The Dance Foundation
- Company typePrivate
- Founded1975
- HeadquartersHomewood, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
The Dance Foundation firmographics
Firmographics- Name
- The Dance Foundation
- Legal name
- The Dance Foundation
- Website
- https://thedancefoundation.org
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The Dance Foundation industry classification
Industry- Product category
- Dance Education Services
- NAICS
- Fine Arts Schools (61161), Dance Companies (71112)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)
- akta.pro secondary industries
- Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD), Youth/Student & Community Dance Recitals (MPAGADAI)
Keywords
Where The Dance Foundation is headquartered
LocationHeadquarters
- HQ city
- Homewood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Dance Foundation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Studio Class Tuition: Monthly tuition payments for September-May dance classes, charged in 9 installments. First tuition due September 1, last due May 1. $50 annual registration fee per family.
- Summer Classes and Camps: Summer classes and camps with tuition paid in full at registration time.
- Space Rental: Professional studio space rental to community artists and organizations. Studios available at $30-35/hour. Special event rentals begin at $450.
- Birthday Party Packages: Birthday party packages at $180 for up to 12 guests (birthday child plus 11), with optional party favors at $5 each.
- Performance Fees: Spring performance fees covering production costs, professional video recording, and costumes. Fees range from $80 to $220 depending on program level.
- Donations and Grants: 501(c)(3) nonprofit funded by individual donors, corporations, and foundations. Receives support from entities including Alabama State Council on the Arts, National Endowment for the Arts, and Alabama Power Foundation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Studio Rental - Standard |
| One time/ perpetual license | Pay-as-you-go | Birthday Party Package |
| Subscription | Annual | Season Registration Fee |
| One time/ perpetual license | Pay-as-you-go | 2-Year-Old Class Performance Fee |
| One time/ perpetual license | Multi-year contract | 3yrs-2nd Grade Performance Fee |
| One time/ perpetual license | Multi-year contract | Dance Artist Program Performance Fee |
| Subscription | Monthly | Monthly Tuition |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
The Dance Foundation product offering
Product offeringCore offering
The Dance Foundation delivers in-studio dance classes for students from toddlers through adults, including adaptive programs for children with disabilities, through a five-studio facility with a 100-seat theatre in Homewood, Alabama. It complements studio instruction with the DancePartners community outreach program, which places teaching artists in schools and partner organizations to deliver dance-integrated curricula (Math in Motion, Dancing With Words, Brain Body Balance, Movement to Music). The organization also rents professional studio and theatre space to community artists and offers birthday party packages and summer dance camps.
Product overview
The Dance Foundation is a not-for-profit dance education organization offering a comprehensive suite of programs centered around three core offerings: Studio Classes (in-studio dance instruction for all ages and abilities), DancePartners (community outreach bringing dance education to schools and organizations), and Space Rental (professional studio and theatre rental for community artists). Additional offerings include Birthday Parties, Summer Camps, and a Student Ensemble program. Founded in 1975, the organization serves over 15,000 individuals annually through its facility in Homewood, AL, featuring four studios and a 100-seat theatre. Registration and student management are handled through the iClassPro online portal.
Differentiator
Problem solved
Functional benefit
Products and services
- Studio Classes In-studio dance instruction for all ages from toddlers to adults, covering Ballet, Pointe, Modern, Tap, Jazz, Hip Hop, Musical Theatre, and dance improvisation. Includes adaptive learning classes for students with disabilities. Programs include the Young Dancer Program (K-2nd grade) and Dance Artist Program (3rd-12th grade), with adult classes offered in 6-week sessions.
- DancePartners Community Outreach Program Community outreach program bringing dance into schools and partner organizations, including Movement to Music for preschoolers and children with disabilities, Arts in Education curricula (Dancing With Words, Math In Motion, Brain Body Balance), and partnerships with organizations such as the Bell Center for Early Intervention and Mitchell's Place.
- Studio and Theatre Space Rental
Quantifiable outcome
- 15,000+ individuals reached annually
- +1 more outcomes
Companies that use The Dance Foundation
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
The Dance Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Dance Foundation partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, secondary and minor.
- Bell Center for Early InterventioncoreLong-standing partnership providing Movement to Music classes for children from birth to age 3 at risk for developmental delay. Classes help build physical, cognitive, and social skills alongside therapists and teachers.
- Mitchell's PlacecorePartnership providing dance programs for children affected by autism and other developmental disabilities. Dance provides structured yet creative environment addressing communication, socialization, sensory processing, and motor skill challenges.
- Brookwood Forest Elementary SchoolsecondaryEarly intervention program participant in DancePartners Movement to Music program.
- Cherokee Bend Elementary SchoolsecondaryEarly intervention program participant in DancePartners Movement to Music program.
- Hall Kent Elementary SchoolsecondaryR.I.S.E. Program and Arts in Education participant through DancePartners.
- Mountain Brook Elementary SchoolsecondaryEarly intervention program participant in DancePartners Movement to Music program.
- West End AcademycoreCommunity school serving primarily Black and Latino students where Math in Motion curriculum was launched. Test scores have historically been below average in this underserved community.
- Sanspointe Dance Companycore501(c)(3) nonprofit dance company founded in 2003 with support from The Dance Foundation. Professional rehearsal space provided at discounted rates. Company is in its 22nd year, with all five artistic directors being Dance Foundation faculty.
- Alabama Dance CouncilminorRegional dance arts organization partner.
- Forge Breast Center Survivor CenterminorCommunity organization partner through DancePartners program.
- Greater Birmingham Arts Education CollaborativeminorCollaborative partner supporting arts education in Birmingham area.
- People in MotionminorCommunity organization partner through DancePartners program.
- UAB Early StartminorUniversity partnership for early childhood education programs.
- W.I.S.E. - Woolley Institute For Spoken-Language EducationminorSpecialized education partner for spoken-language education through DancePartners Movement to Music program.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
The Dance Foundation competitors and assessment
Company assessmentRegional players
- Kansas City Ballet: Mid-size nonprofit ballet company with school and outreach programs; comparable operational scale to TDF with similar mix of studio classes, community education, and performances.
- Alabama Ballet: Birmingham, AL-based nonprofit ballet company with associated school. Most direct local peer, sharing the Greater Birmingham market for dance education and performances.
- Cincinnati Ballet: Nonprofit ballet company with academy and community education programs of comparable scale; similar model combining studio classes, school outreach, and performances.
- Nashville Ballet: Nashville-based nonprofit ballet company with associated school of comparable scale, serving a Southeast regional market with dance education and performances.
Direct peers
- Hubbard Street Dance Chicago: Mid-size nonprofit contemporary dance company with associated school and education/community programs; comparable scale and structure to TDF's studio plus outreach model.
- American Dance Festival: Long-running nonprofit dance education organization offering year-round and summer programming; comparable structure of studio-based instruction, community programs, and educational mission.
- Joffrey Ballet: Major dance organization combining professional company with academy/school offering ballet, contemporary, and jazz to all ages; direct comparable in nonprofit dance-education model.
- Mark Morris Dance Group: Nonprofit dance company with strong school offering dance education across ages and abilities, including community engagement programs; closely comparable structure and mission.
Broad incumbents
- Boston Ballet: Major nonprofit ballet company with one of the largest associated dance schools in the U.S. and extensive community education programs; broader incumbent with overlapping mission.
- Alvin Ailey American Dance Theater: National nonprofit dance organization with renowned school (Ailey Extension, Ailey School) and extensive community outreach including programs for underserved youth; broader incumbent with overlapping educational mission.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Dance Foundation social profiles
Digital presenceThe Dance Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Dance Foundation leadership team
Management profileNumber of profiles
Profiles5 records
The Dance Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Dance Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Dance Foundation
What does The Dance Foundation do?
The Dance Foundation delivers in-studio dance classes for students from toddlers through adults, including adaptive programs for children with disabilities, through a five-studio facility with a 100-seat theatre in Homewood, Alabama. It complements studio instruction with the DancePartners community outreach program, which places teaching artists in schools and partner organizations to deliver dance-integrated curricula (Math in Motion, Dancing With Words, Brain Body Balance, Movement to Music). The organization also rents professional studio and theatre space to community artists and offers birthday party packages and summer dance camps.
Is The Dance Foundation a public or private company?
The Dance Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Dance Foundation founded?
The Dance Foundation was founded in 1975. It employs 11 to 50 people.
Where is The Dance Foundation based?
The Dance Foundation is headquartered in Homewood, United States, in the North America region.
How does The Dance Foundation make money?
Six revenue lines are on record. Studio Class Tuition is the primary driver. The others are summer Classes and Camps, space Rental, birthday Party Packages, performance Fees and donations and Grants.
Who are The Dance Foundation's main competitors?
Regional players on record are Kansas City Ballet, Alabama Ballet, Cincinnati Ballet and Nashville Ballet. Direct peers are Hubbard Street Dance Chicago, American Dance Festival, Joffrey Ballet and Mark Morris Dance Group. Broad incumbents are Boston Ballet and Alvin Ailey American Dance Theater.
Does The Dance Foundation have an API?
No public API is recorded for The Dance Foundation.
What industry is The Dance Foundation in?
The Dance Foundation's product category is Dance Education Services. Its primary akta.pro industry code is EDAMAAAH, Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance), with a secondary code of EDAAAGAD, Dance & Movement (Ballroom, Contemporary, Social Dance). Its NAICS code is 61161 and its SIC code is 8200.