KINRGY

What KINRGY does

KINRGY is a dance and fitness wellness platform founded in 2021 by Emmy Award-winning dancer Julianne Hough and headquartered in West Hollywood, California. The platform delivers content across five proprietary modalities — KINRGY Connect (breathwork, meditation, sound healing, mindful movement), KINRGY Rhythm (dance cardio), KINRGY X (combined dance, meditation, breathwork, strength), KINRGY Carve (targeted sculpting), and KINRGY Rhythm + Carve (hybrid dance and strength) — organized around an element-inspired practice framework (Earth, Fire, Water, Air). The technology infrastructure is provided by Arketa, which powers the website, membership management, and digital class delivery; native iOS and Android mobile applications extend distribution through the Apple App Store and Google Play Store.

Name

KINRGY

Legal name

KINRGY

Website

https://KINRGY.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

KINRGY is a dance and fitness wellness platform founded by Emmy Award-winning dancer Julianne Hough, offering digital subscriptions and in-person classes across five modalities — dance cardio, breathwork, meditation, strength training, and sound healing — to individual fitness and wellness enthusiasts, with a flagship West Hollywood studio and a franchise-like Guide training program for geographic expansion.

Ownership category

akta.pro rank

Product category

Digital Fitness Platform

NAICS

Independent Artists, Writers, and Performers (7115)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Online/Remote Personal Training & Programming (HSADAAAM)

akta.pro secondary industries

General Personal Training (In-Person & Virtual) (HSADAAAA), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF)

Keywords

• Dance fitness platform
• Digital wellness subscription
• Online fitness classes
• Mindful movement programs
• Dance cardio workouts

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Digital Membership Subscription: Monthly recurring subscription providing unlimited access to digital content library including classes, nutrition content, virtual workshops, and retreat discounts. First-month promotional pricing used for customer acquisition.
2. App Downloads: Mobile application distributed through iOS App Store and Google Play Store.
3. Studio Classes: In-person classes at the West Hollywood flagship studio (WEHO STUDIO).
4. KINRGY Guide Training Program: Training program for individuals to become certified KINRGY Rhythm instructors in their own cities, creating a franchise-like expansion model.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

KINRGY is a digital dance and fitness wellness platform offering on-demand classes across five signature modalities (Connect, Rhythm, X, Carve, and Rhythm + Carve) via subscription. The platform combines movement, music, and mindfulness content accessible on web and mobile, complemented by a flagship in-person WEHO Studio in West Hollywood and a KINRGY Guide Training certification program that enables geographic expansion through licensed instructors.

Product overview

KINRGY is a dance and fitness platform created by Emmy Award-winning dancer Julianne Hough. The platform operates as a multi-modality wellness system with five core class formats: KINRGY Connect (breathwork, meditation, sound, mindful movement), KINRGY Rhythm (dance cardio), KINRGY X (combined dance, meditation, breathwork, strength), KINRGY Carve (targeted sculpting), and KINRGY Rhythm + Carve (hybrid dance-sculpting). The digital membership tier provides unlimited on-demand access to hundreds of classes across dance fitness, strength training, meditation, yoga, pilates, mindful movement, and sound healing, with new classes added weekly. Additional offerings include nutrition content, virtual events, in-person studio sessions at the WEHO location, and a guide training program for franchise-like expansion. The platform is powered by the Arketa technology stack and offers native iOS and Android mobile applications.

Differentiator

Problem solved

Functional benefit

Brands

• KINRGY Connect: Collection of harmonizing practices including breathwork, meditation, sound, and mindful movement
• KINRGY Rhythm
• KINRGY X
• KINRGY Carve
• KINRGY Rhythm + Carve

Products and services

• KINRGY Modalities (Connect, Rhythm, X, Carve, Rhythm + Carve) KINRGY's signature movement modalities delivered via on-demand and live-streamed classes. Connect is a foundation-building practice; Rhythm is dance cardio; X is a high-intensity dance workout; Carve is a sculpting and toning practice; Rhythm + Carve combines cardio and strength. Designed for individuals seeking accessible, music-driven fitness at home.
• KINRGY Digital Membership Monthly subscription granting members on-demand access to the full KINRGY library across all five modalities, including classes, programs, and nutrition content on web and mobile apps. Targeted at individual consumers seeking a flexible home workout experience.
• WEHO Studio Flagship in-person KINRGY studio located in West Hollywood offering in-person classes across modalities, events, and community experiences for Los Angeles-area residents and visitors.
• KINRGY Guide Training Instructor certification program that trains KINRGY Guides to teach the signature modalities, enabling geographic expansion of in-person classes through a licensed network of certified instructors.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• ArketacoreTechnology or IntegrationArketa is the underlying technology platform powering the KINRGY digital experience. The website footer includes 'Powered by Arketa' branding. Arketa provides the app infrastructure and digital platform for the fitness membership.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Peloton: Major subscription digital fitness platform with on-demand classes spanning cardio, strength, yoga, and meditation. KINRGY competes for the same consumer subscription dollars, though Peloton's hardware ecosystem and far larger content library make it a dominant incumbent rather than a direct niche rival.
• Alo Moves: Premium digital wellness platform offering yoga, fitness, and mindfulness classes on a subscription basis, backed by Alo Yoga's apparel brand. Competes for the same discretionary wellness subscription dollars as KINRGY, with significantly larger marketing and brand infrastructure.
• Apple Fitness+: Apple's subscription fitness service offering on-demand classes across multiple modalities integrated with Apple Watch. Represents a well-capitalized incumbent threat in the consumer digital fitness subscription category where KINRGY operates.
• SoulCycle at Home (Equinox+): Premium cycling and dance-fitness brand (parent Equinox) offering a digital subscription tier. Comparable to KINRGY in brand-driven positioning, lifestyle-magazine media profile, and premium subscription pricing.
• Beachbody (BODi): Long-established subscription digital fitness and nutrition platform with a multi-modality content library and large coach network. KINRGY's Guide program and bundled wellness content mirror Beachbody's coach-driven, content-led model at a much smaller scale.

Direct peers

• Obé Fitness: Direct-to-consumer digital fitness subscription emphasizing on-demand classes across multiple modalities including dance, strength, and yoga. Closely aligned with KINRGY's product model, target customer (predominantly women), and subscription-first GTM.
• DanceBody: Dance-led digital and in-person fitness platform with a strong celebrity-tied brand and proprietary streaming content. Highly comparable to KINRGY on the dance-cardio modality, content-led positioning, and female-skewing audience.

Emerging players

• Calm: Leading meditation, sleep, and breathwork subscription app. KINRGY's Connect modality (breathwork, meditation, sound healing) overlaps directly with Calm's content categories, making it a relevant adjacent competitor for the mindfulness share of the subscription wallet.
• Pvolve: Female-focused, celebrity-adjacent fitness brand combining digital content with in-person studio experiences and a method-based positioning. Comparable to KINRGY in target audience, methodology branding, and hybrid digital/physical distribution.

Others

• Arketa: White-label technology platform powering KINRGY's digital experience, membership management, and apps. Included as an ecosystem enabler rather than a competitor, given its role as KINRGY's underlying infrastructure provider.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/kinrgy_expanded
• Facebookfacebook.com/kinrgy
• LinkedInlinkedin.com/company/kinrgy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KINRGY