The Brooks Group

What The Brooks Group does

The Brooks Group is a privately held, founder-led public relations and communications agency headquartered in New York City. Founded in 1995 by Rebecca Brooks, who serves as President, the firm specializes in customized multimedia PR strategies for purpose-driven lifestyle brands, personalities, and organizations, with particular depth in the celebrity chef, hospitality, travel, and lifestyle CPG verticals. Its named client roster includes A-list talent such as Rachael Ray, Guy Fieri, Andrew Zimmern, Robert Irvine, Jacques Torres, Adam Richman, Samantha Brown, Gary Vaynerchuk, and Cravings by Chrissy Teigen, alongside restaurants, chef-owned hospitality groups (Cyrus, Fox & the Knife, Black Tap), and lifestyle brands.

The firm operates three interconnected service lines: Public Relations (communications strategy, media relations, media training, event promotion, strategic partnerships), Consulting (brand building guidance, messaging audits, thought leadership, speaking topic development), and Branding (competitive analysis, graphic design, and website design/development). Revenue is generated entirely through professional services engagements — no products, no technology platform, no proprietary IP beyond brand and relationships. The firm has no disclosed pricing, no public revenue, no funding rounds, no M&A history, no parent company, and operates as a wholly founder-controlled entity.

The go-to-market is explicitly selective and referral-driven: the firm partners only with clients whose missions align with its values, builds long-term relationships, and acquires new business through reputation and referrals rather than outbound sales. The team is small (1–10 employees per firmographics), actively hiring Publicist and Senior Publicist roles in New York. Distribution is direct-to-client with global client engagement serviced primarily from the New York headquarters. The firm has no app, no public API, no certifications, no patents, and no disclosed technology stack beyond a WordPress website, social channels, Vimeo, and an email newsletter (Brooks Buzz).

Name

The Brooks Group

Legal name

The Brooks Group

Website

https://brookspr.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

The Brooks Group is a New York-based, founder-led PR and communications agency founded in 1995 that delivers customized multimedia PR, consulting, and branding services to celebrity chefs, hospitality groups, and purpose-driven lifestyle brands.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Public Relations Services: Core PR services including communications strategy development, media relations, media training, event promotion, strategic partnerships, and collaborations for purpose-driven lifestyle brands and personalities.
2. Consulting: Advisory services including education about the media landscape, brand building guidance, team building and industry introductions, thought leadership opportunities, brand messaging audits, press material creation, and speaking topic development.
3. Branding: Brand strategy services including competitive brand analysis, graphic design, and website design and development.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

The Brooks Group is a New York-based communications agency that provides customized public relations, consulting, and branding services to purpose-driven lifestyle brands, personalities, and organizations. Core offerings include communications strategy development, media relations, media training, event promotion, strategic partnerships, brand messaging audits, thought leadership development, competitive brand analysis, graphic design, and website design and development.

Product overview

The Brooks Group is a communications agency offering three interconnected service lines: Public Relations (communications strategy, media relations, media training, event promotion, strategic partnerships), Consulting (brand building guidance, thought leadership, messaging audits), and Branding (competitive analysis, graphic design, website development). The firm specializes in purpose-driven lifestyle brands, personalities, and organizations in hospitality, travel, and related sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Services

Quantifiable outcome

• Pioneered the celebrity chef lifestyle category, transforming careers like Rachael Ray and Guy Fieri from food personalities into cultural icons
• +1 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Edelman: Edelman is the world's largest independent PR firm with dedicated food, beverage, and lifestyle practices. Comparable as a PR services provider for major lifestyle and consumer brands, but operates at vastly larger scale across multiple industries and geographies.
• Weber Shandwick: Weber Shandwick is one of the largest global PR agencies with strong consumer marketing, food, and lifestyle practices. Comparable as a full-service PR provider serving lifestyle brands and personalities, but at enterprise scale with global reach.
• Allison+Partners: Allison+Partners is a mid-to-large independent PR firm with significant food, beverage, and lifestyle sector expertise. Comparable in serving lifestyle, hospitality, and consumer brand clients, but at materially larger scale with multiple offices.

Direct peers

• Sunshine Sachs: Sunshine Sachs is a prominent entertainment and lifestyle PR firm representing talent, brands, and causes. Comparable as a PR agency working with celebrity personalities, lifestyle brands, and cause-driven organizations across similar verticals.
• Susan Magrino Agency: Susan Magrino Agency is a high-profile boutique PR firm with deep expertise in lifestyle, food, hospitality, and travel brands. Directly comparable as a long-tenured founder-led boutique serving celebrity talent and lifestyle brands.
• M Booth: M Booth is an independent creative communications agency with strong food, beverage, and lifestyle practices. Comparable as an independently owned, mid-sized PR firm serving similar lifestyle, food, and consumer brand clients with integrated storytelling capabilities.
• Bake PR: Bake PR is a boutique communications agency focused exclusively on food, beverage, and lifestyle brands. Directly comparable in service mix (PR, consulting, branding) and customer profile (purpose-driven lifestyle and CPG brands).
• JPR Communications: JPR Communications is a boutique agency specializing in lifestyle, entertainment, hospitality, and food PR. Directly comparable in vertical focus and boutique service model with celebrity and brand clients.
• HL Group: HL Group is a mid-sized lifestyle and luxury PR agency serving fashion, beauty, hospitality, and food brands. Comparable as a lifestyle-focused agency with bundled PR, branding, and digital services for premium consumer brands.
• Lobeline Communications: Lobeline is a boutique food, beverage, and hospitality PR agency serving consumer brands and restaurants. Directly comparable as a similarly sized specialist PR firm operating in the same food/lifestyle vertical that Brooks has pioneered.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/brooksgrouppr
• Facebookfacebook.com/BrooksGroupPR
• Instagraminstagram.com/brooksgrouppr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Brooks Group