San Gennaro Foods

What San Gennaro Foods does

San Gennaro Foods Inc. is a privately held, family-owned food production company headquartered in a 30,000-square-foot manufacturing facility in Kent, Washington. Founded in 1996 by Jerry Mascio and now operated by the next generation under Tony Mascio, the company specializes in manufacturing and processing pre-cooked polenta. Its core technology centers on a pre-cooked polenta formulation that eliminates the need for stirring during cooking, providing a convenience advantage over traditional preparation methods. The product line includes three polenta varieties (Traditional Italian, Basil and Garlic, Sundried Tomato and Garlic) and two prepared Italian dishes (Northwest Cioppino and Classic Cacciatore), all made from non-GMO corn, gluten-free, fat-free, all-natural, and free of preservatives.

The company operates a multi-channel go-to-market model. Direct-to-consumer sales are conducted through its own e-commerce website (polenta.net) with free shipping on all orders, and through the Amazon marketplace. The primary volume channel is nationwide retail distribution through local supermarkets, specialty stores, and delis across the United States. San Gennaro also generates B2B revenue through copacking and private label services, offering pouching, liquid fill, bottling, stand-up pouching, custom blending, product development, and kit assembly to other food brands. Pricing is unit-based, with polenta 6-packs priced at $27 and cioppino/cacciatore 2-packs at $30.

The company's customer segments are horizontal: primary consumer targets include busy families seeking convenient Italian meal solutions and health-conscious consumers requiring gluten-free and non-GMO options. The facility holds multiple certifications (SQF, Organic, Non-GMO Verified, Kosher, Gluten-Free, Allergen-Free), serving as both a quality moat and a channel unlock across dietary-segmented retail. Marketing relies on content-led demand generation through a 20+ recipe database on the website, email newsletter subscriptions, and organic social media presence on Instagram and Facebook.

Name

San Gennaro Foods

Legal name

San Gennaro Foods Inc.

Website

https://polenta.net

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

San Gennaro Foods is a family-owned Italian food manufacturer producing pre-cooked polenta and prepared Italian dishes from a 30,000 sq ft facility in Kent, WA, serving US consumers through DTC e-commerce, Amazon, and nationwide retail, plus B2B copacking services.

Ownership category

akta.pro rank

Product category

Italian Specialty Foods

NAICS

Cookie, Cracker, and Pasta Manufacturing (31182), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Perishable Prepared Food Manufacturing (311991)

SIC

Grain Mill Products (2040), Miscellaneous Food Preparations & Kindred Products (2090), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains) (AFAKABAK)

akta.pro secondary industries

Prepared salads, sandwiches & wraps manufacturing (AFAKAHAE), Special-Diet & Functional Prepared Meals (Keto, Vegan, Gluten-Free, Medical) (CRAHAJAG)

Keywords

• Pre-cooked polenta
• Italian specialty foods
• Copacking services
• Gluten-free foods
• Private label manufacturing

Headquarters

HQ city

Kent

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: The company sells products directly to consumers through their e-commerce website at polenta.net with free shipping on all orders. Products include polenta (various flavors), cioppino, and cacciatore in different pack sizes.
2. Amazon Marketplace Sales: Products are available for purchase on Amazon for consumers who cannot find products in local stores or prefer online shopping convenience.
3. Retail Distribution: Products distributed nationwide through local supermarkets, specialty stores, and delis. This is the primary B2B channel for volume sales.
4. Copacking and Private Label Services: San Gennaro Foods offers copacking services to other food companies, manufacturing products under their own brands. Services include pouching, liquid fill, bottling, stand-up pouching, product development, custom blending, and kit assembly.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

San Gennaro Foods manufactures and sells pre-cooked, ready-to-use Italian specialty foods centered on three polenta varieties (Traditional Italian, Basil & Garlic, Sundried Tomato & Garlic) and two prepared Italian dishes (Northwest Cioppino and Classic Cacciatore). All products are gluten-free, made from non-GMO corn, fat-free, all-natural, and contain no preservatives. The company also provides copacking and private label manufacturing services to other food brands, including pouching, liquid fill, bottling, custom blending, and kit assembly.

Product overview

San Gennaro Foods offers a focused portfolio of Italian specialty foods centered on pre-cooked, ready-to-use polenta and Italian soup bases. The core product line includes three polenta varieties (Traditional Italian, Basil & Garlic, and Sundried Tomato & Garlic), supplemented by two prepared Italian dishes (Northwest Cioppino and Classic Cacciatore). All products are made from non-GMO corn, are gluten-free, all-natural with no preservatives. The company also provides copacking and private label services to other food manufacturers.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Italian Polenta

Quantifiable outcome

• All products are fat-free, all-natural, and have no preservatives
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Borsari: Italian-style prepared sauces and meal bases sold through grocery retail. Comparable on the prepared Italian meal-component side and on similar mid-size family-brand positioning.
• Delallo: Italian specialty food brand offering prepared polenta, sauces, and Italian pantry staples to grocery and foodservice. Closest comparable on product mix (pre-cooked polenta alongside Italian prepared items) and on family-owned, specialty-channel positioning.
• Alessi Foods: Italian-American prepared foods manufacturer producing Italian meal components, sauces, and prepared sides sold through grocery retail. Comparable as a similar-sized Italian prepared-foods CPG competing in overlapping grocery aisles.
• Bonta d'Italia: Italian prepared foods and sauces brand distributed through grocery retail. Comparable as another mid-size Italian specialty CPG competing for similar shelf space and consumer occasions.
• Pastosa Ravioli: Italian fresh pasta and prepared foods manufacturer with a similar family heritage and specialty Italian product portfolio. Comparable as a small-to-mid family-run Italian prepared foods peer with overlapping grocery/specialty retail distribution.
• Seggiano: Premium Italian specialty food brand offering pantry staples and prepared items with a clean-label, artisanal positioning. Comparable on authentic-Italian-heritage branding and natural/specialty retail placement.

Broad incumbents

• Colavita: Established Italian food brand spanning olive oils, pastas, vinegars, sauces and polenta products across national retail. Comparable as a broader Italian specialty incumbent with overlapping polenta category.
• De Cecco: Major Italian pasta and grain-based foods brand with a polenta line distributed through national grocery. Comparable on the gluten-free/specialty grain-based product side, though at materially larger scale.
• Bob's Red Mill: Heritage American grain-based foods brand offering polenta, gluten-free products, and pantry staples at national scale. Comparable on the gluten-free, grain-based specialty food category, though at substantially larger scale.
• Tuttorosso: Established Italian-American prepared foods brand covering sauces, tomatoes and prepared meals. Comparable on the prepared Italian meal-base category (overlapping with Cioppino/Cacciatore-style offerings), though at materially larger national-brand scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/sangennarofoods
• Instagraminstagram.com/sangennarofoodsinc
• Xx.com/sangennarofoods

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about San Gennaro Foods