Liberty Cannabis
Liberty Cannabis is a privately held, multi-state U.S. cannabis dispensary chain operating 17 retail locations across six states under parent Holistic Industries Inc., serving medical marijuana patients and adult-use consumers with curated third-party cannabis brands, online ordering, in-store pickup, and a proprietary loyalty and cashless-payment mobile app called Liberty Wallet.
- Company typePrivate
- Founded2011
- HeadquartersSomerville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Liberty Cannabis does
Liberty Cannabis is a privately held, multi-state cannabis dispensary chain founded in 2011 and operating under parent company Holistic Industries Inc. The company runs 17 retail dispensaries across six U.S. states (California, Massachusetts, Pennsylvania, Maryland, Michigan, and New Jersey), with a Pennsylvania-heavy footprint of seven stores concentrated around Philadelphia, Pittsburgh, and suburban markets. Stores sell regulated cannabis products including flower, vape cartridges, concentrates, edibles, topicals, and pre-rolls to both qualifying medical marijuana patients and adult-use consumers aged 21+. The core product mix is third-party brands rather than vertically integrated cultivation; the company curates 25+ brand partners (Garcia Hand Picked, Strane, Hellavated, RYTHM, STIIIZY, Wyld, Cresco, 710 Labs, Curio Wellness, Jeeter, Puffco and others) and segments merchandise by effects, terpenes, and dose tiers to serve novice and experienced consumers respectively.
The dispensaries are supported by Liberty Wallet, a proprietary mobile rewards and cashless-payment application that addresses the federal prohibition on credit card processing at cannabis retailers. Liberty Wallet integrates Yodlee's bank-linking API to enable prepaid credit purchases, then redeems those credits for in-store and curbside pickup orders, layers on a loyalty points program with monthly perks and referral incentives, and stores location-based compliance data for purchase eligibility. The chain operates an online ordering platform with same-day in-store and curbside pickup but does not currently offer delivery. Customer-facing content (strain library, medical card guidance, community programs such as Liberty Cannabis Cares, Empowered by Flower, and Smokes & Stripes) is the primary marketing moat versus purely transactional competitors.
The business model is direct-to-consumer retail with no subscription or wholesale revenue disclosed. Stores generate revenue from one-time retail transactions; ancillary revenue is captured through Liberty Wallet's prepaid credit float and transaction-fee structure. The company is private (no IPO, ticker, or exchange listing), is funded without disclosed venture or private equity rounds, and is incorporated under Delaware law. Customer payment is cash, on-site ATM withdrawal, or Liberty Wallet credits, which is structurally dictated by the U.S. federal Schedule 1 status of cannabis.
Liberty Cannabis firmographics
Firmographics- Name
- Liberty Cannabis
- Legal name
- Holistic Industries Inc.
- Website
- https://libertycannabis.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Liberty Cannabis is a privately held, multi-state U.S. cannabis dispensary chain operating 17 retail locations across six states under parent Holistic Industries Inc., serving medical marijuana patients and adult-use consumers with curated third-party cannabis brands, online ordering, in-store pickup, and a proprietary loyalty and cashless-payment mobile app called Liberty Wallet.
- Ownership category
- akta.pro rank
Liberty Cannabis industry classification
Industry- Product category
- Cannabis Retail Dispensary
- NAICS
- Pharmacies and Drug Retailers (456110), Health and Personal Care Retailers (456)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Dual-License Cannabis Dispensaries (Adult-Use + Medical) (CRANAFAC)
- akta.pro secondary industries
- Adult-Use (Recreational) Cannabis Dispensaries (CRANAFAA), Medical Cannabis Dispensaries (CRANAFAB), Cannabis Online Ordering for Dispensary Pickup (Click-and-Collect) (CRANAGAC)
Keywords
Where Liberty Cannabis is headquartered
LocationHeadquarters
- HQ city
- Somerville
- HQ country
- United States
- HQ region
- North America
Offices17 records
Markets served
Liberty Cannabis business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Cannabis Sales: In-store and online retail sales of cannabis products including flower, vape cartridges, concentrates, edibles, and topicals across medical and adult-use markets.
- Liberty Wallet Credits: Prepaid digital credits purchased through the Liberty Wallet app using bank accounts, redeemable for cannabis purchases at Liberty locations. Members earn additional credits on purchases.
- Referral Program: Referral Credits earned by existing members who refer new users to create Liberty Wallet accounts and make qualifying purchases.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Liberty Cannabis product offering
Product offeringCore offering
Liberty Cannabis operates 17 retail cannabis dispensary locations across California, Massachusetts, Pennsylvania, Maryland, Michigan, and New Jersey, selling recreational and medical marijuana products including flower, vapes, concentrates, edibles, and topicals from over 20 third-party cannabis brands. Sales are supported by online ordering with in-store pickup and the Liberty Wallet mobile app, which provides loyalty rewards, cashless payments, and order tracking. The company operates dispensaries in both adult-use and medical-only states, with all transactions occurring in physical retail locations (no delivery is offered).
Product overview
Liberty Cannabis is a multi-state cannabis dispensary chain offering recreational and medical marijuana products across California, Massachusetts, Pennsylvania, Maryland, Michigan, and New Jersey. The core offering consists of retail dispensary locations complemented by the Liberty Wallet mobile rewards application. The company carries an extensive portfolio of third-party cannabis brands including Garcia Hand Picked, Strane, Hellavated, DO Drops, Camino, gLeaf, Khalifa Kush, RYTHM, STIIIZY, Wyld, Rove, Raw Garden, Jeeter, Puffco, Bits, Organic Remedies, Bountiful Farms, Vytal Options, Cresco, Mary's Medicinals, Curio Wellness, 710 Labs, Old Pal, Kind Tree, (the) Essence, and Breakwater. Products include flower, vape cartridges, concentrates, edibles, topicals, pre-rolls, and cannabis accessories. Additional services include the Strain Library educational resource and Medical Card Programs for patient certification.
Differentiator
Problem solved
Functional benefit
Brands
- Garcia Hand Picked: Cannabis brand curated by the Garcia family, inspired by Jerry Garcia's spirit of self-expression and positive vibes.
- Strane
- Hellavated
- DO Drops Edibles
Products and services
- Liberty Cannabis Dispensaries Multi-state cannabis dispensary chain with 17 retail locations across CA, MA, PA, MD, MI, and NJ selling recreational and medical marijuana products including flower, vapes, concentrates, edibles, and topicals, with online ordering and in-store pickup.
- Liberty Wallet Mobile App Mobile application enabling customers to earn rewards credits on cannabis purchases, receive monthly perks, link bank accounts for cashless payments, place online orders, and track order status across all Liberty Cannabis locations.
- Medical Card Programs Step-by-step guides for obtaining medical marijuana cards across CA, PA, MA, MI, and MD, helping qualifying patients navigate the certification process.
Quantifiable outcome
- 20% credits earned on first Liberty Wallet transfer
- +1 more outcomes
Companies that use Liberty Cannabis
Customer profileSegments3 records
Ideal customer profiles2 records
Liberty Cannabis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
Liberty Cannabis partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and flagship.
- Holistic IndustriescoreParent company that owns and operates Liberty Cannabis dispensaries. Founded in 2011 out of a multigenerational family wine and spirits business. Responsible for accessibility compliance, terms of service, and overall company operations.
- Garcia Hand PickedflagshipFeatured cannabis brand at Liberty dispensaries. Curated by the Garcia family with inspiration from Jerry Garcia. Available in PA, MD, MA, and MI. Strains include Swampwater Fumez, Limefire Skunk, Florida Kush, LA Baker, and others.
- StraneflagshipFeatured cannabis brand at Liberty dispensaries. Focus on genetics and strain selection. Includes Strane LIVE (premium live extracts) and Strane STASH (affordable flower). Available in MD, MA, MI, and PA.
- HellavatedcoreCannabis brand emphasizing potent and flavorful products with fun branding. Available in MD and MA locations.
- Do Drops EdiblescoreLow-dose edible alternative at 2.5mg per piece. Available in Maryland locations.
- CaminocoreEdibles brand by Kiva with effect-focused formulations. Available in CA, MA, and MI.
- gLeafcoreOriginally Green Leaf Medical. Terpene-rich flower and formulations. Available in MD and PA.
- Khalifa KushcoreWiz Khalifa's brand featuring high-THC flower and pre-rolls. Available in MD and PA.
- RYTHMcorePrecision-grown flower and live-resin vapes with terpene-rich profiles. Available in MA, MD, NJ, and PA.
- Organic RemediescoreWellness-minded cannabis brand. Indoor-grown flower, disposables, tinctures. Available in PA and MD.
- STIIIZYcoreSleek pod system and vape products. Available in CA and MI.
- WyldcoreReal-fruit gummies with vegan pectin. Available in CA, MA, MD, NJ, and MI.
- RovecoreDependable vape cartridges with strain-specific extracts. Available in CA, MA, and MI.
- Raw GardencoreClean, farm-born live resin extracts from California. Available in CA.
- CrescocoreLarge-scale cultivation with live resin cartridges. Available in MA and PA.
- Curio WellnesscoreMaryland-founded brand with science-informed approach. Flower, vapes, chews. Available in MD.
- 710 LabscoreSmall-batch solventless extracts and concentrates. Available in CA and MI.
- Kind TreecoreCultivation-first brand. Indoor-grown cultivars. Available in MD, NJ, and PA.
- JeetercoreInfused pre-rolls and live resin vapes. Baby Jeeters, Jeeter Juice, Red Label flower. Available in CA, MA, and MI.
- PuffcocoreCannabis dab devices and e-rigs (Peak, Peak Pro, Proxy, Pivot). Available in CA, MD, MA, MI, NJ, and PA.
- VeranocoreParent company of Bits Edibles brand. Available in MD and NJ.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Liberty Cannabis competitors and assessment
Company assessmentEmerging players
- Cookies: Brand-led cannabis retailer opening flagship dispensaries in select markets (CA, MI, NJ, MA). Comparable as a branded-retail dispensary competitor in states where Liberty also operates, but smaller and brand-first rather than MSO-multi-state.
Direct peers
- Trulieve Cannabis: Large multi-state cannabis retailer with deep PA, MA, and MD footprint and a growing national presence. Direct peer given retail-first operating model and overlap in Liberty's strongest states.
- Cresco Labs: Public MSO with Sunnyside dispensaries in PA, MA, IL, OH, NY and other states. Direct peer as a competing multi-state dispensary operator and a featured brand at Liberty (Cresco).
- Ayr Wellness: Multi-state cannabis operator with retail, cultivation and processing across PA, NJ, MA, FL, and IL. Direct peer with overlapping dispensary footprint in MA, PA, and NJ.
- Ascend Wellness Holdings: Multi-state cannabis operator with dispensaries in MA, NJ, IL, NY, and MI. Direct peer given shared retail focus in MA, NJ, and MI — overlapping directly with Liberty's footprint.
- Verano Holdings: Multi-state cannabis operator with retail, cultivation, and brand (Verano, (the) Essence, Bits, Avexia) operations across NJ, MD, IL, PA and other states. Direct peer as both an MSO competitor and a brand partner at Liberty.
- Green Thumb Industries (GTI): Public MSO with Rise-branded dispensaries in multiple states including PA, NJ, MI, MD and MA. Direct peer sharing the same multi-state dispensary strategy, third-party brand assortment, and competing for the same retail licenses.
- Curaleaf Holdings: Largest U.S. multi-state cannabis operator with ~150+ retail dispensaries across dozens of states. Direct peer given shared MSO model, adult-use + medical focus, online ordering, and overlapping state presence (MA, NJ, MD, PA, MI).
- Acreage Holdings: Multi-state cannabis operator with stores in PA, NJ, MA, MI and other states. Direct peer given overlap in core Liberty geographies and similar multi-state dispensary model.
Others
- Holistic Industries (parent): Identified parent of Liberty Cannabis in legal disclosures. Included for context as the operating and contracting entity; not a retail competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Liberty Cannabis social profiles
Digital presenceLiberty Cannabis compliance and trust
Trust signalCompliance4 records
Liberty Cannabis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Liberty Cannabis leadership team
Management profileNumber of profiles
Liberty Cannabis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Liberty Cannabis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Liberty Cannabis
What does Liberty Cannabis do?
Liberty Cannabis operates 17 retail cannabis dispensary locations across California, Massachusetts, Pennsylvania, Maryland, Michigan, and New Jersey, selling recreational and medical marijuana products including flower, vapes, concentrates, edibles, and topicals from over 20 third-party cannabis brands. Sales are supported by online ordering with in-store pickup and the Liberty Wallet mobile app, which provides loyalty rewards, cashless payments, and order tracking. The company operates dispensaries in both adult-use and medical-only states, with all transactions occurring in physical retail locations (no delivery is offered).
Is Liberty Cannabis a public or private company?
Liberty Cannabis is a private company. It is classified as family owned and is currently operating.
When was Liberty Cannabis founded?
Liberty Cannabis was founded in 2011. It employs 11 to 50 people.
Where is Liberty Cannabis based?
Liberty Cannabis is headquartered in Somerville, United States, in the North America region.
How does Liberty Cannabis make money?
Three revenue lines are on record. Retail Cannabis Sales are the primary driver. The others are liberty Wallet Credits and referral Program.
Who are Liberty Cannabis's main competitors?
Cookies is listed as an emerging player. Direct peers are Trulieve Cannabis, Cresco Labs, Ayr Wellness, Ascend Wellness Holdings, Verano Holdings, Green Thumb Industries (GTI), Curaleaf Holdings and Acreage Holdings. Holistic Industries (parent) is listed as an others.
Does Liberty Cannabis have an API?
No public API is recorded for Liberty Cannabis.
What industry is Liberty Cannabis in?
Liberty Cannabis's product category is Cannabis Retail Dispensary. Its primary akta.pro industry code is CRANAFAC, Dual-License Cannabis Dispensaries (Adult-Use + Medical), with a secondary code of CRANAFAA, Adult-Use (Recreational) Cannabis Dispensaries. Its NAICS code is 456110 and its SIC code is 5912.