Coastal
Coastal Insulation is a privately held, full-service insulation contractor founded in 1975, serving residential and commercial customers across New Jersey, New York, and Pennsylvania with proprietary spray foam, cellulose, and rigid foam systems from its East Windsor, NJ headquarters.
- Company typePrivate
- Founded1975
- HeadquartersWindsor, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Coastal does
Coastal Insulation is a privately held, full-service insulation contractor founded in 1975 and headquartered in East Windsor, New Jersey, with a secondary office in New York City. The company serves residential and commercial customers across New Jersey, New York, and Pennsylvania, operating from a 48,000 sq. ft. facility equipped with 20 loading docks and a transportation fleet that supports nationwide product delivery. Owner/VP John Achille concurrently serves as President of the Spray Polyurethane Foam Association (SPFA), and the firm is a local member of the Dr. Energy Saver dealer network, providing industry-level credibility in spray foam and air-sealing applications.
The product portfolio spans open-cell and closed-cell polyurethane spray foam, Tru-Soft cellulose insulation (up to 85% recycled paper with two-stage fire retardant), blown-in fiberglass, fiberglass batts, and rigid foam boards including SilverGlo (graphite-infused with integral radiant barrier) and Foamax polyisocyanurate panels. Proprietary systems include the SuperAttic System (SilverGlo panels installed beneath roof rafters to create a continuous airtight barrier), SealRite spray foam, and the Checkpoint-23 quality control protocol covering 23 inspection categories. The firm holds EPA Lead Safe, BPI Goldstar Contractor, ABAA, SPFA Technician, and Icynene Authorized Installer certifications, and has earned the Icynene Gold Circle Award (2013) and SPFA National Industry Excellence Award (2012).
Revenue is generated primarily through one-time installation contracts covering residential retrofits, new construction insulation, and commercial building projects, complemented by home energy audits that frequently convert into installation work. Pricing is quote-based with free on-site estimates and consumer financing. Go-to-market is consultative direct sales — on-site evaluations, project previews, and tailored project plans — supported by content marketing assets (635 photos, a YouTube library, and 322 reviews averaging five stars) plus referrals from trade associations (SPFA, BPI, ICAA, ABAA, Shore Builders Association).
Coastal firmographics
Firmographics- Name
- Coastal
- Legal name
- Coastal Insulation
- Website
- https://coastalinsulationcorp.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Coastal Insulation is a privately held, full-service insulation contractor founded in 1975, serving residential and commercial customers across New Jersey, New York, and Pennsylvania with proprietary spray foam, cellulose, and rigid foam systems from its East Windsor, NJ headquarters.
- Ownership category
- akta.pro rank
Coastal industry classification
Industry- Product category
- Building Insulation Contracting Services
- NAICS
- Drywall and Insulation Contractors (238310)
- SIC
- Plastics Foam Products (3086), Unsupported Plastics Film & Sheet (3081)
- akta.pro primary industry
- Insulation & Air/Vapor Barrier Systems (Thermal, Acoustic, WRB/AVB) (IMAFAMAD)
- akta.pro secondary industries
- Exterior Insulation & Weatherproofing (House Wrap, Air/Water Barriers) (HSAPAKAK), Soundproofing & Acoustic Insulation (Walls/Ceilings) (HSAPAFAH), Duct Sealing, Insulation & Airflow Balancing (HSAOAIAH), Spray Foam Insulation Systems (IMADAGAE)
Keywords
Where Coastal is headquartered
LocationHeadquarters
- HQ city
- Windsor
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Coastal business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Insulation Installation Services: One-time installation services for spray foam, cellulose, blown-in, fiberglass batts, and rigid foam insulation. Revenue generated from both residential and commercial insulation projects. Services include new construction insulation, existing building upgrades, attic insulation, basement insulation, crawl space insulation, and air sealing.
- Home Energy Audits: Comprehensive energy assessments that identify energy loss areas and prioritize improvements. Audits may lead to additional insulation installation revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free estimates for all insulation services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Coastal product offering
Product offeringCore offering
Coastal Insulation is a full-service insulation contractor that installs spray foam, blown-in, cellulose (Tru-Soft), radiant barrier, and rigid foam (SilverGlo, Foamax) insulation for residential, commercial, and new construction customers across New Jersey, New York, and Pennsylvania. The company complements installation with home energy audits, attic mold prevention, air sealing, and proprietary systems like the SuperAttic attic insulation solution, all delivered with a sales-led, free-estimate, project-based model backed by a MaxPrice pricing guarantee and Deadline Promise.
Product overview
Coastal Insulation is a full-service insulation contracting company founded in 1975, offering a comprehensive portfolio of insulation products and services for residential and commercial customers in New Jersey, New York, and Pennsylvania. The company operates from a 48,000 sq. ft. facility with a nationwide delivery fleet. Their product portfolio includes spray foam insulation, blown-in insulation, cellulose insulation (Tru-Soft™), radiant barrier insulation, rigid foam insulation (SilverGlo™, Foamax®), attic insulation, commercial insulation, and new construction insulation. They also offer proprietary systems like the SuperAttic™ System and complementary services including home energy audits and attic mold prevention. As a member of the Dr. Energy Saver network and Dr. Energy Saver dealer, they have access to exclusive products and training. The company is led by John Achille who serves as President of the Spray Polyurethane Foam Association (SPFA).
Differentiator
Problem solved
Functional benefit
Products and services
- Spray Foam Insulation Two-component polyurethane spray foam insulation providing high R-value (R-6.2 to R-7 per inch), air sealing, and moisture barrier properties for residential and commercial applications.
- Blown-In Insulation Loose-fill insulation blown into attics and walls using fiberglass or cellulose materials to improve energy efficiency and reduce heating and cooling costs.
- Cellulose Insulation (Tru-Soft) Eco-friendly loose-fill cellulose insulation made from up to 85% recycled paper, treated for fire, insect, and mold resistance with R-4 per inch value.
- Radiant Barrier Insulation Reflective insulation installed in attics to reduce cooling costs by up to 15% and lower attic temperatures by up to 30°F by reflecting radiant heat.
- SilverGlo Rigid Foam Insulation Proprietary graphite-infused rigid foam insulation panels with integral radiant barrier, rated R-9 to R-11 per inch, used for basement, crawl space, attic, and garage applications.
- Foamax Wall Insulation Advanced polyisocyanurate foam insulation panel with white foil finish on the front and a foil vapor barrier on the back, designed for basement applications where it can be left exposed with a visually appealing finish.
- Attic Insulation Complete attic insulation services combining spray foam, cellulose, blown-in, and air sealing to improve comfort and reduce heating and cooling costs by up to 40%.
- SuperAttic System Proprietary attic insulation system using SilverGlo rigid foam panels installed beneath roof rafters to create a continuous, airtight thermal barrier without thermal bridging, while maintaining roof ventilation.
- Commercial Insulation Insulation services for commercial buildings including spray foam, blown cellulose, rigid foam, and fiberglass for new construction, renovation, and retrofit applications.
- New Construction Insulation Complete insulation and air sealing services for new residential and commercial construction projects, including spray foam, rigid foam, cellulose, and fiberglass installation.
- Home Energy Audit Comprehensive energy assessment using blower door tests and inspections to identify energy losses and prioritize insulation and air sealing upgrades, with potential 5–30% energy bill savings from recommended upgrades.
- Attic Mold Prevention and Remediation Air sealing, insulation, and ventilation services to prevent attic mold growth and wood rot caused by moisture from conditioned air escaping into attics.
Quantifiable outcome
- Reduce heating and cooling costs by up to 40%
- +5 more outcomes
Companies that use Coastal
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles2 records
Coastal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Coastal partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dr. Energy SavercoreCoastal Insulation is a local member of the Dr. Energy Saver network, gaining access to the best products and techniques in the industry including exclusive access to proprietary products like SilverGlo and Foamax insulation.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Coastal competitors and assessment
Company assessmentOthers
- GreenFiber: Cellulose and fiberglass insulation manufacturer whose materials are commonly installed by contractors like Coastal. Functions as a product supplier in the same insulation value chain.
- Dr. Energy Saver: Energy-efficiency services network of which Coastal is a member. Provides product access (SilverGlo, Foamax) and brand positioning; functions as an enabling/franchise partner to Coastal rather than a direct competitor.
- Icynene (Huntsman Building Solutions): Spray foam insulation manufacturer whose products Coastal is authorized to install (Icynene Gold Circle Award recipient). Functions as a product supplier/partner rather than a direct competitor.
Direct peers
- TruTeam: National insulation installer operating across the US with similar residential and commercial spray foam, fiberglass, and air sealing services. Directly comparable as a specialty trade insulation contractor with broader geographic reach than Coastal.
- USA Insulation: Franchise-based insulation installer offering spray foam, injection, and blown-in insulation for residential retrofits. Closely comparable business model focused on home energy efficiency upgrades.
- Atticare: Regional insulation and attic services contractor offering spray foam, blown-in, and air sealing services to residential customers. Directly comparable service mix to Coastal's residential offering.
Broad incumbents
- Owens Corning: Large insulation manufacturer (fiberglass, foam) with certified installer networks serving residential and commercial markets. Comparable in that they touch the same end-customer through both product and installer relationships, but operates as a manufacturer rather than installer.
- Johns Manville: Established building insulation manufacturer offering fiberglass, spray foam, and rigid foam products used by contractors including Coastal. Comparable as a major incumbent in the insulation value chain rather than a direct installer peer.
- ServiceMaster: National home services platform with restoration and specialty services. Overlaps with Coastal on home performance and remediation categories but at much larger scale and broader service scope.
- APi Group: Public specialty services holding company with safety, specialty, and industrial services. Adjacent business model to a specialty trade contractor like Coastal but at substantially larger scale and broader vertical exposure.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Coastal social profiles
Digital presenceCoastal compliance and trust
Trust signalCompliance7 records
Coastal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coastal leadership team
Management profileNumber of profiles
Profiles1 record
Coastal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coastal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coastal
What does Coastal do?
Coastal Insulation is a full-service insulation contractor that installs spray foam, blown-in, cellulose (Tru-Soft), radiant barrier, and rigid foam (SilverGlo, Foamax) insulation for residential, commercial, and new construction customers across New Jersey, New York, and Pennsylvania. The company complements installation with home energy audits, attic mold prevention, air sealing, and proprietary systems like the SuperAttic attic insulation solution, all delivered with a sales-led, free-estimate, project-based model backed by a MaxPrice pricing guarantee and Deadline Promise.
Is Coastal a public or private company?
Coastal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coastal founded?
Coastal was founded in 1975. It employs 101 to 250 people.
Where is Coastal based?
Coastal is headquartered in Windsor, United States, in the North America region.
How does Coastal make money?
Two revenue lines are on record. Insulation Installation Services are the primary driver. The others are home Energy Audits.
Who are Coastal's main competitors?
Others on record are GreenFiber, Dr. Energy Saver and Icynene (Huntsman Building Solutions). Direct peers are TruTeam, USA Insulation and Atticare. Broad incumbents are Owens Corning, Johns Manville, ServiceMaster and APi Group.
Does Coastal have an API?
No public API is recorded for Coastal.
What industry is Coastal in?
Coastal's product category is Building Insulation Contracting Services. Its primary akta.pro industry code is IMAFAMAD, Insulation & Air/Vapor Barrier Systems (Thermal, Acoustic, WRB/AVB), with a secondary code of HSAPAKAK, Exterior Insulation & Weatherproofing (House Wrap, Air/Water Barriers). Its NAICS code is 238310 and its SIC code is 3086.