Driving force
Driving Force is a Canadian integrated vehicle rental, sales, leasing, and fleet management provider operating 30+ branches across Canada and the US, serving commercial fleet operators and individual buyers in construction, energy, government, and logistics sectors.
- Company typePrivate
- Founded1978
- HeadquartersEdmonton, Canada
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Driving force does
Driving Force is a Canadian integrated vehicle rental, sales, leasing, and fleet management provider operating as a division of The Driving Force Group of Companies, founded in 1978 and headquartered in Edmonton, Alberta. The company operates nearly 40 locations across Canada — from Inuvik and Iqaluit in the north to Vancouver and the Greater Toronto Area — and has extended into the United States through TDF Fleet USA in Tomball, Texas. Its workforce of more than 600 staff across five operating companies supports a product portfolio spanning short-term and long-term vehicle rentals (trucks, vans, and electric vehicles), certified pre-owned vehicle sales with 120-point inspections, open-ended full-disclosure fleet leasing, and a full suite of fleet management services including telematics, fuel cards, accident management, licensing, maintenance coordination, asset lifecycle services, and 24/7 Quick Assist roadside assistance.
The technology stack centers on OEM-installed telematics and GPS that provide real-time fleet data on vehicle performance, driver behavior, and trip routing without aftermarket hardware, paired with an accident management system that uses telematics-generated reports to coordinate repair and insurance workflows. A self-serve digital portal (app.drivingforce.ca) handles reservations, inventory browsing, and account management, while fleet fuel cards are issued on the MasterCard network for universal merchant acceptance with fraud protection and spending controls. The company serves primary verticals including construction, energy/oil & gas/pipeline, government, mining, logistics, film & entertainment, and tourism, with an emerging EV fleet offering (Lion6, Ford E-Transit, Lightning, Mach-E, Tesla) across British Columbia, Alberta, and Ontario.
Driving Force generates revenue across four blended streams: usage-based short-term rentals, one-time certified vehicle sales, recurring monthly lease payments, and managed-services fees for telematics, maintenance coordination, and roadside assistance ($1.79/day per vehicle). Distribution is field-led through 30+ physical branches supplemented by inside sales teams and a self-serve e-commerce portal, with separately branded subsidiaries including Paramount Truck Sales (used commercial trucks, Burlington, Ontario, serving the GTA) and TDF Fleet USA (Texas market entry). Customers include commercial fleet operators in primary verticals alongside individual and SMB buyers for rentals and used vehicle purchases.
Driving force firmographics
Firmographics- Name
- Driving force
- Legal name
- Driving Force Fleet Solutions
- Website
- https://drivingforce.ca
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Driving Force is a Canadian integrated vehicle rental, sales, leasing, and fleet management provider operating 30+ branches across Canada and the US, serving commercial fleet operators and individual buyers in construction, energy, government, and logistics sectors.
- Ownership category
- akta.pro rank
Driving force industry classification
Industry- Product category
- Fleet Management Services
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Fleet Policy, Governance & Duty-of-Care Management (TLABAIAK)
- akta.pro secondary industry
- Non-Owned Auto Liability (Employee/Contractor Use) (TLABANAC)
Keywords
Where Driving force is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices23 records
Markets served
Driving force business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Vehicle Rentals: Short-term and long-term vehicle rentals for trucks, vans, and passenger vehicles. Revenue generated through daily/weekly/monthly rental rates with additional charges for extras, fuel, and insurance.
- Vehicle Sales: Sale of certified pre-owned vehicles including cars, trucks, and vans. Revenue from one-time vehicle transactions with 120-point inspection certification.
- Fleet Leasing: Open-ended, full-disclosure leases with no mileage limits. Revenue generated through monthly lease payments over the lease term.
- Fleet Management Services: Comprehensive fleet solutions including maintenance management, licensing, fuel cards, telematics, accident management, and roadside assistance. Revenue from service fees and per-vehicle charges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Quick Assist Roadside Assistance |
| Unit Pricing | One time/ perpetual license | Used Vehicle Sales |
| Other | Monthly | Fleet Leasing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Driving force product offering
Product offeringCore offering
Driving Force is an integrated fleet management and vehicle rental, leasing, and sales organization operating since 1978 across Canada. It supplies commercial trucks, vans, and electric vehicles to businesses through short- and long-term rentals, open-ended full-disclosure leases, and certified pre-owned sales, alongside a comprehensive fleet management suite covering maintenance, telematics, accident management, licensing, asset lifecycle services, MasterCard-backed fuel cards, and 24/7 QuickAssist roadside assistance.
Product overview
Driving Force is a fleet management and vehicle rental/sales company operating as a division of The Driving Force Group of Companies since 1978. The company offers a platform of integrated fleet solutions including Fleet Leasing, Fleet Maintenance, Fuel Cards (MasterCard-backed), Telematics & GPS, Accident Management, Licensing, Asset Services, and QuickAssist roadside assistance. These are complemented by core vehicle services: Truck Rentals, Van Rentals, and Electric Vehicle Rentals, as well as Vehicle Sales including Truck Sales and Van Sales. The portfolio includes a sub-brand, Paramount Truck Sales, a used commercial truck dealership in Burlington, Ontario. With 30+ locations across Canada and operations in the US through TDF Fleet, the company serves industries including construction, energy, pipeline, film, tourism, government, logistics, and green energy.
Differentiator
Problem solved
Functional benefit
Brands
- Quick Assist: 24/7 roadside assistance and accident support services for rental customers
- Paramount Truck Sales
Products and services
- Fleet Solutions Comprehensive fleet management services encompassing leasing, maintenance, fuel cards, telematics, accident management, licensing, asset services, and roadside assistance, designed for businesses managing commercial vehicle fleets across Canada.
- Fleet Leasing Open-ended, full-disclosure leases with no mileage limits allowing businesses to avoid ownership costs while maintaining access to vehicles with flexible monthly payments.
- Fleet Maintenance Maintenance management service coordinating drivers and service shops with preferred rates from a Canada-wide vendor network, including roadside assistance, repair audits, and detailed expense reporting.
- Fleet Fuel Cards Fleet fuel cards accepted through the MasterCard network, enabling drivers to pay for fuel, maintenance, and pre-approved expenses within preset limits with fraud protection and detailed spending reports.
- Telematics & GPS Real-time vehicle tracking and monitoring using OEM-installed technology, providing data on vehicle performance, driver behavior, fleet compliance, and trip routing without requiring hardware installation.
- Accident Management Comprehensive accident support including notification, emergency assistance, temporary rentals, insurance claim support, and repair monitoring to minimize fleet downtime after incidents.
- Fleet Licensing Fleet licensing services covering plate setup, renewal, violation and toll management, and driver abstract management to ensure fleet compliance across Canadian provinces.
- Asset Services Vehicle lifecycle management including replacement analysis, factory order placement, vehicle upfitting, and remarketing through auctions, buyouts, or retail locations.
- QuickAssist Roadside Assistance 24/7 roadside assistance program enrolled automatically with qualifying rentals, providing battery boosts, fuel delivery, towing, flat tire assistance, lockout help, accident support, and theft recovery services for $1.79 per day per vehicle.
- Vehicle Rentals Short-term and flexible vehicle rentals including trucks, vans, and electric vehicles available across 30+ Canadian locations for short-term projects, seasonal surges, or temporary vehicle needs.
- Electric Vehicle Rentals Electric vehicle fleet available for rent or lease in British Columbia, Alberta, and Ontario, including Lion6 medium duty trucks, Ford E-Transit cargo vans, Lightning trucks, Mach-E, and Tesla vehicles, offering up to 75% energy savings.
- Vehicle Sales Sale of certified pre-owned vehicles including cars, trucks, and vans, each undergoing a 120-point inspection with a 30-day exchange policy and 90-day/5,000 km powertrain guarantee.
- Paramount Truck Sales Used commercial truck dealership located in Burlington, Ontario specializing in pickup trucks, cab-chassis, flatdeck, cargo vans, cube vans, box trucks, refrigerated trucks, hook lift trucks, dump trucks, bucket trucks, and service trucks for the Greater Toronto Area market.
Quantifiable outcome
- 30+ locations across Canada providing coast-to-coast coverage
- +4 more outcomes
Companies that use Driving force
Customer profileSegments8 records
Ideal customer profiles3 records
Driving force technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Driving force partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- MasterCardcoreMasterCard network integration for Driving Force fleet fuel cards, enabling card acceptance virtually everywhere and providing fraud protection, transaction controls, and detailed spending reporting for fleet operations.
- TDF Fleet USAcoreTDF Fleet is the US operating entity of The Driving Force Group of Companies, providing vehicle rentals, sales, and fleet solutions in the United States market, specifically serving the Texas region from their Tomball location.
- Paramount Truck SalesminorParamount Truck Sales is a used truck dealership located at Burlington, Ontario serving the Greater Toronto Area market, operating as part of The Driving Force Group of Companies network.
Scale indicators6 records
Recent moves6 records
Expansion highlights2 records
Driving force competitors and assessment
Company assessmentBroad incumbents
- Enterprise Fleet Management: Fleet management arm of Enterprise Mobility serving commercial accounts with leasing and full-service fleet management — directly comparable integrated offering with broader brand-backed resources.
- ARI (Holman subsidiary): Large North American fleet management services company serving commercial and government fleets with leasing, maintenance, fuel and accident management — same core services as Driving Force but broader geographic reach.
- LeasePlan: Global fleet management and vehicle leasing company with a strong Canadian presence through LeasePlan Canada; directly comparable integrated fleet services model.
- Element Fleet Management: Canada's largest pure-play fleet management company (TSX-listed), offering leasing, fleet management and complementary services globally — directly comparable in services and customer base, though materially larger than Driving Force.
- Ryder Fleet Management: Major North American commercial fleet and supply chain solutions provider with dedicated fleet management; competes for similar mid/large commercial accounts and provides comparable outsourced services.
Regional players
- AutoCanada: Canadian multi-brand dealer group with used and franchised vehicle operations across Canada — adjacent comparable on the used-vehicle sales and dealership scale-up side, though not directly fleet-leasing.
Direct peers
- Wheels (formerly Donlen): North American fleet leasing and management company now owned by ALD Automotive; competes for mid-market commercial fleet accounts with a comparable leasing + services bundle.
- Merchant's Fleet: US-based mid-market commercial fleet management company frequently used as a comparable for PE deal underwriting of fleet management platforms — closely comparable service and account size profile.
- Jim Pattison Lease: Canadian fleet leasing and management provider owned by Jim Pattison Group; directly comparable mid-market fleet leasing model serving commercial accounts across Canada, including Western Canada.
- Holman Fleet: Mid-market North American fleet leasing and management provider with comparable service bundling (leasing + maintenance + telematics + accident management) and a similar commercial-fleet go-to-market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Driving force social profiles
Digital presenceDriving force financial estimates
Financial estimateRevenue estimate
Valuation estimate
Driving force leadership team
Management profileNumber of profiles
Profiles4 records
Driving force subsidiaries and ownership
Company hierarchySubsidiaries3 records
Driving force funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Driving force M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Driving force
What does Driving force do?
Driving Force is an integrated fleet management and vehicle rental, leasing, and sales organization operating since 1978 across Canada. It supplies commercial trucks, vans, and electric vehicles to businesses through short- and long-term rentals, open-ended full-disclosure leases, and certified pre-owned sales, alongside a comprehensive fleet management suite covering maintenance, telematics, accident management, licensing, asset lifecycle services, MasterCard-backed fuel cards, and 24/7 QuickAssist roadside assistance.
Is Driving force a public or private company?
Driving force is a private company. It is classified as private equity controlled and is currently operating.
When was Driving force founded?
Driving force was founded in 1978. It employs 501 to 1,000 people.
Where is Driving force based?
Driving force is headquartered in Edmonton, Canada, in the North America region.
How does Driving force make money?
Four revenue lines are on record. Vehicle Rentals are the primary driver. The others are vehicle Sales, fleet Leasing and fleet Management Services.
Who are Driving force's main competitors?
Broad incumbents on record are Enterprise Fleet Management, ARI (Holman subsidiary), LeasePlan, Element Fleet Management and Ryder Fleet Management. AutoCanada is listed as a regional player. Direct peers are Wheels (formerly Donlen), Merchant's Fleet, Jim Pattison Lease and Holman Fleet.
Does Driving force have an API?
No public API is recorded for Driving force.
What industry is Driving force in?
Driving force's product category is Fleet Management Services. Its primary akta.pro industry code is TLABAIAK, Fleet Policy, Governance & Duty-of-Care Management, with a secondary code of TLABANAC, Non-Owned Auto Liability (Employee/Contractor Use). Its SIC code is 7510.