My Cup Nz

What My Cup Nz does

MyCup NZ is a New Zealand-based social enterprise founded in 2017 and headquartered in Christchurch, specializing in reusable menstrual care products. The company's flagship product is the MyCup™ menstrual cup, the only menstrual cup manufactured in New Zealand from FDA-registered medical-grade silicone in a clean-room facility. MyCup operates a hybrid go-to-market combining direct-to-consumer e-commerce via a Shopify storefront (mycup.co.nz) with wholesale distribution through 30+ pharmacy and health store stockists including Health 2000, Unichem, and Life Pharmacy chains.

The product portfolio has expanded beyond menstrual cups into a broader period care ecosystem. Core offerings include three cup sizes (Size 0 for teens at $37 NZD, Size 1 at $41 NZD, Size 2 for heavy flow), distributed brands such as Love Luna period underwear (NZ-exclusive distribution) and Intimina menstrual cups, and proprietary accessories including the MyCup Reusable Super Pad with 5-layer absorbency and the MyCup Menstrual Cup Wash manufactured by partner Figgy & Co. Bundling strategies such as the Alana Bundle, Eco Warrior Stock Up Bundle, and Teen Starter Pack drive average order value, while category expansion into period swimwear, Luxe premium underwear, and teen-specific lines addresses differentiated customer segments.

Revenue is generated through one-time product sales across DTC and wholesale channels. Pricing is in NZD with cups ranging $37-$41, underwear from $13.20, and bundles offering 10-30% savings. The company has minimal disclosed external capital, with a single $3,331 NZD Callaghan Innovation grant in 2017, and operates as a privately-held, founder-controlled business. Documented social impact metrics include 1,693,721 kg CO² equivalent reduction, 1,262 tonnes of menstrual waste diverted from NZ landfills, and $76 million NZD in lifetime community savings.

Name

My Cup Nz

Legal name

MyCup NZ

Website

https://mycup.co.nz

Company type

Private

Founded year

2017

Operating status

Operating

Short description

MyCup NZ is a Christchurch-based social enterprise founded in 2017 that manufactures and distributes reusable menstrual cups, period underwear, reusable pads, and cleaning products through direct-to-consumer e-commerce and 30+ wholesale stockists across New Zealand.

Ownership category

akta.pro rank

Product category

Menstrual Care Products

NAICS

Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRABAIAE

Menstrual Cups

Consumer Products & Retail/Beauty & Personal Care/Feminine Care

SECONDARYCRABAIAB

Menstrual Pads (Reusable/Cloth)

Consumer Products & Retail/Beauty & Personal Care/Feminine Care

SECONDARYCRABAIAO

Feminine Care Applicators & Accessories

Consumer Products & Retail/Beauty & Personal Care/Feminine Care

Keywords

• Reusable menstrual cups
• Period care products
• Sustainable menstrual products
• Reusable period underwear
• Washable menstrual pads

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: E-commerce sales of menstrual cups, period underwear, reusable pads, and cleaning products directly to consumers through the mycup.co.nz website
2. Wholesale Distribution: Bulk sales of MyCup branded products and distributed brands (Love Luna, Intimina) to retail pharmacies and health stores across New Zealand with wholesale pricing

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

MyCup NZ manufactures and sells reusable menstrual cups made from FDA-registered medical-grade silicone in its Christchurch clean-room facility, available in three sizes (Size 0 teen, Size 1, Size 2). The company also distributes Love Luna period underwear, period swimwear, reusable washable pads, cleaning products (cup wash, Milton sterilising tablets), and resells international brands (Intimina, Me Luna, Modibodi, Kiko Cup). Sales occur through its own Shopify storefront and 30+ pharmacy and health store stockists across New Zealand.

Product overview

MyCup NZ offers a comprehensive portfolio of reusable menstrual care products, with its flagship being the MyCup™ menstrual cup—the only menstrual cup manufactured in New Zealand from FDA-registered medical grade silicone, available in three sizes (0, 1, 2) to accommodate different anatomies and flow levels. The company also distributes Love Luna period underwear (including Luxe, Teen, and maternity lines), period swimwear, reusable pads, and cleaning products. Product portfolio includes bundles for first-time users (Teen Starter Pack, Eco Warrior Stock Up Bundle), combination packs (Duo, Triple, Alana Bundle), and international brand resale (Intimina, Me Luna, Kiko Cup). All MyCup™ products are manufactured in Christchurch, NZ, using premium medical grade silicone with eco-conscious packaging.

Differentiator

Problem solved

Functional benefit

Products and services

• MyCup Menstrual Cup Size 0 Teen/smaller menstrual cup made in Christchurch from FDA-registered medical-grade silicone; 16.5ml to breathing holes, 22ml to rim, 62mm length, 38mm diameter; for teens and those preferring smaller cups.
• MyCup Menstrual Cup Size 1 Menstrual cup for regular tampon users and first-time cup users, made from FDA-registered medical-grade silicone in Christchurch; 23ml to breathing holes, 29ml to rim, 72mm length, 42mm diameter.
• MyCup Menstrual Cup Size 2 Larger menstrual cup for super tampon users, made from FDA-registered medical-grade silicone; available in short and long stem variants; 32ml to breathing holes, 40ml to rim, 67mm length, 46mm diameter.
• Love Luna Period Underwear Reusable period underwear distributed from Love Luna brand, featuring 4-layer protection with PFAS-free materials; available in Full Brief, Midi Brief, Bikini Brief, Luxe and Teen ranges with absorbency from 10-40ml.
• MyCup Reusable Super Pad New Zealand-made reusable menstrual pad with 5 absorbent layers including organic cotton/hemp mix and a PUL waterproofing layer; 250mm x 180mm size.
• MyCup Menstrual Cup Wash Vegan, fragrance-free, cruelty-free menstrual cup cleaning wash made by Figgy & Co in New Zealand from natural ingredients; available in 58ml pump bottle and 200ml refill.
• Love Luna Period Swimwear Reusable period swimwear with 4-layer protection and chlorine-resistant treatment; absorbs 10-15ml (2-3 tampons equivalent) for medium flow; PFAS-free; available in one-piece suits, bikinis, and rash tops for adults and teens.
• Luxe Period Underwear Premium Love Luna period underwear with lace details and contemporary styling; 4-layer protection with 15-20ml absorbency; available in Full Brief and Midi Brief styles.
• International Menstrual Cups (Intimina Lily Cup, Me Luna, Kiko Cup) International brand menstrual cups resold by MyCup NZ including Intimina Lily Cup Compact (NZD 40), Me Luna Low Cervix and Classic (NZD 28.50), and Kiko Cup (from NZD 20).

Quantifiable outcome

• Save $2,400 over 10 years compared to disposable products
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Love LunacoreChannel Partner/ Reseller/ DistributorLove Luna is an Australian period underwear brand distributed exclusively by MyCup NZ in New Zealand. Love Luna products are renowned for their superior comfort and absorbency with a range of styles and sizes including a specific teen selection. Products feature 4-layer protection and are PFAS-free.
• IntiminacoreChannel Partner/ Reseller/ DistributorIntimina is an international menstrual cup brand distributed by MyCup NZ in New Zealand. Products include Lily Cup Compact and other Intimina menstrual cup varieties available through MyCup's retail and wholesale channels.
• MiltonminorChannel Partner/ Reseller/ DistributorMilton is a brand of sterilising products distributed by MyCup NZ. Products include Milton Mini Sterilising Tablets 10-pack available for cleaning menstrual cups and reusable products.
• BeYouminorChannel Partner/ Reseller/ DistributorBeYou is a brand of period pain relief products distributed by MyCup NZ. Products include BeYou Period Pain Relief Patches available as complementary products to menstrual care items.
• ModibodiminorChannel Partner/ Reseller/ DistributorModibodi is an Australian period underwear brand available through MyCup NZ alongside their Love Luna range. Modibodi products offer another option for consumers seeking period underwear with various styles and absorbency levels.
• AmbraminorChannel Partner/ Reseller/ DistributorAmbra is a brand of bamboo basics products including body bras available through MyCup NZ as complementary comfort products. Bamboo Basics Body Bras feature seamless technology and natural fiber benefits.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mycupnz
• Instagraminstagram.com/mycupnz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Cup Nz