Hyland's

What Hyland's does

Hyland's is a consumer health company founded in 1903 and operating as a division of Standard Homeopathic Company, headquartered in Los Angeles, California. The company manufactures and distributes homeopathic medicines, gummy vitamins, and natural supplements organized into four demographic lines: Baby (teething, cold & cough, eczema care, calm & soothe), Kids (sleep, cold & cough, gummies, multivitamins), Adults (gummies, women's health, cell salts, pain relief, leg pain, stress & sleep, allergy, ear care), and Athletes (leg cramps, recovery). The portfolio spans over 25 SKUs across OTC medicines and dietary supplements, including branded lines such as Calms Forté sleep tablets, Kids Cold & Cough (daytime and nighttime variants), and organic elderberry gummies.

The core technology is homeopathic formulation using natural ingredients, manufactured in GMP-certified US facilities with globally sourced ingredients. Products are marketed as cruelty-free, third-party lab tested, non-GMO, gluten-free, and free of synthetic dyes and flavors. The company holds a registered trademark on Calms Forté and operates a Great Place to Work certified workplace. No AI/ML technology, proprietary software platforms, or digital health technology components are evident in the source material.

Hyland's operates a dual-channel go-to-market: direct-to-consumer e-commerce through a Shopify-powered storefront (hylands.com) supplemented by a wholesale channel (hylandswholesale.com) for retail distribution. Pricing is unit-based with one-time purchases in the $12-$21 range and free shipping on orders over $45. Marketing is driven by Instagram (@HylandsNaturals), a blog, earned media in mainstream outlets, and a Wellness Rewards loyalty program. Leadership includes Jay Borneman (CEO) and Will Righeimer (CEO and Board Member). The company is privately held with no disclosed funding rounds, M&A activity, or institutional investor affiliations.

Name

Hyland's

Legal name

Hyland's (legal entity name not explicitly disclosed on website)

Website

https://hylands.com

Company type

Private

Founded year

1903

Operating status

Operating

Headcount range

101–250 employees

Short description

Hyland's is a 120+ year-old homeopathic consumer health company that manufactures and sells OTC medicines, gummy vitamins, and natural supplements across Baby, Kids, Adults, and Athletes segments via DTC e-commerce and wholesale channels.

Ownership category

akta.pro rank

Product category

Consumer Health / Homeopathic Medicines

NAICS

Food (Health) Supplement Retailers (456191), Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Cold, Flu & Cough Remedies (HLAIADAB)

akta.pro secondary industries

Sleep, Stress & Mood Support (HLAIADAG), Vitamins, Minerals & Supplements (VMS) (HLAIADAN), OTC Pain Relief & Fever (Analgesics, Anti-inflammatory, Topical Pain Relief) (CRADAMAC), Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal) (CRADAMAF), Women’s Health (OTC Gynecologic) (HLAIADAJ), Sleep, Stress & Mood OTC (Sleep Aids, Melatonin OTC, Calm/Stress Relief) (CRADAMAJ)

Keywords

• Homeopathic medicines
• Gummy vitamins
• Natural supplements
• Baby care products
• OTC remedies

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: Products sold directly to consumers through hylands.com with online purchasing and free shipping on orders $45+. One-time purchase model for gummy vitamins, natural medicines, and supplements.
2. Wholesale Distribution: Products sold to retail partners through wholesale.hylands.com channel, enabling broader retail distribution of homeopathic products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Hyland's manufactures and sells homeopathic OTC medicines, gummy vitamins, and natural dietary supplements targeted at four demographic segments: Baby (teething, cold & cough, eczema, calm & soothe), Kids (sleep, cold & cough, gummies, multivitamins), Adults (gummies, women's health, cell salts, pain relief, stress & sleep, allergy), and Athletes (leg cramps, recovery). Products are made in GMP-certified USA facilities with globally sourced ingredients under clean-label standards (cruelty-free, gluten-free, non-GMO, no synthetic dyes/flavors). Distribution combines a direct-to-consumer Shopify storefront at hylands.com with a wholesale channel for retail partners.

Product overview

Hyland's is a consumer health company offering homeopathic medicines, gummy vitamins, and natural supplements organized into four main demographic lines: Baby (teething, cold & cough, eczema care, calm & soothe), Kids (sleep, cold & cough, gummies, multivitamins), Adults (gummies, women's health, cell salts, pain relief, leg pain, stress & sleep, chafing, drawing salve, ear care, allergy), and Athletes (leg cramps, recovery). The core products are homeopathic OTC medicines for conditions like cold, cough, pain, and sleep issues, supplemented by organic and conventional gummy vitamin lines. The portfolio includes branded products like Calms Forté Tablets, Kids Cold & Cough Daytime/Nighttime, Organic Kids Cough & Immune formulas, Zen Sleep + Immunity Restorative Sleep Gummies, and Kids Sleep Calm + Immunity Liquid. All products follow traditional homeopathic practice and are manufactured in GMP-certified facilities with globally sourced ingredients.

Differentiator

Problem solved

Functional benefit

Brands

• Hyland's Baby: Product line for babies including cold & cough, teething, eczema care, and calm & soothe products
• Hyland's Kids
• Hyland's Adults
• Hyland's Athletes

Products and services

• Calms Forté Tablets Homeopathic sleep aid tablets designed to temporarily relieve occasional sleeplessness and promote relaxation in adult consumers.
• Kids Cold & Cough Daytime - Original Homeopathic cold and cough remedy for children during daytime hours, formulated for temporary relief of cold and cough symptoms.
• Kids Cold & Cough Daytime - Grape Grape-flavored homeopathic cold and cough remedy for children, designed for daytime symptom relief.
• Kids Cold & Cough Combo Pack Value bundle containing both daytime and nighttime cold and cough formulations for children.
• Organic Kids Cough & Immune Daytime Organic daytime cough and immune support formula for children, made with plant-based ingredients for temporary symptom relief.
• Organic Kids Cough & Immune Nighttime Organic nighttime cough and immune support formula designed to help children rest comfortably.
• Kids Cold & Cough Nighttime Homeopathic nighttime cold and cough relief formula for children to support restful sleep during illness.
• Organic Kids Elderberry Plus Gummies Organic elderberry gummy supplement for children, formulated to support immune health.
• Kids Sleep Calm + Immunity Liquid Liquid supplement combining sleep support and immune health benefits for children.
• Zen Sleep + Immunity Restorative Sleep Gummies Gummy supplements combining sleep support and immune function benefits for adult consumers.
• Baby Teething remedies Homeopathic remedies for temporary relief of teething symptoms in babies.
• Baby Cold & Cough remedies Homeopathic cold and cough formulations designed specifically for infants.
• Baby Eczema Care remedies Topical homeopathic preparations for temporary relief of baby eczema symptoms.
• Baby Calm & Soothe remedies Homeopathic formulations for temporary relief of fussiness and agitation in babies.
• Kids Sleep remedies Homeopathic sleep support products formulated for children.
• Kids Gummies supplements Gummy vitamin and supplement products for children in various formulations.
• Kids Multivitamins supplements Complete multivitamin gummies and supplements designed for children's nutritional needs.
• Adults Gummies supplements Gummy vitamin and supplement products formulated for adult consumers.
• Women's Health remedies Homeopathic and supplement products addressing women's specific health concerns including PMS and hormonal support.
• Cell Salts remedies Biochemic tissue salt remedies following homeopathic principles for cellular health support.
• Pain Relief remedies Homeopathic formulations for temporary relief of various pain conditions in adults.
• Leg Pain remedies Topical and internal homeopathic remedies for temporary relief of leg discomfort and cramps.
• Stress & Sleep remedies Homeopathic products designed for temporary relief of stress, anxiety, and sleep difficulties in adults.
• Chafing Relief topical Topical preparation for temporary relief of chafing and skin irritation.
• PRID Drawing Salve Topical drawing salve for temporary relief of minor skin irritations and splinters.
• Ear Care remedies Homeopathic ear drops for temporary relief of ear discomfort.
• Adult Allergy remedies Homeopathic formulations for temporary relief of allergy symptoms in adults.
• Athletes Leg Cramps remedies Homeopathic remedies specifically formulated for temporary relief of leg and muscle cramps in athletes.
• Athletes Recovery remedies Homeopathic products designed to support post-workout recovery and muscle relief for active individuals.

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Boiron: Boiron is the world's largest manufacturer of homeopathic medicines, offering direct overlap across cold/cough, teething, sleep, and pain relief categories for babies, kids, and adults. It is the most direct comparable to Hyland's given shared homeopathic formulation approach and overlapping SKU portfolio.
• Zarbee's: Zarbee's (now owned by a major CPG parent) sells natural, family-focused remedies for cough, cold, sleep, and immunity across baby, kids, and adult segments. It competes head-to-head with Hyland's in natural OTC positioning while leveraging significantly larger marketing and distribution resources.
• Genexa: Genexa is a clean-label OTC medicines brand selling homeopathic and non-homeopathic remedies across cold/cough, pain, sleep, and allergy. It targets the same ingredient-conscious consumer as Hyland's and competes on credentials like Non-GMO and organic formulations.
• Wellements: Wellements offers natural remedies and supplements for babies and kids, including teething, cold/cough, sleep, and probiotic products. It directly overlaps with Hyland's Baby and Kids sub-brands in clean-label positioning and natural health retail channels.
• Mommy's Bliss: Mommy's Bliss sells natural remedies and supplements for infants and toddlers, including gripe water, teething, cough, and probiotic products. It shares Hyland's baby-segment focus on gentle, plant-based formulations sold through natural and mass retail.
• Similasan: Similasan manufactures homeopathic remedies focused primarily on eye, ear, and sinus care for adults and children. It shares Hyland's homeopathic formulation methodology and overlaps in ear care and allergy-adjacent categories.
• Himalaya Wellness: Himalaya Wellness produces Ayurvedic herbal OTC products spanning baby care, cold/cough, liver care, and wellness supplements. It competes with Hyland's across natural OTC and supplement categories using a different but adjacent traditional-medicine positioning.

Emerging players

• Maty's Whole Nutrition: Maty's sells whole-food-based remedies for babies and adults, including cough syrups and immune support. It is a smaller emerging brand that overlaps with Hyland's Baby and Adults natural OTC positioning with a similar clean-label proposition.

Broad incumbents

• Gaia Herbs: Gaia Herbs is an established herbal supplements brand offering liquid phytocaps, tinctures, and single herbs for sleep, stress, immunity, and women's health. It overlaps with Hyland's Adults sleep/stress and women's health lines but operates primarily as a botanical supplement specialist rather than homeopathic medicines.
• Nature's Way: Nature's Way is a large established supplements brand with broad product lines including probiotics, multivitamins, and herbal remedies. It overlaps with Hyland's gummy vitamin and adult supplement portfolio at mass retail but operates as a broader supplements incumbent rather than a homeopathic specialist.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/hylandsnaturals
• Xx.com/HylandsHealth
• Facebookfacebook.com/Hylands.Health
• LinkedInlinkedin.com/company/101954

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hyland's