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Sonicbids

Full company profile

uuid0007wc6

Namestring
Sonicbids
Websiteurl
sonicbids.com
Company typeenum
Private
Founded yearint
2001
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersBrooklyn, United States
HQ citystring
Brooklyn
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
music booking platform, artist venue marketplace, live music marketplace, venue CRM software, music industry technology
Industry3 codes
1Talent Booking Agencies (Live Performance)
CodeMPAIAGABPrimaryYes
2Casting & Talent Placement (Sessions, Bands, Touring Musicians)
CodeMPAIAGAMPrimaryNo
3Artist Booking, Talent Buying & Agency Services
CodeMPAGAAAFPrimaryNo
NAICS code2 codes
  • Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures71141
  • Promoters of Performing Arts, Sports, and Similar Events without Facilities711320
Product category
Music Booking Marketplace
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Platform Subscription/Membership
TypeSubscription Recurring
Description

Artists sign up to access the platform for gig opportunities, EPK building, and venue submissions. Revenue likely generated through artist membership/subscription fees.

sonicbids.com
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
GTM typeB2B and B2C
B2B and B2C
Offering typeSoftware
Software
Brand1 of 2 records shown
1Advance
Description

Venue CRM (Customer Relationship Management) platform for talent buyers to manage events, artist bookings, and calendars

sonicbids.com
+1 more record
Core offering1 text field

Sonicbids operates a two-sided live music booking marketplace connecting more than 200,000 independent artists with 1,500+ venues and promoters. Artists build Electronic Press Kits (EPKs), submit to performance opportunities, and manage bookings, while venues and talent buyers use the companion Advance Venue CRM to find artists, organize calendars, and manage full events. The platform has helped artists get booked at festivals such as SXSW, Governors Ball, Austin City Limits, and at venues like The Blue Note.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Sonicbids is a platform-plus-modules architecture centered on its core live music booking marketplace, which connects independent artists with venues and promoters. The main Sonicbids Platform serves both artists (who build EPKs and submit to gigs) and venues (who post opportunities and manage bookings). The Advance Venue CRM operates as a dedicated sub-brand for talent buyers. Key product modules include the Electronic Press Kit (EPK) builder for professional artist profiles, the Smart Booking Calendar for venue event management, and Dynamic Artist Profiles with live performance metrics. The platform claims 200,000+ artists and 1,500+ venues.

Product and service2 records
1Sonicbids Platform
CategoryMusic booking marketplace
Description

A two-sided live music booking marketplace connecting more than 200,000 independent artists with 1,500+ venues and promoters. Artists build Electronic Press Kits (EPKs), submit to gigs, and manage bookings; venues use the Advance companion CRM to find artists, manage calendars, and make booking decisions. For independent artists and live music venues/promoters.

2Advance (Venue CRM)
CategoryVenue CRM / booking software
Description

Advance is a dedicated venue relationship management (CRM) platform for talent buyers, venue managers, and event promoters. It centralizes artist discovery, event-level booking (hold/confirm/open status), submissions inbox, artist roster management, and run-of-show details (door times, soundcheck, staff assignments, tech riders). For talent buyers and venue managers.

Scale indicator4 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Peers10 records
TypeDirect peer
Description

Bandzoogle provides musicians with website builders, EPKs, and direct-to-fan tools. It competes with Sonicbids' EPK builder and artist profile functionality for the same indie musician customer.

TypeDirect peer
Description

ReverbNation is a direct competitor providing independent artists with EPKs, distribution, marketing tools, and venue/opportunity discovery, overlapping significantly with Sonicbids' core artist-facing marketplace.

TypeEmerging player
Description

Songkick is a live music discovery platform that helps fans track artists and find concerts. While fan-facing, its artist services and tour promotion intersect with Sonicbids' venue and promoter relationships.

TypeBroad incumbent
Description

C3 Presents is a major concert promoter (Austin City Limits, etc.) that books artists into festivals and venues. As one of Sonicbids' named enterprise customers, it represents both a comparable industry incumbent and a key account.

TypeDirect peer
Description

Bandsintown connects artists with fans and live event discovery, serving independent musicians seeking gigs and audience reach. Its for-artists services overlap with Sonicbids' booking and promotional offering.

TypeOthers
Description

Pollstar is the leading trade publication and data provider for the live music industry. Its venue directory and touring data overlap thematically with Sonicbids' booking intelligence and venue relationships.

TypeBroad incumbent
Description

Live Nation is the largest live entertainment company globally, operating venues, promoting tours, and managing artists. As a broad incumbent, it represents both a competitive threat to indie booking and a potential enterprise customer for Sonicbids' tools.

TypeEmerging player
Description

Gigmit is a European booking marketplace connecting artists with venues and festivals, providing a similar two-sided matchmaking service to Sonicbids but primarily focused on the European market.

TypeBroad incumbent
Description

Eventbrite is a broad event ticketing and promotion platform used by venues and promoters. While not artist-focused, its promoter and venue relationships overlap with Sonicbids' Advance venue CRM positioning.

TypeDirect peer
Description

Indie on the Move is a touring resource and booking platform for independent musicians, providing tour planning tools and venue directories that overlap directly with Sonicbids' gig-discovery workflow.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers8 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Sonicbids

Music Booking Marketplacesonicbids.com

Sonicbids firmographics

Firmographics
Name
Sonicbids
Website
https://sonicbids.com
Company type
Private
Founded year
2001
Operating status
Operating
Headcount range
1–10 employees
Ownership category
akta.pro rank

Sonicbids industry classification

Industry
Product category
Music Booking Marketplace
NAICS
Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
akta.pro primary industry
Talent Booking Agencies (Live Performance) (MPAIAGAB)
akta.pro secondary industries
Casting & Talent Placement (Sessions, Bands, Touring Musicians) (MPAIAGAM), Artist Booking, Talent Buying & Agency Services (MPAGAAAF)

Keywords

  • Music booking platform
  • Artist venue marketplace
  • Live music marketplace
  • Venue CRM software
  • Music industry technology

Where Sonicbids is headquartered

Location

Headquarters

HQ city
Brooklyn
HQ country
United States
HQ region
North America

Markets served

Sonicbids business model

Business model
GTM type
B2B and B2C
Offering type
Software
Cost components
Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

  1. Platform Subscription/Membership: Artists sign up to access the platform for gig opportunities, EPK building, and venue submissions. Revenue likely generated through artist membership/subscription fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Sonicbids product offering

Product offering

Core offering

Sonicbids operates a two-sided live music booking marketplace connecting more than 200,000 independent artists with 1,500+ venues and promoters. Artists build Electronic Press Kits (EPKs), submit to performance opportunities, and manage bookings, while venues and talent buyers use the companion Advance Venue CRM to find artists, organize calendars, and manage full events. The platform has helped artists get booked at festivals such as SXSW, Governors Ball, Austin City Limits, and at venues like The Blue Note.

Product overview

Sonicbids is a platform-plus-modules architecture centered on its core live music booking marketplace, which connects independent artists with venues and promoters. The main Sonicbids Platform serves both artists (who build EPKs and submit to gigs) and venues (who post opportunities and manage bookings). The Advance Venue CRM operates as a dedicated sub-brand for talent buyers. Key product modules include the Electronic Press Kit (EPK) builder for professional artist profiles, the Smart Booking Calendar for venue event management, and Dynamic Artist Profiles with live performance metrics. The platform claims 200,000+ artists and 1,500+ venues.

Differentiator

Problem solved

Functional benefit

Brands

  • Advance: Venue CRM (Customer Relationship Management) platform for talent buyers to manage events, artist bookings, and calendars
  • Sounds on Tap

Products and services

  • Sonicbids Platform A two-sided live music booking marketplace connecting more than 200,000 independent artists with 1,500+ venues and promoters. Artists build Electronic Press Kits (EPKs), submit to gigs, and manage bookings; venues use the Advance companion CRM to find artists, manage calendars, and make booking decisions. For independent artists and live music venues/promoters.
  • Advance (Venue CRM) Advance is a dedicated venue relationship management (CRM) platform for talent buyers, venue managers, and event promoters. It centralizes artist discovery, event-level booking (hold/confirm/open status), submissions inbox, artist roster management, and run-of-show details (door times, soundcheck, staff assignments, tech riders). For talent buyers and venue managers.

Companies that use Sonicbids

Customer profile

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Sonicbids technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Sonicbids partnerships and signals

Strategic signal

Scale indicators4 records

Recent moves6 records

Sonicbids competitors and assessment

Company assessment

Direct peers

  • Bandzoogle: Bandzoogle provides musicians with website builders, EPKs, and direct-to-fan tools. It competes with Sonicbids' EPK builder and artist profile functionality for the same indie musician customer.
  • ReverbNation: ReverbNation is a direct competitor providing independent artists with EPKs, distribution, marketing tools, and venue/opportunity discovery, overlapping significantly with Sonicbids' core artist-facing marketplace.
  • Bandsintown: Bandsintown connects artists with fans and live event discovery, serving independent musicians seeking gigs and audience reach. Its for-artists services overlap with Sonicbids' booking and promotional offering.
  • Indie on the Move: Indie on the Move is a touring resource and booking platform for independent musicians, providing tour planning tools and venue directories that overlap directly with Sonicbids' gig-discovery workflow.

Emerging players

  • Songkick: Songkick is a live music discovery platform that helps fans track artists and find concerts. While fan-facing, its artist services and tour promotion intersect with Sonicbids' venue and promoter relationships.
  • Gigmit: Gigmit is a European booking marketplace connecting artists with venues and festivals, providing a similar two-sided matchmaking service to Sonicbids but primarily focused on the European market.

Broad incumbents

  • C3 Presents: C3 Presents is a major concert promoter (Austin City Limits, etc.) that books artists into festivals and venues. As one of Sonicbids' named enterprise customers, it represents both a comparable industry incumbent and a key account.
  • Live Nation: Live Nation is the largest live entertainment company globally, operating venues, promoting tours, and managing artists. As a broad incumbent, it represents both a competitive threat to indie booking and a potential enterprise customer for Sonicbids' tools.
  • Eventbrite: Eventbrite is a broad event ticketing and promotion platform used by venues and promoters. While not artist-focused, its promoter and venue relationships overlap with Sonicbids' Advance venue CRM positioning.

Others

  • Pollstar: Pollstar is the leading trade publication and data provider for the live music industry. Its venue directory and touring data overlap thematically with Sonicbids' booking intelligence and venue relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Sonicbids social profiles

Digital presence

Sonicbids financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Sonicbids leadership team

Management profile

Number of profiles

Profiles3 records

Sonicbids funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Sonicbids M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sonicbids

What does Sonicbids do?

Sonicbids operates a two-sided live music booking marketplace connecting more than 200,000 independent artists with 1,500+ venues and promoters. Artists build Electronic Press Kits (EPKs), submit to performance opportunities, and manage bookings, while venues and talent buyers use the companion Advance Venue CRM to find artists, organize calendars, and manage full events. The platform has helped artists get booked at festivals such as SXSW, Governors Ball, Austin City Limits, and at venues like The Blue Note.

Is Sonicbids a public or private company?

Sonicbids is a private company. It is classified as venture growth investor backed and is currently operating.

When was Sonicbids founded?

Sonicbids was founded in 2001. It employs 1 to 10 people.

Where is Sonicbids based?

Sonicbids is headquartered in Brooklyn, United States, in the North America region.

How does Sonicbids make money?

One revenue line is on record: platform Subscription/Membership.

Who are Sonicbids's main competitors?

Direct peers on record are Bandzoogle, ReverbNation, Bandsintown and Indie on the Move. Emerging players are Songkick and Gigmit. Broad incumbents are C3 Presents, Live Nation and Eventbrite. Pollstar is listed as an others.

Does Sonicbids have an API?

No public API is recorded for Sonicbids.

What industry is Sonicbids in?

Sonicbids's product category is Music Booking Marketplace. Its primary akta.pro industry code is MPAIAGAB, Talent Booking Agencies (Live Performance), with a secondary code of MPAIAGAM, Casting & Talent Placement (Sessions, Bands, Touring Musicians). Its NAICS code is 71141.

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Live signals
CMU⏩ One Liners: Management deals, Sonicbids acquisition, streaming fraud detection + moreSonicbids has been acquired by Daniel Melnick's Advance Music Technologies, marking a new chapter for the gig booking platform which was previously owned by Backstage. Additionally, Dean Guitars secured a legal victory in its trademark dispute with Gibson, as the US Fifth Circuit Appeals Court ruled that evidence of similar guitar shapes made by other companies must be admissible. These developments occur alongside various industry updates including management partnerships and new product launches from major tech firms.ForbesPanos A. Panay: From Greek Immigrant To The GRAMMYsPanos Panay, a Greek immigrant, became the first non-U.S. born president of the Recording Academy in June 2021. He previously founded Sonicbids and led BerkleeICE, and his leadership focuses on inclusivity and artist advocacy.Digital Music NewsI’m a Music Industry CEO. And I Think Sonicbids Made Millions by Exploiting Struggling Artists…Lee Parsons, CEO of Ditto Music, criticized Sonicbids for allegedly profiting from struggling artists by charging fees that provided little return to the majority of users. The commentary highlights Sonicbids' recent exit and its business model, which Parsons argues created barriers between musicians and promoters rather than breaking them down.Digital Music News12 Long Years Later, Sonicbids Sells for $15 MillionBackstage, funded by Guggenheim Partners, has acquired Sonicbids for $15 million, marking the end of the platform's twelve-year operation. The transaction combines two companies that facilitate submission processes for artists and performers in the music and entertainment industries. This exit provides a return to investors like Edison Ventures and founder Panos Panay after a decade-long period of market stagnation.TechCrunchBackstage Acquires Music Promotion Startup Sonicbids For $15M+ To Build A LinkedIn For CreativesBackstage acquired Boston-based Sonicbids for over $15 million, backed by Guggenheim Partners. The deal combines their gig-matching services, with Sonicbids retaining its Boston headquarters and 600,000 registered users. The companies aim to create a LinkedIn for creatives.