Done.ai

What Done.ai does

Done.ai Group AB, listed on Nasdaq First North Growth Market and headquartered in Stockholm with operations in Oslo, builds and sells Done OS, an AI-driven unified operating system targeting Nordic SMEs from sole proprietors through 250-employee companies. The platform integrates business tools (Done CRM, Done Regnskap accounting, Done MRP for manufacturing, Done POS, Done Rekruttering/Vilect recruitment), financial services (payments, credit, cash management, corporate card, spend management, treasury), and operational services on a single data layer with one source of truth, with module-level adoption that expands into cross-module workflows. Underlying infrastructure combines Microsoft Azure (Dublin/Oslo), JCloud Norwegian data centers, OpenAI as an AI sub-processor, Signicat for BankID, AWS for support, and 30+ ready-made integrations with accounting, payments, e-commerce and hospitality systems.

The company monetizes primarily through monthly subscriptions on tiered pricing (CRM freemium at 60 days free for the first 500 users, accounting at NOK 1,100–2,749/month, Done Kasse POS bundles at NOK 2,949–4,499/month), supplemented by fixed-price professional accounting services via Frisikt and unit-priced recruitment at NOK 23,999 per hire. Distribution is hybrid: product-led growth for the CRM wedge combined with direct sales, demo funnels, and a certified advisor network for larger deployments. Done.ai has executed an aggressive serial-acquisition strategy since April 2025, integrating Plorea (POS), Vilect (recruitment), Debet (invoicing/collections), Fullstakk (digital marketing), Frisikt (accounting), Accountabl (expense management), We Assist (digital agency), MetaManager (SEO), Masterplan (cloud ERP), Innomate (HR), JCloud (cloud), and Oflow (payment reminders), partially financed via a SEK 121.8 million cash raise in May 2025 and vendor-note-to-share conversions in July 2025. The group was rebranded from 24SevenOffice Group AB to Done.ai Group AB in April 2025, installed a new executive team (CEO Staffan Herbst, CFO Philip Gunnarsson, CPO Lars Rydtzander, CCO Freddy Kristensen), and operates with an ISO 27001-aligned compliance posture on Nordic-hosted infrastructure.

Name

Done.ai

Legal name

Done.ai Group AB

Website

https://done.ai

Company type

Public

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Done.ai Group AB builds Done OS, an AI-driven unified operating system for Nordic SMEs (sole proprietors to 250 employees) that integrates CRM, accounting, MRP, POS, recruiting and financial services on a single data layer, distributed via subscription pricing, certified advisors and a Nasdaq First North listing.

Ownership category

akta.pro rank

Product category

Business Operating System / SMB Software Suite

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

Keywords

• Business operating system
• Cloud accounting software
• AI-powered CRM
• Manufacturing resource planning
• Point of sale solutions

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Subscription - Software Modules: Monthly subscription revenue from modular software products including CRM, Accounting, MRP, POS, and Recruiting. Customers can use one module or six, with pricing tiers based on business size and transaction volume.
2. Professional Accounting Services: Fixed-price accounting services bundled with software, including certified public accountants, MVA reporting, annual accounts, and tax filings. Delivered through subsidiaries Regnskapene AS and Frisikt.
3. POS Hardware and Software: Combined POS software and terminal packages with monthly pricing including tablet-POS, payment terminal, and integrated accounting. Recurring revenue from merchants using Plorea POS.
4. Recruitment Services: Per-hire recruitment packages delivered through Vilect platform, including advisor-managed process, job analysis, ability/personality tests, competency mapping, and reference checks at fixed price per placement.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Done.ai provides Done OS, an AI-driven unified operating system for Nordic SMEs that integrates business tools (CRM, accounting, MRP, POS, recruiting), financial services (payments, credit, cash management, corporate card, spend), and operational services into a single platform with one data layer and single source of truth. The platform offers modular subscription products that can be adopted incrementally and are interconnected through shared data and AI-driven automation.

Product overview

Done.ai builds Done OS, a unified AI-driven operating system for Nordic SMEs, organized across three integrated layers: (1) business tools — Done CRM, Done Regnskap (accounting), Done MRP (manufacturing resource planning), Done POS (point of sale), and Done Rekruttering (recruiting); (2) financial services — Payments, Credit, Cash Management, Corporate Card, Spend Management (via Accountabl), and Treasury; and (3) operational services that convert insight into compliant financials and scalable growth. Done OS is a platform-plus-modules architecture where each module works independently and is built to interconnect. Done.ai has also acquired multiple specialist companies — Plorea (POS), Vilect (AI recruitment), We Assist (digital marketing), Accountabl (expense management), Debet (invoicing/collections), Fullstakk (digital marketing), Frisikt (accounting/ERP), Innomate (HR automation), MetaManager (SEO), Masterplan (cloud ERP), JCloud (cloud infrastructure), Oflow (automated reminders/collections) — that collectively form the building blocks of Done OS. The company was renamed from 24SevenOffice Group AB to Done.ai Group AB in April 2025 and is listed on Nasdaq First North.

Differentiator

Problem solved

Functional benefit

Brands

• Done OS: The unified AI-driven operating system for Nordic SMEs, integrating business tools, financial services, and operations into a single platform.
• Done CRM
• Done Regnskap
• Done MRP
• Done Kasse
• Vilect

Products and services

• Done OS Unified AI-driven operating system for Nordic SMEs that integrates CRM, accounting, MRP, POS, recruiting, payments, credit, cash management, corporate card and spend management into a single platform with shared data layer and platform intelligence for watching, sorting, optimizing, reconciling and forecasting.
• Done CRM AI-driven customer relationship management platform for Nordic SMEs that synchronizes CRM, email, calendar and business tools in one intelligent workspace. Features AI Analyst for natural-language data queries, automatic contact enrichment, pipeline automation and sales forecasting.
• Done Regnskap Fixed-price accounting service for Norwegian SMEs combining a certified public accountant (statsautorisert regnskapsfører) with the Finago accounting platform, covering bookkeeping, MVA reporting, annual accounts, payroll and carbon reporting. Includes AI-driven invoice classification and real-time anomaly detection.
• Done MRP Complete MRP and manufacturing execution system for production companies covering production planning, capacity planning, inventory management, shop floor operations, purchasing, maintenance, sales order management, EDI order import and reporting, with bi-directional Finago accounting integration.
• Done POS (Plorea) Cloud-based point-of-sale system for Nordic retail, restaurants, hotels, salons and takeaways, covering tablet/mobile/classic/self-service POS terminals, online store, payment processing (Vipps, Klarna, card, Billie), QR ordering and integration with accounting and inventory systems.
• Done Rekruttering (Vilect) AI-driven recruitment platform for Norwegian SMEs combining technology and advisory services, covering job posting design, candidate screening, skills mapping, integrated psychometric testing, competency mapping, reference checks and recruiter-assisted process at fixed price per hire.

Quantifiable outcome

• Tasks that used to take hours now take seconds (Tri Gemini testimonial)
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration38 records

AI capability16 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• FossefallminorStrategic or Co-development Partner · 12 March 2026Done.Ai Group and Fossefall signed Letter of Intent (LoI) to explore potential collaboration on AI infrastructure in the Nordic region. Early-stage exploration of partnership.
• Vilect AScoreStrategic or Co-development Partner · 25 February 2026Done.ai acquired 100% of Vilect AS, a Norwegian recruitment SaaS provider for SMEs. Acquisition adds AI-enabled talent solutions with structured recruitment data and workflows to Done OS platform. Vilect generates NOK 7.3m revenue with 6 employees, acquired at NOK 6.5m enterprise value.
• Plorea Holding AScoreStrategic or Co-development Partner · 24 December 2025Done.ai acquiring Plorea Holding AS, Nordic provider of POS and payment solutions. Deal involves approximately NOK 106 million enterprise value to expand operations in POS market and strengthen platform with Plorea's merchant base and transaction volume.
• Rix Group (Accountabl acquisition)coreStrategic or Co-development Partner · 21 April 2025Rix Group sold expense management software subsidiary Accountabl to Done.ai. Deal includes cash component and shareholding, enabling Rix to focus on main sectors while benefiting from Done.ai's AI expertise. Accountabl provides real-time expense management.
• We AssistcoreStrategic or Co-development Partner · 11 April 2025Done.ai acquired Nordic digital agency We Assist operating in Norway and Denmark for NOK 15.8 million. Expands SME digital services with operations in both countries, accelerating regional growth and strengthening digital marketing and CRM offerings.
• FinagocoreTechnology or IntegrationFinago accounting platform integrated with Done OS for two-way sync of customers, suppliers, sales orders, invoices, items, inventory, and production costs. Auto-posting of ledger transactions.
• RSM Stockholm ABcoreOthersRegistered audit firm serving as company's auditor, with Anneli Richardsson as main responsible auditor. Re-elected at May 2026 AGM.
• Microsoft AzurecoreTechnology or IntegrationCloud infrastructure provider for storage, service bus (event management, PDF invoice production), hosting, and processing of personal data. Data centers in Dublin, Ireland and Oslo, Norway.
• OpenAI Ireland LtdcoreTechnology or IntegrationOpenAI API used for extracting structured data from unstructured sources, preaching categories in different workflows, customer support tools, and expert rule engine integration. Data center in Dublin, Ireland.
• JCloud AScoreTechnology or IntegrationCloud infrastructure provider for multiple services including electronic invoices and emails. Data centers on Notodden, Oslo, Rennesøy, and Vats in Norway.

Scale indicators14 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Tripletex: Norwegian cloud accounting and ERP platform for SMBs, owned by Visma. Directly competes with Done.ai's Done Regnskap and Done MRP modules in the Norwegian SME market, and is listed as a Done.ai integration partner — making it both a competitor and a coopetitive partner.
• e-conomic (Visma): Danish/Nordic online accounting SaaS owned by Visma, directly comparable to Done.ai's Done Regnskap and a key competitor in the Danish SMB segment Done.ai is targeting.
• Fiken: Norwegian cloud accounting SaaS for sole proprietors and SMBs, directly comparable to Done.ai's Done Regnskap starter tier. Listed as a Done.ai integration partner in the POS/accounting ecosystem.
• Fortnox: Swedish listed SaaS platform providing accounting, invoicing, payroll, and ERP to SMBs — the closest publicly traded analog of Done.ai's Done OS value proposition in Sweden, with comparable modular pricing and target customer segment.
• PowerOffice GO: Norwegian cloud accounting and ERP platform for SMBs, directly competitive with Done.ai's Done Regnskap and integrated offerings. Listed as a Done.ai integration partner.

Broad incumbents

• Lightspeed Commerce: Global POS and commerce platform serving retail and hospitality SMBs — comparable to Done.ai's Plorea-acquired POS offering, with multi-country reach Done.ai lacks.
• Visma: Dominant Nordic incumbent in SMB and enterprise software, owning Tripletex, e-conomic, PowerOffice, Visma.net, and many other regional accounting/ERP brands. Visma is the most likely consolidator of — or threat to — Done.ai's Nordic roll-up strategy.
• Xero: Global cloud accounting platform for SMBs with a meaningful Nordic footprint. While not as deeply localized for Norwegian compliance, Xero is a benchmark for Done.ai's AI-driven automation roadmap and pricing model.

Emerging players

• Pipedrive: CRM platform with a strong Nordic SMB presence, comparable to Done.ai's Done CRM module. While not directly focused on Norwegian compliance or accounting integration, it represents the standalone-CRM alternative to Done.ai's bundled CRM + accounting + MRP value proposition.
• Toast: Restaurant-specific cloud operating system combining POS, payments, payroll, and team management — directly analogous to Done.ai's verticalized Done Kasse + Plorea POS strategy, but specialized for the US restaurant vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/done.aigroupab
• LinkedInlinkedin.com/company/doneaigroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A11 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Done.ai