Trakomatic

What Trakomatic does

Trakomatic is a Singapore-headquartered B2B technology company that digitizes physical retail and venue environments through AI-powered video analytics and sensor technology. Founded in 2013 and co-founded by Allen Lin (CEO) and Prashanth Ravichandran (CTO), the company builds computer vision products that transform CCTV footage and sensor data into structured visitor analytics — footfall counts, demographics, dwell time, journey paths, and occupancy metrics — for shopping malls, retail chains, events, tourism attractions, community facilities, and smart buildings.

The product portfolio is a modular platform-plus-sensor stack centered on the cloud-based Insights Portal. OTrack provides bi-directional people counting at up to 99% accuracy, OSense delivers PDPA/GDPR-compliant facial recognition and demographic analysis without storing identifiable personal data, OTrail applies re-identification to track individual visitor journeys across multiple cameras, OCrowd uses LiDAR for crowd counting in low-light or open environments, and OS-9000 is a facial recognition hardware unit for authentication and security use cases. In 2024 the company added DataAI, a Generative AI- and LLM-powered decision intelligence layer that enables natural language querying, campaign performance analysis, competitor monitoring, and contextualized recommendations combining footfall with weather, carpark, and campaign data.

Trakomatic monetizes through a mix of hardware sales (AI-embedded sensors, LiDAR units, facial recognition devices), recurring cloud and software subscriptions to the Insights Portal and DataAI, professional services including end-to-end event rental and installation, and managed BYOD data integration services. The go-to-market is consultative direct enterprise field sales supplemented by event-driven demand generation (Geo Connect Asia, Startup Autobahn). The company operates from Singapore (HQ), Kuala Lumpur, and Hong Kong, serves enterprise and government clients such as CapitaLand, Bata, Decathlon, Our Tampines Hub, and ITE West, and is backed institutionally by Singapore's IMDA Open Innovation Platform.

Name

Trakomatic

Legal name

Trakomatic Pte. Ltd.

Website

https://trakomatic.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Trakomatic is a Singapore-based B2B technology company that uses AI-powered video analytics and sensor technology to deliver footfall, demographic, and behavioral analytics for shopping malls, retail chains, events, and government facilities across Southeast Asia and Hong Kong.

Ownership category

akta.pro rank

Product category

Retail Video Analytics Software

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

AI/Analytics Video Surveillance (Detection, LPR, People Counting) (HSAHACAF)

akta.pro secondary industries

Dashboarding & KPI/Performance Management (HDAEAMAF), Marketing Automation Platforms & Services (BPAFAFAC), Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)

Keywords

• Video analytics platform
• People counting system
• Computer vision AI
• Retail analytics software
• Visitor behavior tracking

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Operations

Revenue model

1. Hardware Sales (AI Sensors): Sale of AI-embedded sensors and hardware devices including OTrack people counting sensors, OCrowd LiDAR units, and OS-9000 facial recognition hardware. Hardware can be integrated with existing CCTV infrastructure to minimize replacement costs.
2. Cloud Platform & Software Subscription: Subscription-based access to the Insights Portal cloud platform and DataAI decision intelligence platform. Managed services host entire systems on cloud providing data visualization, reporting, and GenAI-powered analytics.
3. Professional Services: End-to-end rental services for events including equipment rental, installation/de-installation, on-site support, and real-time data access. Also includes system implementation and customization services.
4. Data Integration Services: BYOD (Bring Your Own Data) services allowing customers to connect existing footfall data from different suppliers to Trakomatic's Insights Portal with superior visualization and monitoring capabilities.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Trakomatic sells an AI-powered computer vision and video analytics platform that analyzes real-time video feeds from CCTV cameras and sensors to extract actionable visitor behavior insights for brick-and-mortar retail and venues. The offering combines proprietary hardware sensors (OTrack, OCrowd, OSense, OTrail, OS-9000) with a centralized cloud-based Insights Portal enhanced by a Generative AI-driven DataAI decision intelligence module, delivered as managed services.

Product overview

Trakomatic offers a modular platform-plus-cloud architecture for retail and venue analytics. The core Insights Portal & DataAI serves as the central command platform, aggregating data from multiple sensor products and third-party systems. The product suite includes specialized counting and tracking modules: OTrack (people counting with up to 99% accuracy), OSense (facial recognition and demographics), OTrail (person path tracking), and OCrowd (LiDAR-based crowd counting). The OS-9000 provides advanced facial recognition capabilities. DataAI, powered by Generative AI and LLMs, enables natural language querying and predictive insights. Supporting features include heatmaps, queue management, and occupancy monitoring. The platform supports both on-premise and cloud processing with BYOD (Bring Your Own Data) capabilities for integrating existing counting infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Insights Portal & DataAI Centralized cloud-based analytics platform that consolidates data from multiple sources across retail environments. DataAI component powered by Generative AI enables natural language querying, contextualizes data with third-party sources, and provides actionable recommendations. Includes built-in system monitoring, data integrity checking, and user access controls. Sold to mall operators, retail chains, event venues, and community facilities.
• OTrack Precision people counting system delivering up to 99% accuracy in bi-directional footfall measurement. AI-embedded sensors work with existing CCTV cameras at various angles. Features unique visitor identification, staff vs. visitor differentiation, and deduplication for accurate customer behavior analysis in retail, malls, transportation hubs, and event venues.
• OSense Ethical facial recognition and demographics analysis product compliant with PDPA and GDPR. Accurately measures age group, gender group, facial expression, and ethnicity without storing identifiable personal data. Seamlessly integrates with existing CCTV cameras for demographic analysis across security, healthcare, retail, and tourism sectors.
• OTrail Unique person identification and path tracking system using re-identification technology. Tracks individual visitor journeys across multiple cameras by identifying attributes like dress code. Maps complete customer journey to optimize layouts, staff placement, and conversion paths in retail stores and shopping malls.
• OCrowd Advanced crowd counting system utilizing cutting-edge LiDAR technology for accurate tracking in open spaces. Works exceptionally well under low-light conditions where traditional cameras struggle. Provides critical insights for crowd control, resource allocation, and safety management in large venues and public areas.
• OS-9000 Facial recognition technology for authentication, security, and customer personalization. Patented algorithms with high accuracy for 1:1, 1:N and M:N matching. Engineered for high performance processing hundreds of thousands of records rapidly. Compliant with data privacy regulations.
• Data Aggregation (BYOD) BYOD (Bring Your Own Data) module allowing connection of existing footfall data from different suppliers to the Insights portal. Platform-agnostic solution supporting most off-the-shelf people counting products with superior visualization and real-time monitoring.

Quantifiable outcome

• 15% annual productivity improvement for retail customers through marketing campaign effectiveness measurement
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature8 records

Partnerships

Three partnerships are on record, tiered minor and core.

• HypervsnminorStrategic or Co-development PartnerPartnership agreement signed with Hypervsn for digital display and visualization technology integration, enhancing retail analytics and customer engagement solutions.
• IMDA (Info-communications Media Development Authority of Singapore)coreStrategic or Co-development PartnerBacked by IMDA's Open Innovation Platform. Created AI-powered solutions including personalised museum journeys, Sentosa crowd tracking, event safety tools, and Mandai smart wristbands. Collaborative innovation program supporting Singapore's smart nation initiatives.
• ViatickminorStrategic or Co-development PartnerCollaboration at Geo Connect Asia 2021 where Bluetooth dongles by Viatick and Trakomatic and facial recognition tools were piloted to enable safe, contactless large-scale events and support MICE industry recovery.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Fyma: Early-stage video-analytics platform turning existing CCTV cameras into footfall and shopper-behavior data sources. Directly comparable technical approach (CCTV retrofit, AI analytics, dashboarding) and a likely competitor in European retail/real-estate deployments.

Direct peers

• V-Count: People-counting and visitor analytics provider with 3D sensors, heatmapping, and queue management. Directly comparable to Trakomatic's OTrack, Heatmap, and Queue & Crowd Management modules and serves a similar retail/venue customer base.
• Vue.ai: AI platform for retail covering in-store analytics, customer behavior, and merchandising personalization. Closely comparable on enterprise retail AI targeting and product breadth, with overlapping use cases in shopper analytics and demographics.
• Aura Vision: Computer-vision analytics provider for physical retail measuring footfall, demographics, and shopper behavior from existing CCTV. Directly comparable AI-video-analytics stack and use cases to Trakomatic's people-counting and demographic modules.
• RetailNext: Retail-focused in-store analytics platform combining traffic counting, dwell time, heatmapping, and demographic analytics for malls and chain retailers. Closely comparable product surface to Trakomatic's OTrack/OSense/Heatmap/Occupancy suite and a directly overlapping enterprise customer profile.
• Xovis: Swiss-based 3D people-counting sensor and analytics provider for airports, malls, and retail. Comparable on the OTrack/OCrowd counting side with similar accuracy claims and enterprise venue customer base.
• Irisys (Fluke Process Instruments): Long-established people-counting and queue-management sensor vendor using thermal and 3D technologies. Directly comparable on counting accuracy, queue analytics, and retail/venue deployment profile to Trakomatic's OTrack and queue modules.

Broad incumbents

• Cisco Meraki: Cisco's smart-camera and cloud-managed networking portfolio includes computer-vision analytics (MV sense) for people counting and dwell in retail/enterprise venues. A broad incumbent bundling analytics into a wider IT/IoT stack, competing on platform breadth rather than specialized accuracy.
• Trax Image Recognition: Larger, well-funded retail computer-vision company best known for in-store image recognition and shelf analytics, but with overlapping shopper-analytics and demographic offerings. Functions as a broader incumbent in retail video analytics rather than a mall-footfall specialist.
• Brickstream (Johnson Controls / Sensormatic Solutions): Established people-counting and traffic-analytics vendor now part of Johnson Controls' Sensormatic retail portfolio. Overlapping OTrack-equivalent counting capability but bundled into a much larger building-security and loss-prevention platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/trakomatic

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trakomatic