Wallee

What Wallee does

Wallee Group AG, founded in 2012 and headquartered in Winterthur, Switzerland, operates a cloud-based omnichannel payment platform serving merchants from startups to international enterprises across Switzerland, Germany, Lithuania, and Luxembourg. The platform spans three payment acceptance channels — online (e-commerce via 40+ plugins, checkout iFrame/Lightbox, and REST API), in-store (a portfolio of PAX Android terminals including A35, A50, A50S, A77, A920, A920Pro for retail and hospitality), and unattended (PAX IM30 for vending, EV charging, and kiosks) — managed centrally through the Wallee Portal. The architecture holds PCI DSS Level 1 service provider status, is regulated under FINMA as a financial intermediary, and incorporates the SnapSwap International S.A. Luxembourg financial institution acquired in 2023, enabling bundled acquiring and processing under own license via the Wallee All-in-One product.

The business model combines five revenue streams: transaction-based payment processing fees, terminal hardware sales and rentals (e.g., PAX A50S at CHF 299), subscription-based portal tiers with freemium entry, acquiring margin from All-in-One, and managed services through Wallee BOOST SME lending in Switzerland. Go-to-market is hybrid: a self-serve PLG portal with free registration drives SMB acquisition, while enterprise field sales and a network of 40+ e-commerce/POS plugins plus partnerships (VR Payment for German cooperative banking, Baldegger+Sortec for terminal distribution) serve larger merchants. The customer base includes high-profile enterprise logos (Swiss Re, Fiege, Fossil Group, BSC Young Boys, LUSH Switzerland) alongside a 7,000+ online store long tail of SMB merchants in Switzerland. Distribution is supported by four wholly-owned subsidiaries and 24/7 support in Switzerland, Germany, Luxembourg, UK, and USA.

Name

Wallee

Legal name

Wallee Group AG

Website

https://wallee.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Wallee Group AG is a Switzerland-headquartered cloud payment platform providing omnichannel payment processing, Android POS terminals, and acquiring services for SMBs and enterprises across Switzerland, Germany, Luxembourg, and Lithuania, with PCI Level 1 and FINMA-regulated infrastructure.

Ownership category

akta.pro rank

Product category

Payment Processing Platform

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Commercial Banking (52211), Credit Card Issuing (52221)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Personal Credit Institutions (6141), Finance Services (6199)

akta.pro primary industry

Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)

akta.pro secondary industries

Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA), Merchant Acquiring & Processing Platforms (BPAMAFAB)

Keywords

• Payment processing platform
• Payment terminals
• Omnichannel payments
• Point-of-sale solutions
• Payment gateway services

Headquarters

HQ city

Winterthur

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Payment Processing: Transaction-based fees for processing credit card and modern payment method transactions. Supports multiple currencies and payment types including credit cards, mobile payments (Apple Pay, Google Pay, TWINT), and local payment methods.
2. Terminal Hardware Sales: Sale of payment terminal hardware including PAX series terminals (A35, A50S, A50, A77, A920, A920Pro, IM30). Terminals sold through e-commerce storefront at prices starting from CHF 299. All terminals also available for rental.
3. Subscription Services: Platform subscription for wallee Portal access with tiered pricing. Free registration available with premium features for paid tiers. Annual and multi-year billing options.
4. Acquiring Services: Wallee All-in-One includes acquiring services where wallee acts as the acquirer, providing simplified PCI compliance and unified payment processing.
5. Wallee Boost (SME Lending): Access to fast, flexible loans for SMEs in Switzerland through Boost feature, providing liquidity financing.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels11 records

Core offering

Wallee operates a cloud-based omnichannel payment processing platform that enables merchants to accept modern payment methods across online e-commerce, in-store point-of-sale, and unattended/automated retail channels. The platform is complemented by Android-based PAX payment terminals (sold or rented) and supported by a unified cloud portal for configuration, transaction management, and analytics. The company also offers merchant acquiring services (Wallee All-in-One) and SME lending (Wallee Boost).

Product overview

Wallee is a cloud-based payment platform offering a unified solution for merchants to accept payments across all channels: online (e-commerce checkout, plugins, API), in-store (Android payment terminals), and unattended (vending machines, EV charging). The platform architecture centers on the Wallee Portal as the central management interface, complemented by dedicated modules for Checkout, Plugins, Webhooks, Analytics, Customization, and BOOST financing. Hardware offerings include the PAX terminal series (A35, A50, A50S, A77, A920, A920Pro, IM30) running Android OS with integrated SIM and cloud connectivity. The All-in-One offering combines payment processing with acquiring services for simplified PCI compliance. Wallee serves businesses from startups to international enterprises across Switzerland, Germany, Luxembourg, and Lithuania.

Differentiator

Problem solved

Functional benefit

Brands

• wallee Boost: Financial service offering access to fast, flexible credit for SMEs in Switzerland.
• wallee All-in-One

Products and services

• Wallee Online Payments (E-Commerce) Cloud-based payment processing platform enabling online merchants to accept modern payment methods including credit cards, digital wallets (Apple Pay, Google Pay, TWINT), buy-now-pay-later options (Klarna), and regional methods via checkout integration, plugins, or API.
• Wallee Terminals (In-Store Payments) Android-based payment terminals (PAX series) for in-store card payments supporting chip, NFC contactless, and magnetic stripe. Includes integrated SIM with 4G LTE for mobile use and cloud-based management via Wallee Portal.
• Wallee Unattended Payments Payment solutions for automated vending machines and unattended terminals. PAX IM30 Wallee runs Android OS enabling product selection interfaces, loyalty programs, and flexible payment acceptance at self-service kiosks, EV charging stations, and parking systems.
• Wallee Portal Central cloud-based management platform for all Wallee payment channels. Enables merchants to configure payment methods, manage terminals, retrieve receipts, access analytics, and manage integrations from a single interface.
• Wallee All-in-One Comprehensive payment solution combining payment processing with acquiring services, enabling merchants to accept payments and process them through a single provider. Includes simplified PCI compliance via online SAQ form.
• Wallee BOOST Financing solution providing Swiss SMEs access to quick, flexible loans with simplified application process. Designed to improve liquidity for growing businesses using Wallee payment infrastructure.
• Wallee Analytics SQL-based analytics platform providing access to comprehensive payment and transaction data for merchants to analyze and visualize their payment operations.
• Terminal Shop Online shop for purchasing Wallee payment terminals and accessories. Offers direct purchase and rental options for all terminal models, including the full PAX series.
• PAX A35 Wallee Terminal Compact, robust integrated terminal combining 4-inch touchscreen with haptic PIN pad. Designed for fast checkout at petrol stations, supermarkets, and retail. Supports chip, NFC contactless, and magnetic stripe with RS232, Ethernet, USB, and Bluetooth connectivity.
• PAX A50S Wallee Terminal Ultra-light mobile mPOS terminal at 151g with 4-inch touchscreen. Features all readers (chip, magnetic stripe, NFC contactless), integrated SIM with 4G LTE, and optimized contactless field. Successor to PAX A50 Wallee.
• PAX A50 Wallee Terminal Light, handheld mPOS terminal on Android with 4.5-inch IPS touchscreen, Wi-Fi, 4G LTE, 2,500 mAh battery. Suitable for mobile use in hospitality, retail, and events.
• PAX A77 Wallee Terminal Mid-range Android terminal combining portability with performance. Features large touchscreen, integrated 5,150 mAh battery, 5MP camera, USB-C connectivity, and built-in receipt printer option. Includes SIM card with 4G LTE data plan.
• PAX A920 Wallee Terminal All-round Android terminal with 5-inch IPS touchscreen, integrated receipt printer, 5,250 mAh battery, and dual cameras. Supports Wi-Fi, 4G LTE, NFC, and Bluetooth. Designed for hospitality, retail, and mobile delivery services.
• PAX A920Pro Wallee Terminal Professional Android all-round terminal with 5.5-inch IPS touchscreen, top-side barcode laser scanner with quick scan button, integrated receipt printer, 5,150 mAh battery. Enhanced version for demanding retail and hospitality environments.
• PAX IM30 Wallee (Unattended) Terminal Android-based unattended terminal for vending machines and EV charging stations. Features 5-inch IPS touchscreen, powerful 4-core processor, QR scanner camera, multiple connectivity options (LAN, Wi-Fi, 4G LTE, RS232, USB, MDB), and supports product selection interfaces and loyalty programs.

Quantifiable outcome

• PCI Level 1 compliance eliminates merchant PCI audit burden when using payment page or iFrame integration
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration55 records

Feature14 records

Partnerships

21 partnerships are on record, tiered minor and core.

• DinacominorStrategic or Co-development Partner · 13 August 2022Partnership for Street Parade 2022 (Zurich, 1.1 million visitors) providing Cashless Payments infrastructure.
• GLS MobilitycoreStrategic or Co-development PartnerJoint development of EV charging payment solutions. GLS Mobility's Giro-e system enables payment at charging stations using debit/credit cards or Girocard without prior registration. Wallee's PAX IM30 terminal integrated into the Pay-t solution for charging infrastructure. Supports OCPI 2.2 roaming standard and complies with German Eichrecht requirements.
• Juice TechnologycoreStrategic or Co-development PartnerPartnership enabling JUICE CHARGER me 3 charging stations to accept payments via wallee terminals. Customers can pay with debit/credit cards and mobile payment methods (Apple Pay, TWINT) at charging stations.
• VR PaymentcoreGTM or Marketing PartnerPartnership with VR Payment, the payment specialist of the German cooperative financial group, to exploit growth opportunities in the European payments market.
• Baldegger+SorteccoreChannel Partner/ Reseller/ DistributorSwiss terminal distribution partner that relies exclusively on wallee terminals, benefiting customers in Switzerland.
• SnapSwap International S.A.coreOthersAcquisition of SnapSwap International S.A., a Luxembourg financial institution, strengthening wallee's European presence and financial capabilities.
• Discover Global NetworkminorStrategic or Co-development PartnerJoint whitepaper publication on Swiss festival landscape, combining Discover's network with wallee's payment solutions.
• FC WinterthurminorGTM or Marketing PartnerFootball club sponsorship partnership, underlining wallee's roots in Winterthur as #homeofpayments.
• ShopifycoreTechnology or IntegrationShopify POS and Shopify e-commerce plugin integration. Wallee payment processing available in Shopify stores.
• WooCommercecoreTechnology or IntegrationPlugin for WooCommerce, the WordPress-based shop system. Enables wallee payment processing in WooCommerce stores.
• Magento 2coreTechnology or IntegrationPlugin for Magento 2 shops enabling wallee payment integration.
• Lightspeed (eCom)coreTechnology or IntegrationIntegration with Lightspeed cloud-based e-commerce system.
• Shopware 6 / ShopwarecoreTechnology or IntegrationPlugin enabling wallee payments in Shopware online shops.
• Salesforce B2C CommercecoreTechnology or IntegrationIntegrated checkout for Salesforce B2C Commerce platform.
• Oracle Opera PMScoreTechnology or IntegrationIntegration with Oracle Opera Property Management System for hotel payment processing.
• Oracle SimphonycoreTechnology or IntegrationIntegration with Oracle Simphony POS for restaurant and hospitality payment processing.
• TCPOScoreTechnology or IntegrationFully certified integration for professional wallee payment terminals with TCPOS, available as mobile app or stationary setup.
• JTLcoreTechnology or IntegrationJTL Payment Plugin integrating wallee Payments with JTL-Software, providing extensive payment functions.
• plentymarketscoreTechnology or IntegrationIntegration with the E-commerce ERP system plen tymarkets for unified commerce operations.
• PrestaShopcoreTechnology or IntegrationPlugin for PrestaShop open-source e-commerce system.
• OdoocoreTechnology or IntegrationPlugin for Odoo shop enabling wallee payment processing.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Stripe: Global internet economy payments platform with extensive e-commerce plugin ecosystem and Stripe Terminal hardware. Direct competitor in online gateway and increasingly in terminals, though focused on larger merchants and global coverage.
• Worldline: European payments incumbent (acquired SIX Payment Services) offering acquiring, merchant services, and omnichannel terminals. Direct competitor in Switzerland and DACH but at much larger scale and broader product portfolio.
• Adyen: Global omnichannel payments platform unifying online, in-store, and platform payments for enterprises. Comparable in omnichannel architecture but operates at vastly larger scale and serves larger enterprise merchants.
• Nexi: Pan-European payments technology group covering acquiring, issuing, and merchant services with strong DACH presence via Concardis/Nets merger. Competes with Wallee in Germany on integrated acquiring + gateway offerings.

Direct peers

• Unzer: Germany-based PSP offering gateway, acquiring, and POS solutions to SMB and mid-market merchants in DACH. Closely comparable in regional focus, omnichannel offering, and merchant segment.
• SumUp: European SMB-focused omnichannel payments provider offering card readers, POS software, and online gateway. Closely comparable to Wallee on hardware-led SMB GTM and integrated merchant onboarding across Europe.
• Mollie: European SMB and mid-market PSP offering multi-method checkout, plugins for major e-commerce platforms, and terminal hardware. Closely mirrors Wallee's PLG-led SMB acquisition model across European markets.
• Viva Wallet: European cloud-based payments provider offering acquiring, POS terminals, and online checkout to SMBs. Comparable business model combining proprietary acquiring license, terminals, and omnichannel software across EU markets.
• Payone: European SMB-focused payment service provider offering omnichannel acquiring, gateway, and POS solutions, especially in DACH. Comparable in mid-market SMB focus and integrated gateway + acquiring model.
• Trust Payments: European PSP offering gateway, acquiring, and merchant tools across online and POS channels. Comparable in offering e-commerce plugins, omnichannel terminals, and targeting SMBs/mid-market across European geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/wallee-payment
• YouTubeyoutube.com/user/customwebltd
• Facebookfacebook.com/walleeAG
• LinkedInlinkedin.com/company/wallee-ag
• Instagraminstagram.com/wallee.ag
• Xx.com/wallee_ag

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wallee