OneAmerica Financial Partners, Inc.

What OneAmerica Financial Partners, Inc. does

OneAmerica Financial Partners, Inc. is a customer-owned mutual insurance and financial services organization founded in 1877 and headquartered in Indianapolis, Indiana. Operating through legal entities including American United Life Insurance Company (AUL), State Life Insurance Company, and OneAmerica Securities, the company provides individual life insurance, long-term care insurance, annuities, group disability and employee benefits, and retirement plan products. Its products are distributed through a nationwide network of financial professionals, independent brokers, and employer benefit platforms, and the company is not licensed in New York (AUL and State Life) or Alaska (Pioneer Mutual Life). The mutual structure means policyholders — rather than shareholders — own the company, aligning long-term capital allocation with policyholder obligations.

The company is rated A.M. Best A+ (Superior) — a designation held for 73 consecutive years — and S&P AA-, reflecting balance sheet strength across its retained life, long-term care, and group benefits books. In 2022, OneAmerica paid $6 billion in claims and benefits to customers. The product set rests on a mix of in-force administration platforms and partner-led technology integrations, including FINEOS for claims management (effective 2026-06-01), PerfectQuote (2026-02-19), Ensight (2023-08-14), and Waterlily (2025-10-08) for AI-assisted long-term care underwriting. Recent product introductions include Asset Care 2024 (hybrid life/long-term care), OneAmerica Flex Underwriting, the Active Target Date Series, Non-Qualified Compensation Plans, and Digital EOI.

Revenue is generated primarily through insurance premiums, annuity considerations, asset-based fees on retirement and investment products, and brokerage commissions. In January 2025, Voya Financial completed its acquisition of OneAmerica's retirement business, transferring approximately $60 billion in assets under management and nearly 10 million retirement accounts, with full integration targeted for Q2 2026 and two of four integrations completed as of the latest reporting. The transaction reshaped the revenue mix toward individual life, long-term care, and group benefits, with the partnership and product launch cadence post-Voya signaling the company's repositioning around its retained businesses.

Name

OneAmerica Financial Partners, Inc.

Legal name

OneAmerica Financial Partners, Inc.

Website

https://oneamerica.com

Company type

Private

Founded year

1877

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

OneAmerica Financial Partners is a mutual insurance and financial services company founded in 1877 in Indianapolis, providing individual life insurance, long-term care, annuities, group benefits, and retirement products to individuals, employers, and financial professionals across the United States.

Ownership category

akta.pro rank

Product category

Insurance and Financial Services

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411), Insurance Carriers and Related Activities (524)

SIC

Life Insurance (6311)

akta.pro primary industry

Annuity + LTC / Long-Term Care Riders (FSAIAJAC)

Keywords

• Life insurance products
• Long-term care insurance
• Workplace retirement plans
• Employee benefit solutions
• Asset-based long-term care

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Life Insurance Premiums: Individual life insurance products generating revenue through policy premiums paid by policyholders.
2. Long-term Care Insurance Premiums: Asset-based long-term care solutions and traditional LTC insurance generating revenue through policy premiums.
3. Retirement Plan Products and Recordkeeping Services: Workplace retirement plans and recordkeeping services for employers and employees, generating fees for plan administration and recordkeeping.
4. Employee Benefit Plan Products: Group insurance products including life and disability insurance for employers, generating premiums through employee benefit plans.
5. Individual Annuities: Individual annuity products generating revenue through premium payments and fees.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

OneAmerica Financial Partners, Inc. is an insurance and financial services company that underwrites and distributes life insurance, long-term care protection (including asset-based LTC), individual annuities, workplace retirement plans and recordkeeping, and group employee benefits. Products are issued through affiliated insurers such as American United Life Insurance Company (AUL) and The State Life Insurance Company, and sold to individuals, employers, and financial professionals through a nationwide network of agents, brokers, and digital platforms.

Product overview

OneAmerica Financial offers a comprehensive suite of financial products and services organized as an integrated portfolio. The core offerings include Life Insurance Products (term, universal, and variable universal life), Long-term Care Protection (including Asset-Based LTC under the Asset Care brand), Workplace Retirement Plans and Retirement Services (including Active Target Date Series and non-qualified compensation plans), Individual Annuities, and Employee Benefits (group insurance, disability, and benefits administration). The company also provides Individual Securities products and Employee Benefit Education resources. Products are distributed through a nationwide network and issued by affiliated companies including American United Life Insurance Company (AUL) and The State Life Insurance Company. The portfolio emphasizes integration across life insurance, LTC, retirement, and employee benefits to provide comprehensive financial planning solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Life Insurance Products
• Long-term Care Protection Long-term care protection options covering long-term care expenses if needed while allowing unused benefits to leave a financial legacy to loved ones, including traditional and asset-based LTC solutions.
• Individual Annuities
• Employee Benefit Solutions Comprehensive employee benefit solutions for employers including group life insurance, group disability insurance, and benefits administration.
• Institutional Markets Solutions Institutional markets solutions for large organizations requiring specialized retirement and benefit services.
• Workplace Retirement Services Workplace retirement services including plan administration, recordkeeping, and participant services for employer-sponsored retirement plans.
• Workplace Retirement Plans Workplace retirement plans and recordkeeping services helping employees achieve long-term financial stability, including the Active Target Date Series.
• Asset-Based Long-Term Care (Asset Care) Asset-based long-term care protection combining life insurance with LTC benefits, allowing unused amounts to pass to heirs. Asset Care 2024 is the latest version of this product.
• OneAmerica VUL (2022) Variable Universal Life Variable Universal Life insurance product with flexible premiums and death benefit options.
• American Accumulator FPVUL
• Individual Variable Annuity Suite (DirectPoint, SelectPoint, StarPoint, Voyage Protector) Individual Variable Annuity products including DirectPoint IVA, SelectPoint IVA, StarPoint IVA, and Voyage Protector, providing accumulation and protection features for retirement planning.
• OneAmerica Flex Underwriting Flexible underwriting program offering simplified coverage options with streamlined application processes.
• Active Target Date Series Target date retirement fund series with active management for participants approaching retirement.
• Non-Qualified Compensation Plans Non-qualified deferred compensation plans for executives and highly compensated employees.
• Digital Evidence of Insurability (EOI) Program 100% digital Evidence of Insurability experience for life and disability products, eliminating paperwork and providing streamlined, smartphone-accessible submission.
• Individual Securities Securities products and services for individual investors including variable annuities and investment products, offered through OneAmerica Securities, Inc.

Quantifiable outcome

• 73 consecutive years of A.M. Best rating of A or higher
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• FINEOS CorporationcoreTechnology or Integration · 1 June 2026OneAmerica Financial selected FINEOS AdminSuite Quote-to-Claim Platform to transform its Employee Benefits group insurance operations. The platform will be expanded across underwriting, policy administration, and life and waiver claims, marking a shift toward a digitally connected operating model designed to break down silos across the insurance lifecycle. The initiative aims to enable faster product innovation, greater operational efficiency, and more meaningful customer engagement.
• PerfectQuote, Inc.coreChannel Partner/ Reseller/ Distributor · 19 February 2026PerfectQuote announced an agreement with OneAmerica Financial to enhance digital benefits quoting and distribution for brokers nationwide. The collaboration enables clients to access a suite of insurance products and streamlines the RFP process, reducing manual work and accelerating workflows.
• EnsightcoreTechnology or Integration · 14 August 2023OneAmerica collaborated with Ensight to create the Asset Care Sales Story experience that turns coverage options into LTC solutions through personalized stories for clients. This digital sales acceleration platform ensures both clients and financial professionals understand all potential solutions and make the best choice for LTC planning.
• USA SwimmingflagshipGTM or Marketing Partner · 2 November 2022Multi-year sponsorship beginning in 2023 makes OneAmerica the first signed Centennial Partner, first presenting sponsor of the USA Swimming Friends and Family Program, and first non-apparel patch partner for National Team kits. Includes co-entitlement to USA Swimming Foundation grant program for HBCU swim programs and opportunities to activate at premier events through 2028 LA Games.
• Amada Senior CarecoreStrategic or Co-development PartnerOneAmerica Financial and Amada Senior Care announced an innovative collaboration to support caregivers. The partnership addresses the ongoing caregiver workforce crisis impacting long-term care services.
• USA Swimming FoundationminorGTM or Marketing PartnerThrough gifts to the USA Swimming Foundation, OneAmerica receives co-entitlement to a grant program focused on creating a new 10-year, $1 million initiative to develop learn-to-swim and competitive opportunities in HBCU communities.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Voya Financial: Voya Financial is the parent acquirer (January 2025) and operates a directly overlapping retirement, group benefits, and individual life/annuity franchise. As OneAmerica's parent and integrator, Voya is the most strategically relevant peer despite its broader scope.
• Nationwide Financial: Nationwide offers individual life, annuities, group retirement, and mutual-fund products with a similar national distribution footprint. Larger and broader, but a relevant incumbent peer across multiple OneAmerica product lines.
• New York Life: New York Life is the largest US mutual life insurer with individual life, annuities, retirement, and group benefits. Comparable mutual heritage and product mix, though operating at materially larger scale.
• Cigna Group Insurance: Cigna's Group Insurance division offers group disability, life, and accident coverage to employers — directly overlapping OneAmerica Employee Benefits. Serves as a broader incumbent competitor in the employer group benefits segment.

Direct peers

• Lincoln Financial Group: Lincoln Financial is a closely comparable mid-large life insurance and retirement company with strong group benefits, annuity, and asset-based LTC offerings (MoneyGuard). Highly relevant peer given overlapping product mix and mutual-to-public evolution.
• Principal Financial Group: Principal offers group benefits, retirement/recordkeeping, individual life and annuities with a similar mid-market employer focus. Comparable distribution model and product breadth make it one of the most direct peers for the employer and retirement business.
• Securian Financial: Securian is a mutual-owned life insurance carrier with group benefits, retirement, and individual life focus. Comparable mutual heritage, mid-size scale, and similar employer/individual product mix make it a strong peer.
• Mutual of Omaha: Mutual of Omaha is a mutual-owned carrier with strong group benefits, retirement, and LTC/Medicare supplement offerings. Highly relevant peer given mutual structure and overlap in group disability, life, and LTC.
• Ameritas: Ameritas is a mutual-owned insurer offering individual life, annuities, group dental/vision/disability, and retirement plans. Similar mutual governance and mid-market employer focus make it a tight comparable.
• Unum Group: Unum is a leading group disability and group life carrier with strong employer distribution. Direct peer for OneAmerica's Employee Benefits (group disability, life, and waiver) book.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/oneamerica
• YouTubeyoutube.com/channel/UCAiy_de2R5QZ_xYKWZIqNsg
• Facebookfacebook.com/oneamerica
• LinkedInlinkedin.com/company/oneamerica-financial-partners-inc
• Instagraminstagram.com/oneamerica

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OneAmerica Financial Partners, Inc.