contest for VIP tickets to the South African GP in Cape Town and a themed gear bundle, launching ahead of the 2025 World Supercross season opening in Buenos Aires.
- Red BullminorPartnership for Red Bull Ride Day event. For US participants 18+, full names are collected and may be shared with Red Bull for prize awarding purposes.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Turborilla competitors and assessment
Company assessmentDirect peers
- Kwalee: UK-based mobile game developer and publisher focused on hypercasual and casual titles with strong live-ops and UA expertise. Comparable for studio profile, mobile-only distribution, and ad/UA-driven growth model.
- Vivid Games: Polish mobile game developer behind Real Boxing and Real Cricket. Directly comparable as a mid-sized mobile sports/racing game studio with multiple sport-themed live titles and Unity-based development.
- Wildlife Studios: Brazilian mobile game developer with multiple racing and action titles (e.g., Tennis Clash, Zooba). Comparable as a multi-title mobile studio targeting mass-market casual/competitive players with freemium mechanics.
- CrazyLabs: Mobile game developer and publisher known for hypercasual action and racing titles (e.g., Bike Race, Bottle Flip). Comparable as a Unity-based mobile studio with racing franchises and ad-driven monetization.
- Hutch Games: UK-based mobile games studio focused on racing and driving titles (Rebel Racing, F1 Clash, Top Drives). Closest direct peer: same action-racing niche, comparable team size, freemium mobile model with deep live-ops and licensed motorsport partnerships.
- PlaySimple: India-based mobile games studio focused on casual puzzle and sports titles. Comparable for mobile-only freemium portfolio model and team size range.
- Fingersoft: Finnish mobile game studio behind Hill Climb Racing, one of the most-downloaded mobile physics-based racing games. Highly comparable as a small Nordic indie with a single dominant physics-racing franchise and a freemium model.
Broad incumbents
- Tripledot Studios: Mobile casual game studio and publisher with multiple titles and a strong UA and live-ops function. Comparable in mobile-first portfolio strategy, though larger and broader in genre mix than Turborilla's racing focus.
- NaturalMotion (Zynga): Mobile game studio owned by Zynga/Take-Two with racing and sports titles (CSR Racing). Comparable in mobile racing genre, but much larger publisher with deeper UA spend and licensed IP.
- Miniclip: Large mobile and online game publisher with racing-adjacent titles (8 Ball Pool, Pure Car, Racing Rivals) and broad sports portfolio. Comparable category and audience, but substantially larger scale and broader genre mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Turborilla social profiles
Digital presenceTurborilla financial estimates
Financial estimateRevenue estimate
Valuation estimate
Turborilla leadership team
Management profileNumber of profiles
Profiles14 records
Turborilla funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Turborilla M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Turborilla
What does Turborilla do?
Turborilla is a Swedish game studio that develops and publishes the Mad Skills franchise of mobile racing games across motocross, BMX, snocross, and rallycross disciplines. The studio builds physics-based competitive racing titles available on iOS, Android, and web browsers, with features including global multiplayer competitions and real-money tournaments.
Is Turborilla a public or private company?
Turborilla is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Turborilla founded?
Turborilla was founded in 2008. It employs 1 to 10 people.
Where is Turborilla based?
Turborilla is headquartered in Umeå, Sweden, in the Europe region.
How does Turborilla make money?
Two revenue lines are on record. Freemium with In-App Purchases are the primary driver. The others are in-Game Purchases.
Who are Turborilla's main competitors?
Direct peers on record are Kwalee, Vivid Games, Wildlife Studios, CrazyLabs, Hutch Games, PlaySimple and Fingersoft. Broad incumbents are Tripledot Studios, NaturalMotion (Zynga) and Miniclip.
Does Turborilla have an API?
No public API is recorded for Turborilla.
What industry is Turborilla in?
Turborilla's product category is Mobile Racing Games. Its primary akta.pro industry code is MPAFAAAJ, Sports/Racing Game Studios. Its NAICS code is 5132 and its SIC code is 3944.