Patagonia Provisions

What Patagonia Provisions does

Patagonia Provisions is the food and beverage division of Patagonia, Inc., a privately held mission-driven apparel and outdoor brand headquartered in Ventura, California (operating from Sausalito per firmographic data). Founded within the Patagonia parent ecosystem, the division sources and sells sustainably produced food products—principally tinned seafood (wild salmon, anchovies, mackerel, mussels, sardines), bison meat sticks, organic crackers (including the Moonshot cracker brand acquired in March 2023), and organic beer (including a 2025 Kernza-grain non-alcoholic IPA co-developed with Deschutes Brewery). Underlying product technology centers on regenerative organic agriculture sourcing, traceable ingredient supply chains, and low-carbon-footprint ingredient selection (including novel inputs like Kernza perennial grain), positioning the division within the broader regenerative-food category rather than conventional CPG.

The revenue model is a unit-priced consumer product sale channel mix: direct-to-consumer e-commerce through patagonia.com/provisions/, retail via Patagonia's physical store network, and distribution through major U.S. grocery chains. Pricing is publicly listed, with multi-pack SKUs ranging from approximately $45 (anchovy 5-pack) to $97 (tinned fish variety pack), with a 10% bundle discount and free shipping over $99. Pricing is a straight-forward pay-as-you-go, unit-priced model with no subscription or licensing layer disclosed. Customer segments are split across active outdoor consumers (climbers, hikers, trail runners, surfers, fly fishers, mountain bikers), environmentally conscious consumers prioritizing sustainability, and mainstream retail grocery shoppers reached through grocery distribution—all within the United States. Go-to-market leverages Patagonia's existing content, community, and activism infrastructure rather than building standalone marketing or distribution from scratch.

Corporate structure and ownership materially shape commercial behavior: Patagonia, Inc. is privately held and in 2022 transferred ownership to environmental organizations under the 'Earth Is Now Our Only Shareholder' framing, meaning Provisions operates under a mission-locked, profit-reinvesting structure rather than a profit-maximizing one. Sources report 11-50 employees, no disclosed revenue, and no external funding rounds, consistent with operation as an internal division of the parent. Patagonia Provisions partners with purpose-aligned external operators (Deschutes Brewery for brewing, Mad Agriculture / Whole Foods Wilding Initiative for regenerative land restoration) and pursues category adjacency via acquisitions such as Moonshot.

Name

Patagonia Provisions

Legal name

Patagonia Provisions (a division of Patagonia, Inc.)

Website

https://patagoniaprovisions.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Patagonia Provisions is the food division of Patagonia, Inc., offering sustainably sourced tinned fish, meat sticks, organic crackers, and beer. The company sells via DTC e-commerce and U.S. grocery retail, targeting environmentally conscious and outdoor lifestyle consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Sausalito

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Consumer Food & Beverage Product Sales: Patagonia Provisions generates revenue through the direct sale of sustainably sourced food and beverage products to consumers and retail buyers, including tinned fish (anchovies, mackerel, mussels, salmon, sardines), bison meat sticks, organic crackers, and organic beer. Products are sold through patagonia.com e-commerce and major U.S. grocery chains, with pricing ranging from approximately $45-$97 per item for multi-pack products.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Patagonia Provisions manufactures and sells sustainably sourced packaged food and beverages under the Patagonia Provisions brand, including tinned fish (anchovies, mackerel, mussels, salmon, sardines), bison meat sticks, organic crackers, and organic beer. Products are positioned around regenerative organic agriculture, traceable ingredient supply chains, and a low-carbon footprint, and are sold direct-to-consumer via patagonia.com and through major U.S. grocery and Patagonia retail channels.

Product overview

Patagonia Provisions is the food division of Patagonia, offering a portfolio of sustainably sourced food products including tinned fish (salmon, anchovies, mackerel, mussels, sardines), meat sticks (bison), organic crackers (including acquired brand Moonshot), and organic beer (including Kernza non-alcoholic IPA). Products are designed for outdoor enthusiasts, emphasizing regenerative agriculture, low carbon footprint, traceable ingredients, and responsible sourcing. The company positions food as a daily opportunity for environmental impact, differentiating from Patagonia's core apparel business.

Differentiator

Problem solved

Functional benefit

Products and services

• Tinned Fish A line of sustainably sourced canned seafood including wild salmon, anchovies, mackerel, mussels, and sardines, packaged for outdoor enthusiasts and general consumers seeking traceable, responsibly sourced seafood.
• Meat Sticks Protein-rich meat snacks made from responsibly sourced animals, including Original Bison Sticks, providing portable nutrition for outdoor activities and everyday use.
• Organic Crackers Snack crackers produced with organic ingredients, low carbon footprint, and traceable sourcing, including crackers from the acquired Moonshot brand focused on climate-friendly ingredients.
• Kernza Organic Non-Alcoholic IPA Certified organic non-alcoholic IPA brewed with Kernza perennial grain, organic hops, and barley, promoting regenerative organic farming practices and distributed across major U.S. grocery chains.
• Organic Beer Organically brewed beer products including the Kernza-based non-alcoholic IPA made with Kernza perennial grain, organic hops, and barley, promoting regenerative organic farming practices.
• Variety Packs Bundled product offerings combining multiple provisions items such as Tinned Fish Variety Packs and Mussel Variety packs for convenient purchasing.
• Moonshot Climate-Friendly Crackers Acquired snack brand producing organic crackers from regenerative wheat with a low carbon footprint and traceable ingredients, positioned for climate change mitigation and sold under the Patagonia Provisions umbrella.

Quantifiable outcome

• Moonshot crackers produced with a low carbon footprint and traceable ingredients for climate change mitigation
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Deschutes BrewerycoreStrategic or Co-development Partner · 13 November 2025Patagonia Provisions partnered with Deschutes Brewery to release a certified organic non-alcoholic IPA brewed with Kernza perennial grain, organic hops, and barley. The product promotes regenerative organic farming practices and is distributed across major U.S. grocery chains. The partnership represents a co-development of a sustainable beer product leveraging Deschutes' brewing expertise and Patagonia's sustainable food mission.
• Mad Agriculture and Whole Foods Market Wilding InitiativeminorStrategic or Co-development Partner · 20 October 2025Mad Agriculture (a non-profit focused on regenerative agriculture) and Whole Foods Market's Wilding Initiative exceeded a $1 million fundraising goal to launch the Wilding Pilot, a three-year project restoring over 1,000 acres of marginal farmland in Wisconsin into native ecosystems as part of a broader 50-year strategy to restore biodiversity across 65 million acres of U.S. farmland. A coalition of 20 companies supports the initiative, with Whole Foods Market providing a $500,000 matching grant. Patagonia Provisions participates in this coalition supporting regenerative agriculture.
• MoonshotcoreStrategic or Co-development Partner · 8 March 2023Patagonia Provisions acquired Moonshot, a climate-friendly snack brand focused on sustainability and climate change mitigation. Moonshot produces crackers with organic, regenerative wheat products, a low carbon footprint, and traceable ingredients. The acquisition aligns with Patagonia Provisions' mission to offer food that restores rather than depletes the planet, expanding Patagonia's sustainable food portfolio through product line extension.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Clif Bar: Clif Bar (owned by Mondelez) makes organic energy bars and snacks targeted at active outdoor and endurance consumers — directly overlapping Patagonia Provisions' core 'active outdoor' customer persona. It is a broad incumbent in mission-driven, outdoor-oriented packaged food.
• Stonyfield Farm: Stonyfield is a long-established organic dairy and yogurt brand with a strong regenerative-organic-agriculture narrative. It is a broad incumbent in mission-driven organic food, comparable to Patagonia Provisions in brand positioning and consumer target, though not in product category.
• Annie's Homegrown: Annie's (owned by General Mills) sells organic crackers, snacks, and packaged foods with a family-friendly, organic-focused positioning. It is a broad incumbent comparable in the organic packaged food and cracker categories, competing for similar grocery shelf space.
• Nature's Path: Nature's Path manufactures organic cereals, granola, crackers, and snack bars with regenerative and organic farming commitments. It overlaps with Patagonia Provisions on organic packaged foods, regenerative sourcing messaging, and natural foods retail distribution.

Direct peers

• Safe Catch: Safe Catch produces mercury-tested, wild-caught tinned tuna and seafood positioned as a premium, health-conscious alternative to mainstream canned tuna. Its sustainable sourcing and transparency focus parallels Patagonia Provisions' tinned fish positioning.
• Wild Planet: Wild Planet Foods produces sustainably sourced tinned seafood (tuna, sardines, mackerel, anchovies) with traceable wild-caught supply chains. It is the closest direct competitor to Patagonia Provisions' tinned fish line in terms of product format, premium positioning, and sustainability narrative.
• Fishpeople: Fishpeople markets sustainably sourced tinned and packaged seafood with transparent, traceable supply chains and ocean-friendly sourcing claims. It directly competes with Patagonia Provisions in the premium sustainable tinned seafood category, including seafood-soup and ready-to-eat formats.
• Vital Choice: Vital Choice is a direct-to-consumer sustainable seafood retailer offering wild-caught salmon, sardines, and other seafood. It overlaps with Patagonia Provisions on sustainable seafood sourcing and DTC distribution model targeting health- and environmentally-conscious consumers.

Emerging players

• Sir Kensington's: Sir Kensington's makes premium condiments and packaged foods with sustainability-led sourcing and storytelling. It is an emerging premium food brand with a comparable mission-driven, design-forward approach, though focused on condiments rather than Provisions' core tinned-fish and cracker categories.
• Once Upon a Farm: Once Upon a Farm produces cold-pressed organic baby food and snacks with a strong sustainability and clean-ingredient narrative. It is an emerging mission-driven organic brand with similar premium positioning and DTC-plus-retail GTM motion to Patagonia Provisions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/patagoniaprov
• LinkedInlinkedin.com/company/patagonia-provisions-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Patagonia Provisions