Vivid Games
Vivid Games is a publicly listed Polish mobile game studio that develops and operates free-to-play titles — anchored by the Real Boxing franchise — for global iOS, Android, Switch, and PC audiences, monetizing through in-app purchases, advertising, and emerging web3 transactions.
- Company typePublic
- Founded2004
- HeadquartersBydgoszcz, Poland
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What Vivid Games does
Vivid Games S.A. is a Polish mobile game studio headquartered in Bydgoszcz, publicly listed on the Warsaw Stock Exchange since 2012. The company develops and operates a portfolio of approximately 12 free-to-play mobile games across iOS, Android, Nintendo Switch (via QubicGames), and Steam, anchored by the Real Boxing franchise — described by the company as the most recognizable brand among boxing games globally. The studio employs roughly 55 people operating remotely and has been creating games for nearly 20 years.
The company's core technology stack is built around the Game as a Service model for mobile platforms, with continuous live operations, regular content updates, and machine-learning-driven player analytics informing personalization and monetization. Real Boxing 2, the primary revenue-generating title since 2015–2016, accounted for 63% of 2021 revenues. The portfolio extends into racing (Gravity Rider series), casual (Chrono Cards: Mobbles, Zozole Run), mid-core combat (Mayhem Combat, Knights Fight 2 via publishing), and mature-themed titles (Eroblast). A publishing program distributes third-party games, and a branded-game offering (Zozole Run for Mieszko S.A.) provides B2B service revenue.
Vivid Games monetizes primarily through in-app purchases and virtual goods under a freemium model, supplemented by in-game advertising (via Anzu.io) and, increasingly, transaction-fee revenue from the Sbarter partnership integrated into the upcoming Real Boxing 3. Distribution relies on the Apple App Store and Google Play duopoly, with selected reach into console and PC. The company's customer base is global, with explicit geographic restrictions covering Russia, Belarus, and Ukraine, and includes North American and Asia-Pacific markets. Ownership is mixed, with Lithuanian fund Gemini Grupė UAB holding over 40% of shares following a September 2024 transaction, alongside founder/CEO Jarosław Wojczakowski as a significant shareholder.
Vivid Games firmographics
Firmographics- Name
- Vivid Games
- Legal name
- Vivid Games S.A.
- Website
- https://vividgames.com
- Company type
- Public
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Vivid Games is a publicly listed Polish mobile game studio that develops and operates free-to-play titles — anchored by the Real Boxing franchise — for global iOS, Android, Switch, and PC audiences, monetizing through in-app purchases, advertising, and emerging web3 transactions.
- Ownership category
- akta.pro rank
Vivid Games industry classification
Industry- Product category
- Mobile Gaming
- NAICS
- Software Publishers (5132)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sports/Racing Game Studios (MPAFAAAJ)
- akta.pro secondary industry
- Mobile Game Publishing & App Game Stores (BPAMAKAB)
Keywords
Where Vivid Games is headquartered
LocationHeadquarters
- HQ city
- Bydgoszcz
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Vivid Games business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- In-app purchases and virtual goods: Primary revenue stream from free-to-play mobile games where players purchase virtual goods, subscriptions, and in-game currency. Real Boxing 2 generates significant revenue through this model with increasing ARPU metrics.
- In-game advertising: Revenue generated from displaying advertisements within games, including ad formats verified by third-party tracking and analytics partners.
- Publishing partnerships: Revenue from publishing third-party developed games through their publishing program, including titles like Knights Fight 2 and The Cash.
- Blockchain/web3 integration: Partnership with Sbarter protocol to integrate community-driven competitions with outcomes verified by Vivid Games servers, creating new revenue opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free-to-play with optional in-app purchases |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Vivid Games product offering
Product offeringCore offering
Vivid Games develops and publishes free-to-play mobile games for iOS, Android, and select console platforms, with the Real Boxing franchise as its flagship brand. The studio operates a Game-as-a-Service (GaaS) model featuring in-app purchases, liveOps campaigns, and continuous content updates, while also running a publishing program for third-party developed titles.
Product overview
Vivid Games S.A. is a Polish mobile game studio (public company, Warsaw Stock Exchange since 2012) with a portfolio of approximately 12 games across boxing, racing, combat, card, casual, and puzzle genres. The flagship brand is the Real Boxing series — Real Boxing 2 (GaaS model, iOS/Android/Nintendo Switch) generated 63% of revenues in 2021. Key titles include Eroblast, Gravity Rider Zero, Chrono Cards: Mobbles, and Zozole Run (branded for Mieszko S.A.). The company also operates a publishing program for third-party titles (Knights Fight 2, The Cash, Portal Runners). Distribution is primarily via Apple App Store and Google Play, with select titles on Nintendo Switch (via QubicGames) and Steam. The company is developing Real Boxing 3 (targeting Closed Alpha January 2026) and a karate-themed fighting game planned for 2023.
Differentiator
Problem solved
Functional benefit
Products and services
- Real Boxing 2 Free-to-play boxing game for mobile (iOS/Android) and Nintendo Switch, developed in the Game as a Service (GaaS) model with regular LiveOps campaigns. Generated 63% of company revenues in 2021.
- Real Boxing 3 Upcoming flagship boxing game for mobile platforms (iOS/Android), developed using the proven Real Boxing 2 meta-game engine. Planned features include VR compatibility via partnership with VR Factory, and community competition features via integration with Sbarter protocol.
- Real Boxing Original boxing game for mobile platforms, one of the most recognizable boxing game brands globally. Received Apple Editors' Choice award.
- Eroblast Mature-themed mobile game with committed player community. Generated approximately $131k monthly revenue in April 2022, approaching the strategic goal of $300k/month.
- Gravity Rider Zero Motorbike racing game for mobile platforms. Sequel/premium version of Gravity Rider.
- Gravity Rider Motorbike racing game for mobile platforms.
- Chrono Cards: Mobbles Free-to-play casual card game in a non-violent, friendly style. Originally branded as Mobbles Cards, rebranded to Chrono Cards: Mobbles. Global debut November 2021 on iOS and Android.
- Zozole Run Casual endless runner game created for sweets manufacturer Mieszko S.A. featuring the Zozole character. Released September 2024 on Apple AppStore and Google Play.
- Space Pioneer Space-themed mobile game. Reached 1,000,000 downloads milestone in June 2018. PC version released on Steam.
Quantifiable outcome
- Real Boxing 2 generated 63% of total 2021 revenues
- +4 more outcomes
Companies that use Vivid Games
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles1 record
Vivid Games technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature1 record
Vivid Games partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- SbartercoreStrategic partnership with Sbarter, a protocol for enabling community-driven competitions within existing games. Sbarter becomes Vivid Games' first studio partner for launch, integrating into Real Boxing 3 for a Closed Alpha launch in January 2026. The partnership allows players to create one-on-one duels and community tournaments with outcomes verified by Vivid Games' servers, enhancing player engagement and offering a new revenue model.
- VR FactorycorePartnership to bring Real Boxing 3 to virtual reality. Vivid Games is entering into a partnership with VR Factory to potentially develop a VR version of their flagship boxing game.
- Mieszko S.A.minorPartnership with sweets manufacturer Mieszko S.A. to create a branded game, Zozole Run, which debuted on Apple AppStore and Google Play stores.
- QubicGamescorePublishing partnership to release Vivid Games titles on Nintendo Switch. QubicGames ports and distributes titles including Real Boxing 2, Mayhem Combat, Godfire, and smaller casual games to the Nintendo Switch platform.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
Vivid Games competitors and assessment
Company assessmentDirect peers
- Hutch: Mid-sized mobile games studio focused on sports and racing titles such as F1 Clash, Rebel Racing, and Top Drives. Closely comparable to Vivid Games in scale, freemium live-ops sports focus, and mobile-first distribution model.
- Playdemic: Mobile sports games studio behind Golf Clash, now under EA. Closely comparable product category (premium sports mobile gaming) and free-to-play liveOps model; targeted at a comparable sports-enthusiast audience.
- Fingersoft: Finnish independent mobile games studio of similar scale behind Hill Climb Racing. Comparable freemium mobile portfolio with one breakout franchise plus secondary titles and small-team liveOps operations.
- Wildlife Studios: Brazilian mobile games studio publishing casual and mid-core free-to-play titles globally. Similar GaaS-driven model with a broad multi-genre portfolio distributed through Apple App Store and Google Play.
- Outfit7: Mobile games studio behind the Talking Tom franchise — comparable freemium mobile publisher leveraging a single iconic brand across multiple games, distributed globally through app stores.
Broad incumbents
- Miniclip: Established mobile games publisher with casual and competitive multiplayer hits such as 8 Ball Pool. Comparable freemium mobile publishing model and global user-acquisition orientation, but at significantly larger scale.
- Scopely: Mobile games publisher and developer operating live-service titles (e.g., MONOPOLY GO, Stumble Guys). Comparable freemium mobile liveOps and UA-heavy operating model, though materially larger scale.
- EA Mobile (EA Sports): Major publisher of licensed sports games including UFC Mobile, Madden NFL Mobile, and FIFA Mobile. Competes in the same mobile sports category as Real Boxing and benefits from similar app-store featuring dynamics.
- Rovio Entertainment: Mobile games studio and Angry Birds publisher (now part of Sega). Comparable single-IP-led mobile publisher with a broader casual portfolio and international distribution muscle.
Emerging players
- Steel City Interactive: Developer of Undisputed, a premium boxing simulation. Directly comparable genre focus on boxing games, though positioned in the PC/console space rather than mobile, making it an adjacent rather than direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Vivid Games social profiles
Digital presenceVivid Games financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vivid Games leadership team
Management profileNumber of profiles
Profiles4 records
Vivid Games funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vivid Games M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vivid Games
What does Vivid Games do?
Vivid Games develops and publishes free-to-play mobile games for iOS, Android, and select console platforms, with the Real Boxing franchise as its flagship brand. The studio operates a Game-as-a-Service (GaaS) model featuring in-app purchases, liveOps campaigns, and continuous content updates, while also running a publishing program for third-party developed titles.
Is Vivid Games a public or private company?
Vivid Games is a public company. It is classified as public and is currently operating.
When was Vivid Games founded?
Vivid Games was founded in 2004. It employs 51 to 100 people.
Where is Vivid Games based?
Vivid Games is headquartered in Bydgoszcz, Poland, in the Europe region.
How does Vivid Games make money?
Four revenue lines are on record. In-app purchases and virtual goods are the primary driver. The others are in-game advertising, publishing partnerships and blockchain/web3 integration.
Who are Vivid Games's main competitors?
Direct peers on record are Hutch, Playdemic, Fingersoft, Wildlife Studios and Outfit7. Broad incumbents are Miniclip, Scopely, EA Mobile (EA Sports) and Rovio Entertainment. Steel City Interactive is listed as an emerging player.
Does Vivid Games have an API?
No public API is recorded for Vivid Games.
What industry is Vivid Games in?
Vivid Games's product category is Mobile Gaming. Its primary akta.pro industry code is MPAFAAAJ, Sports/Racing Game Studios, with a secondary code of BPAMAKAB, Mobile Game Publishing & App Game Stores. Its NAICS code is 5132 and its SIC code is 7990.