People's Postcode Lottery

What People's Postcode Lottery does

People's Postcode Lottery, operated by Postcode Lottery Limited, is a subscription-based society lottery serving consumers across Great Britain. Founded in 2005 and privately held, the company is licensed and regulated by the UK Gambling Commission (account 829; licences 000-000829-N-102511 and 000-000829-R-102513) and operates from a registered office in Birmingham with a trading and customer experience office in Edinburgh. Players sign up online or by phone at £12.50 per month per ticket (up to six tickets per player), with their chosen postcode serving as the lottery ticket rather than a randomly selected number.

The core product architecture relies on a Gambling Commission Certified draw engine using a random number generator to select winning postcodes, overseen by an independent adjudicator. Only entered postcodes are eligible to win, guaranteeing at least one winner per prize tier. The product suite comprises a daily £1,000 prize (20 winning postcodes per day), a weekly Millionaire Street £1 Million prize, a monthly £250,000 prize, and special Postcode Millions draws in April and December. Supporting products include the My Account player portal, a Refer A Friend programme (powered by Mention Me with fulfilment by Black Hawk Network), a Lotteryshop non-cash voucher platform, E-Gift Cards across major UK retailers, and a Strava-integrated Crowns for Causes fitness challenge campaign. All draws are managed on behalf of 20 separate Postcode Trusts, each registered with the Office of the Scottish Charity Regulator and supporting distinct cause verticals.

Revenue is generated exclusively through recurring monthly ticket subscriptions collected via Direct Debit, debit/credit card (Visa, Mastercard), PayPal, Apple Pay, and Google Pay. Of each £12.50 ticket, 31% is allocated to Postcode Trusts (charitable causes), 40% to prize pools, and 29% to operating expenses. In 2025, ticket sales totalled £735 Million, with players raising over £236 Million for charities in that year and more than £1.8 Billion cumulatively across 20,000+ supported good causes. Distribution is direct-to-consumer via the postcodelottery.co.uk website, the My Account portal, and a Customer Experience phone team; geographic scope is Great Britain excluding Northern Ireland.

Name

People's Postcode Lottery

Legal name

Postcode Lottery Limited

Website

https://postcodelottery.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

People's Postcode Lottery is a privately held, Gambling Commission-licensed subscription lottery serving consumers across Great Britain, where players pay £12.50 monthly for postcode-based entries into daily, weekly and monthly prize draws, with 31% of revenue funding 20 Postcode Trusts.

Ownership category

akta.pro rank

Product category

Charity Lottery

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYMPAEAFAA

Lottery Operators (Government & Private Licensed)

Media, Entertainment & Sports/Gambling, Betting & Casinos/Lottery & Lottery Services

SECONDARYMPAEAFAD

Digital Lottery & iLottery Platforms (Web/App)

Media, Entertainment & Sports/Gambling, Betting & Casinos/Lottery & Lottery Services

SECONDARYMPAEAFAE

Draw-Based Lottery Management (Number Games, Keno as Lottery)

Media, Entertainment & Sports/Gambling, Betting & Casinos/Lottery & Lottery Services

Keywords

• Subscription lottery
• Charity lottery
• Postcode lottery
• Prize draws
• Society lottery

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Lottery Ticket Sales: Monthly subscription-based lottery tickets at £12.50 per month per ticket. Players are automatically entered into all draws for that month including daily £1,000 prizes, weekly Millionaire Street £1 Million prize, monthly £250,000 prize, and special Postcode Millions draws. In 2025, ticket sales totaled £735 Million.
2. Referral Reward Program: Refer A Friend scheme managed through Mention Me platform. Rewards fulfilled by Black Hawk Network. Players can earn gift cards up to £75 per year from successful referrals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

People's Postcode Lottery is a subscription-based lottery operating in Great Britain where players pay £12.50 per ticket per month and use their postcode as the ticket number. Tickets enter players into daily, street, and larger jackpot draws, with 84% of players winning a prize in 2025. The lottery manages 20 Postcode Trusts that distribute funds to charitable causes, with £1.8 billion raised for charities since inception and £735 million in ticket sales in 2025.

Product overview

People's Postcode Lottery operates a subscription-based society lottery platform where players pay £12.50 monthly for automatic entry into all draws. The core product is the Postcode Lottery subscription, supplemented by the My Account player portal for account management, exclusive player games, and the Refer A Friend referral programme. Players receive tickets based on their chosen postcode, with prizes ranging from daily £1,000 wins to weekly £1 Million Millionaire Street prizes and monthly £250,000 prizes. The offering also includes non-cash prizes via the Lotteryshop, e-Gift Cards, and the Crowns for Causes Strava integration for charitable activity challenges. All ticket proceeds support a minimum of 30% going to 20 Postcode Trusts funding various charitable causes.

Differentiator

Problem solved

Functional benefit

Products and services

• Daily Prize Draw
• Street Prize Draw
• £1 Million Prize Draw
• £3 Million Prize Draw
• Postcode Lottery Subscription Tickets

Quantifiable outcome

• 84% of players won a prize in 2025
• +4 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core and supporting.

• StravacoreGTM or Marketing Partner · 1 June 2026Crowns for Causes partnership allows Strava users to participate in monthly challenges. Completing challenges helps unlock £5 Million in charitable funding for five charity partners: Hospice UK, Mind, Cancer Research UK, Guide Dogs, and Royal British Legion. No fundraising or sponsorship required - participants simply log physical activities.
• Mention MesupportingTechnology or IntegrationMention Me is a customer advocacy platform that powers the Refer A Friend scheme. The platform manages referral tracking, reward fulfillment notifications, and sharing dashboards for players.
• Black Hawk NetworksupportingGTM or Marketing PartnerBlack Hawk Network is a digital rewards and incentives provider. They fulfill gift card rewards for successful Refer A Friend referrals, offering options from Tesco, M&S, John Lewis, Boots, Odeon, and Deliveroo.
• BDO LLPsupportingOthersBDO LLP provides accounting and corporate services. Postcode Lottery Ltd is registered at their Birmingham office address.
• Gambling CommissioncoreOthersUK regulatory body that licenses and regulates Postcode Lottery. License numbers 000-000829-N-102511 and 000-000829-R-102513. Account number 829 on Gambling Commission register.
• Postcode Active TrustcoreOthersOne of 20 Postcode Trusts managed by the lottery. Focuses on health and wellbeing initiatives. SC044967 registered with Office of Scottish Charity Regulator. Supports Crowns for Causes funding.
• Postcode Community TrustcoreOthersOne of 20 Postcode Trusts. Supports smaller charities across Britain. SC044772 registered. Draws promote local community organizations.
• Postcode Education TrustcoreOthersOne of 20 Postcode Trusts. Supports educational charities including Right To Play UK, Save the Children, The PTI, and UNICEF UK. SC045922 registered.
• Postcode Planet TrustcoreOthersOne of 20 Postcode Trusts. Supports environmental charities including Blue Marine Foundation, Cool Earth, and WWF-UK. SC044847 registered.
• Postcode International TrustcoreOthersOne of 20 Postcode Trusts. Creates sustainable solutions for poverty and hunger. Supports British Red Cross, Mary's Meals, and Action Aid. SC044835 registered.
• Postcode Support TrustcoreOthersOne of 20 Postcode Trusts. Supports charities including Kinship, Missing People, and Shelter. SC045861 registered.
• People's Postcode TrustcoreOthersOne of 20 Postcode Trusts. SC040387 registered. One of the original trusts supporting community causes. SC356549 company number.
• Independent Betting Adjudication Service (IBAS)supportingOthersThird-party adjudication service for dispute resolution. Referenced as the ADR provider for unresolved complaints after internal escalation. PO Box 62639, London EC3P 3AS.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Zeal Network: German-listed online lottery operator offering lottery brokerage products across European markets. Operates Lotto24 and Tipp24 brands, providing digital lottery subscription services comparable to PPL's online offering.
• Jumbo Interactive: Australian-listed digital lottery retailer and SaaS provider (via Lotteries.com.au). Operates in the regulated lottery retail and software space with adjacent subscription lottery models and lottery management services.
• Allwyn (UK National Lottery): Operator of the UK National Lottery under license from the UK Gambling Commission. The dominant UK lottery operator offering Lotto, Euromillions, Set For Life, and other draw-based games with much larger jackpot prizes than PPL.

Others

• The National Lottery Community Fund: Distributes National Lottery proceeds to charitable causes in the UK. While not a direct competitor, it represents the alternative channel through which UK lottery funds reach charities, examining the charity funding ecosystem in which PPL's Postcode Trusts operate.
• International Game Technology (IGT): Global lottery technology and services provider offering draw management systems, retail point-of-sale systems, and digital platforms to lottery operators worldwide. Supplies technology infrastructure to many of PPL's direct competitors.
• Pollard Banknote: Canadian-listed provider of lottery products and services including instant tickets (scratch cards), draw systems, and lottery management services. Adjacent to PPL's draw operations and charitable lottery infrastructure.

Direct peers

• Lottoland: Online lottery betting platform that allows customers to bet on the outcomes of major international lotteries. Competes for the same UK consumer lottery budget with a digital-first subscription and one-off purchase model.
• The Health Lottery: UK society lottery operator with a similar charity-driven subscription model. Operates society lotteries for health-related causes and competes directly with PPL for the same UK subscription lottery customer base.
• PostkodLotteriet (Swedish Postcode Lottery): Swedish society lottery based on the same postcode lottery model. Operated by Novamedia, the parent of People's Postcode Lottery, with the same charity-driven mechanics and subscription-based play.
• Nationale Postcode Loterij (Dutch Postcode Lottery): The original Dutch postcode lottery operated by Novamedia, the same parent organization behind People's Postcode Lottery. Operates the same postcode-based subscription lottery model in the Netherlands with a similar charity-first structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/postcodelottery
• Instagraminstagram.com/postcodelottery
• Xx.com/PostcodeLottery
• LinkedInlinkedin.com/company/peoples-postcode-lottery

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about People's Postcode Lottery