Knowland Group
Knowland Group, operating as Knowland by Cendyn, provides a cloud-based event intelligence and MICE data-as-a-service platform for hotels, convention centers, and CVBs, leveraging the industry's largest historical database of 21M+ actualized events to drive group sales prospecting and benchmarking.
- Company typePrivate
- Founded2004
- HeadquartersWashington, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Knowland Group does
Knowland Group, operating as "Knowland by Cendyn" since its October 2024 acquisition, is a US-based data-as-a-service company that provides event intelligence and market analytics for the global hospitality meetings, incentives, conferences, and exhibitions (MICE) industry. Founded in 2004 and headquartered in Arlington, Virginia, the company operates a cloud-based platform built around the industry's largest historical database of actualized group events, currently tracking 21M+ events across 8,603 hotels, 964,098 organizations, and 330,580 contacts. Its customers include hotels (luxury, upper-upscale, independents), above-property hotel management groups, convention centers, and convention and visitors bureaus (CVBs) in North America, the Middle East, Asia Pacific, and, as of November 2025, Europe (London).
The Knowland platform combines its proprietary event database with AI-driven features including SmartSearch, Top Opportunities prioritization, Booking Analysis, Market Insights benchmarking, a Competitive Calendar, and Account Loyalty and Alerts. Following the Cendyn acquisition, Knowland's data is integrated with Cendyn's AI-powered CRM Analytics, which adds natural language search capabilities. The platform also integrates with third-party systems such as Amadeus Meetingbroker. Knowland monetizes through annual enterprise SaaS subscriptions priced on a quote basis by property size and feature requirements, supported by a free trial program available to qualified properties once every twelve months. Distribution combines direct enterprise field sales, a self-serve trial funnel for mid-market adoption, and Cendyn's global sales infrastructure for international expansion.
Knowland Group firmographics
Firmographics- Name
- Knowland Group
- Legal name
- The Knowland Group
- Website
- https://knowland.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Knowland Group, operating as Knowland by Cendyn, provides a cloud-based event intelligence and MICE data-as-a-service platform for hotels, convention centers, and CVBs, leveraging the industry's largest historical database of 21M+ actualized events to drive group sales prospecting and benchmarking.
- Ownership category
- akta.pro rank
Knowland Group industry classification
Industry- Product category
- Hospitality Sales Intelligence Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Web Search Portals and All Other Information Services (519290)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)
- akta.pro secondary industries
- Booking Engines & Direct Web Booking (THALACAD), Hotel Content Aggregators & Connectivity APIs (THALAJAD)
Keywords
Where Knowland Group is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Knowland Group business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Knowland operates as a subscription-based software-as-a-service platform providing access to its event intelligence database and analytics tools. Hotels, convention centers, and CVBs pay recurring subscription fees for access to market data, lead generation, and competitive intelligence capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription for hotels and venues |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Knowland Group product offering
Product offeringCore offering
Knowland provides a cloud-based event intelligence and data-as-a-service platform for the hospitality industry. Its core offering is a 21M+ event database combined with AI-powered SmartSearch and analytics tools that enable hotels, convention centers, CVBs, and multi-property groups to identify high-value accounts, monitor competitor activities, and convert group meeting prospects. The platform delivers market benchmarking, booking analysis, account loyalty tracking, and contact data to support proactive group sales rather than relying on inbound RFPs.
Product overview
Knowland by Cendyn is a unified event intelligence and hospitality sales platform combining a core data-as-a-service product with multiple integrated modules. The main Knowland Platform provides actualized event data and AI-driven SmartSearch capabilities, which integrate with Cendyn's AI-powered CRM Analytics. The product suite includes Top Opportunities (meeting search engine), Booking Analysis, Market Insights, Competitive Calendar, Account Loyalty and Alerts, Company Contact Data, Premium Contact Data add-on, and TAP Report for forward-looking demand data. Together, these tools help hospitality sales teams identify high-value accounts, benchmark against competitors, and convert prospects through data-driven outreach.
Differentiator
Problem solved
Functional benefit
Products and services
- Knowland Platform Event intelligence and data-as-a-service platform providing hospitality sales teams with actualized event data, market intelligence, and account insights to identify high-value prospects, uncover real demand, and convert faster in the group and meetings marketplace. The platform targets hotels, hotel management groups, convention centers, and CVBs.
- Cendyn AI-powered CRM Analytics Platform (integrated with Knowland) AI-powered CRM Analytics platform launched by Cendyn that integrates with Knowland's event intelligence database. It converts complex datasets into actionable insights and enables natural language search queries for market intelligence in hotel sales and marketing.
- Knowland London (Europe Market Launch) European market launch of the Knowland event intelligence platform, beginning with London venues in the MICE market, leveraging Cendyn's global sales infrastructure for international growth.
Quantifiable outcome
- Confirmed $150,000 in new revenue in 2023 for Lynnwood Convention Center
- +5 more outcomes
Companies that use Knowland Group
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles3 records
Knowland Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature6 records
Knowland Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CendyncoreKnowland was acquired by Cendyn in October 2024, integrating its event intelligence platform with Cendyn's CRM Analytics. The integration enables natural language search queries for market intelligence and expands Knowland's distribution through Cendyn's global customer base. Knowland continues operating as a product within the Cendyn portfolio.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
Knowland Group competitors and assessment
Company assessmentDirect peers
- Cendyn: Knowland's parent company and hospitality CRM/marketing platform. Cendyn sells CRM, revenue management, and marketing solutions to the same hotel and group-sales buyer that Knowland serves, and now distributes Knowland as a product within its portfolio.
- Lighthouse (formerly OTA Insight): Hospitality market intelligence platform providing rate, demand, and competitive benchmarking data to hotels. Competes directly with Knowland's Market Insights and competitive benchmarking capabilities for the same hotel revenue and sales strategy buyers.
- STR (CoStar Group): Provider of hotel benchmarking and market data to the global hospitality industry. Competes with Knowland's market benchmarking and demand analytics capabilities for hotel commercial strategy and revenue management teams.
- Revinate: Hotel-focused CRM, marketing, and guest intelligence platform. Targets the same hotel commercial and sales leadership buyer as Knowland, and offers data-driven prospecting and guest profile features that overlap with Knowland's account-insight positioning.
- Kalibri Labs: Hotel benchmarking and revenue performance analytics provider. Competes with Knowland's Market Insights module for hotel revenue strategy and competitive benchmarking budgets.
Broad incumbents
- Amadeus Hospitality: Global hospitality technology incumbent offering PMS, CRS, and MeetingBroker (group business distribution). Has a direct integration with Knowland and could bundle its own group-event intelligence against Knowland's standalone offering.
- Sabre Hospitality: Major hospitality technology provider serving hotels and travel intermediaries with CRS, distribution, and analytics. Represents a large, established competitor that could expand into group-event intelligence adjacent to its core offerings.
- ZoomInfo: Large B2B sales intelligence and contact data platform. While not hospitality-specific, it competes for the same sales-prospecting budget and offers contact/account data that overlaps with Knowland's Company Contact Data and Premium Contact Data modules.
- Salesforce: Dominant enterprise CRM and analytics platform with a hospitality vertical practice. Competes for the same hotel commercial team's analytics and pipeline-management spend and could embed event intelligence into its CRM and Einstein Analytics stack.
Emerging players
- Rainmaker Group (Cendyn): Revenue management and pricing platform for hotels and the gaming-hospitality sector, now part of Cendyn. Targets the same hotel commercial leadership buyer as Knowland and represents an internal sister product that could be bundled with Knowland or compete for the same wallet.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Knowland Group social profiles
Digital presenceKnowland Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Knowland Group leadership team
Management profileNumber of profiles
Profiles2 records
Knowland Group funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Knowland Group M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Knowland Group
What does Knowland Group do?
Knowland provides a cloud-based event intelligence and data-as-a-service platform for the hospitality industry. Its core offering is a 21M+ event database combined with AI-powered SmartSearch and analytics tools that enable hotels, convention centers, CVBs, and multi-property groups to identify high-value accounts, monitor competitor activities, and convert group meeting prospects. The platform delivers market benchmarking, booking analysis, account loyalty tracking, and contact data to support proactive group sales rather than relying on inbound RFPs.
Is Knowland Group a public or private company?
Knowland Group is a private company. It is classified as corporate owned and is currently operating.
When was Knowland Group founded?
Knowland Group was founded in 2004. It employs 51 to 100 people.
Where is Knowland Group based?
Knowland Group is headquartered in Washington, United States, in the North America region.
How does Knowland Group make money?
One revenue line is on record: saaS Subscription.
Who are Knowland Group's main competitors?
Direct peers on record are Cendyn, Lighthouse (formerly OTA Insight), STR (CoStar Group), Revinate and Kalibri Labs. Broad incumbents are Amadeus Hospitality, Sabre Hospitality, ZoomInfo and Salesforce. Rainmaker Group (Cendyn) is listed as an emerging player.
Does Knowland Group have an API?
No public API is recorded for Knowland Group.
What industry is Knowland Group in?
Knowland Group's product category is Hospitality Sales Intelligence Software. Its primary akta.pro industry code is THACAFAB, Meeting & Event Program Technology (Registration, Apps, Badging), with a secondary code of THALACAD, Booking Engines & Direct Web Booking. Its NAICS code is 518 and its SIC code is 7372.