Swallowfield
Swallowfield is a UK-listed (LSE: SWL) personal care and beauty products company that develops, formulates, and supplies products to consumer brands, headquartered in Wellington with 501-1,000 employees.
- Company typePrivate
- Founded1990
- HeadquartersWellington, United Kingdom
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Swallowfield does
Swallowfield is a UK-based public company (LSE: SWL) engaged in the development, formulation and supply of personal care and beauty products. Founded in 1876 and headquartered in Wellington, United Kingdom, the company operates with a workforce of 501-1,000 employees and runs a website at swallowfield.com. Its core activity spans formulation and contract supply of personal care and beauty goods, serving brand customers in the consumer goods value chain.
The company's growth and portfolio strategy has been executed primarily through M&A. In May 2015, Swallowfield acquired The Real Shaving Co., extending the business into men's grooming and branded personal care. This was followed in June 2016 by the acquisition of Brand Architekts Ltd for an undisclosed consideration, further broadening the brand portfolio. Together these transactions indicate a transition from a pure formulation/supply model toward a hybrid model combining contract manufacturing with owned consumer brands.
Revenue, segment economics, customer concentration, and detailed financials are not disclosed in the available source material. Note that a substantial portion of the detailed company data in the input describes KDC/ONE (a separate, much larger North American private manufacturer founded in 1990 with approximately 15,000 employees and 25 manufacturing facilities); the source itself acknowledges no direct connection between Swallowfield and KDC/ONE. As a result, the analysis above is grounded only in the firmographic and M&A data specific to Swallowfield.
Swallowfield firmographics
Firmographics- Name
- Swallowfield
- Legal name
- KDC/ONE
- Website
- https://swallowfield.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Swallowfield is a UK-listed (LSE: SWL) personal care and beauty products company that develops, formulates, and supplies products to consumer brands, headquartered in Wellington with 501-1,000 employees.
- Ownership category
- akta.pro rank
Where Swallowfield is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Swallowfield business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Contract Manufacturing: B2B contract manufacturing services for beauty, personal care, and home care brands including product development, manufacturing, and packaging
- Product Development Services: R&D, design, and creative services integrated with manufacturing capabilities for customer product development
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Swallowfield product offering
Product offeringCore offering
Swallowfield develops, formulates, and supplies personal care and beauty products. The company has expanded its portfolio through acquisitions of consumer brands including Brand Architekts Ltd (2016) and The Real Shaving Co. (2015), combining development and manufacturing capabilities with owned consumer brand assets.
Product overview
KDC/ONE is a diversified manufacturing and innovation company offering turn-key solutions from ideation through manufacturing and packaging. The company provides integrated global end-to-end solutions primarily serving the beauty and personal care, home care, and scented and living solutions sectors. Their infrastructure includes 25 manufacturing facilities across North America, Europe, Asia, and Latin America, along with 26 research and development centers and innovation hubs globally.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Architekts Brand Products
Companies that use Swallowfield
Customer profileSegments3 records
Ideal customer profiles1 record
Swallowfield technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Swallowfield partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- ZobelecoreAcquired Zobele in April 2020, significantly expanding global Home Care capabilities. Zobele is a leading company in scented and living solutions, with Mr. Roberto Schianchi serving as CEO of Zobele since November 2010 and subsequently as President, Home Care at KDC/ONE. Under his leadership, Zobele achieved a twofold increase in sales.
- HCTcoreAcquired HCT, the leader in innovative packaging design. HCT acquisition expanded KDC/ONE's capabilities in packaging design and solutions for beauty and personal care brands.
- BenchmarkcoreAcquired Benchmark, increasing KDC/ONE's ability to service indie and emerging brands in the beauty and personal care space.
Scale indicators5 records
Recent moves5 records
Expansion highlights2 records
Swallowfield competitors and assessment
Company assessmentBroad incumbents
- Coty Inc. Global beauty company spanning fragrance, color cosmetics, and skin/body care with both owned brands and manufacturing. Overlaps Swallowfield's personal care and beauty category but at vastly larger scale and with a brand-owner orientation.
- Hain Celestial Group: US-listed natural and organic personal care and consumer products company. Adjacent comparable as a mid-cap public company with owned personal care brands and acquired-growth strategy, though broader into food.
- Church & Dwight Co., Inc. Major US-listed personal care and household products company with brand-owner model (Batiste, Viviscal, Nair). Adjacent competitor in personal care with broader portfolio and far greater scale.
Direct peers
- KDC/ONE: Global contract manufacturer of beauty, personal care, and home care products with development, formulation, and packaging capabilities. Comparable to Swallowfield as a B2B developer-formulator-supplier of personal care and beauty products.
- McBride plc: UK-listed contract manufacturer of private-label personal care, household, and hygiene products. Highly comparable as a UK-headquartered, publicly-listed developer/formulator/supplier of personal care products serving retail brands.
- Inter Parfums, Inc. US-listed manufacturer and marketer of prestige fragrance and personal care products under licensed and owned brands. Comparable mix of brand ownership and product development/manufacturing in personal care and beauty.
- HC Companies (Heritage Cosmetics): US-based personal care, beauty, and household contract manufacturer with formulation and packaging capabilities. Directly comparable to Swallowfield's development, formulation, and supply model for personal care and beauty customers.
- Voyant Beauty: US-based contract manufacturer of beauty and personal care products offering formulation, filling, and packaging services. Comparable to Swallowfield's contract manufacturing and formulation side of the business.
- PZ Cussons plc: UK-listed personal care and beauty brand owner (Imperial Leather, Original Source, Sanctuary). Comparable as a UK public company operating in personal care/beauty, with both owned brands and manufacturing exposure.
- Prestige Consumer Healthcare Inc. US-listed marketer of over-the-counter personal care and consumer healthcare brands, often acquired via roll-up M&A. Comparable strategy of acquiring and operating niche personal care brands under a mid-cap public platform.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks4 records
Key highlights5 records
Customer concentration
Swallowfield social profiles
Digital presenceSwallowfield financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swallowfield leadership team
Management profileNumber of profiles
Swallowfield subsidiaries and ownership
Company hierarchySubsidiaries3 records
Swallowfield funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swallowfield M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swallowfield
What does Swallowfield do?
Swallowfield develops, formulates, and supplies personal care and beauty products. The company has expanded its portfolio through acquisitions of consumer brands including Brand Architekts Ltd (2016) and The Real Shaving Co. (2015), combining development and manufacturing capabilities with owned consumer brand assets.
Is Swallowfield a public or private company?
Swallowfield is a private company. It is classified as public and is currently operating.
When was Swallowfield founded?
Swallowfield was founded in 1990. It employs 501 to 1,000 people.
Where is Swallowfield based?
Swallowfield is headquartered in Wellington, United Kingdom, in the Europe region.
How does Swallowfield make money?
Two revenue lines are on record. Contract Manufacturing is the primary driver. The others are product Development Services.
Who are Swallowfield's main competitors?
Broad incumbents on record are Coty Inc., Hain Celestial Group and Church & Dwight Co., Inc.. Direct peers are KDC/ONE, McBride plc, Inter Parfums, Inc., HC Companies (Heritage Cosmetics), Voyant Beauty, PZ Cussons plc and Prestige Consumer Healthcare Inc..
Does Swallowfield have an API?
No public API is recorded for Swallowfield.