Coleman Parkes Research
Coleman Parkes Research is a UK-based global market research agency delivering custom quantitative and qualitative survey programs to enterprise clients and PR consultancies, executing 170+ projects and 70,000+ surveys annually across technology, automotive, healthcare, and financial services.
- Company typePrivate
- Founded2003
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Coleman Parkes Research does
Coleman Parkes Research is a UK-headquartered global market research agency that designs and executes custom quantitative and qualitative survey programs for enterprise clients and PR consultancies. Founded in 2003 and based in Maidstone, Kent, the firm operates with a small team (11-50 employees) and delivers over 170 research projects annually comprising more than 70,000 surveys across technology, automotive, healthcare, financial services, manufacturing, and professional services. Its core offering is bespoke primary research—questionnaire design, multi-language fielding via telephone and online tools, and delivery of evidence-led reports and thought-leadership content that clients use to support PR campaigns, brand strategy, and product decisions. The firm runs a documented 5-step methodology (Define, Design, Discover, Decode, Deliver) and emphasizes its specialization in the PR and marketing communications context.
The customer roster spans large multinationals and PR agencies, including AWS, Atos, Capgemini (long-standing World Quality Report partnership), Meta, Accenture, Rackspace, Baker McKenzie, KPMG, SAP, Wipro, NTT, BlackBerry, Ricoh Europe, FTI Consulting, Harvard PR, and Man Bites Dog. Geographic reach extends across EMEA, North America, Asia Pacific, Australia, and the Middle East, with stated multi-language capabilities. Recurring flagship programs include the World Quality Report (1,750 interviews across 32 countries for Capgemini) and the annual Value of Thought Leadership Report (600 senior decision-makers globally). The revenue model is professional services on a custom project basis; pricing is not publicly disclosed, and engagements are sourced through direct B2B sales led by Managing Director Stephen Saw and Director Ian Beston, supplemented by long-term PR-consultancy partnerships.
The firm positions itself as a specialist for PR-driven research, distinguishing itself from generalist research agencies through domain expertise in what makes content newsworthy and campaign-worthy. Distribution is entirely direct—phone, email, and referral—with no digital self-service, marketplace, or SaaS channels. The business is privately held by founders and management with no disclosed external investors, parent company, or subsidiaries. Operating status is active, with the website maintained and management contacts current.
Coleman Parkes Research firmographics
Firmographics- Name
- Coleman Parkes Research
- Legal name
- Coleman Parkes Research Limited
- Website
- https://colemanparkes.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Coleman Parkes Research is a UK-based global market research agency delivering custom quantitative and qualitative survey programs to enterprise clients and PR consultancies, executing 170+ projects and 70,000+ surveys annually across technology, automotive, healthcare, and financial services.
- Ownership category
- akta.pro rank
Coleman Parkes Research industry classification
Industry- Product category
- Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Industry & Sector Research (Syndicated/Custom) (BPAHALAE)
- akta.pro secondary industries
- Survey, Panel & Fieldwork Services (BPAHALAJ), Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD)
Keywords
Where Coleman Parkes Research is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Coleman Parkes Research business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Research Projects: Tailor-made quantitative and qualitative survey programs commissioned by clients to evidence and quantify trends, shifts, stories and business opportunities. Projects range from one-off surveys to repeatable research programs.
- Thought Leadership Reports: Award-winning thought leadership reports that help clients demonstrate knowledge and expertise in their marketplace, supporting PR and marketing campaigns with data-backed credibility.
- Content Consulting: Consultation on content produced in-house by clients, providing research-backed strategic guidance for business-critical ideas and campaigns.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Coleman Parkes Research product offering
Product offeringCore offering
Coleman Parkes Research is a global market research agency that designs and executes custom quantitative and qualitative survey programs for enterprise clients and PR consultancies. They tailor-make one-off and repeatable surveys using telephone and online tools, then package the resulting primary data into evidence-led reports, thought leadership content, and PR-supporting insights. The firm executes more than 170 research projects per year, comprising over 70,000 surveys across multiple languages and geographies.
Product overview
Coleman Parkes is a global market research agency that delivers quantitative and qualitative market research programs. The company operates as a single unified service offering rather than a platform-plus-modules architecture. Their core offering consists of custom market research surveys and analysis, supported by named research projects and reports produced for clients. The service portfolio includes brand/marketing/PR research, decision-making research, and product development research services. Key deliverables include thought leadership reports, headline-worthy PR campaigns, content creation, campaign testing, brand tracking, brand perception studies, customer journey mapping, voice of the customer, and usage and attitude studies. The company executes over 170 research projects per year consisting of 70,000+ surveys, targeting industries including technology, retail/FMCG, healthcare and life sciences, financial services, manufacturing, professional services, automotive and telecommunications.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand, Marketing and PR Research Services Insight-led marketing strategies and data-fuelled PR programmes, including thought leadership reports, headline-worthy PR campaigns, content creation (infographics, press releases, sector reports), and campaign testing for in-house brand teams and PR agencies.
- Decision-Making Research Services Business research services designed to help companies make bold, data-enabled decisions by understanding audiences and marketplaces and uncovering valuable business opportunities.
- Product Development Research Services Comprehensive product research services including product testing, brand tracking, brand perception studies, customer journey mapping, voice of the customer, and usage and attitude studies.
- Value of Thought Leadership Report An annual global research report exploring how business leaders use thought leadership to shape strategy, reduce risk and assess potential partners, based on a global survey of 600 senior decision-makers.
Quantifiable outcome
- 170+ research projects executed per year
- +1 more outcomes
Companies that use Coleman Parkes Research
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles4 records
Coleman Parkes Research technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Coleman Parkes Research partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- AWScoreCollaboration with Atos on decarbonisation study exploring how cloud technology can accelerate business transformation towards lower carbon operations and net zero goals. Coleman Parkes conducted the survey research targeting 4,000 business decision-makers.
- AtoscorePartnership with AWS on joint decarbonisation study. Coleman Parkes conducted research for this campaign to establish Atos and AWS as thought leaders in EMEA regarding business decarbonization.
- Baker McKenziecoreBaker McKenzie engaged Coleman Parkes to conduct their Digital Transformation & Cloud Survey involving 500 global organizations across 11 key markets.
- CapgeminicoreLong-standing partnership conducting the World Quality Report, one of Coleman Parkes' flagship projects involving 1,750 interviews with senior executives across 32 countries.
- WiprocoreWipro commissioned Coleman Parkes to survey 100 automotive CXOs in North America for research on innovation agenda for the automotive industry's future.
- MetacorePartnership with Harvard PR on Future of Work research examining metaverse, virtual reality, remote workforce and hybrid work trends.
- Harvard PRcoreTrusted advisor partnership for developing research-based campaign ideas that generate differentiated, PR-worthy headlines. Coleman Parkes supports the full research lifecycle from brainstorming to analysis.
- AccenturecoreCollaborated on healthcare research exploring data collaboratives and their potential to accelerate precision medicine, including quantitative and qualitative research.
- Man Bites DogcoreLong-term PR consultancy partnership with multiple joint research projects including EV adoption studies and thought leadership campaigns. Man Bites Dog values Coleman Parkes' deep understanding of market research in PR context.
- Ricoh EuropeminorClient for consistently excellent research programmes with Coleman Parkes providing recommendations and core insights for campaigns.
- RebootminorPartnership on pro bono social project - Race to Equality: UK Financial Services Report examining ethnic minority professionals in financial services.
- FTI ConsultingminorDesign partner for multiple research reports including AWS/Atos decarbonisation study and Reboot's Race to Equality report.
- Innovate CommsminorPartner in State of Us mental health initiative along with CC Group and Coleman Parkes, providing monthly events and mental health support.
- CC GroupminorPartner in State of Us mental health network providing support and resources for PR, marketing and comms professionals.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Coleman Parkes Research competitors and assessment
Company assessmentDirect peers
- Savanta: UK-based B2B and consumer market research agency of similar size serving enterprise brands, consultancies, and PR agencies with custom survey research — closely comparable to Coleman Parkes in scale, geography, and client mix.
- Vanson Bourne: B2B technology market research firm of comparable size, producing custom survey-based thought leadership reports for enterprise technology vendors — directly comparable in delivery model and target buyer profile.
- B2B International: Specialist B2B market research agency running large-scale global quantitative studies for enterprise and technology clients, with comparable flagship-report-driven engagement model.
- Censuswide: UK-based market research agency running quantitative and qualitative custom studies for brands and agencies — a like-for-like peer in custom research, scale, and PR/comms use cases.
- Arlington Research: UK market research agency producing thought leadership surveys for media and PR clients, with a comparable niche in data-driven editorial and PR-ready content.
- Kadence International: International market research firm running multi-country B2B and consumer studies with fieldwork hubs across regions — comparable in global multi-language survey delivery.
Broad incumbents
- Kantar: Global market research and data analytics giant whose custom research division overlaps with Coleman Parkes' enterprise survey work, though at far greater scale and with syndicated data products alongside custom work.
- Ipsos: One of the world's largest custom market research firms, competing for the same enterprise B2B and thought leadership projects as Coleman Parkes but with global panels, syndicated offerings, and far larger headcount.
- Mintel: Global market research provider combining syndicated category reports with custom research — competes for enterprise research budgets and overlaps on industry/sector research deliverables.
Emerging players
- Norstat: European data collection and fieldwork specialist providing online and telephone panel access — an upstream/adjacent participant in the survey value chain that competes for parts of Coleman Parkes' data collection work.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Coleman Parkes Research social profiles
Digital presenceColeman Parkes Research financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coleman Parkes Research leadership team
Management profileNumber of profiles
Profiles3 records
Coleman Parkes Research funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coleman Parkes Research M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coleman Parkes Research
What does Coleman Parkes Research do?
Coleman Parkes Research is a global market research agency that designs and executes custom quantitative and qualitative survey programs for enterprise clients and PR consultancies. They tailor-make one-off and repeatable surveys using telephone and online tools, then package the resulting primary data into evidence-led reports, thought leadership content, and PR-supporting insights. The firm executes more than 170 research projects per year, comprising over 70,000 surveys across multiple languages and geographies.
Is Coleman Parkes Research a public or private company?
Coleman Parkes Research is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coleman Parkes Research founded?
Coleman Parkes Research was founded in 2003. It employs 11 to 50 people.
Where is Coleman Parkes Research based?
Coleman Parkes Research is headquartered in London, United Kingdom, in the Europe region.
How does Coleman Parkes Research make money?
Three revenue lines are on record. Custom Research Projects are the primary driver. The others are thought Leadership Reports and content Consulting.
Who are Coleman Parkes Research's main competitors?
Direct peers on record are Savanta, Vanson Bourne, B2B International, Censuswide, Arlington Research and Kadence International. Broad incumbents are Kantar, Ipsos and Mintel. Norstat is listed as an emerging player.
Does Coleman Parkes Research have an API?
No public API is recorded for Coleman Parkes Research.
What industry is Coleman Parkes Research in?
Coleman Parkes Research's product category is Market Research Services. Its primary akta.pro industry code is BPAHALAE, Industry & Sector Research (Syndicated/Custom), with a secondary code of BPAHALAJ, Survey, Panel & Fieldwork Services. Its NAICS code is 54191 and its SIC code is 8742.