Wilson Property Management

What Wilson Property Management does

Wilson Property Management, Inc. is a privately held, family-owned full-service property management company founded in 1989 by Judy Wilson and headquartered in Raleigh, North Carolina. The company manages approximately 1,100 residential rental units and 11 homeowner associations across the Triangle area (Raleigh, Durham, Cary, Apex, Holly Springs, Wake Forest, Clayton, and Fuquay-Varina), operating from three on-site offices (Main Office on McNeely Drive, Avery Close on Avent Ferry Road, and Lake Park on Collegiate Circle). Wilson serves four distinct customer segments: NCSU-area student renters (through specialized student housing with individual room leasing and all-inclusive furnished units), residential renters, individual property owners and investors, and HOA boards. The portfolio spans budget studios ($625/month) through premium 4-bedroom condos ($2,500/month), with application fees of $120 per applicant and security deposits tiered by credit score.

The company's core technology stack is built on AppFolio's cloud-based property management platform, which powers a Resident Portal (web plus native iOS and Android apps) for online rent payment and maintenance requests, an Owner Portal providing 24/7 access to financial statements and tax documents, and a paperless application and lease-signing workflow. Self-guided tour technology with secure access codes enables contactless property viewing, and a Glazed integration enforces a $100,000 minimum renter's insurance requirement at onboarding. Wilson maintains memberships in the National Association of Realtors, Raleigh Regional Association of Realtors, Community Associations Institute (CAI), NBC-CAM, and the National Apartment Association (NAA), and holds WCAG-aligned accessibility compliance for its web properties.

Wilson generates revenue primarily through percentage-based management fees on collected rent for its residential portfolio, fixed HOA management contracts across 11 associations, and transactional fees including $120 application charges and security deposit administration. Go-to-market is hybrid: direct-to-consumer for prospective renters via the wpminc.net website, AppFolio listings marketplace, and self-guided tours; and sales-led for property owners and HOA boards via direct outreach, phone consultation, and referral networks in the NCSU corridor. Following the 2002 succession from Judy Wilson to her daughter Beth Black and son-in-law Jeb Black (now retired), the company has entered a third-generation transition with granddaughter Amber Black joining as Property Manager/Broker to guide future growth. No external funding, M&A activity, or parent company ownership has been disclosed.

Name

Wilson Property Management

Legal name

Wilson Property Management, Inc.

Website

https://wpminc.net

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Wilson Property Management is a family-owned, full-service property management company founded in 1989 that manages approximately 1,100 rental units and 11 HOA associations across North Carolina's Triangle region, serving students, residential renters, property owners, and HOA boards through AppFolio-powered portals and three on-site offices.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131), Services to Buildings and Dwellings (5617)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340)

akta.pro industry

PRIMARYBPAJAFAA

Multifamily Apartment Property Management

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Property Management

SECONDARYBPAJAFAH

HOA / Condominium Association Management

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Property Management

SECONDARYBPAJAFAB

Single-Family Rental (SFR) Property Management

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Property Management

Keywords

• Residential property management
• HOA management services
• Student housing management
• Rental property leasing
• Community association management

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Management Fees: Management fees charged to property owners for managing their rental properties, including tenant placement, rent collection, maintenance coordination, and financial reporting
2. HOA Management Services: Comprehensive HOA management including financial management, vendor oversight, legal compliance, property inspections, and board advisory services
3. Rental Operations: Facilitation of rental transactions including application fees ($120 per person), security deposits, and lease management for residents

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Wilson Property Management is a full-service property management company operating in the Triangle area of North Carolina. It manages approximately 1,100 residential rental units and 11 homeowner associations, providing tenant placement, rent collection, maintenance coordination, financial reporting, leasing, and HOA governance services. The portfolio spans general residential rentals, student housing near NC State University, and community association management across Raleigh, Durham, Cary, and surrounding towns.

Product overview

Wilson Property Management is a full-service property management company offering residential rental management, student housing management, and HOA management services across the Triangle area of North Carolina. The company operates a unified platform combining its core property management services with technology-enabled portals (Resident Portal and Owner Portal) powered by AppFolio. Key offerings include self-guided tour technology, online rent payment, maintenance request management, and comprehensive HOA services including financial management, vendor oversight, and legal compliance. The company manages approximately 1,100 rental units across multiple communities including student housing near NC State University.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Rental Management Full-service residential property management covering single-family homes, apartments, townhomes, and condos across the Triangle area (Raleigh, Durham, Cary, Wake Forest, Holly Springs, Apex, Clayton, Fuquay-Varina, Morrisville). Includes tenant screening, lease management, rent collection, maintenance coordination, and financial reporting for property owners. Portfolio spans approximately 1,100 rental units with monthly rents ranging from $625 to $2,500.
• Student Housing Management Specialized off-campus student housing management near NC State University, Meredith College, and other Triangle-area colleges. Offers individual room leasing, roommate matching, fully furnished all-inclusive apartments with utilities, internet and cable bundled, and flexible lease options aligned with academic calendars. Includes Wolfline bus route access and proximity to campus, with move-in flexibility. All-inclusive student units are priced $775-$925/month.
• HOA / Community Association Management Comprehensive homeowners association and community association management services including financial management, vendor oversight, legal compliance, property inspections, board meeting support, reserve planning, covenant enforcement, and community communications. Currently manages 11 HOA communities including Avery Close, Cameron Village, Centennial Park Townhomes, Chesapeake Landing, Golders Green Townhomes, Kaplan Ridge, Lake Park, Richland Run, The Oaks at Avent Ferry, University Commons, and University Woods.
• Avery Close Managed Community Student-oriented rental community located at 2508 Avent Ferry Road, Raleigh, NC 27606, with an on-site office. Offers multiple floor plans including studios, 1-bedroom, 2-bedroom, 3-bedroom, and 4-bedroom apartments and condos near NCSU. Amenities include modern finishes, private bathrooms in some units, utilities-included options, and proximity to NC State campus.
• Lake Park Managed Community Multi-family residential community located at 1410-101 Collegiate Circle, Raleigh, NC 27606, with an on-site office. Includes both residential and commercial units, primarily catering to NC State students and area residents.

Quantifiable outcome

• High tenant retention through responsive service and quality property maintenance
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Greystar Real Estate Partners: Largest multifamily property manager and developer globally, with significant operations across North Carolina including the Triangle. Comparable as a broad incumbent offering multifamily and student housing management services that overlap with Wilson PM's offerings.
• RAM Partners: National multifamily property manager with operations across the Southeast. Comparable as a broad incumbent offering full-service property management in markets that overlap with Wilson PM's Triangle footprint.
• Asset Living: National multifamily, student, and HOA property manager with a presence in North Carolina. Comparable as a broad incumbent offering the same three core service lines (rentals, student housing, HOA) that Wilson PM operates.
• Associa: Largest HOA and community association management company in North America. Comparable as a broad incumbent in the HOA segment, competing for the same community association mandates that Wilson PM services in the Triangle area.
• BH Management Services: Large national multifamily management firm with a footprint across the Southeast. Comparable as a broad incumbent competing for both tenants and owner-management mandates in the same regional submarket.
• MAA (Mid-America Apartment Communities): Large multifamily REIT with properties across the Southeast including North Carolina. Comparable as a regional incumbent offering professionally managed apartment rentals in the same Triangle submarket where Wilson PM operates.

Direct peers

• Campus Apartments: National student housing management and development firm. Directly comparable to Wilson PM's specialized student housing segment, including individual room leasing and university-proximate operations, though at significantly greater scale.
• Bell Partners: One of the largest multifamily property managers and operators in the U.S., headquartered in Greensboro, NC with a major presence in the Raleigh/Triangle market. Directly comparable to Wilson PM as a multifamily-focused operator in the same region with overlapping tenant and owner bases.
• TradeMark Residential: Raleigh-based residential property management company focused on multifamily and student housing in the Carolinas. Directly comparable to Wilson PM in terms of geography (Triangle), product (multifamily/student), and target customers (owners and renters).
• CAMS (Community Association Management Services): Large HOA and community association manager with a presence across the Carolinas. Directly comparable to Wilson PM's HOA management segment, particularly for homeowner associations in the Triangle and broader Carolinas region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wilsonprop

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilson Property Management