ID90T
ID90T, operating as ID90 Travel, is a private Grapevine, Texas-based B2B travel services firm founded in 2006 that self-identifies as the market leader in its category with a broader service range than any competitor.
- Company typePrivate
- Founded2006
- HeadquartersGrapevine, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What ID90T does
ID90T, operating commercially as ID90 Travel, is a private for-profit travel services company founded in 2006 and headquartered in Grapevine, Texas. The firm self-identifies as the market leader in its category, stating that it offers a broader range of services than any competing provider. With 51-100 employees, ID90T operates at small-to-mid scale and maintains an active web presence at id90travel.com. Its organizational structure — comprising a Chief Executive Officer, a Director of Global Sales and Client Management, a marketing director, and a dedicated Head of Technology — indicates a B2B platform orientation with a relationship-led sales motion and an in-house technology function.
The company's capital history consists of a single disclosed priced round of $3.0 million closed on June 11, 2013, co-led by Fondo de Fondos and Gerbera Capital with participation from Baroda Ventures and Thayer Investment Partners, plus an earlier 2010 round that raised no primary capital (likely a convertible or SAFE instrument). No subsequent funding rounds, M&A activity, or other capital events are disclosed in the available data, suggesting the business has been funded through internally generated cash flow or undisclosed capital for the past decade-plus. The company has not pursued an IPO or other public-market liquidity event based on available information.
Revenue mechanics, pricing models, customer segmentation, and product architecture are not directly disclosed in the input data. The presence of a Director of Global Sales and Client Management alongside a marketing director is consistent with a B2B go-to-market aimed at institutional or enterprise clients rather than a self-serve or consumer-led motion. Without disclosed technology architecture details, AI capabilities, customer logos, or pricing benchmarks, deeper assessments of customer, product, and competitive dimensions rely on inference from the company's public positioning as a category leader with a broader service range than peers.
ID90T firmographics
Firmographics- Name
- ID90T
- Website
- https://id90travel.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ID90T, operating as ID90 Travel, is a private Grapevine, Texas-based B2B travel services firm founded in 2006 that self-identifies as the market leader in its category with a broader service range than any competitor.
- Ownership category
- akta.pro rank
ID90T industry classification
Industry- Product category
- Corporate Travel Benefits Platform
- NAICS
- Travel Agencies (56151), Travel Agencies (561510)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Online Booking Tools (OBT) & Corporate Booking UX (THALAGAD)
- akta.pro secondary industries
- Corporate Travel Booking Platforms (Online Booking Tools/SME) (THALAFAI), Corporate Travel & Expense Booking Platforms (BPAMAIAI)
Keywords
Where ID90T is headquartered
LocationHeadquarters
- HQ city
- Grapevine
- HQ country
- United States
- HQ region
- North America
Markets served
ID90T business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
ID90T product offering
Product offeringCore offering
ID90 Travel operates a travel technology platform that delivers discounted travel benefits and booking solutions for airline employees (interline staff travel) and corporate clients. The platform aggregates flights, hotels, and car rental inventory from partner suppliers, enabling airline and corporate workforces to access leisure travel at reduced rates. It functions as the operating system behind employee travel benefit programs offered by airlines and large employers.
Differentiator
Problem solved
Functional benefit
Products and services
- ID90 Travel Platform Online travel booking platform providing airline employees and corporate clients with discounted access to flights, hotels, and car rentals via partner suppliers.
- Interline Staff Travel Program Discounted and standby flight booking service for airline employees across partner carriers, designed to be offered as an employee benefit by airline HR and benefits teams.
- Corporate Travel Benefits Solution White-label or branded travel benefits offering for corporate clients, extending discounted flight, hotel, and car rental inventory to their employees as a perk.
Companies that use ID90T
Customer profileIdeal customer profiles2 records
ID90T technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ID90T partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
ID90T competitors and assessment
Company assessmentEmerging players
- Spotnana: Cloud-native corporate travel platform targeting TMCs and enterprises. Comparable in technology category (modern online booking infrastructure) but competes in the corporate rather than employee-benefits niche.
- HotelEngine: Hotel booking platform for businesses and workforce travel, including crew/employee stays. Comparable in targeting non-leisure, employer-driven hotel demand — an adjacent vertical to ID90T's hotel offering.
Broad incumbents
- Navan (formerly TripActions): Modern corporate travel and expense platform serving mid-market and enterprise. Comparable as a B2B online booking tool, though focused on managed corporate travel rather than employee-benefit travel.
- Amex GBT (American Express Global Business Travel): Large global corporate travel management company. Comparable as a B2B travel booking platform, though serving a fundamentally different buyer (corporate travel managers) than ID90T.
- BCD Travel: Global corporate travel management company offering online booking tools and duty-of-care solutions. Comparable in serving managed corporate travelers with platform-based booking technology.
- SAP Concur: Established corporate travel and expense management platform. Comparable online booking tool and T&E functionality, but at much larger scale and breadth than ID90T's niche.
- TravelPerk: European-headquartered corporate travel booking platform with strong SMB and mid-market positioning. Comparable online booking tool, though serves a different customer base than ID90T.
Direct peers
- CrewStay: Hotel booking platform purpose-built for airline crew and staff, directly competing with ID90 Travel's hotel product for the same non-revenue traveler segment.
- StaffTraveler: Mobile app serving airline crew and employees to share and view real-time loads for standby travel. Overlaps with ID90T's user base of airline staff, though the value proposition is informational vs. ID90T's booking focus.
- MyIDTravel: Direct competitor in the airline-employee standby travel benefits space, offering discounted flight bookings to airline staff and their families — the closest functional peer to ID90T.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
ID90T social profiles
Digital presenceID90T financial estimates
Financial estimateRevenue estimate
Valuation estimate
ID90T leadership team
Management profileNumber of profiles
Profiles4 records
ID90T funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ID90T M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ID90T
What does ID90T do?
ID90 Travel operates a travel technology platform that delivers discounted travel benefits and booking solutions for airline employees (interline staff travel) and corporate clients. The platform aggregates flights, hotels, and car rental inventory from partner suppliers, enabling airline and corporate workforces to access leisure travel at reduced rates. It functions as the operating system behind employee travel benefit programs offered by airlines and large employers.
Is ID90T a public or private company?
ID90T is a private company. It is classified as venture growth investor backed and is currently operating.
When was ID90T founded?
ID90T was founded in 2006. It employs 51 to 100 people.
Where is ID90T based?
ID90T is headquartered in Grapevine, United States, in the North America region.
Who are ID90T's main competitors?
Emerging players on record are Spotnana and HotelEngine. Broad incumbents are Navan (formerly TripActions), Amex GBT (American Express Global Business Travel), BCD Travel, SAP Concur and TravelPerk. Direct peers are CrewStay, StaffTraveler and MyIDTravel.
Does ID90T have an API?
No public API is recorded for ID90T.
What industry is ID90T in?
ID90T's product category is Corporate Travel Benefits Platform. Its primary akta.pro industry code is THALAGAD, Online Booking Tools (OBT) & Corporate Booking UX, with a secondary code of THALAFAI, Corporate Travel Booking Platforms (Online Booking Tools/SME). Its NAICS code is 56151 and its SIC code is 4700.