Execupay
- Company typePrivate
- Founded1974
- HeadquartersSan Antonio, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Execupay firmographics
Firmographics- Name
- Execupay
- Legal name
- Execupay, Inc.
- Website
- https://execupay.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Execupay industry classification
Industry- Product category
- Payroll & HR Software
- NAICS
- Payroll Services (541214), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Expense Management & Reimbursements Administration (BPACAIAH)
- akta.pro secondary industries
- Managed Payroll Services (Full-Service Payroll Outsourcing) (BPAAAHAA), Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ)
Keywords
Where Execupay is headquartered
LocationHeadquarters
- HQ city
- San Antonio
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Execupay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Payroll Processing Services: Recurring subscription-based payroll processing services for small and medium-sized businesses. Provides payroll, tax filing, and HR services on a subscription model with full-service managed services or self-service options.
- White-Label/Branded Solutions: White-labeled payroll technology solutions sold to accountants, HCM providers, franchisors, banking, and retail partners who rebrand and resell under their own brand. Creates recurring revenue through partner subscriptions.
- Software Licensing: Platform licensing for payroll service bureaus and partners, including cloud hosting on Microsoft Azure, on-premises, or hybrid deployment options.
- Employee Benefits Administration: Additional services including health insurance, workers' compensation, 401(k) administration, and voluntary benefits like Wages on Demand.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Micro-businesses (1-9 employees) |
| Subscription | Monthly | Small employers (up to 50 employees) |
| Subscription | Monthly | Larger employers with complex HR needs |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels6 records
Execupay product offering
Product offeringCore offering
Execupay provides subscription-based payroll processing and human capital management (HCM) software for small and medium-sized businesses, alongside a white-label payroll platform for accountants, CPA firms, franchisors, banking institutions, HCM providers, and retail partners. The platform handles payroll processing, federal/state/local tax filing, HR administration, benefits management, time and labor tracking, applicant tracking, onboarding, and employee self-service on Microsoft Azure. It also offers a Software-with-a-Service (SwaS) Payroll API and managed services for partners re-branding the solution under their own name.
Product overview
Execupay is a payroll and HR technology provider founded in 1974, offering a tiered platform architecture consisting of three distinct product tiers built on a common foundation: PlatinumPay Xpress (for micro-businesses 1-9 employees), PlatinumPay Pro (for small employers up to 50 employees), and PlatinumHCM (full HCM for complex HR needs). The platform includes core payroll processing, tax management, and reconciliation capabilities, supplemented by integrated modules including Workforce Management (time tracking/scheduling), CXM (built-in CRM), Employee Benefits Administration (health insurance, 401k via Human Interest, workers' comp), Gig Payroll (contractor payments), and Wages on Demand (earned wage access). Execupay also offers white-labeled solutions for accountants, HCM providers, franchisors, banking, and retail partners. The company emphasizes Software with a Service (SwaS) rather than pure SaaS, providing technology integrations through the Payroll as a Service API platform alongside service support. Integrations include QuickBooks Online for GL sync, SwipeClock for time tracking, and NCS Background Checks for employment screening.
Differentiator
Problem solved
Functional benefit
Brands
- PlatinumPay: Legacy payroll platform for employers
- PlatinumHCM
- PlatinumPay Xpress
- PlatinumPay Pro
- SwipeClock
- Execupay Payroll Suite (EPS)
- Customer Experience Manager (CXM)
- PlatinumHCM
- Wages on Demand
- Execupay Workforce Management
Products and services
- Simple, Smart Payroll & HR Entry-level payroll and HR solution providing streamlined payroll processing, HR support, employee benefits administration, ACA management, new hire reporting, and unemployment claims administration for small businesses and micro-employers.
- PlatinumHCM (Full Featured HCM) Full-featured Human Capital Management platform offering all-in-one payroll, HR, applicant tracking, onboarding, benefits administration, expense management, time and labor, and employee self-service capabilities for employers with complex needs.
- Gig Payroll Automated payroll solution for managing unlimited contractors, handling electronic payments, allowing contractors to choose payment destinations, and providing electronic 1099 forms at year-end for gig-economy and 1099 workforces.
- Employee Benefits Administration Comprehensive benefits package offering health insurance, flexible spending accounts, health savings accounts, dental and vision, ancillary benefits, life insurance, workers' compensation pay-as-you-go, and 401(k) retirement plans integrated with Human Interest and other providers.
- Payroll Service Software (White-Label Platform) White-label payroll technology platform enabling accountants, HCM providers, franchisors, banking institutions, retail businesses, and advisors to offer branded payroll and HR services under their own brand, including customization, API integration, and revenue sharing options.
- Payroll as a Service API Software with a Service (SwaS) API providing payroll technology integrations for partners and developers to embed payroll capabilities into their existing technology platforms, paired with service support.
- Execupay Workforce Management Flexible, all-in-one workforce management platform with time tracking, automated labor policies, scheduling with auto-scheduling engine, time-off requests, onboarding automation, geofencing, break automation, and compliance tracking for SMBs and partner clients.
Quantifiable outcome
- 60,000+ businesses powered by Execupay
- +2 more outcomes
Companies that use Execupay
Customer profileNamed customers1 record
Segments7 records
Ideal customer profiles7 records
Execupay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature7 records
Execupay partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Vensure Employer SolutionscoreVensure Employer Solutions acquired Execupay, part of a broader consolidation strategy. Vensure had previously acquired Execupay and this acquisition further expanded their HR software offerings by adding Professional Payroll's services.
- Professional PayrollminorExecupay acquired Professional Payroll, a company based in Fort Lauderdale offering similar payroll and HR services. The deal terms were undisclosed and was part of the broader consolidation involving Vensure Employer Solutions.
- Insurance Carriers (Workers' Compensation)minorPartnership with multiple workers' compensation insurance carriers including CNA, Chubb, Berkshire Hathaway, The Guard, Hartford, Texas Mutual, AmtTrust, Travelers, The Zenith, Republic, QBE, Liberty Mutual, NYSIF, Markel, Employers, ICW Group, Hanover Insurance, Great American, Everest Re, Cpic, Cowbell Cyber, and others to offer pay-as-you-go workers' compensation solutions.
- 401(k) ProvidersminorPartnership with Human Interest for 401(k) administration for small and medium-sized businesses, along with investment providers including American Funds, Empower Retirement, Ameritas, Ascensus, John Hancock, Lincoln Financial, Mutual of Omaha, Nationwide, OneAmerica, Principal Financial Group, T. Rowe Price, Transamerica, Voya Financial, and CUNA Mutual Group.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Execupay competitors and assessment
Company assessmentBroad incumbents
- Paychex: One of the largest US payroll and HR solutions providers for SMBs. Directly comparable to Execupay in payroll processing and HCM, but with significantly larger scale, national brand, and broader product portfolio.
- ADP: Global payroll and HCM incumbent serving SMBs through Run/Workforce Now products. Competes directly with Execupay in payroll processing and white-label offerings, with substantially larger scale and brand.
- Workday: Enterprise HCM and payroll platform. Adjacent competitor at the upper end of Execupay's PlatinumHCM tier; competes for larger mid-market and enterprise HCM deals.
- TriNet: PEO providing payroll, benefits, and HR outsourcing to small and mid-sized businesses. Comparable to Execupay's full-service payroll and benefits administration offerings.
- Square Payroll (Block): Payroll service from Block targeting small businesses, integrated with Square's POS ecosystem. Comparable to Execupay's micro-business payroll product and gig-payroll capabilities.
Direct peers
- Paylocity: Cloud-based payroll and HCM platform targeting SMB and mid-market employers. Comparable to Execupay in target customer segment and product scope (payroll, HR, benefits, time), with a modern cloud-native architecture.
- Gusto: Cloud-native payroll, benefits, and HR platform built for small businesses and accountants. Directly comparable to Execupay in the micro/SMB segment and channel-partner model for accountants.
- OnPay: Payroll, HR, and benefits platform for small businesses and accountants. Comparable to Execupay's PlatinumPay Xpress tier and accountant channel program.
Emerging players
- Rippling: Unified workforce management platform combining HR, IT, and payroll. Comparable to Execupay's PlatinumHCM and Workforce Management modules but with a broader, more modern product vision and faster release velocity.
- Justworks: PEO offering payroll, benefits, and HR compliance to SMBs. Comparable to Execupay's managed payroll services, particularly for SMBs seeking bundled employer-of-record-style support.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Execupay social profiles
Digital presenceExecupay compliance and trust
Trust signalCompliance3 records
Execupay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Execupay leadership team
Management profileNumber of profiles
Profiles6 records
Execupay subsidiaries and ownership
Company hierarchySubsidiaries9 records
Execupay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Execupay M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Execupay
What does Execupay do?
Execupay provides subscription-based payroll processing and human capital management (HCM) software for small and medium-sized businesses, alongside a white-label payroll platform for accountants, CPA firms, franchisors, banking institutions, HCM providers, and retail partners. The platform handles payroll processing, federal/state/local tax filing, HR administration, benefits management, time and labor tracking, applicant tracking, onboarding, and employee self-service on Microsoft Azure. It also offers a Software-with-a-Service (SwaS) Payroll API and managed services for partners re-branding the solution under their own name.
Is Execupay a public or private company?
Execupay is a private company. It is classified as corporate owned and is currently operating.
When was Execupay founded?
Execupay was founded in 1974. It employs 101 to 250 people.
Where is Execupay based?
Execupay is headquartered in San Antonio, United States, in the North America region.
How does Execupay make money?
Four revenue lines are on record. Payroll Processing Services are the primary driver. The others are white-Label/Branded Solutions, software Licensing and employee Benefits Administration.
Who are Execupay's main competitors?
Broad incumbents on record are Paychex, ADP, Workday, TriNet and Square Payroll (Block). Direct peers are Paylocity, Gusto and OnPay. Emerging players are Rippling and Justworks.
Does Execupay have an API?
No public API is recorded for Execupay.
What industry is Execupay in?
Execupay's product category is Payroll & HR Software. Its primary akta.pro industry code is BPACAIAH, Expense Management & Reimbursements Administration, with a secondary code of BPAAAHAA, Managed Payroll Services (Full-Service Payroll Outsourcing). Its NAICS code is 541214 and its SIC code is 7372.