What HL Group does

HL Group is a Dallas-based private business solutions provider that serves small and mid-sized enterprises with a bundled portfolio of digital marketing, web development, document management, staffing, and indoor advertising services. The firm positions itself as enabling SMBs to access enterprise-grade capabilities at affordable prices, with an explicit value proposition of helping small businesses present themselves as if they had large in-house marketing departments. Distribution is sales-led and direct: services are sold through hlgconsultants.com and a toll-free phone line (877-607-7871), targeting SMBs and mid-sized companies nationally while remaining headquartered in Dallas.

The company has developed proprietary technology assets alongside its services practice. PaperErasers is a cloud-based, HIPAA-compliant document management system running on SSAE-16 (SOC1) certified redundant data centers, with secure data rooms, compliance monitoring, and audit trails marketed to medical offices and other regulated SMBs. Signature Scheduling is an appointment booking SaaS offering two-way calendar synchronization with Google Calendar, Apple iCal, Microsoft Outlook, and Windows Live, plus automated email/SMS reminders, online payment processing, and mini-website generation. Underlying web builds use commodity stacks including WordPress and Magento e-commerce, with integrations into Google Maps and Google Places. Additional service lines include an IndoorAds digital billboard network, a consulting practice covering Lean Six Sigma and change management, and recruiter-driven staffing across accounting, technology, engineering, finance, healthcare, sales/marketing, and executive search.

Commercially, HL Group operates a mix of project-based professional services (web design and development, staffing placements), recurring subscriptions (SEO retainers, PaperErasers, Signature Scheduling), and advertising revenue (IndoorAds). Pricing is custom-quoted by project scope with monthly billing cadence and no publicly disclosed rate cards. The company is privately held with no disclosed funding rounds, ownership structure, leadership team, awards, or partnerships, and serves a long-tail SMB customer base with only one named case-study customer (Mirashift, a craniosacral therapy practice).

Name

HL Group

Legal name

HLGroup, Inc.

Website

https://hlgconsultants.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

HL Group is a Dallas-based private business solutions provider serving small and mid-sized enterprises with web design, SEO, document management, scheduling, staffing, and consulting services.

Ownership category

akta.pro rank

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services - Web Design and Development: Custom website design and development services including responsive design, e-commerce platforms, and content management system implementations. Services include 5-10 page website development, SEO optimization, and ongoing maintenance.
2. SEO and Digital Marketing Services: Search engine optimization and digital marketing services including on-site and off-site SEO, content marketing, keyword research, and social media management. Monthly retainer arrangements with customized strategy development and monthly reporting.
3. Document Management - PaperErasers: Subscription-based digital document storage and management services with secure data rooms, compliance monitoring, and on-demand document access capabilities.
4. Scheduling Solutions - Signature Scheduling: Appointment scheduling platform with automated reminders, payment processing, and calendar synchronization. Offers online payment option for customer bookings.
5. Staffing and Recruiting Services: Professional talent search and staffing placement services covering Accounting, Computer Technology, Engineering, Finance, Healthcare, Sales and Marketing, and Executive Search. Services for both employers seeking talent and individuals seeking career opportunities.
6. Indoor Advertising: Digital billboard advertising placements in high-traffic indoor locations. Offers advertising network hosting at reduced costs (up to 50%) for ad hosts, and standard ad placement rates for advertisers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

HL Group delivers outsourced marketing and business operations services to small and mid-sized enterprises, anchored by professional web design and development, SEO and digital marketing, and recurring subscription software for document management (PaperErasers) and appointment scheduling (Signature Scheduling). The bundle is extended with business consulting, UX and website strategy, indoor digital advertising, and professional staffing/recruiting across multiple verticals.

Product overview

HL Group Consulting operates as a comprehensive marketing and business solutions provider offering a unified portfolio of services. The core offerings include Web Design and Development (responsive websites, e-commerce via Magento, WordPress), SEO and Custom SEO Audit services, User Experience design, and Website Strategy consulting. Supporting these web services are operational tools: PaperErasers for digital document management, Signature Scheduling for automated appointment booking, and Check Your Business Listing for directory management. Additional services encompass IndoorAds for indoor digital advertising, Consulting for business process optimization and change management, and staffing/talent search services. The portfolio is designed to help small businesses compete with larger enterprises through integrated digital marketing and business process solutions.

Differentiator

Problem solved

Functional benefit

Brands

• PaperErasers: Electronic document management solution for digital storage of records and paperwork
• Signature Scheduling
• HL Group Staffing Services
• HL Group Webineers

Products and services

• Consulting Business consulting services including market assessment, strategic planning, change management, process planning, and employee training programs such as Lean Six Sigma methodologies. Targeted at small and mid-sized enterprises.
• IndoorAds Indoor digital billboard advertising solution offering targeted reach in high-traffic indoor locations like shopping malls, airports, and corporate lobbies, with dynamic content capabilities and reduced-cost hosting for ad hosts.
• PaperErasers Digital Document Management Subscription-based electronic document management solution for digital storage, retrieval, and sharing of business records, with secure SSAE-16 data rooms, compliance monitoring, and a HIPAA-compliant variant for medical offices.
• Mobile Website Design Mobile-optimized and responsive website design services for creating mobile-friendly web presence compatible with smartphones and tablets.
• SEO Search engine optimization services including on-page and off-page SEO, keyword research, content marketing, technical analysis, responsive web design alignment, and social media planning, offered under monthly retainer with customized strategy and reporting.
• User Experience Design UX design services including business user persona research, wireframe design, navigation optimization, and content placement strategy.
• Web Design and Development Full-service website creation including responsive design, e-commerce development on Magento, WordPress development, and integrated marketing features such as Google Maps and Google Places.
• Website Strategy Strategic planning services for website development including competitive analysis, goal setting aligned with business objectives, and audience targeting.
• Signature Scheduling Automated appointment scheduling system with online booking, two-way SMS and email reminders, calendar sync with Google, Apple iCal, Outlook, and Windows Live, online payment processing, and mini-website generation.
• Custom SEO Audit Comprehensive SEO audit covering keyword analysis, content analysis, code-level analysis, inbound link analysis, and social media landscape review, requested through the company website.
• Check Your Business Listing Directory listing management and online presence optimization service that audits and manages a business's information across key online platforms to protect accuracy and visibility.
• Staffing and Recruiting Services Professional talent search and staffing placement services covering Accounting, Computer Technology, Engineering, Finance, Healthcare, Sales and Marketing, and Executive Search, requested via the company's recruiter request form.

Quantifiable outcome

• Document management and security costs can cost companies 10-20% of their revenue (industry benchmark cited by HL Group referencing PricewaterhouseCoopers)
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hibu: Hibu offers website design, SEO, digital marketing, and listing management to small businesses, directly competing for the same SMB customer profile HL Group targets.
• Web.com: Web.com provides website design, SEO, and digital marketing services targeted at small businesses, directly overlapping with HL Group's core web design, SEO, and SMB-focused offering.
• Yext: Yext provides business listing and directory management solutions, directly comparable to HL Group's 'Check Your Business Listing' service and adjacent to its SEO offering.
• Scorpion: Scorpion provides marketing, websites, SEO, and customer engagement solutions to SMBs and franchise brands, overlapping heavily with HL Group's digital marketing and website offering.
• Thryv: Thryv is an SMB SaaS and services platform offering marketing, scheduling, document management, and CRM tools — directly comparable to HL Group's bundled SMB services portfolio.
• Vendasta: Vendasta provides a white-label platform for agencies serving SMBs with web, SEO, listings, and document solutions, closely mirroring HL Group's 'one-vendor' SMB value proposition.

Broad incumbents

• ReachLocal: ReachLocal (a Gannett company) is a larger digital marketing provider for SMBs with website, SEO, and advertising products, representing a scaled competitor in the same space.
• GoDaddy: GoDaddy offers website builders, marketing services, and scheduling tools aimed at SMBs, providing overlapping capabilities at much greater scale than HL Group.
• Wix: Wix is a global website builder platform targeting SMBs with DIY website creation and integrated marketing tools, competing as a self-serve alternative to HL Group's custom design services.

Emerging players

• Calendly: Calendly is a leading appointment scheduling SaaS product, directly comparable to HL Group's Signature Scheduling offering and a benchmark competitor in the scheduling space.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xtwitter.com/hlgrouprecruit
• Facebookfacebook.com/HLGroupInc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HL Group