Smart Robotics
Smart Robotics B.V. is a Dutch AI-driven cobot robotics vendor founded in 2015 that sells pick-and-place systems for warehouse and end-of-line automation, serving food, pharma, e-commerce, and logistics enterprises across 15+ European countries.
- Company typePrivate
- Founded2015
- HeadquartersBest, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Smart Robotics does
Smart Robotics B.V. is a Dutch industrial robotics company founded in May 2015 by Heico Sandee and Mark Menting and headquartered in Best, Netherlands (Brainport region). The company designs and sells AI-driven cobot-based pick-and-place systems for warehouse and end-of-line production automation, organized around four core products: the Smart Palletizer (single-SKU palletizing), Smart Mixed Case Palletizer (multi-SKU palletizing up to 500 items/hour), Smart Item Picker (order-fulfillment picking up to 1,000 items/hour), and Smart Depalletizer (inbound unloading). All products are built on the proprietary 'Technology Trinity' platform, which combines 3D computer vision, deep-learning-based item detection, motion planning, and task planning algorithms that allow the systems to handle high product variability without SKU-specific teaching.
The company's go-to-market combines direct enterprise field sales with a regional channel partner model, supported by integrators and equipment partners such as Vanderlande, NuPac, and J.A. Cocalis. It targets mid-to-large enterprises across food and beverage, pharmaceutical, e-commerce, apparel, third-party logistics, and parcel/logistics verticals, with named customers including Bayer, Vandemoortele, Bol.com, Packservice, Heinerle-Berggold, M.O.C.A., Thai Union, and Nagel Group. Pricing is quote-based across Essential, Advanced, and Premium tiers, with cobot arms priced around €30K, full systems in the six-figure range, and rental/lease options available for pilots; most customers reportedly achieve ROI in 1-2 years and uptime near 99.5%.
Smart Robotics generates revenue through four streams: one-time hardware and software system sales, managed services, subscription/rental, and professional services (implementation, training, remote monitoring). As of April 2026 the company had deployed 120+ systems across 15+ countries and executed more than 1 billion cumulative real-world picks, at which point it closed a €10 million Series A led by Rotterdamse Havendraken with Innovation Industries and Ernij Next to accelerate European expansion and further develop its proprietary AI software layer.
Smart Robotics firmographics
Firmographics- Name
- Smart Robotics
- Legal name
- Smart Robotics B.V.
- Website
- https://smart-robotics.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Smart Robotics B.V. is a Dutch AI-driven cobot robotics vendor founded in 2015 that sells pick-and-place systems for warehouse and end-of-line automation, serving food, pharma, e-commerce, and logistics enterprises across 15+ European countries.
- Ownership category
- akta.pro rank
Smart Robotics industry classification
Industry- Product category
- Industrial Robotics / Warehouse Automation
- NAICS
- Packaging Machinery Manufacturing (333993), Commercial and Service Industry Machinery Manufacturing (3333)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Industrial & Warehouse Robotics (HDAAAIAA)
- akta.pro secondary industries
- Palletizing & Depalletizing Systems (IMAHAOAC), Collaborative Robots (Cobots) (IMAHAHAB), Industrial Robotics & Cobots (IMAIAMAB)
Keywords
Where Smart Robotics is headquartered
LocationHeadquarters
- HQ city
- Best
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Smart Robotics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Automation Hardware and Software Systems: Sale of complete robotic pick-and-place systems including cobot arms, grippers, frames, and proprietary AI software. Systems can handle payloads up to 30kg depending on configuration.
- Picking Automation as a Service: Full service offering including hardware, software and ongoing support. Customers receive complete automation solution with dedicated service team and online helpdesk for continuous operation and maintenance.
- Rental/Lease Model: Flexible rental options available for Smart Palletizer systems, allowing customers to试用 before purchase. Supports temporary projects and pilot programs.
- Professional Services: Implementation, installation, training, and ongoing service support. Includes remote monitoring, troubleshooting, and system optimization services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time | Cobot arm pricing (10kg payload, 1.5m arm length) |
| One time/ perpetual license | One time | Full system pricing varies by tier |
| Subscription | Monthly | Rental option |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Smart Robotics product offering
Product offeringCore offering
Smart Robotics designs and sells AI-powered collaborative robot (cobot) systems that automate pick-and-place tasks in warehouses and production lines, including palletizing, mixed-case palletizing, depalletizing, and item picking. Its portfolio comprises the Smart Palletizer, Smart Mixed Case Palletizer, Smart Item Picker, and Smart Depalletizer, all built on a proprietary Technology Trinity of vision, motion, and task-planning algorithms. Systems are sold as configurable hardware-plus-software units with ongoing professional service and rental options, targeting manufacturers and logistics operators in food, pharma, e-commerce, apparel, and 3PL sectors across Europe.
Product overview
Smart Robotics offers a modular portfolio of AI-driven robotic pick and place solutions for intralogistics automation. The core offerings include the Smart Palletizer (for single-SKU palletizing), Smart Mixed Case Palletizer (for multi-SKU palletizing), Smart Item Picker (for order fulfillment picking), and Smart Depalletizer (for inbound unloading). All products are powered by the proprietary Technology Trinity platform combining Vision, Motion, and Task Planning algorithms. The company provides cobot-based systems (collaborative robots working alongside humans without safety fencing) with configurable tiers (Essential, Advanced, Premium) and integrates with warehouse management systems including AutoStore, ASRS, AMRs, and conveyor systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Smart Palletizer
Quantifiable outcome
- 99.5% uptime achieved across 120+ deployed systems
- +4 more outcomes
Companies that use Smart Robotics
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles4 records
Smart Robotics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability6 records
Feature8 records
Smart Robotics partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Ask!AyudocoreGerman partner organization that worked with Smart Robotics to conduct successful trial at Packservice's German warehouse before system purchase.
- Guarnerio & MantellicoreItalian distributor for Smart Robotics products. Negotiated and facilitated M.O.C.A.'s Smart Palletizer installation in Italy.
- VanderlandeminorMaterial handling automation company listed as partner on Smart Robotics website, indicating potential integration or collaboration relationship.
- NuPacminorPackaging automation company listed as partner on Smart Robotics website, suggesting potential integration or co-development opportunities.
- J.A. CocalisminorAutomation company listed as partner on Smart Robotics website, indicating potential strategic collaboration in the automation space.
Scale indicators9 records
Recent moves8 records
Expansion highlights8 records
Smart Robotics competitors and assessment
Company assessmentDirect peers
- Locus Robotics: Provider of autonomous mobile robots for warehouse order picking and fulfillment, serving enterprise retailers and 3PLs. Directly comparable as an AI-driven warehouse robotics vendor targeting the same e-commerce and 3PL customers with item-picking solutions.
- Berkshire Grey: AI-enabled robotic solutions for warehouse automation including picking, sorting, and fulfillment. Directly comparable as an AI pick-and-place robotics peer serving retail, e-commerce, and logistics customers with similar use cases.
- Osaro: AI-driven pick-and-place robotics for e-commerce, logistics, and manufacturing fulfillment. Directly comparable as an AI vision-and-gripping software specialist competing in the same SKU-variability, mixed-case item-picking problem.
- Mujin: Japan-based AI robotics vendor providing intelligent pick-and-place and palletizing solutions for warehouses and factories. Directly comparable as a technology peer offering AI-driven robotics for similar use cases including depalletizing and mixed-SKU handling.
- Onward Robotics (formerly Fetch Robotics): Provider of autonomous mobile robots and robotic picking solutions for warehousing and intralogistics. Directly comparable as a warehouse robotics peer serving similar fulfillment and material-handling use cases.
Broad incumbents
- Symbotic: Large-scale warehouse automation platform using AI and robotics for palletizing, depalletizing, and case picking in retail and grocery supply chains. Comparable as a broader warehouse-automation incumbent that overlaps on palletizing and depalletizing.
- Universal Robots: Market-leading collaborative robot (cobot) arm manufacturer widely used in palletizing and pick-and-place applications. Comparable as the likely cobot supplier underpinning Smart Robotics' own products, and a potential vertical-integration threat.
- KUKA: Global industrial robotics and automation supplier with significant presence in palletizing, pick-and-place, and collaborative robotics. Comparable as a broader incumbent in industrial robotics that overlaps with Smart Robotics' palletizing and material-handling portfolio.
Emerging players
- AutoStore: Cube-based automated storage and retrieval system that Smart Robotics' Item Picker explicitly integrates with. Comparable as a partner/ecosystem player in warehouse automation and a partial-overlap peer in goods-to-robot order fulfillment.
- Boston Dynamics: Developer of advanced mobile manipulation robots including 'Stretch', which targets warehouse case handling and depalletizing. Comparable as a high-profile emerging player entering the same warehouse depalletizing and case-handling market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Smart Robotics social profiles
Digital presenceSmart Robotics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smart Robotics leadership team
Management profileNumber of profiles
Profiles5 records
Smart Robotics funding detail
Funding detailFunding overview
Funding rounds6 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smart Robotics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smart Robotics
What does Smart Robotics do?
Smart Robotics designs and sells AI-powered collaborative robot (cobot) systems that automate pick-and-place tasks in warehouses and production lines, including palletizing, mixed-case palletizing, depalletizing, and item picking. Its portfolio comprises the Smart Palletizer, Smart Mixed Case Palletizer, Smart Item Picker, and Smart Depalletizer, all built on a proprietary Technology Trinity of vision, motion, and task-planning algorithms. Systems are sold as configurable hardware-plus-software units with ongoing professional service and rental options, targeting manufacturers and logistics operators in food, pharma, e-commerce, apparel, and 3PL sectors across Europe.
Is Smart Robotics a public or private company?
Smart Robotics is a private company. It is classified as venture growth investor backed and is currently operating.
When was Smart Robotics founded?
Smart Robotics was founded in 2015. It employs 51 to 100 people.
Where is Smart Robotics based?
Smart Robotics is headquartered in Best, Netherlands, in the Europe region.
How does Smart Robotics make money?
Four revenue lines are on record. Automation Hardware and Software Systems are the primary driver. The others are picking Automation as a Service, rental/Lease Model and professional Services.
Who are Smart Robotics's main competitors?
Direct peers on record are Locus Robotics, Berkshire Grey, Osaro, Mujin and Onward Robotics (formerly Fetch Robotics). Broad incumbents are Symbotic, Universal Robots and KUKA. Emerging players are AutoStore and Boston Dynamics.
Does Smart Robotics have an API?
No public API is recorded for Smart Robotics.
What industry is Smart Robotics in?
Smart Robotics's product category is Industrial Robotics / Warehouse Automation. Its primary akta.pro industry code is HDAAAIAA, Industrial & Warehouse Robotics, with a secondary code of IMAHAOAC, Palletizing & Depalletizing Systems. Its NAICS code is 333993 and its SIC code is 3530.