Delegasi

What Delegasi does

Delegasi (legally PT Delegasi Teknologi) is an Indonesia-based fintech company that provides a virtual financial assistant application aimed at small and medium businesses, with particular positioning around the food industry. Founded in 2021 and headquartered in Jakarta at MTH Square, the company offers a single-product mobile and web application (accessible via app.delegasi.co) that automates bookkeeping workflows including transaction recording, invoice and receipt management, supplier payment tracking, transaction reconciliation, and financial report generation. The platform also produces personalized financial recommendations based on user content and transaction history. The technology stack is purpose-built for SME use cases with limited external integration: only Google Auth for identity is disclosed, and no public API, SDK, or developer ecosystem is offered.

The Delegasi Application processes company financial and bank transactions on a single unified interface and is available on both Google Play Store and Apple App Store. The product emphasizes Indonesian regulatory and localization requirements for SMB bookkeeping. Distribution is concentrated through digital channels (Instagram, Twitter/X, Facebook, YouTube, LinkedIn) and direct customer support via WhatsApp and email. Marketing and sales motions are hybrid: users can self-register through the app (product-led growth) or be onboarded via direct sales contact for enterprise adoption, with support available Monday–Friday, 09:00–17:00 WIB.

The business model is a monthly subscription with pricing that is not publicly disclosed and is currently undergoing a temporary fee adjustment. The company has paused new user registrations while continuing service to existing users. Delegasi has disclosed a seed funding round in August 2022 led by Y Combinator with participation from BEENEXT, and is led by co-founders Yudha Okky Pratama (CEO) and Anshorimuslim Syuhada (CTO). No subsequent funding, partnerships, M&A, or geographic expansion beyond Indonesia are recorded in the source data.

Name

Delegasi

Legal name

PT Delegasi Teknologi

Website

https://delegasi.co

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Delegasi (PT Delegasi Teknologi) is an Indonesian fintech that provides a mobile and web bookkeeping application for SMBs, automating transaction recording, invoice management, reconciliation, financial reporting, and personalized financial recommendations on a monthly subscription.

Ownership category

akta.pro rank

Headquarters

HQ city

Bandung

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Fee: Delegasi operates on a monthly subscription model where customers pay a recurring monthly fee for access to the platform's bookkeeping and financial recommendation services. The company uses third-party payment providers to process subscription payments.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Delegasi provides a cloud-based bookkeeping and financial management application for Indonesian small and medium businesses. The platform records financial transactions, captures and manages supplier invoices and receipts, reconciles bank and financial statements, generates financial reports, and surfaces personalized financial recommendations to support business decision-making. It is delivered as a unified web and mobile application accessed at app.delegasi.co on a monthly subscription basis.

Product overview

Delegasi is a single-product company offering the Delegasi Application — a bookkeeping and financial management tool. The application provides record-keeping services including transaction recording, invoice/receipt management, financial reconciliation, and financial reporting, along with a financial recommendation feature. All services are delivered through one unified application platform accessible at app.delegasi.co.

Differentiator

Problem solved

Functional benefit

Products and services

• Delegasi Application

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Recent moves3 records

Expansion highlights2 records

Direct peers

• Mekari Jurnal: One of the leading Indonesian cloud accounting and bookkeeping platforms for SMEs, part of the broader Mekari suite. Direct overlap with Delegasi on transaction recording, invoicing, and financial reports for Indonesian SMBs.
• BukuWarung: Indonesia-focused digital bookkeeping and fintech app for small merchants, offering transaction recording, supplier management, and embedded financial services. Directly comparable to Delegasi's Indonesian SMB target and bookkeeping-first product.
• Majoo: Indonesian SaaS platform providing POS, bookkeeping, inventory, and financial reporting for SMEs — closely aligned with Delegasi's integrated SME finance stack and Indonesian target market.
• Accurate Online: Established Indonesian accounting and bookkeeping SaaS serving SMEs with POS, invoicing, and financial reporting features. Closely comparable to Delegasi's core feature set and target customer in Indonesia.
• Moka (GoTo F&B): Indonesian POS and business management platform for F&B and retail SMEs, owned by GoTo. Comparable to Delegasi on Indonesian SMB/F&B focus and integrated transaction-to-reporting workflows.
• BukuKas: Mobile-first bookkeeping and cash-flow management app for Indonesian SMEs and warung owners. Directly competes with Delegasi on transaction recording, supplier invoicing, and financial reporting for micro/SMB merchants.

Regional players

• Khatabook: India-based digital ledger and bookkeeping app for small merchants offering transaction recording, supplier credit, and financial insights. Comparable product model in a different geography — useful Southeast-Asia analog.

Broad incumbents

• Wave Accounting: North American cloud accounting, invoicing, and receipt-scanning platform targeting very small businesses. Comparable product surface (record-keeping + reconciliation + reports) and SMB subscription model.
• QuickBooks (Intuit): Dominant global SMB accounting SaaS offering bookkeeping, invoicing, reconciliation, reports, and an AI-driven recommendations layer. Validates the integrated workflow Delegasi pursues at global scale.
• Xero: Global cloud accounting SaaS for small businesses offering bookkeeping, invoicing, bank reconciliation, and reporting. Broader, more mature incumbent validating the same product surface Delegasi targets at SMB scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/delegasi_co
• YouTubeyoutube.com/@delegasi_co
• Facebookfacebook.com/delegasi.co
• LinkedInlinkedin.com/company/delegasi
• Instagraminstagram.com/delegasi.co

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Delegasi