Trilliant Food & Nutrition

What Trilliant Food & Nutrition does

Trilliant Food & Nutrition is a privately held, vertically integrated coffee and beverage manufacturer headquartered in Little Chute, Wisconsin. Founded in 1979 as Victor Allen's Coffee in Madison, Wisconsin, the company rebranded to Trilliant in 2013 and operates an SQF Level 3 certified production facility spanning bean sourcing from over 25 countries, precision roasting, grinding, and packaging under one roof. It also operates a dedicated ready-to-drink and liquid coffee facility in Neenah, Wisconsin through its Horseshoe Beverage subsidiary, and maintains distribution and R&D operations in New Mexico and Minnesota.

The company operates a dual business model: it sells its own portfolio of national brands - Victor Allen's (coffee pods, ground coffee, espresso capsules), Nurri (better-for-you dairy and protein beverages), Blackpoint (coffee), and Horseshoe Beverage (RTD/liquid coffee) - across retail (Walmart, H.E.B., Albertsons, supermarkets, convenience stores), foodservice (restaurants, cafeterias, office breakrooms), and ecommerce (Amazon, brand websites). In parallel, it provides contract manufacturing and co-packing services for branded CPG partners, most notably Dutch Bros, for whom it developed and manufactures the at-home coffee assortment launched in February 2026.

Trilliant monetizes through two primary revenue streams: branded product sales across multiple formats (single-serve cups, espresso capsules, bagged, canister, cans, bottles, multi-serve) and B2B contract manufacturing fees from CPG brand partners. Pricing is quote-based and not publicly disclosed. The company is backed by Norwest Equity Partners (since 2013) and holds a wholly-owned distribution subsidiary, Precision Distribution, LLC. Headcount is 501-1,000 and certifications include SQF Level 3, Kosher, Rainforest Alliance, and Fair Trade.

Name

Trilliant Food & Nutrition

Legal name

Trilliant Food & Nutrition, LLC

Website

https://trilliantfood.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Trilliant Food & Nutrition is a vertically integrated coffee and beverage manufacturer (founded 1979, HQ Little Chute, WI) that produces its own national brands - Victor Allen's, Nurri, and Blackpoint - and provides contract manufacturing and co-packing services for branded CPG partners including Dutch Bros, distributing across mass retail, foodservice, and ecommerce channels.

Ownership category

akta.pro rank

Product category

Coffee & Beverage Manufacturing

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Coffee & Tea Beverage Co-Packing (RTD Coffee/Tea, Cold Brew) (AFAFAIAD)

akta.pro secondary industries

RTD Coffee Production (Non-Dairy/Non-Alcoholic) (AFAFABAE), Non-Alcoholic Beverage Co-Packing (Soft Drinks, Juice, RTD) (AFAFAIAB), Functional & Nutritional Beverage Co-Packing (Energy, Sports, Fortified) (AFAFAIAF), Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL), Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)

Keywords

• Coffee manufacturing
• Beverage co-packing
• Private label coffee
• Ready-to-drink beverages
• Single-serve coffee

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Beverage Product Sales (Own Brands): Trilliant manufactures and sells its own branded portfolio — Victor Allen's (coffee, cappuccino, cocoa pods), Nurri (dairy and protein beverages), and Blackpoint — through retail, ecommerce (Amazon), and foodservice channels. Revenue is generated from product sales across multiple formats: single-serve cups, espresso capsules, bagged coffee, canisters, cans, bottles, and multi-serve products.
2. Contract Manufacturing & Co-Packing Services: Trilliant develops and manufactures CPG products for branded partners (e.g., Dutch Bros), including product formulation, processing, and packaging under the partner's brand. This includes ready-to-drink iced lattes, ground coffee, single-serve pods, and creamers. Revenue comes from manufacturing fees and product supply agreements with retail distribution.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

Trilliant Food & Nutrition is a vertically integrated coffee and beverage manufacturer that produces and distributes its own portfolio of national brands (Victor Allen's coffee, Nurri dairy and protein beverages, Blackpoint coffee, and Horseshoe Beverage RTD coffee) across multiple formats including single-serve cups, espresso capsules, bagged, canister, cans, and bottles. The company also provides end-to-end contract manufacturing and co-packing services for branded CPG partners, handling product formulation, R&D, roasting, processing, and packaging under one roof from bean sourcing across 25+ countries through shipping.

Product overview

Trilliant Food & Nutrition is a vertically integrated coffee and beverage manufacturing company offering a portfolio of national recognized brands alongside co-manufacturing services. The core product portfolio includes Victor Allen's (coffee, cappuccino, and cocoa products in single-serve pods, espresso capsules, bagged, and canister formats), Nurri (dairy and protein beverages positioned as better-for-you options), and Horseshoe Beverage (ready-to-drink and liquid coffee production). The company also provides co-manufacturing services, evidenced by its partnership with Dutch Bros to produce their at-home coffee assortment (ready-to-drink lattes, ground coffee, pods, and creamers) distributed through major retail and ecommerce channels. Products are available across multiple formats including single-serve cups, espresso capsules, bagged, canister, cans, and bottles.

Differentiator

Problem solved

Functional benefit

Brands

• Victor Allen's: Premium coffee pods and coffee products. A national brand offering high-quality coffee experiences accessible to all, drawing on the company's rich tradition.
• Nurri
• Horseshoe Beverage
• Blackpoint

Products and services

• Victor Allen's A nationally recognized coffee brand offering carefully crafted, high-quality coffee products including coffee pods, espresso capsules, bagged and canister coffee, cappuccino, and cocoa. Positioned as accessible premium coffee for at-home consumption.
• Nurri

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Dutch BroscoreStrategic or Co-development Partner · 10 February 2026Trilliant Food & Nutrition developed and manufactures Dutch Bros' at-home CPG product line — including ready-to-drink iced lattes, ground coffee, single-serve pods, and creamers in signature flavors such as Golden Eagle and Annihilator. Products are distributed through Amazon, Walmart, H.E.B., and Albertsons. The partnership marks Dutch Bros' formal entry into the consumer packaged goods market.
• Horseshoe BeveragecoreOthersHorseshoe Beverage is a subsidiary/sister entity of Trilliant Food & Nutrition, operating the ready-to-drink and liquid coffee manufacturing facility in Neenah, Wisconsin. It is referenced as a separate legal entity in tax documentation and HR communications.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Massimo Zanetti Beverage USA: One of the largest private-label and contract coffee roasters in the U.S., producing roasted, ground, and single-serve coffee for retailer-owned and branded CPG customers. Directly comparable to Trilliant as a vertically integrated contract coffee manufacturer serving major national retail and foodservice customers.
• Mother Parkers Tea & Coffee: Privately held Canadian co-manufacturer of private-label and branded coffee and tea, serving North American retail and foodservice customers with single-serve, ground, and RTD formats. Highly comparable to Trilliant's co-packing model, multi-format capability, and own-brand-plus-private-label structure.
• Royal Cup Coffee: Family-owned vertically integrated coffee roaster and distributor supplying DSD foodservice, private-label, and specialty retail customers across the U.S. Comparable to Trilliant in vertical integration (sourcing through roasting/distribution), private-label capability, and broad format offering.
• Farmer Brothers: U.S. publicly traded coffee roaster, wholesaler, and equipment supplier serving foodservice and retail customers with roasted coffee, tea, and related products. Comparable to Trilliant as a vertically integrated coffee producer with private-label/co-manufacturing exposure and broad DSD distribution.
• Rogers Family Company: Privately held specialty coffee roaster and co-manufacturer offering private-label, organic, and single-serve coffee products to retail and foodservice customers. Comparable to Trilliant in private-label co-packing expertise, single-serve capability, and multi-format production.

Broad incumbents

• Keurig Dr Pepper: Large publicly traded beverage conglomerate operating the Keurig single-serve platform, Dr Pepper, and a broad coffee/tea portfolio (Green Mountain, Van Houtte). Comparable as a scaled U.S. beverage platform with overlapping single-serve coffee and RTD exposure, but operates as a brand owner rather than contract manufacturer.
• The J.M. Smucker Company: Large publicly traded packaged food company with major coffee brands (Folgers, Dunkin', Café Bustelo) and the K-Cup licensed brand portfolio. Comparable as a U.S. coffee category leader with which Trilliant competes for shelf space and private-label partnerships, though at materially greater scale.
• La Colombe Coffee Roasters: U.S. specialty coffee roaster and growing RTD brand owner (Draft Latte, oat milk lattes) sold through grocery, foodservice, and cafes. Comparable to Trilliant across both branded coffee and RTD formats, with overlapping retail distribution and product development capabilities.

Emerging players

• High Brew Coffee: Emerging U.S. RTD cold brew coffee brand distributed through mass retail, grocery, and foodservice channels. Comparable to Trilliant's RTD coffee capabilities via the Horseshoe facility and Dutch Bros RTD partnership, though operates as a brand owner rather than contract manufacturer.

Regional players

• Strauss Group / Strauss Coffee: Israeli-based global coffee and food company operating a large branded and private-label coffee business across Europe, Brazil, and international markets. Comparable as a vertically integrated coffee co-manufacturer with multi-region footprint, though primarily serves geographies outside Trilliant's U.S.-only operating territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/trilliant-food-&-nutrition-llc/posts/?feedView=all

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trilliant Food & Nutrition