National Amateur Sports

What National Amateur Sports does

National Amateur Sports (NAS) is a privately held sports marketing and media company founded in 2011 and headquartered in Charlotte, North Carolina. It operates a digital platform that gives public school athletic departments websites, live streaming, e-ticketing, and fan engagement tools, and pairs that infrastructure with the Community Athletics Alliance (CAA), a sponsorship distribution program that connects local, regional, and national corporate brands with entire school districts under district-wide, annual subscription agreements.

The core business model is two-sided B2B intermediation: NAS sells recurring tiered sponsorship packages (Community Partnership starting at $500 per high school; Sustaining Partnership at $3,500 per high school for 2026-27 with category exclusivity and a four-slot cap per district) to corporate buyers, then shares revenue back to participating school districts. Pricing is district-wide and includes middle schools. Secondary revenue comes from $5 digital photo downloads through SmugMug, owned events such as the North Carolina Flag Football State Championship ticketed via GoFan and streamed on the NAS Athletic Zone YouTube channel, and the R.I.S.E. (Readiness in Sports Education) student program, which layers a student-media labor pipeline onto district partnerships.

NAS reports coverage of 441 schools across 15 metro districts with 12M+ annual impressions and 2M+ total reach across all sports. Named district customers include Charlotte-Mecklenburg Schools, Wake County Public Schools, Greenville County Schools, and Fairfax County Public Schools, and OrthoCarolina is a flagship 13-year healthcare partner whose footprint was expanded to five Carolinas districts in February 2026. The company competes on aggregation of a fragmented market rather than on proprietary AI or data assets, and it has no disclosed funding, M&A, or ownership structure in the public record.

Name

National Amateur Sports

Legal name

National Amateur Sports

Website

https://nasathletics.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

National Amateur Sports is a Charlotte-based sports marketing and media firm that connects corporate sponsors with public school athletic districts through its Community Athletics Alliance, providing live streaming, e-ticketing, and branded sponsorship distribution across 441 schools in 15 districts.

Ownership category

akta.pro rank

Product category

Sports Marketing and Media Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industry

Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ)

Keywords

• Sports marketing services
• Corporate sponsorship programs
• High school athletics
• Athletic event streaming
• Digital media platform

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Corporate Sponsorship Partnerships: Revenue generated from businesses sponsoring public school athletics through the Community Athletics Alliance. Corporate partners pay annual fees to gain brand visibility across school district digital and physical assets, with revenue shared back to school districts.
2. Digital Photo Sales: Sale of digital photography downloads from athletic events for $5 per download

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

National Amateur Sports operates a digital sports marketing and media platform that connects public school athletic departments with corporate sponsors through its Community Athletics Alliance (CAA) program. The company delivers website hosting, live event streaming, e-ticketing, and content distribution across 441 schools in 15 districts, while selling tiered annual sponsorships to corporate partners who gain brand visibility across these digital assets. NAS also runs the R.I.S.E. student media education program and organizes competitive athletic events such as flag football state championships.

Product overview

National Amateur Sports (NAS) is a sports marketing and media company operating a unified digital platform that serves public school athletics across multiple districts. The core platform provides websites, live streaming, and e-ticketing for partner schools, while the Community Athletics Alliance (CAA) connects corporate sponsors with districts through tiered partnership programs. Supporting offerings include the R.I.S.E. Student Program for media education, and organized events including flag football state championships, the Foothills Friendlies girls soccer tournament, and OrthoCarolina Preseason Play Day lacrosse events.

Differentiator

Problem solved

Functional benefit

Brands

• Community Athletics Alliance (CAA): A partnership program connecting businesses with public school athletic programs, providing brand visibility through digital platforms, live streams, e-tickets, and community engagement in exchange for supporting school sports.
• R.I.S.E. (Readiness in Sports Education)
• NAS Athletic Zone

Products and services

• NAS Digital Platform The core sports marketing and media platform serving public school districts, providing digital presence for athletics websites, live streaming, e-ticketing, and fan engagement tools.
• Community Athletics Alliance (CAA) A tiered partnership program connecting businesses with public school athletic programs, providing brand visibility, community goodwill, and marketing impact to corporate sponsors while funding school athletics. Available in Community Partnership (starting at $500 per high school) and Sustaining Partnership ($3,500 per high school for 2026-27 school year) tiers.
• R.I.S.E. Student Program (Readiness in Sports Education) Educational program providing high school students with practical experience in sports marketing and media, equipping them to create content for school websites and social media channels and build real-world skills.
• District Athletics Partnership Program Partnership service working with public school districts to protect, enhance, and monetize their sports assets by educating districts about asset value, delivering engagement programs for families and fans, and connecting districts with corporate partners for revenue generation.
• Flag Football State Championships Annual state-level flag football tournament organized by NAS featuring multiple rounds of playoff competition culminating in a championship game at Durham County Memorial Stadium, with live streaming and e-ticketing through GoFan.
• Foothills Friendlies Girls Soccer Event Multi-team soccer tournament featuring top girls soccer teams from North Carolina, played at Henry Fork River Park in Hickory, NC, and powered by OrthoCarolina partnership.
• OrthoCarolina Preseason Play Day Multi-field lacrosse preseason event featuring top boys lacrosse teams from the Charlotte region, played at Cornelius Road Park in Mooresville, NC, organized through the OrthoCarolina partnership.

Quantifiable outcome

• 12M+ impressions annually for Sustaining Partners across district-wide platform
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

One partnership is on record.

• OrthoCarolinacoreStrategic or Co-development Partner · 11 February 2026OrthoCarolina and NAS expanded their 13-year partnership to support public school athletics across five school districts in the Carolinas including Charlotte-Mecklenburg, Winston-Salem/Forsyth County, Cabarrus County, Iredell-Statesville, and Fort Mill. The partnership adds new programming designed to enhance student development, leadership opportunities, and community engagement while providing care for student-athletes and supporting athletic events. OrthoCarolina provides discounted sports physicals and healthcare services for student-athletes.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• NFHS Network: NFHS Network is a joint venture of the National Federation of State High School Associations producing live and on-demand high school sports coverage. NAS competes directly for the same content rights, streaming infrastructure, and corporate sponsor dollars at the scholastic level.
• PlayOn! Sports (MaxPreps): PlayOn! Sports operates MaxPreps, the largest online high school sports media platform with stats, rankings, and live content. It is the closest scale competitor to NAS in monetizing high school sports audiences via media and sponsorship.
• GoFan: GoFan (owned by WMT) is the dominant digital ticketing platform for U.S. high school athletics and is also integrated with NAS events. It is a direct comparable on event monetization for scholastic sports and a buyer of NAS-style content.
• Hudl: Hudl provides video, analytics, and live-streaming tools primarily to high school and college athletic programs. Both companies sell into the same school-athletic department buyers with technology-enabled media offerings, though Hudl spans more sports and analytics use cases.
• SIDEARM Sports: SIDEARM Sports (a Learfield company) provides official athletic websites, apps, and content tools for college and high school programs. It competes with NAS on digital fan engagement and content distribution infrastructure sold to athletic departments.
• PlayOn! Sports (Pixellot / live streaming): PlayOn! Sports produces automated live-streamed high school sports broadcasts using camera automation similar to NAS's pre-installed camera infrastructure. It is a direct competitor in the streaming + sponsorship marketplace for amateur athletics.

Broad incumbents

• TeamSnap: TeamSnap is a leading sports team management and communication platform for youth and amateur sports. It is comparable as a tech-enabled intermediary selling into the youth sports ecosystem, though its buyer is the parent/coach rather than the corporate sponsor.
• Varsity Brands: Varsity Brands is a large incumbent serving high school and youth sports through apparel, spirit, and competitions. It is broader than NAS but overlaps in monetizing high school athletic assets and school relationships.

Emerging players

• LeagueApps: LeagueApps provides sports league and event management software for youth and amateur organizers. It overlaps with NAS in digital infrastructure for non-professional sports but is more general-purpose and registration-centric.
• FinalForms / DragonFly Athletic Solutions: FinalForms and DragonFly provide athletic department administration tools (paperwork, registration, payments) to high schools. Both sell into the same athletic-director buyer and could bundle or compete against NAS's broader school-district offering over time.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@NASAthleticZone
• Xx.com/NasAthletics
• Facebookfacebook.com/NationalAmateurSports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Amateur Sports