What Brookwood School does

Brookwood School is a private, non-profit, non-denominational coeducational day school located on a 30-acre wooded campus in Manchester, Massachusetts. Founded in 1956 (originally as The Essex Country Day School) and operating continuously under six headmasters — currently Jon Bartlett, the sixth Head of School, appointed in July 2021 — the school serves 293 students from Early Childhood (age 3) through Grade 8, drawing families from 32 North Shore communities via on-campus instruction and three established bus routes. The academic program is delivered across three divisions (Early Childhood, Lower School EC-Grade 4, and Upper School Grades 5-8), differentiated by 23 interscholastic sports teams, two Changemaking Labs equipped with robotics, drones, 3D printers, and laser cutters, a Forest School outdoor learning program anchored by the campus's ponds and trails, a 16,000+ volume library, and a unified arts curriculum spanning visual arts and music/performing arts.

The school's revenue model is tuition-driven and recurring: published 2026-27 tuition ranges from $21,850 (Early Childhood, 5 mornings) to $49,850 (Grades 7-8), fully inclusive of books, lunch, athletics, and field trips, billed annually with optional 10-month (May–February) payment plans and a 12-month plan (March–February) for returning families. Auxiliary revenue streams include Summer at Brookwood (six week-long sessions, ages 3-14, launching two new programs — INSPIRE Academic Camp and North Shore Trail Exploration — in Summer 2026), facility rentals on the campus's turf fields, gym, and Liston Commons, plus fundraising through the Brookwood Fund (annual giving goal $650K+), the Harmony on the Harbor auction ($75/ticket), and endowment/planned giving. A $2M tuition assistance budget supports 27% of students with grants ranging from 5% to 95% of tuition. Operations run on a back-office stack of Veracross (parent/teacher portal), Ravenna (admissions), Clarity Application (financial aid), CampBrain (camp registration), and Blackbaud (tuition payment), with no proprietary technology product.

Name

Brookwood School

Legal name

Brookwood School

Website

https://brookwood.edu

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

101–250 employees

Short description

Brookwood School is a non-profit, coeducational day school in Manchester, Massachusetts, serving 293 students from age 3 through Grade 8 across 32 North Shore communities. It operates on a tuition-based recurring revenue model supplemented by summer camp, facility rentals, and annual giving.

Ownership category

akta.pro rank

Product category

Independent PreK–8 Day School Education

NAICS

Elementary and Secondary Schools (6111), Sports and Recreation Instruction (611620), Fine Arts Schools (61161)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Nature-Based / Forest School Early Learning Programs (EDACADAD)

akta.pro secondary industries

STEAM-Focused Early Learning Academies (EDACADAJ), Music Camps (Band, Choir, Instrument Intensive) (EDAMALAJ)

Keywords

• Independent school education
• Private day school
• Early childhood education
• Middle school education
• Summer camp programs

Headquarters

HQ city

Manchester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Tuition: Brookwood generates revenue primarily through tuition fees charged to families for educational programs spanning Early Childhood through Grade 8. Tuition is fully inclusive of books, lunch, athletics and athletic uniforms, and field trips.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Brookwood School is a non-profit independent coed day school delivering a PreK through Grade 8 educational program in Manchester, Massachusetts. The school provides an integrated curriculum spanning academics, athletics (23 interscholastic teams), visual and performing arts, Changemaking Labs maker education, Forest School outdoor learning, and social-emotional learning, with all-inclusive tuition covering books, lunch, athletics, and field trips. Operations are sustained through tuition, charitable donations to the Brookwood Fund, and the Harmony on the Harbor annual auction, and are augmented by the Summer at Brookwood day camp program (ages 3–14).

Product overview

Brookwood School is an independent school for ages 3 through Grade 8 offering a unified educational program. The core offerings include Early Childhood (ages 3-4), Lower School (EC-Grade 4), and Upper School (Grades 5-8). Supporting programs include Changemaking Labs with maker technology, Forest School for outdoor learning on the 30-acre campus, and comprehensive arts (visual arts and music/performing arts). The school operates Summer at Brookwood with the new INSPIRE Academic Camp branch (launching 2026), plus athletics with 23 interscholastic teams. All programs are included within tuition and supported by the Library Services with 16,000+ volumes.

Differentiator

Problem solved

Functional benefit

Products and services

• Early Childhood Program Early childhood education for 3- and 4-year-olds, the entry point to Brookwood's PreK through Grade 8 independent school program.
• Lower School Educational program spanning Early Childhood through Grade 4, focusing on foundational academic skills, social-emotional development, and outdoor learning.
• Upper School Middle school program for Grades 5–8, emphasizing leadership development, academic rigor, and preparation for secondary school placement.
• Summer at Brookwood Summer day camp program offering six week-long sessions for ages 3–14, featuring day camp, specialty camps, field trips, and CIT leadership training, registered through the CampBrain portal.
• INSPIRE Academic Camp Academic morning option launching Summer 2026 that blends skill-building with hands-on summer learning in math and literacy for campers in Grades 1–9.
• North Shore Trail Exploration Specialty Camp Full-day outdoor adventure program for campers entering Grades 6–9 featuring kayaking, indoor rock climbing, mountain biking, and coastal exploration.
• Changemaking Labs Two state-of-the-art makerspaces integrated into the curriculum where students use tools including robotics, drones, 3D printers, and laser cutters for creative problem-solving.
• Forest School Outdoor learning program utilizing Brookwood's 30-acre campus for experiential education focused on nature connection, science, and environmental stewardship.
• Visual Arts Program Sequential visual arts program offering exposure to drawing, painting, printmaking, sculpture, bookmaking, fabric art, mixed-media, graphic design, and ceramics.
• Music & Performing Arts Comprehensive performing arts curriculum including Orff instruments, recorders, orchestral strings, steel pans, guitars, handbells, vocal ensemble, and theatrical productions.
• Brookwood Athletics Physical education and athletics program with 23 interscholastic sports teams, developmental activities, and intramural options for students in Grades 5–8.
• Library Services 16,000+ volume library collection with online databases, author visits, and programs like One School One Book and Spring Library Campout.

Quantifiable outcome

• 27% of students receive tuition assistance totaling approximately $2 million annually
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Manchester Sailing Association (MSA)coreStrategic or Co-development PartnerBrookwood partners with Manchester Sailing Association for the summer camp season, providing midday and end-of-day transportation between Summer at Brookwood and MSA programs at Tuck's Point. Transportation is available for qualifying MSA programs including Beginner C420, Beginner Opti, Learn to Sail, Sea Urchins, and more. The partnership enables campers to participate in both camp programs during the same day.
• Landmark SchoolminorGTM or Marketing PartnerBrookwood provides counselor-supervised walks from Landmark School's morning program to Summer at Brookwood's afternoon programming, offering flexibility for families whose children attend both programs.
• Relish CateringcoreOthersBrookwood partners with Relish Catering to provide a daily lunch option for Summer at Brookwood campers. Families can order from a menu of options delivered to campus each day. Campers not using Relish Catering may pack their own lunch.
• Lesley University Graduate School of EducationcoreStrategic or Co-development PartnerBrookwood partners with Lesley University to offer a Teacher Residency Program providing Teaching Apprentices with Elementary or Early Childhood Education Initial Licensure and a Master of Education degree. Apprentices teach in two classrooms over the school year while taking courses at Lesley. Brookwood charges $6,000 (12 credits) plus housing; Lesley charges $875 per credit (24 credits).
• Kestrel EducationalminorChannel Partner/ Reseller/ DistributorKestrel Educational provides extended summer programming in August (dates TBA) as a third-party camp provider operating at Brookwood's campus, extending the summer camp season beyond Brookwood's own six-week program.
• Nike Soccer Camps (US Sports Camps)minorChannel Partner/ Reseller/ DistributorNike Soccer Camps operates on Brookwood's campus August 3–7 and August 10–14, providing extended summer programming for campers interested in soccer as a third-party provider.
• Ravenna HubcoreTechnology or IntegrationBrookwood partners with Ravenna, a web-based admissions platform, to manage the entire admissions process including inquiry forms, applications, document submission, event registration, and enrollment contracts for prospective families.
• VeracrosscoreTechnology or IntegrationBrookwood uses Veracross for parent and teacher portals, enabling families to access academic information, communicate with teachers, and manage their school experience. The development office also uses Veracross for event management and giving.
• CulinartcoreOthersBrookwood's food service vendor Culinart prepares daily nutritious, well-balanced lunches for students in the Liston Commons, using fresh, natural, often locally-sourced ingredients. Lunch is included in tuition.
• NAIS Challenge 20/20 ProgramminorStrategic or Co-development PartnerBrookwood is registered with the National Association of Independent Schools' Challenge 20/20 program, providing students with opportunities to build cross-cultural sensitivity and communication skills through virtual and in-person exchanges with partner schools around the world.
• Appleton FarmsminorStrategic or Co-development PartnerEarly Childhood students partner with Appleton Farms for a seedling growing project as part of service learning and sustainability curriculum, connecting students with local agriculture.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Shore Country Day School: Shore Country Day School is a PreK-9 independent day school in Beverly, MA, immediately adjacent to Brookwood on the North Shore. It is the most direct geographic and curricular peer, drawing from overlapping feeder communities.
• Glen Urquhart School: Glen Urquhart is a PreK-8 independent day school in Beverly Farms, MA, located minutes from Brookwood. It serves a comparable affluent North Shore family demographic with a project-based, progressive curriculum.
• Shady Hill School: Shady Hill is a PreK-8 independent day school in Cambridge, MA, with a long-standing progressive, teacher-cooperative educational model. Comparable in scale, mission, and PreK-8 structure to Brookwood.
• The Fenn School: Fenn is an independent day school for boys in Grades 4-9 in Concord, MA. It is a strong comparable on independent-school positioning, athletic breadth, and secondary-school placement focus in the Greater Boston market.
• Belmont Day School: Belmont Day is a PreK-8 independent day school in Belmont, MA, with a similar mission, project-based pedagogy, and family demographic. Comparable in size, programs, and tuition band.
• Buckingham Browne & Nichols School: BB&N is a PreK-9 coeducational independent day school in Cambridge, MA. It is a larger, higher-profile peer with overlapping mission, curricular philosophy, and feeder-family demographic.
• The Park School: Park School is a PreK-8 independent day school in Brookline, MA, with a progressive, experiential educational model on a substantial campus. Strong comparable on whole-child, project-based programming.
• The Fay School: Fay is a PreK-9 independent day and boarding school in Southborough, MA, with a strong athletic and signature programs model. Comparable in size, programming breadth, and secondary-school placement focus.

Emerging players

• Cape Ann Waldorf School: Cape Ann Waldorf is a small PreK-8 Waldorf school in Beverly, MA, also on the North Shore. It overlaps with Brookwood's nature/outdoor learning emphasis and is a meaningful, like-philosophy competitor for families seeking experiential education.

Regional players

• Pingree School: Pingree is a 9-12 independent day school in South Hamilton, MA, that draws many of its incoming students from Brookwood and peer North Shore schools. A relevant secondary-placement destination peer that closes the loop on Brookwood's K-8 value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/brookwoodsummer
• Xx.com/BrookwoodSchool
• Facebookfacebook.com/BrookwoodSchool

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brookwood School