ConvertCart
ConvertCart is a private New York-based eCommerce growth platform offering CRO360 (conversion optimization) and Engage (managed email/SMS marketing) to 500+ brands across the Americas and Europe, bundling homegrown technology with done-for-you services on custom annual subscriptions.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What ConvertCart does
ConvertCart is a privately held eCommerce growth platform founded in 2013 and headquartered in New York, with an engineering and operations office in Bengaluru, India. The company sells two integrated products — CRO360, a site-wide conversion rate optimization suite with A/B testing, intelligent search, product recommendations, funnel analytics, and conversion nudges, and Engage, a done-for-you email and SMS marketing platform featuring AI-driven personalization, behavioral send-time optimization, and 16 pre-built lifecycle workflows. A free UX audit serves as a lead magnet and self-serve entry point for SMB and mid-market prospects.
The business model is built on custom, quote-based annual subscriptions that bundle platform access with managed services: dedicated project managers, analysts, designers, developers, copywriters, and quality analysts take ownership of client revenue outcomes. ConvertCart combines homegrown technology with human-led execution, serving more than 500 eCommerce brands across 35+ verticals in the Americas and Europe. Named customers range from enterprise names such as Ford, McLaren, AMG Petronas Formula One Team, and RedBull Racing to mid-market accounts like Deutsche AutoParts, TruTech Tools, Sebastian Cruz Couture, and SMB operators including ForYourParty and ImpactBattery.
Go-to-market combines enterprise field sales targeting large US and European eCommerce brands with inside sales for mid-market accounts, anchored by a free conversion audit funnel and a content marketing engine spanning SEO, webinars, case studies, and active social channels. The company is founder-operated under CEO and co-founder Arun Kumar, with reported headcount of 101–250 employees and only one recorded institutional capital event (Ideaspring Capital, 2016); revenue, funding totals, and ownership structure are not publicly disclosed.
ConvertCart firmographics
Firmographics- Name
- ConvertCart
- Legal name
- ConvertCart
- Website
- https://convertcart.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ConvertCart is a private New York-based eCommerce growth platform offering CRO360 (conversion optimization) and Engage (managed email/SMS marketing) to 500+ brands across the Americas and Europe, bundling homegrown technology with done-for-you services on custom annual subscriptions.
- Ownership category
- akta.pro rank
ConvertCart industry classification
Industry- Product category
- Conversion Rate Optimization Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
- akta.pro secondary industries
- Customer Journey Orchestration & Campaign Management (BPAFAFAF), Marketing Automation & Campaign Management CRM (HDAEAFAB)
Keywords
Where ConvertCart is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ConvertCart business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscriptions (CRO360 & Engage): ConvertCart generates revenue primarily through subscription-based SaaS pricing for its CRO360 (conversion optimization) and Engage (email marketing) platforms. Pricing is custom and quote-based, tailored to each eCommerce store's traffic volume and feature requirements. The company offers a free UX audit as a lead magnet, with revenue derived from ongoing platform subscriptions and managed services.
- Done-for-You Managed Services: Revenue includes assisted email and SMS marketing managed services where ConvertCart's human experts actively monitor and optimize campaigns. This is bundled with the platform subscription, with dedicated project managers, analysts, developers, designers, copywriters, and quality analysts delivering outcomes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | CRO360 - Site-wide conversion rate optimization platform |
| Subscription | Annual | Engage - Done-for-you email marketing platform |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
ConvertCart product offering
Product offeringCore offering
ConvertCart sells an eCommerce growth platform built around two integrated software products—CRO360 (site-wide conversion rate optimization with A/B testing, personalization, intelligent search, product recommendations, heat maps, and funnel analytics) and Engage (done-for-you email and SMS marketing automation with AI-driven personalization and 16 pre-built workflows). The company combines its homegrown software with human-led managed services delivered by dedicated CRO specialists, analysts, designers, and copywriters who own revenue outcomes for eCommerce brands. Pricing is custom/quote-based on a subscription basis, with a free conversion audit offered as the primary lead magnet.
Product overview
ConvertCart is an eCommerce Growth Platform offering two main integrated products: CRO360 for site-wide conversion rate optimization, and Engage for done-for-you email/SMS marketing. CRO360 provides experimentation tools (A/B testing), product discovery features (intelligent search, product recommendations, product selection wizard), analytics (heat maps, funnel analytics, surveys), and trust-building elements (social proof, reviews). Engage complements this by capturing and converting customers through email/SMS automation, featuring AI-driven personalization, behavioral send-time optimization, and 16 pre-built workflows for cart recovery, win-back, and lifecycle campaigns. The platform also offers a free conversion audit tool for prospect acquisition.
Differentiator
Problem solved
Functional benefit
Brands
- CRO360: Full-service conversion rate optimization platform that helps eCommerce stores convert more visitors into customers systematically.
- Engage
Products and services
- CRO360 Full-service conversion rate optimization platform for eCommerce stores. Includes A/B testing and experimentation, intelligent site search (Intelli-Search), product recommendations, product selection wizard, heat maps, funnel analytics, surveys, exit-intent detection, social proof, reviews, and email opt-in tools, supported by human CRO specialists who run experiments and implement optimizations.
- Engage Done-for-you email and SMS marketing platform for eCommerce stores. Provides AI-driven email personalization, behavioral send-time optimization, 16 pre-built lifecycle workflows (including cart recovery, browse abandonment, and win-back), A/B testing on email content, event-based triggers, 100+ opt-in popup options, and assisted email/SMS management by in-house experts.
- Free Conversion Audit Free, no-credit-card-required UX audit service for eCommerce store owners that analyzes the homepage, category, product, and cart pages across mobile and desktop and includes a 30-minute consultation with a CRO specialist. Used as the primary lead-generation mechanism for the CRO360 and Engage platforms.
Quantifiable outcome
- 30% higher site-wide conversion rate in 180 days
- +10 more outcomes
Companies that use ConvertCart
Customer profileNamed customers22 records
Segments2 records
Ideal customer profiles2 records
ConvertCart technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature10 records
ConvertCart partnerships and signals
Strategic signalScale indicators14 records
Recent moves6 records
Expansion highlights5 records
ConvertCart competitors and assessment
Company assessmentDirect peers
- Klaviyo: Klaviyo is a leading eCommerce-focused email and SMS marketing automation platform with built-in segmentation, A/B testing, and AI-driven personalization. It directly overlaps ConvertCart's Engage product in targeting online retailers with revenue-focused lifecycle messaging, though Klaviyo skews product-led/self-serve while ConvertCart bundles managed services.
- Optimizely: Optimizely is an experimentation and A/B testing platform serving enterprise digital teams, including eCommerce conversion optimization use cases. It overlaps directly with ConvertCart's CRO360 product on experimentation, personalization, and analytics, though Optimizely is broader in scope across web and feature experimentation.
- VWO (Visual Website Optimizer): VWO is a CRO platform offering A/B testing, heatmaps, session recordings, and personalization for eCommerce and SaaS websites. It is a direct peer to ConvertCart's CRO360 across testing, analytics, and on-site conversion optimization, with comparable mid-market positioning.
- AB Tasty: AB Tasty provides A/B testing, personalization, and feature experimentation for enterprise marketing and product teams, with strong eCommerce references. It competes directly with ConvertCart's experimentation and personalization capabilities, particularly in the European market where both have presence.
- Iterable: Iterable is a cross-channel marketing automation platform with email, SMS, push, and in-app messaging plus AI-driven send-time optimization and recommendations. It overlaps ConvertCart's Engage product on lifecycle and campaign management for eCommerce brands, with a more enterprise/SaaS-native GTM.
- Bloomreach: Bloomreach combines eCommerce search, merchandising, content, and marketing automation (Loomi AI) into a unified platform serving enterprise retailers. It is a direct peer across ConvertCart's product discovery (search, recommendations) and Engage email automation capabilities, typically competing at the larger enterprise tier.
- Omnisend: Omnisend is an eCommerce-focused email and SMS marketing platform with pre-built automation workflows, segmentation, and pop-ups. It is a direct peer to ConvertCart's Engage product for SMB and mid-market online retailers, differentiating via a more self-serve model.
- Hotjar: Hotjar provides heatmaps, session recordings, and on-site surveys used by eCommerce teams for conversion diagnostics. It is comparable to ConvertCart's analytics layer within CRO360 (heat maps, funnel analytics, surveys), typically serving the SMB and mid-market segments.
Emerging players
- Crazy Egg: Crazy Egg offers heatmaps, A/B testing, and session recordings for SMB eCommerce sites at lower price points. It is comparable to ConvertCart's CRO360 analytics and experimentation features but operates in a more self-serve, lower-touch segment of the market.
Broad incumbents
- Mailchimp: Mailchimp is a broad email marketing and automation platform owned by Intuit, serving millions of SMB and mid-market customers including eCommerce. It competes with ConvertCart's Engage product as a low-friction alternative, though it lacks ConvertCart's depth in eCommerce-specific CRO and managed services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ConvertCart social profiles
Digital presenceConvertCart financial estimates
Financial estimateRevenue estimate
Valuation estimate
ConvertCart leadership team
Management profileNumber of profiles
Profiles1 record
ConvertCart funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ConvertCart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ConvertCart
What does ConvertCart do?
ConvertCart sells an eCommerce growth platform built around two integrated software products—CRO360 (site-wide conversion rate optimization with A/B testing, personalization, intelligent search, product recommendations, heat maps, and funnel analytics) and Engage (done-for-you email and SMS marketing automation with AI-driven personalization and 16 pre-built workflows). The company combines its homegrown software with human-led managed services delivered by dedicated CRO specialists, analysts, designers, and copywriters who own revenue outcomes for eCommerce brands. Pricing is custom/quote-based on a subscription basis, with a free conversion audit offered as the primary lead magnet.
Is ConvertCart a public or private company?
ConvertCart is a private company. It is classified as venture growth investor backed and is currently operating.
When was ConvertCart founded?
ConvertCart was founded in 2013. It employs 101 to 250 people.
Where is ConvertCart based?
ConvertCart is headquartered in New York, United States, in the North America region.
How does ConvertCart make money?
Two revenue lines are on record. SaaS Platform Subscriptions (CRO360 & Engage) is the primary driver. The others are done-for-You Managed Services.
Who are ConvertCart's main competitors?
Direct peers on record are Klaviyo, Optimizely, VWO (Visual Website Optimizer), AB Tasty, Iterable, Bloomreach, Omnisend and Hotjar. Crazy Egg is listed as an emerging player. Mailchimp is listed as a broad incumbent.
Does ConvertCart have an API?
No public API is recorded for ConvertCart.
What industry is ConvertCart in?
ConvertCart's product category is Conversion Rate Optimization Software. Its primary akta.pro industry code is BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO), with a secondary code of BPAFAFAF, Customer Journey Orchestration & Campaign Management. Its NAICS code is 5132 and its SIC code is 7372.