Vetnique Labs
Vetnique Labs is a US-based pet health company that formulates and sells veterinarian-recommended supplements for dogs and cats across five branded lines — Glandex, YuMOVE, OticBliss, DermaBliss, and DentaBliss — via direct-to-consumer e-commerce with subscription, serving millions of pet parents globally.
- Company typePrivate
- Founded2011
- HeadquartersNaperville, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Vetnique Labs does
Vetnique Labs is a US-based pet health and wellness company that develops, manufactures, and sells vet-formulated supplements and topical care products for dogs and cats. The company operates five registered, category-distinct brands: Glandex (digestive and anal gland health), YuMOVE (hip and joint mobility), OticBliss (ear care, featuring the proprietary MicroSilver BG antimicrobial ingredient), DermaBliss (skin and coat health), and DentaBliss (dental care). Products are NASC Quality Seal certified, manufactured in the USA, and supported by 125,000+ veterinarian endorsements worldwide, with YuMOVE specifically backed by an in vivo, double-blind, placebo-controlled canine clinical study conducted by a UK Veterinary College.
The business model is direct-to-consumer e-commerce through the vetnique.com Shopify storefront, complemented by veterinary professional recommendations as a primary trust and acquisition signal. Revenue is generated through one-time purchases priced $19.99-$69.99 per SKU, plus a Subscribe & Save subscription program providing automatic recurring deliveries at a discount with customer-set cadence. Marketing combines content (Vets Corner blog), email newsletters, organic social (Instagram and TikTok), paid digital advertising, and customer testimonials. The company claims millions of pet parents globally and serves both consumer and veterinary professional customer segments.
Vetnique was founded by James Bascharon in 2011 and is headquartered in Naperville, Illinois with 101-250 employees. In April 2023, the company was acquired by private equity firm Gryphon Investors, and in July 2024 Vetnique acquired Lintbells to extend its geographic footprint into the UK and Rest of World. As of February 2026, Noel Geoffroy was appointed Global CEO, bringing CPG operating experience from Sanofi, Procter & Gamble, and Helen of Troy, while founder James Bascharon transitioned to a board and strategic advisor role.
Vetnique Labs firmographics
Firmographics- Name
- Vetnique Labs
- Legal name
- Vetnique Labs LLC
- Website
- https://vetniquelabs.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Vetnique Labs is a US-based pet health company that formulates and sells veterinarian-recommended supplements for dogs and cats across five branded lines — Glandex, YuMOVE, OticBliss, DermaBliss, and DentaBliss — via direct-to-consumer e-commerce with subscription, serving millions of pet parents globally.
- Ownership category
- akta.pro rank
Vetnique Labs industry classification
Industry- Product category
- Pet Health Supplements
- NAICS
- Pet and Pet Supplies Retailers (45991), Dog and Cat Food Manufacturing (311111)
- SIC
- Pharmaceutical Preparations (2834), Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN)
- akta.pro secondary industries
- Immune Support Supplements (HLAMALAE), Pet Treats & Chews (AFADAFAF)
Keywords
Where Vetnique Labs is headquartered
LocationHeadquarters
- HQ city
- Naperville
- HQ country
- United States
- HQ region
- North America
Markets served
Vetnique Labs business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations
Revenue model
- Direct E-commerce Sales: Direct-to-consumer sales through their e-commerce platform vetnique.com, selling pet health supplements for dogs and cats across multiple product categories including Glandex, YuMOVE, OticBliss, DermaBliss, and DentaBliss brands.
- Subscription/Recurring Revenue: Subscribe and Save program offering automatic deliveries with discount incentives, providing recurring revenue from pet parents who sign up for regular shipments of supplements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Glandex Anal Gland Health Supplement |
| Unit Pricing | Pay-as-you-go | YuMOVE Advanced Vet Strength Hip & Joint Health Chews |
| Unit Pricing | Pay-as-you-go | DermaBliss Advanced Vet Strength Medicated Spray |
| Unit Pricing | Pay-as-you-go | OticBliss Vet-Strength Pet Ear Drops with MicroSilver BG |
| Unit Pricing | Pay-as-you-go | DentaBliss Daily Dental Wipes Finger Mitts |
| Subscription | Monthly | Subscribe & Save Program |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Vetnique Labs product offering
Product offeringCore offering
Vetnique Labs develops, manufactures, and sells vet-formulated pet health supplements and topical care products for dogs and cats under five proprietary brands: Glandex, YuMOVE, OticBliss, DermaBliss, and DentaBliss. Products address digestive, anal gland, hip and joint, ear, skin, and dental health needs and are sold primarily through the company's direct-to-consumer e-commerce platform vetnique.com, with distribution amplified by endorsements from 125,000+ veterinarians globally.
Product overview
Vetnique Labs is a pet health and wellness company offering a portfolio of vet-formulated supplements and care products for dogs and cats. The product line includes Glandex (digestive and anal gland health), YuMOVE (hip and joint support), OticBliss (ear care), DermaBliss (skin and coat health), and DentaBliss (dental care). Products are NASC-certified, made in the USA, and backed by over 125,000 veterinarian endorsements worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- Glandex: Anal gland health and digestive health supplement for dogs and cats
- YuMOVE
- OticBliss
- DermaBliss
- DentaBliss
Products and services
- Glandex® Anal gland and digestive health supplement for dogs and cats, formulated with pumpkin seed and probiotics to support healthy anal gland function and digestive health.
- YuMOVE® Hip and joint health supplement chews for dogs, formulated with scientifically proven ingredients to support mobility and joint function, backed by clinical studies.
- OticBliss® Vet-strength ear care products for dogs and cats, including drops, flushes, and wipes designed to maintain ear health and prevent infections, featuring MicroSilver BG antimicrobial technology.
- DermaBliss® Skin and coat health products for pets, including medicated sprays and shampoos formulated to address allergies, and bacterial and fungal skin conditions.
- DentaBliss® Dental care products including daily dental wipes and finger mitts designed to maintain oral hygiene in dogs and cats.
- Subscribe & Save Program Subscription recurring-delivery service allowing pet parents to schedule automatic shipments of any Vetnique product (Glandex, YuMOVE, OticBliss, DermaBliss, DentaBliss) with a discount versus one-time purchases and free shipping on orders $50+.
Quantifiable outcome
- Visible improvement in dog mobility within 6 weeks (YuMOVE 6 Week Challenge with money-back guarantee)
- +1 more outcomes
Companies that use Vetnique Labs
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Vetnique Labs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Vetnique Labs partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Vetnique Labs competitors and assessment
Company assessmentBroad incumbents
- PetIQ: Public pet health and wellness company producing OTC supplements, vet products and parasiticides via retail and vet channels — comparable pet health product breadth and distribution to Vetnique, at much larger scale.
- Zoetis: Largest pure-play animal health company with companion animal dermatology, joint and nutrition products — sets the ceiling on vet-channel pet health economics that Vetnique operates within.
- Elanco Animal Health: Large diversified animal health company with pet supplements and dermatology products — comparable pet health portfolio and vet-channel relationships, though broader therapeutic focus.
Direct peers
- Pet Honesty: Pure-play D2C pet supplement brand offering joint, skin, dental and digestive supplements sold primarily through its own e-commerce site — directly comparable business model and product overlap with Vetnique.
- Lintbells: UK-based pet supplement brand (YuMOVE's originator) acquired by Vetnique in 2024 — now part of Vetnique but historically a direct peer in joint and skin supplements for dogs and cats.
- Tomlyn (Vetoquinol): Vet-recommended pet supplement and OTC health brand owned by Vetoquinol, offering joint, skin, ear and digestive products — directly comparable product mix to Vetnique's Glandex/OticBliss/DermaBliss.
- Native Pet: D2C pet wellness brand focused on supplements, topicals, and functional foods for dogs — comparable subscription-driven, vet-informed GTM and target customer (pet parents) to Vetnique.
- Nutramax Laboratories: Veterinary-recommended supplement manufacturer behind Cosequin and Dasuquin — comparable vet-channel positioning and joint/digestive supplement focus to Vetnique's Glandex and YuMOVE.
Emerging players
- Open Farm: Premium D2C pet food and supplement brand with vet-formulated positioning and sustainability narrative — comparable premium D2C pet wellness brand model though stronger in food than supplements.
- Stella & Chewy's: Raw and freeze-dried pet food plus supplement brand sold via D2C and specialty retail — comparable premium positioning and natural ingredient philosophy, with adjacent supplement lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Vetnique Labs social profiles
Digital presenceVetnique Labs compliance and trust
Trust signalCompliance1 record
Vetnique Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vetnique Labs leadership team
Management profileNumber of profiles
Profiles3 records
Vetnique Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vetnique Labs M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vetnique Labs
What does Vetnique Labs do?
Vetnique Labs develops, manufactures, and sells vet-formulated pet health supplements and topical care products for dogs and cats under five proprietary brands: Glandex, YuMOVE, OticBliss, DermaBliss, and DentaBliss. Products address digestive, anal gland, hip and joint, ear, skin, and dental health needs and are sold primarily through the company's direct-to-consumer e-commerce platform vetnique.com, with distribution amplified by endorsements from 125,000+ veterinarians globally.
Is Vetnique Labs a public or private company?
Vetnique Labs is a private company. It is classified as private equity controlled and is currently operating.
When was Vetnique Labs founded?
Vetnique Labs was founded in 2011. It employs 101 to 250 people.
Where is Vetnique Labs based?
Vetnique Labs is headquartered in Naperville, United States, in the North America region.
How does Vetnique Labs make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are subscription/Recurring Revenue.
Who are Vetnique Labs's main competitors?
Broad incumbents on record are PetIQ, Zoetis and Elanco Animal Health. Direct peers are Pet Honesty, Lintbells, Tomlyn (Vetoquinol), Native Pet and Nutramax Laboratories. Emerging players are Open Farm and Stella & Chewy's.
Does Vetnique Labs have an API?
No public API is recorded for Vetnique Labs.
What industry is Vetnique Labs in?
Vetnique Labs's product category is Pet Health Supplements. Its primary akta.pro industry code is HLAMALAN, Species-Specific Supplements (Dog/Cat/Other Companion Species), with a secondary code of HLAMALAE, Immune Support Supplements. Its NAICS code is 45991 and its SIC code is 2834.