Majoo
Majoo is an Indonesia-based SaaS provider of an integrated POS, accounting, inventory, CRM, and business analytics platform serving more than 45,000 paying SME users across 600+ Indonesian cities in the F&B, retail, beauty, and service verticals.
- Company typePrivate
- Founded2019
- HeadquartersJakarta, Indonesia
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Majoo does
Majoo (legal entity PT Majoo Teknologi Indonesia) is an Indonesia-based Software-as-a-Service provider founded in 2019 that delivers an integrated business management platform targeting micro, small, and medium enterprises (MSMEs/UMKM). The company serves more than 45,000 paying users across 600+ Indonesian cities, with customers concentrated in Food & Beverage, Retail & Distribution, Beauty & Wellness, and Hospitality & Service verticals. Operations are based in two main offices in Jakarta (SMESCO Tower, South Jakarta) and Malang, with approximately 1,000 employees supporting field sales, regional support teams, and a 24/7 customer support function via hotline, WhatsApp, and on-site technicians across 60+ cities.
Majoo firmographics
Firmographics- Name
- Majoo
- Legal name
- PT Majoo Teknologi Indonesia
- Website
- https://majoo.id
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Majoo is an Indonesia-based SaaS provider of an integrated POS, accounting, inventory, CRM, and business analytics platform serving more than 45,000 paying SME users across 600+ Indonesian cities in the F&B, retail, beauty, and service verticals.
- Ownership category
- akta.pro rank
Majoo industry classification
Industry- Product category
- POS & Business Management Software
- NAICS
- Software Publishers (51321), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Order-to-Cash (O2C) Operations (Order Admin, Credit, Invoicing, Collections Handoff) (BPAAAGAK)
- akta.pro secondary industries
- Accounts Payable (Invoice Processing, 2/3-Way Match, Vendor Payments) (BPAAAGAA), Spend Analytics & Reporting Support (BPAAAJAJ)
Keywords
Where Majoo is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices3 records
Markets served
Majoo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Subscription Revenue - Software SaaS: Tiered subscription model with four main packages (Starter Rp 249,000/outlet/month, Advance Rp 499,000/outlet/month, Prime Rp 999,000/outlet/month, Prime+ consultative pricing). Billed monthly, annual, or multi-year with proration and auto-debit options. Revenue is recurring per outlet with land-and-expand upsell to higher tiers.
- API Integration Services: Open API integration fee of Rp 25,000,000 for first year with Rp 12,000,000 annual maintenance. Consumer App API charged at 3.5% MDR per transaction. Requires Prime subscription.
- Hardware Sales (Devices): Sale of supporting devices including tablet, MacBook M1, Android desktop, Smart EDC, Bluetooth printer, LAN printer, barcode scanner, cash drawer, and standee. Sold as optional add-ons to the software subscription.
- majoo Capital (Business Financing): Working capital financing service for SME merchants with access up to Rp 2 billion. Majoo earns from financing intermediation.
- majoo Expert Professional Services: Accounting, tax, and legal professional services with pricing starting from Rp 1 million/month for accounting, Rp 2 million/month for tax services, and Rp 8 million for legal/PT establishment packages.
- majoo Ads (Digital Marketing): Digital advertising content and placement service for merchants to promote their businesses through Majoo's marketing channels and partner networks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter - Rp 249,000/outlet/month: Core POS, CRM, inventory, employee management, basic reports, and owner app |
| Subscription | Monthly | Advance - Rp 499,000/outlet/month: All Starter features plus warehouse/inventory management, payroll, QRIS payment, and BEP capital access |
| Subscription | Monthly | Prime - Rp 999,000/outlet/month: Full automation features including KDS, Order Display, Self Order, Local Server, and Enterprise API |
| Subscription | Monthly | Prime+ - Consultative pricing: Customized features for large-scale businesses including customized table layout, warehouse management, compare reports, extended customer data, and membership |
| Freemium | Pay-as-you-go | majoolite - Free with paid upgrade: Free basic POS for micro businesses with Rp 1,700/day for growing businesses |
| Subscription | Annual | Open API Integration - Rp 25,000,000 first year + Rp 12,000,000/year maintenance |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels12 records
Majoo product offering
Product offeringCore offering
Majoo sells a cloud-based SaaS business management platform for Indonesian small and medium-sized enterprises, combining point-of-sale (POS), accounting, CRM, inventory, employee management, online ordering and business analytics in a single subscription. It is offered in tiered plans (Starter, Advance, Prime, Prime+) plus a free Majoolite tier, and is extended through add-on modules such as Majoo KDS, Smart EDC, Open API, Majoo Teams, Majoo Pay, Majoo Capital, Majoo Supplies, Majoo Ads, and professional services under Majoo Expert.
Product overview
Majoo is an integrated SaaS business management platform for Indonesian UMKM operating on a platform-plus-modules architecture. The core Majoo platform (available in Starter, Advance, Prime, and Prime+ tiers from Rp 249,000 to Rp 999,000+/outlet/month, plus a free Majoolite tier) provides unified POS, inventory, employee management, CRM, accounting, business analytics, and online store capabilities. This is extended by specialized Prime sub-brands (Prime FnB, Prime Jasa, Prime Retail, Prime Beauty) tailored to specific industry workflows, and supported by a portfolio of add-on products including Majoo Omnichannel (multi-marketplace management), Majoo Consumer App (white-label mobile app builder), Majoo Teams (employee mobile app), Majoo KDS (kitchen display system), Majoo Order Display, Majoo Smart EDC, Majoo API (Open API, Consumer App API, Enterprise API), Majoo Pay, Majoo Capital, Majoo Supplies, and Majoo Ads. The Majoo Expert service layer provides professional accounting, tax, and legal services. The Majoowira program offers business mentorship, competitions, and training classes. Majoo processes over Rp 2 trillion in monthly transactions for 45,000+ paying users across 600+ cities in Indonesia.
Differentiator
Problem solved
Functional benefit
Products and services
- Majoo Core Platform
- Majoo Omnichannel
- Majoo Consumer App
- Majoo Teams
- Majoo Open API
- Majoo Consumer App API
- Majoo Enterprise API
- Majoo KDS (Kitchen Display System)
- Majoo Order Display
- Majoo Smart EDC
- Majoo Pay
- Majoo Capital
- Majoo Supplies
- Majoo Ads
- Majoo Expert Accounting
- Majoo Expert Legal
- Majoo AI Features
Quantifiable outcome
- Over 45,000 paid SME users across 600+ Indonesian cities as of 2024-2025
- +9 more outcomes
Companies that use Majoo
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles6 records
Majoo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability1 record
Feature15 records
Majoo partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Unggul Futsal Club (UFC)minorOfficial sponsor of Unggul Futsal Club and Unggul Sports Center in Malang. Majoo provides POS technology and accounting digitalization for the sports center while gaining brand visibility through futsal league sponsorship (Pro Futsal League 2024/2025).
- Grab Ventures Velocity Batch 4minorMajoo was selected as a finalist in the Grab Ventures Velocity Batch 4 x Sembrani Wira acceleration program, a joint initiative by Grab Indonesia and Sembrani Wira (Bank BRI's accelerator) supporting SME digitalization.
- ShopeecoreOmnichannel integration enabling Majoo merchants to list products and receive orders from Shopee marketplace directly within the Majoo dashboard. Supports automatic stock synchronization and price/name customization per marketplace channel.
- Grab Indonesia (GrabFood, GrabMart)coreDeep integration allowing Majoo merchants to receive and process orders directly from GrabFood and GrabMart within the Majoo dashboard. Orders are automatically synced with POS and inventory. Majoo also supported Grab's merchant onboarding programs including Grab Ventures Velocity Batch 4 x Sembrani Wira accelerator program.
- GoFood (Gojek)coreIntegration with GoFood allowing Majoo merchants to receive and process food delivery orders directly from Gojek's platform. Orders automatically flow into the Majoo POS system for unified order management.
- Grab Ventures (Grab Ventures Velocity)minorMajoo was a finalist in the Grab Ventures Velocity Batch 4 x Sembrani Wira accelerator program, gaining visibility and mentorship support from Grab's ecosystem.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Majoo competitors and assessment
Company assessmentDirect peers
- Nadi POS: Indonesian POS system purpose-built for F&B, retail, salons, and laundry businesses with multi-outlet features; directly competes with Majoo Prime FnB/Retail/Beauty variants.
- Moka POS: Indonesian cloud POS and business management SaaS serving F&B and retail SMEs, directly competing with Majoo on all-in-one POS, inventory, and payments; backed by Sequoia/GGV and one of the most established local POS brands.
- Pawoon: Indonesian cloud-based POS platform targeting SMEs with multi-outlet management, payments, and inventory; overlapping with Majoo's core Starter/Advance tiers and the multi-outlet F&B and retail segments.
- DealPOS: Indonesia-focused POS and retail management system for SMEs and enterprise retail, sharing Majoo's emphasis on real-time inventory, multi-outlet synchronization, and integrated payments.
- Olsera: Indonesian SaaS POS and online ordering platform for F&B and retail SMEs with online store and delivery integrations, closely aligned with Majoo's omnichannel and KDS feature set.
Emerging players
- BukuKas: Indonesian financial management and bookkeeping app for micro-merchants and SMEs; competes with Majoo's accounting and reporting modules at the lower end of the SME market.
- Kledo: Indonesian cloud accounting and financial management SaaS for SMEs; overlaps with Majoo's built-in accounting module and competes for the same finance-conscious SME buyer.
- Jurnal (Mekari): Indonesian online accounting SaaS for SMEs now part of Mekari Group; competes with Majoo's accounting/payroll features and represents integrated platform risk from a broader business app suite.
- GoBiz (by Gojek/GoTo): Gojek's merchant-facing app offering POS, payments, and merchant management tightly integrated with GoFood; competes directly with Majoo's omnichannel flows and represents a structural threat from a super-app owner.
Broad incumbents
- Square (Block, Inc.): Global all-in-one POS + payments + capital platform for SMEs; comparable business model architecture with Majoo's integrated POS, payments, and majoo Capital, and a benchmark for how integrated SMB SaaS+fintech scales over time.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Majoo social profiles
Digital presenceMajoo compliance and trust
Trust signalCompliance1 record
Majoo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Majoo leadership team
Management profileNumber of profiles
Profiles3 records
Majoo funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Majoo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Majoo
What does Majoo do?
Majoo sells a cloud-based SaaS business management platform for Indonesian small and medium-sized enterprises, combining point-of-sale (POS), accounting, CRM, inventory, employee management, online ordering and business analytics in a single subscription. It is offered in tiered plans (Starter, Advance, Prime, Prime+) plus a free Majoolite tier, and is extended through add-on modules such as Majoo KDS, Smart EDC, Open API, Majoo Teams, Majoo Pay, Majoo Capital, Majoo Supplies, Majoo Ads, and professional services under Majoo Expert.
Is Majoo a public or private company?
Majoo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Majoo founded?
Majoo was founded in 2019. It employs 501 to 1,000 people.
Where is Majoo based?
Majoo is headquartered in Jakarta, Indonesia, in the Asia region.
How does Majoo make money?
Six revenue lines are on record. Subscription Revenue - Software SaaS are the primary driver. The others are API Integration Services, hardware Sales (Devices), majoo Capital (Business Financing), majoo Expert Professional Services and majoo Ads (Digital Marketing).
Who are Majoo's main competitors?
Direct peers on record are Nadi POS, Moka POS, Pawoon, DealPOS and Olsera. Emerging players are BukuKas, Kledo, Jurnal (Mekari) and GoBiz (by Gojek/GoTo). Square (Block, Inc.) is listed as a broad incumbent.
Does Majoo have an API?
Yes. Majoo offers three API products: (1) Majoo Open API — enables merchants to integrate sales and outlet data from the Majoo dashboard with their own internal reporting systems; (2) Majoo Consumer App API — allows merchants using the Majoo Consumer App to integrate with third-party systems; (3) Enterprise API — designed for enterprises across various sectors to access and integrate Majoo's digital ecosystem products via API. Requirements: active Majoo Prime subscription, minimum 1 outlet. Annual integration fee: Rp 25,000,000 for year one; maintenance fee: Rp 12,000,000/year. Consumer App API also charges 3.5% MDR (Merchant Discount Rate) per transaction. Integration process takes 1–2 months and is facilitated by Majoo's team working with the merchant's IT team. Developer documentation is at majoo.id/majoo-api/request.
What industry is Majoo in?
Majoo's product category is POS & Business Management Software. Its primary akta.pro industry code is BPAAAGAK, Order-to-Cash (O2C) Operations (Order Admin, Credit, Invoicing, Collections Handoff), with a secondary code of BPAAAGAA, Accounts Payable (Invoice Processing, 2/3-Way Match, Vendor Payments). Its NAICS code is 51321 and its SIC code is 7372.